1.
May 2016 Issued by Platum Research Team
2015
Startup Investment Trends
in Korea
COPYRIGHT 2016 Platum Inc. ALL RIGHTS RESERVED

2.
Basic Data Used in the 2015 Annual Domestic Startups’ Investment Trends Report
1. Number of Investment Promotion and M&A in 2015 : 273 (233 Promotions and 40 M&As)
2. Number of Startups Promoting Investment(Investee Companies) in 2015
: 210 (177 companies with full disclosure, 26 partial disclosure, and 7 nondisclosure of the amount)
3. Number of Businesses Involved in Investment in 2015 : 160 (with names released)
* For companies promoted investment more than twice a year figures have been calculated based on the accumulative investment amount(including partially disclosed amount).
* Investment scale graph is targeting the 184 companies with fully disclosed and/or partially disclosed amount only.
* Assessment of business period has been calculated with Dec 2015 as an end date.
* Most joint investors do not open their investment amounts, thus, only the numbers of investment participation and scale of investment have been applied.
Platum always supports growth and development of entrepreneurs and businesses.
Startup’s Story Platform, Platum
The report summarizes the monthly investment trends, investments by scale, investments by business type/period,
investor companies, and annual M&A status in 2015 based on publicly released 233 deals of startups’ investments,
40 deals of M&A information.
This investment trends report excludes undisclosed investment cases as all data were based on publicly released information
over the last year.
COPYRIGHT 2016 Platum Inc. ALL RIGHTS RESERVED

3.
CONTENTS PART 1 2015 Startups Investment - Monthly Trends
PART 2 2015 Startups Investment - Status of Investment Scales
PART 3 2015 Startups Investment - Status of Business Period
PART 4 2015 Startups Investment - Status of Business Type
PART 5 2015 Startups Investment - Status of Investors
PART 6 2015 Startups M&A Status
2015 Startup Investment Trends in Korea

4.
PART 1
2015 Startups Investment
- Monthly Trends
2015 Startup Investment Trends in Korea

5.
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends
• Annual Domestic Startups Investment Total: 233 deals, Total Amount: $695.4M
• Highest Investment Promotion: Nov (28 deals) / Lowest Investment Promotion: Feb (11 deals)
• Highest Volume of Investment Promotion: Nov ($139.5)
• Monthly Highest: Socar ($55.3M)
• Monthly Average of 19 Investment
0
30
60
90
120
150
0
6
12
18
24
30
Deals Investments($M)
2015 Monthly Startups Investment Deals 2015 Startups Monthly Investments and Deals
Month
Monthly Investment
Amounts
($M)
Deals
Total Total Amount Undisclosed
Jan 48.6 13 12 1
Feb 12.2 11 8 3
Mar 67 17 16 1
Apr 12.7 14 14 0
May 29.2 14 11 3
Jun 48.7 25 24 1
Jul 60.7 20 17 3
Aug 63.5 19 17 2
Sep 34.9 25 21 4
Oct 47 20 15 5
Nov 139.5 28 23 5
Dec 131.4 27 22 5
Total 695.4 233 198 33

6.
Second Half : $477M
Disclosed: 115 deals
Investment Amounts
First Half : 94 deals
Amount Disclosed : 85
Undisclosed : 9
Second Half : 139 deals
Amount Disclosed : 115
Undisclosed : 24
First Half : $218.4M
Disclosed: 85 cases
Investment Amounts
2015 Startups Investment Deals
(comparing the first half and the second half)
Investment Promoted (out of 233 deals)
2015 Startups Investments
(comparing the first half and the second half)
Investment Amounts (out of $695.4)
• In the second half of the year, 60% of total number of investments and 69% of total investment amount have been attracted.
• 139 (60%) out of total 233 investment have been made in the second half of the year.
• $477M (69%) out of total $695.4M has been invested in the second half of the year.
• A 39-percent of total investment which accounts for $270.9M has been allocated in November and December.
investment promotion cases over $10M were concentrated in Nov and Dec: 8 deals (50%) out of the total of 16 deals in 2015.
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

