It’s a typical scenario for an owner of a web shop: you lose 90% of your visitors without knowing who actually visited your site. But what would you do if you could identify a lost visitor? What would you do if you know that Anna Kowalski, living in Kolorowa 32, 02-500 Warsaw, born on the 03. of April 1989 visited your fashion web shop and had a deeper look at those stylish red sneakers from Adidas?

1. What would you do if you actually know
your lost website visitors?

2. Unknown traffic
Most your traffic never signs up or buys
Visitors!
Bounces
(50-75%)
Browsing
(50-75%)
Signups
(5-15%)
Sales
(1-3%)

3. Unknown traffic
Most your traffic is unidentified traffic
Visitors!
Identified traffic
(5-15%)
Unidentified traffic
(85-95%)
CRM Campaigns:
- Email
- Catalogues
- Voucher (Letter, Postcards)
- Telephone surveys
...
(Display ReTargeting)

4. Identify your traffic
Remintrex doubles your identified traffic
Visitors!
Identified by
Remintrex
(5-15%)

5. Someone is searching shoes online
...and found nice red sneakers from converse
Identified by
Remintrex

6. It is Anna Nowak who needs new shoes
Remintrex just identified Anna on your website
Wyłom 10
61-671 Poznań
Poland
Postal address!Email address!
Telephone no.!
Demographics!
Interests! Visited products!
Red sneakers, converse- Fashion
- Pets
- Sports
- ...
anna.nowak1996@onet.pl
tel. +48 608 843 572
- 19 years old
- Birthday: 02.03.1996
- Female
- ...
Permissions!
- Tracking
- Email
- Telephone
- ...

7. First we sent an email to Anna
anna.nowak1996@onet.pl
Impact!
0,5 – 2,0%
New
customer!

8. Then we sent her a voucher postcard
Wyłom 10, 61-671 Poznań, Poland
Impact!
3,0 – 9,0%
New
customer!

9. Anna is happy with her new shoes!

10. Anna just got her driving license
...and found the ideal first car at otomoto.pl

11. We sent Anna a text message
With the app she gets updates about new car offers
Impact!
5,0 – 10,0%
App
installs!
Hi Anna, download the new app
from otomoto.pl now! Click here
to install the free app:
http://bit.ly/1xxoBdV

12. But Anna needs a loan
...so she is checking vivus.pl

13. We call Anna and ask her if she needs
advice by an expert ...
Impact!
10,0 – 20,0%
Conversions!
Anna visits vivus.pl
Hi, this is Lisa Kaiser speaking. I call you because you participated in one of
our sweepstakes.
To keep it short - I just want to ask you if you are interested in a free
consulting about online loans? If yes, please press button #1 on your
telephone and we will connect you to one of our consultants...
Yes, thank you!
Remintrex
Anna
Vivus.pl
Hello, this is is the free hotline
from vivus.pl....
Anna
Hello, this is Anna Nowak. I would like
to buy a new car...
Remintrex redirects the call to the
vivus.pl hotline (+48 221 221 227).
+48 221 221 227
HOTLINE:
Remintrex calls Anna

14. Anna finally got her car!

15. !
!
!
!
!
!
USER SIGNS UP FOR SWEEPSTAKE
• Name and surname
• Email address
• Permission for Email marketing
• Double Opt In
TOUCHPOINT PARTNER*
• Places ID-cookie from
Remintrex
TOUCHPOINT
PARTNER*
USER
!
!
!
! REMINTREX CHECKS
• ... permission for Remintrex ReTargeting
• ... and gets user data
ECOMMERCE
PARTNER
ECOMMERCE PARTNER SENDS
• Cookie IDs
• Informations about visited product sites
• Stop code (Remintrex Opt Out)
!
!
!
USER
• Visits online store
• Checks product details
How it works
REMINTREX SENDS
• ReTargeting
message

16. Impact per channel
Call!
10,0 – 20,0%
New customer!
Email!
0,5 – 2,0%
New customer!
Postcard!
3,0 – 9,0%
New customer!
SMS!
5,0 – 10,0%
App installs!

17. Thank you! :)
Helena Kokociska
Country Manager Poland & Russia
fon: +49 30 695 684-48
mob: +49 174 884 48 09
mail: helena.kokocinska@remintrex.net
Florian Werner
Managing Director
fon: +49 30 600 317-44
mob: +49 176 209 58 113
mail: florian.w.werner@remintrex.net