AERA 2015 Instructional Design Lessons Learned From Reviewing Popular Infographics
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Infographics are one way of presenting complex and dense informational content in a way the supports cognitive processing, learning, and future recognition and recollection. Infographics, as the name implies, are a way of presenting information graphically. But the power of infographics is that they are a way of delivering the maximum amount of content in the least amount of space while still being precise and clear. In this session we will share the results of our inquiry into what makes an effective infographic. Derived from our inquiry, we will share recommendations on how educators might leverage the power of infographics in their classrooms, and assignments we now use with our students.
![Instructional Design Lessons
Learned from Popular Infographics
joanna dunlap
[University of Colorado Denver]
patrick lowenthal
[Boise State University]
slides @ www.patricklowenthal.com](https://image.slidesharecdn.com/aera2015designguidelinesforinfograhpicscopy-150419102603-conversion-gate02/85/AERA-2015-Instructional-Design-Lessons-Learned-From-Reviewing-Popular-Infographics-1-320.jpg)
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AERA 2015 Instructional Design Lessons Learned From Reviewing Popular Infographics
- 1. Instructional Design Lessons Learned from Popular Infographics joanna dunlap [University of Colorado Denver] patrick lowenthal [Boise State University] slides @ www.patricklowenthal.com
- 2. BACKGROUND
- 8. METHOD
- 12. RESULTS
- 16. Top 5
- 17. infographic RECOMMENDATIONS Unexpected element (e.g., humor) Not simply information + graphics Allow multiple pathways Use visuals + structure; less text
- 18. infographic RECOMMENDATIONS Unexpected element (e.g., humor) Not simply information + graphics Allow multiple pathways Use visuals + structure; less text
- 19. infographic RECOMMENDATIONS Unexpected element (e.g., humor) Not simply information + graphics Allow multiple pathways Use visuals + structure; less text
- 20. infographic RECOMMENDATIONS Unexpected element (e.g., humor) Not simply information + graphics Allow multiple pathways Use visuals + structure; less text
- 21. infographic STRUCTURE & FORM Concise 1-2 pages Clear & dominant title Only essential elements
- 22. infographic STRUCTURE & FORM Concise 1-2 pages Clear & dominant title Only essential elements
- 23. infographic STRUCTURE & FORM Concise 1-2 pages Clear & dominant title Only essential elements
- 24. infographic CONTENT Clear focus and (concise) purpose Content rules! Visuals don’t improve bad content Captures the essence of an idea Provide sources (when appropriate)
- 25. infographic CONTENT Clear focus and (concise) purpose Content rules! Visuals don’t improve bad content Captures the essence of an idea Provide sources (when appropriate)
- 26. infographic CONTENT Clear focus and (concise) purpose Content rules! Visuals don’t improve bad content Captures the essence of an idea Provide sources (when appropriate)
- 27. infographic CONTENT Clear focus and (concise) purpose Content rules! Visuals don’t improve bad content Captures the essence of an idea Provide sources (when appropriate)
- 28. Infographic: VISUAL ELEMENTS Only relevant visuals Use visual representations of relationships Use simple visuals
- 29. Infographic: VISUAL ELEMENTS Only relevant visuals Use visual representations of relationships Use simple visuals
- 30. Infographic: VISUAL ELEMENTS Only relevant visuals Use visual representations of relationships Use simple visuals
- 32. AERA Poster
- 33. POD Poster
- 34. Inspiration
- 35. 1st Attempt
- 36. 2nd Attempt
- 37. Examples
- 38. Examples
- 40. Bitter Medicine - Inequalities in Healthcare Tanna Lewis
- 41. The Militarization of the Police Force - From Iraq to Iowa Kelly Mihalik
- 43. CONTACT ME Patrick Lowenthal patricklowenthal@boisestate.edu www.patricklowenthal.com slides @ www.patricklowenthal.com
Editor's Notes
- Immediacy: To establish immediacy, a designer or educator needs to involve learners directly and instantly with the content in order to create a sense of urgency or excitement. Storytelling, for example, is one way of establishing immediacy because it captures the emotional authenticity of the situation. An infographic’s structure and layout can also support immediacy through the sharing of emotional and sensual details, including clear examples and visual representations of complex ideas. Malleability: To be malleable, an infographic needs enough pliability so learners can influence their own experience of the infographic and the outcomes associated with influenced actions taken due to exposure to the infographic. Malleability allows learners to determine personal meaning and relevance, and be co-owner/co-creator of the experience. An infographic can establish malleability by encouraging learners to interact with the content (e.g., asking learners questions that encourage reflection, allowing learners to peruse the infographic in more than one way, providing content pathways based on decision trees). Compellingness: A compelling infographic is one that is so powerfully irresistible that it evokes learners’ interest, attention, and admiration. One way infographics can be compelling is by sharing provocative or novel ideas or problems; the unexpected can make a message memorable and sticky (Heath and Heath 2007). By extension, engaging learners in problem solving is another way of evoking their interest and attention. An infographic’s structure and sequence can help make it compelling, propelling the learner through the content via a succession of related ideas. Finally, another way to make an infographic compelling is to use a narrative structure that compels the learner forward through the content in order to find out what happens next. Resonance: Resonance is about reverberation, a sensory experience that leads to a lasting relevant effect. When an infographic is resonant, it kindles images, emotions, and memories. At its core, resonance is about connection, and when an infographic helps viewers establish connections, the infographic is more resonant for them. Storytelling, as well as using visual representations that illustrate connections and relationships, can help an infographic resonate for learners. Coherence: Simply stated, coherence refers to an infographic’s logic, clarity, and consistency. A coherent infographic is one that shares a complete and well-formed message that is credible and believable (Heath and Heath 2007); without coherence, an infographic can be disjointed which then negatively affects learners’ ability to engage and derive meaning from the infographic.
- http://www.noupe.com/wp-content/uploads/2012/04/23-beer.jpg
- http://thumbnails-visually.netdna-ssl.com/what-are-the-odds_50290d9b95578_w1500.png
- https://drive.google.com/file/d/0B76TEOiQtlswRGt2Ri11N0RZLW8/view
- https://magic.piktochart.com/output/2922003-untitled-infographic#
- https://docs.google.com/document/d/1XugiMW0IuwPdSJ_tbY3qn53SfDssw42SB03sv4pFNdo/edit