7.
$35.7M $35M
• 233 investments have been made in 2015, which was increased by 14% from 109 deals in 2014.
• Since there was no investment over $100M in 2015 while three investments over $100M had been made in 2014 (Coupang - $300M, Yello Mobile - $105M, 4:33 Creative Lab - $100M),
no significant difference between the total amounts in 2014 and 2015 has been found.
• When compared to the investments in 2014 excluding those three cases, investment has hugely increased in both number and amount in 2015.
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

8.
Jan Company (Investee)
Investments
($M) Select Investors
1 Noom 15 TransLink Capital (US), RRE Ventures (US), Interbest
2 Beatpacking Company (Beat) 10.2
Altos Venturs (US), Capstone Partners, Suprema Investment, Bokwang
Venture Capital, IMM Investment, LB Investment, Neowiz Investment
3 Jobplanet 7.7
Qualcomm Ventures (US), Altos Ventures (US), BonAngels Venture
Partners
4 Fast Track Asia 6.8 Wonderholdings, Insight Venture Partners
5
Mesh Korea (Bootake, Mesh
Prime)
3.4
East Gate Partners, Shinhan Capital, Seoul Investment Partners,
Solbourn Investment
Feb Company (Investee)
Investments
($M) Select Investors
1 Enuma (Todo Math) 4
SoftBank Ventures, TAL Education Group (China), K9 Ventures (US),
Kapor Capital (US), D3Jubilee
2 Classting 3 Partners Investment, Individual investors
Mar Company (Investee)
Investments
($M) Select Investors
1 MeMeBox 29.5 Formation 8 (US), Goodwater Capital (US)
2 Zigbang 17.9
Bluerun Ventures, Stonebridge Capital, POSCO Venture Capital, Capstone
Partners, Company Kpartners, LB Investment, Atinum Investment
3 Pikicast 4.3 DSC Investment, DS Asset Management
4 Flitto 3
DSC Investment, Atinum Investment, Songhyun Investment,
Stonebridge Capital
Apr Company (Investee)
Investments
($M) Select Investors
1 Noom 16.1
LB Investment, Hanmi IT, Qualcomm Ventures (US), RRE Ventures (US)
TransLink Capital (US), Interbest
*Part of investment money reported in advance since Jan ($15M)
2 Zeroweb 3 POSCO Capital, BK Investment
May Company (Investee)
Investments
($M) Select Investors
1 NBT (Cashslide) 11.9
Smilegate Investment, Korea Investment Partners, Bokwang Venture
Capital, Albatross Investment, Neoplux, GlobalBrain (Japan)
2 Treasure Hunter 5.7
4:33 Creative Lab, Kolon Investment, Albatross Investment, Jafco
Investment (Japan)
Jun Company (Investee)
Investments
($M) Select Investors
1 SmartStudy (Pinkfong) 8.5 IBK Capital, KDB Capital
2 Seeon (Siksin Hotplace) 6.8 IBK Capital
3 Innospark 6.1
Company K Partners, SL Investment, Keytone Ventures
(China)
4 Mango Plate 6.1
Qualcomm Ventures (US), SoftBank Ventures, YJ Capital
(Japan)
5
Buzzni (Home Shopping
Moa)
5.1 SoftBank Ventures
6 Fly&Company (Foodfly) 3.7 RGP Korea
Jul Company (Investee)
Investments
($M) Select Investors
1 YAP Company (Yap) 35.7
New World Group (China), DS Asset Management, R&D Special
District Funds (Daesung Private Equity, Smilegate Investment)
2 Yanolja 8.5 Partners Investment
3 Viva Republica (Toss) 4.3 KTB Network, Altos Ventures (US), Industrial Bank of Korea
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

9.
Aug Company (Investee) Investments
($M) Select Investors
1 RGP Korea (Yogiyo) 35 Delivery Hero
2 Inno Therapy 6 Songhyun Investment, Smilegate Investment, DS Ventures
3 Treasure Hunter 3.4 DCS Investment
4
Mesh Korea (Bootake, Mesh
Prime)
3.4 SBI Investment, KDB Capital
5 Trillionaire (Huiseoul) 3 Altos Ventures (US)
Sep Company (Investee) Investments
($M) Select Investors
1 Gencurix 6.8 Partners Investment, KB Investment, POSCO Capital
2
Drama & Company
(Remember)
5.5
Partners Investment, Korea Investment Partners, Aju IB
Investment, Daekyo Investment
3 Homesaeng (Daeri Jubu) 3 Korea Investment Partners, Neoplux
Oct Company (Investee)
Investments
($M) Select Investors
1 Engine 10.2 Atinum Investment, LB Investment, 4:33 Creative Lab
2 Daily (Daily Hotel) 8.5 (or more) Sequoia Capital
3 Venticake (Retrica) 6
Bessemer Venture Partners (US), Goodwater Capital (US), Altos
Ventures (US)
4 12cm 4.4
Capstone Parteners, KDB Bank, Aju IB Investment, Suprema
Investment
Oct Company (Investee)
Investments
($M) Select Investors
1 Coinplug 4.3 Atinum Investment, KB Investment, SBI Investment
2 Studymax 3.8 LB Investment, DS Asset Management
Nov Company (Investee)
Investments
($M) Select Investors
1 Socar 55.3 SK, Bain Capital (US), etc
2 Energy7 30 Acheron Capital (UK)
3 Makeus 17
DSC Investment, KTB Network, Capstone Partners, Stonebridge
Capital
4 Hyperconnect (Azar) 8.5 Soft Bank Ventures, Altos Ventures (US)
5 Treasure Hunter 4.3 SK Telecom
6 Stripes 4.3
Fast Track Asia, Smilegate Investment, Stonebridge Capital,
Hyundai Venture Investment, SK Planet
Dec Company (Investee)
Investments
($M) Select Investors
1 Yello Mobile 47.2 Formation 8 (US), etc.
2 Zigbang 33 Goldman Sachs Consortium (US)
3 With Innovation
(Goodchoice)
11.1
Korea Investment Partners, Mirae Asset Venture Investment, Bokwang
Venture Capital, Daekyung Venture Capital, Mirae Investment
4 Buzzvil (Honey Scree, etc.) 11.1
LB Investment, Company K Partners, KTB Network, POSCO Capital,
ES Investor
5 Encored Technologies
(Enertalk)
10 Quantum Strategic Partners (US), LG U+
6 MAD Square (Snack) 3
Humax, Seoul Investment Partners, Kiwoom Investment, IBK
Capital
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

10.
Number Company (Investee) Investments ($M) Select Investors
Accumulative
Investments ($M)
1 Zigbang 17.9 in Mar / 33 in Dec
Bluerun Ventures, Stonebridge Capital, POSCO Capital, Capstone Partners, Company K Partners, LB Investment, Atinum
Investment ($17.9M), Goldman Sachs Consortium ($33M)
50.9
2 Noom 15 in Jan / 1.1 in Mar RRE Ventures (US), TransLink Capital (US), Interbest, LB Investment, Hanmi IT, Qualcomm Venturs (US) 16.1
3 Treasure Hunter 5.7 in May / 3.4 in Aug / 4.3 in Nov
4:33 Creative Lab ($2.3M) / Kolon Investment, Albatross Investment, Jafco Investment (Japan) ($3.4M) / DSC Investment ($3.4M) /
SK Telecom ($4.3M)
13.4
4 Mesh Korea (Bootake, Mesh Prime) 3.4 in Jan / 3.4 in Aug
East Gate Partners, Shinhan Capital, Seoul Investment Partners, Solborn Investment ($3.4M) / SBI Investment, KDB Capital
($3.4M)
6.8
5 Zeroweb 3 in Apr / 2.6 in Jul BK Investment, POSCO Capital ($3M) / GS Home Shopping ($2.6M) 5.6
6 MAD Square (Snack) 1.7 in May / 3 in Dec
L&S Venture Capital, Angel Investors, Capstone Partners ($1.7M) / IBK Capital, Seoul Investment Partners, Kiwoom Investment,
Humax ($3M)
4.7
7 Dunamu (Stockplus for Kakao) 1.7 in Feb / 2.6 in Sep Woori Technology Investment, Qualcomm Ventures (US) ($1.7M) / Kakao ($2.6M) 4.3
8 B2Link 0.9 in Jan / 2.6 in Sep / Undisclosed in Nov DSC Investment ($0.9M) / KTB Network ($2.6M) / DT Capital (China) (Undisclosed) 3.5
9 Mr. Pic (Chutcha) 0.6 in Jun / 0.7 in Jul / 1.3 in Nov East Gate Partners ($0.6M) / DXC Investment, Songhyun Investment ($0.7M) / KDB Bank ($1.3M) 2.6
10 Way Wearable (Way) Undisclosed in Oct / 1.7 in Dec Amorepacific (Undisclosed) / Bokwang Venture Capital, Sparklab, Hanwha (Investment, Dreamplue) ($1.7M) 1.7
11 Frientrip 0.4 in Jun / 1.2 in Nov East Gate Partners ($0.4M) / Hana Financial Investment ($1.2M) 1.6
12 Glowdayz (Glowpick) Undisclosed in Feb / 1.3 in Nov The Venturs (Undisclosed) / SL Investment, Jafco Asia (Japan) ($1.3M) 1.3
13 PRND Company (Heydealer) Undisclosed in May / 0.7 in Jun The Ventures (Undisclosed) / GS Home Shopping ($0.7M) 0.7
14 Rock&Roll Business Group (Meesig) Undisclosed in Feb / 0.6 in Dec Sazze Partners (US) (Indisclosed) / Yap Company ($0.6M) 0.6
15 Kozaza 0.3 in Jun / 0.3 in Jul Undisclosed 0.6
16 Tenping Undisclosed in Nov / 0.3 in Dec Capstone Partners (Undisclosed) / East Gate Partners ($0.3M) 0.3
17 Altea 0.2 in Jul / Undisclosed in Aug BonAngels Venture Partners ($0.2M) / 500 Startups (US) (Undisclosed) 0.2
18 ChattingCat 0.1 in Jan / 0.1 in Mar BonAngels Venture Partners ($0.1M) / 500 Startups (US) (Undisclosed) 0.2
19 BratVillage (Doctor House) Undisclosed in Aug and Sep K Cube Ventures (Undisclosed) / East Gate Partners, Strong Ventures (US) (Undisclosed) Undisclosed
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

11.
Number Company (Investee) Investments (Year/$M) Select Investors
Accumulative
Investments ($M)
1 Yello Mobile
2014 105 Formation 8 (US)
152.2
2015 47.2 Formation 8 (US), etc.
2 Socar
2014 15.3 Bain Capital (US)
70.6
2015 55.3 Bain Capital (US), SK, etc.
3 Zigbang
2014 5.2 Stonebridge, Company K Partners, etc. ($2.6M) / Altos Ventures (US) ($2.6M)
56
2015 50.9
Bluerun Ventures, Stonebridge Capital, POSCO Capital, Capstone Partners, Company K Partners, LB Investment, Atinum
Investment (21 billion KRW), Goldman Sachs Consortium (38 billion KRW)
4 RGP Korea (Yogiyo)
2014 12.3 Insight Venture Partners (US)
47.3
2015 35 Delivery Hero (Germany)
5 Noom
2014 6 RRE Ventures (US), TransLink Capital (US), Recruit Group, Qualcomm Ventures (US), Scrum Ventures (US)
22.1
2015 16.1 RRE Ventures (US), TransLink Capital (US), Interbest, LB Investment, Hanmi IT, Qualcomm Venturs (US)
6 Beatpacking Company (Beat)
2014 2.6 Altos Ventures (US), Capstone Partners, YG Next
12.8
2015 10.2
Altos Venturs (US), Capstone Partners, Suprema Investment, IMM Investment, LB Investment, Bokwang Venture Capital, Neowiz
Investment
7 Hyperconnect (Azar)
2014 1.9 Altos Ventures (US)
10.4
2015 8.5 Soft Bank Ventures, Altos Ventures (US)
8 Daily (Daily Hotel)
2014 0.3 BonAngels Venture Partners, Angel Investor
8.8 (or more)
2015 8.5 (or more) Sequoia Capital (US)
9 Drama & Company (Remember)
2014 2.1
Taekkyung Lee, CEO of Primer; Janghwan Chung, CEO of Linknow; Capstone Partners($0.4M) / Daekyo Investment, CyberAgent
Ventures (Japan), Capstone Partners ($1.7M)
7.6
2015 5.5 Partners Investment, Korea Investment Partners, Aju IB Investment, Daekyo Investment
10 Mango Plate
2014 Undisclosed SoftBank Ventures
5.5
2015 6.1 Qualcomm Ventures (US), SoftBank Ventures, YJ Capital (Japan)
11 Stripes
2014 0.9 Smilegate Investment
5.2
2015 4.3 Fast Track Asia, Smilegate Investment, Stonebridge Capital, Hyundai Venture Investment, SK Planet
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

12.
Number Company (Investee) Investments (Year/$M) Select Investors
Accumulative
Investments ($M)
12 Hello Nature
2014 1.6 Soft Bank Ventures, Mirae Asset Venture Invetment ($1.2M) / Entrepreneur & President Lee Jongsuk ($0.4M)
3.7
2015 2.1 GS Home Shopping, Fast Track Asia
13 Zai Seoul
2014 0.6 K Cube Ventures
3.2
2015 2.6 NICE Group
14 Ybrain
2014 3 Stonebridge Capital, DSC Investment, Company K Partners
3
2015 Undisclosed Golfzone Yuwon Holdings
15 My Real Trip
2014 0.9 Smilegate Investment, Capstone Partners
2.4
2015 1.5 Altos Ventures (US)
16 Iamcompany (Iamschool)
2014 Undisclosed Timothy Draper
2.1
2015 2.1 LB Investment
17 Stratio
2014 0.2 Alchemist Accelerator, Goglobal Consulting, K Cube Ventures, etc.
2.1
2015 1.9 Undisclosed (Semiconductor/Sensor related Business)
18 Zoyi Corporation (Walkinsight)
2014 0.3 Bon Angels Venture Partners
2
2015 1.7 Korea Investment Partners, Aju IB Investment
19 Diningcode
2014 0.1 K Cube Ventures
1.8
2015 1.7 POSCO Capital, ID Ventures, Seoul Investment Partners, Hanbit Investment, Magellan Technology Investment
20 Krispy
2014 0.3 AVA Angel Club
1.3
2015 1 Henan York (China)
21 Yeastudio (Junimong)
2014 Undisclosed Big Basin Capital (US)
0.9
2015 0.9 Big Basin Capital (US), East Gate Partners
22 OpenTrade
2014 Undisclosed Coent Venture Partners (Singapore)
0.9
2015 0.9 Coolidge Corner Investment, President Lee Dongsuk of DongCoolidge Corner Investment, Magellan Technology Investment
23 Chinada (chinatan)
2014 0.9 Nexplat, Lake Investment Advisors, Soft Bank Ventures, Coolidge Corner Investment
0.9
2015 Undisclosed Mirae Asset Venture Investment, Soft Bank Ventures, Coolidge Corner Investment
24 Orbitz
2014 Undisclosed Undisclosed (US Angel Investment)
0.1
2015 0.1 BonAngels Venture Partners
2015 Startup Investment Trends in Korea ㅣ PART 1. 2015 Startups Investment - Monthly Trends

13.
PART 2
2015 Startups Investment
- Status of Investment Scales
2015 Startup Investment Trends in Korea

14.
2015 Distribution by Investment Scales
Number of Investees / Investment Amounts by Investment Scale
2015 Distribution by Investment Scale
Detailed Distribution of Investments Less than $10M
• Annual Investment Promotion Startups (Investee Companies) in 2015: 210 (177 companies with full disclosure, 26 partial disclosure, and 7 nondisclosure of the amount)
• Ranges with Highest Investment Cases: 0-$0.9M (80), $1M-$9.9M (64)
• Ranges with Largest Investment Amounts: $50M-$99.9M ($106.2M)
* For companies promoted investment more than twice a year figures have been calculated based on the accumulative investment amount(including partially disclosed amount).
* Investment scale graph is targeting the 184 companies with fully disclosed and/or partially disclosed amount only.
2015 Startup Investment Trends in Korea ㅣ PART 2. 2015 Startups Investment - Status of Investment Scales

15.
Number of Investees for Each Investment Scale
Number of Investees for Each Investment Scale
Amounts of Investment for Each Investment Scale
Investment Amounts (out of $695.4M)
• For investees, number of investments within the range of 0-$9.9M was the highest as 80% (168 cases).
• For amounts of investments, amount within the range of $1M-$9.9M was the largest as 38% ($261.3M).
• Two investments over $50M were made in 2015. *Socar ($55.3M), Zigbang ($50.9M)
2015 Startup Investment Trends in Korea ㅣ PART 2. 2015 Startups Investment - Status of Investment Scales

16.
• Total number of Investees for each investment scale has been considerably increased YoY in 2015.
With 57 more cases have been made in $1M-$9.9M and 29 more in 0-$0.9M, the investment opportunities below $10M for startups in their initial stages have been expanded.
Unlike 2014, no investment over $100M has been made in 2015.
• Except the range larger than $100M, investment amounts over the whole ranges have been skyrocketed.
Number of Investees for Each Investment Scale in 2014-2015
Investee Companies
Amounts of Investment for Each Investment Scale in 2014-2015
Investment Amounts
2015 Startup Investment Trends in Korea ㅣ PART 2. 2015 Startups Investment - Status of Investment Scales

17.
Number Company (Investee) Company/Product Introduction
Business
Period
Business Type
Specific Business
Sector
Investments
($M)
Select Investors
1 Socar Car Sharing
Less than
5 Years
ICT Service Life Service 55.3 SK, Bain Capital (US), etc.
2 Zigbang
Real Estate Information Service
Platform
Less than
5 Years
ICT Service Real Estate 50.9
Bluerun Ventures, Stonebridge Capital, POSCO Venture Capital, Capstone Partners,
Company Kpartners, LB Investment, Atinum Investment, Goldman Sachs Consortium (US)
3 Yello Mobile Combined Mobile Service Business
Less than
4 Years
Others 47.2 Formation 8 (US), etc.
4 YAP Company (Yap) O2O Commerce Platform
Less than
3 Years
ICT Service Life Service 35.7
New World Group (China), DS Asset Management, R&D Special District Funds (Daesung
Private Equity, Smilegate Investment)
5 RGP Korea (Yogiyo) Food Delivery App
Less than
5 Years
ICT Service Food 35.0 Delivery Hero (Germany)
6 Energy7 B2B O2O Fintech Platform
Less than
1 Years
ICT Service Finance/Insurance 30.0 Acheron Capital (UK)
7 MeMeBox Beauti E-Commerce Over 5 Years Distribution/Service Commerce 29.5 Formation 8 (US), Goodwater Capital (US)
8 Makeus MCN
Less than
2 Years
Cultural Contents Video/Broadcasting/MCN 17.0 DSC Investment, KTB Network, Capstone Partners, Stonebridge Capital
9 Noom Mobile Healthcare Over 5 Years Bio/Medical Healthcare 16.1
TransLink Capital (US), RRE Ventures (US), Interbest, LB Investment, Hanmi IT, Qualcomm
Venturs (US)
10 Treasure Hunter MCN
Less than
1 Years
Cultural Contents Video/Broadcasting/MCN 13.4
4:33 Creative Lab, Kolon Investment, Albatross Investment, Jafco Investment (Japan), DSC
Investment, SK Telecom
11 NBT (Cashslide) Mobile Advertisemsnt Platform
Less than
4 Years
ICT Service
Advertisement, Sales &
Marketing
11.9
Smilegate Investment, Korea Investment Partners, Bokwang Venture Capital, Albatross
Investment, Neoplux, GlobalBrain (Japan)
12 With Innovation (Goodchoice) Accommodation Application
Less than
2 Years
ICT Service Travel/Accommodation 11.1
Korea Investment Partners, Mirae Asset Venture Investment, Bokwang Venture Capital,
Daekyung Venture Capital, Mirae Investment
13 Buzzvil (Honey Scree, etc.) Mobile Advertisement Platform
Less than
4 Years
ICT Service
Advertisement, Sales &
Marketing 11.1 LB Investment, Company K Partners, KTB Network, POSCO Capital, ES Investor
14 Beatpacking Company (Beat) Mobile Music
Less than
3 Years
Cultural Contents Music 10.2
Altos Venturs (US), Capstone Partners, Suprema Investment, IMM Investment, LB
Investment, Bokwang Venture Capital, Neowiz Investment
2015 Startup Investment Trends in Korea ㅣ PART 2. 2015 Startups Investment - Status of Investment Scales

18.
Number Company (Investee) Company/Product Introduction
Business
Period
Business Type
Specific Business
Sector
Investments
($M)
Select Investors
15 Engine Mobile Game Publishing Platform Less than
3 Years Game Publishing 10.2 Atinum Investment, LB Investment, 4:33 Creative Lab
16 Encored Technologies
(Enertalk) Energy Big Data Service Less than
3 Years ICT Service
Data and Information
Management Solution 10.0 Quantum Strategic Partners (US), LG U+
17 Daily (Daily Hotel) Timecommerce Hotel Booking Less than
3 Years Distribution/Service Commerce 8.5(or more) Sequoia Capital
18 Hyperconnect (Azar) Global Online Video Chatting Less than
2 Years ICT Service Community 8.5 Soft Bank Ventures, Altos Ventures (US)
19 SmartStudy (Pinkfong) Mobile Education Over 5 Years ICT Service Education 8.5 IBK Capital, KDB Capital
20 Yanolja Accommodation O2 Over 5 Years ICT Service Travel/Accommodation 8.5 Partners Investment
21 Jobplanet Business Evaluation Platform Less than
3 Years ICT Service Business Solution 7.7 Qualcomm Ventures (US), Altos Ventures (US), BonAngels Venture Partners
22 Fast Track Asia Company Builder, Startup Holdings Less than
4 Years Others - 6.8 Wonderholdings, Insight Venture Partners
23 Gencurix
Prognosis and Companion
Diagnostics Kits for Breat Cance
Less than
5 Years Bio/Medical Medical 6.8 Partners Investment, KB Investment, POSCO Capital
24 Mesh Korea (Bootake, Mesh
Prime) IT Logistics Service Less than
3 Years Distribution/Service Distribution/Logistics 6.8
East Gate Partners, Shinhan Capital, Seoul Investment Partners, Solborn Investment, SBI
Investment, KDB Capital
25 Seeon (Siksin Hotplace) Restaurant Review Service Less than
5 Years ICT Service Food 6.8 IBK캐피탈
26 Innospark Mobile Game Development Less than
4 Years Game Mobile Game 6.1 IBK Capital
27 Mango Plate Restaurant Recommendation
Service
Less than
3 Years ICT Service Food 6.1 Qualcomm Ventures (US), SoftBank Ventures, YJ Capital (Japan)
28 Venticake (Retrica) Camera Application Less than
2 Years ICT Service SW Technology Solution 6.0 Bessemer Venture Partners (US), Goodwater Capital (US), Altos Ventures (US)
29 Inno Therapy Medical Hemostatic Development Over 5 Years Bio/Medical Medical 6.0 Songhyun Investment, Smilegate Investment, DS Ventures
2015 Startup Investment Trends in Korea ㅣ PART 2. 2015 Startups Investment - Status of Investment Scales

19.
PART 3
2015 Startups Investment
- Status by Business Period
2015 Startup Investment Trends in Korea

20.
0
40
80
120
160
200
0
20
40
60
80
100
~1year ~2years ~3years ~4years ~5years 5years~
Investee(Number) Amount by Business Period($M)
66.2
166.1161.7
140.7
95.6
65.165.1
95.6
140.7
161.7 166.1
66.2
2015 Startups Investment Distribution by Business Period
Number of Investees / Investment Amounts by Business Period
Business
Period
Investments
($M)
Number of Investees TOP 3 Investments for
Startups of Different
Business PeriodsTotal
Amount
Disclosed
Amount
Undisclosed
Partial
Disclosure
~1year 65.1 32 24 6 2
- Energy7 ($30M)
- Treasure Hunter ($13.4M)
- MAD Square ($4.7M)
~2years 95.6 63 54 5 4
- Makeus ($17M)
- With Innovation* ($11.1M)
- Hyperconnect ($8.5M)
~3years 140.7 40 33 6 1
- YAP Company ($35.7M)
- Beatpacking Company ($10.2M)
- Encored Technologies ($10M)
~4years 161.7 36 33 3 -
- Yello Mobile ($47.2M)
- Meme Box ($29.5M)
- NBT ($11.9M)
~5years 166.1 18 16 2 -
- Socar ($55.3M)
- Zigbang ($50.9M)
- RGP Korea ($35M)
5years~ 66.2 21 17 4 -
- Noom ($16.1M)
- Yanolja ($8.5M)
- SmartStudy ($8.5M)
Total 695.4 210 177 26 7
• Range of Business Period with the Highest Investments: 1-2 years (63)
• Range of Business Period with the Lowest Investments: 4-5 years (17)
• Range of Business Period with Largest Investment Amount: 4-5 years ($166.1M)
• Range of Business Period with the Smallest Investment Amount: Less than 1 year ($65.1M)
• Businesses with 4-5 years of business period have promoted the largest investment amount per number of investees (18 companies, $166.1M, $9.2M on average).
2015 Startups Investment Amounts and
Number of Investees by Business Period
2015 Startup Investment Trends in Korea ㅣ PART 3. 2015 Startups Investment - Status by Business Period

21.
10%
9%
17%
19%
30%
15%
~1year
~2years
~3years
~4years
~5years
5years~
10%
24%
23%
20%
14%
9%
~1year
~2years
~3years
~4years
~5years
5years~
• Number of startups with 1-2 years in business was 30% (63 companies) of all, although their investment promotion amount was only 14% ($95.6M).
• Even though the number of investees with 4-5 years in business was only 9% (18 companies) of all, the portion of its invest promotion amount was the highest as 24% ($166.1M):
incl. Socar ($55.3M), Zigbang ($50.9M), RGP Korea ($35M)
• It is interpreted that the number of startups of 0-3 years in business was 64% and interests in investing startups are growing.
• For startups with 0-5 years in business, the longer the period of business, the larger the average amount of investment promotion per business.
For businesses over 5 years, investment promotion in their initial stages has been increased as either their existing services are drawing attentions again or new services are launched.
2015 Startup Investment Trends in Korea ㅣ PART 3. 2015 Startups Investment - Status by Business Period

22.
0
60
120
180
240
300
~1year ~2years ~3years ~4years ~5years 5years~
66.2
166.1161.7
140.7
95.6
65.1
129.6
309.3
90.4
124.6
39.8
12.5
2014($M) 2015($M)
0
15
30
45
60
75
~1year ~2years ~3years ~4years ~5years 5years~
21
18
36
40
63
32
11
6
17
20
33
14
2014 2015
• Total number of Investees for each business period has been considerably increased YoY in 2015.
A largest rise in number was observed in investees with 1-2 years of business from 33 to 63 by 30 companies.
• For investment promotion amounts for each business period range, overall increases have been observed except for the range 4-5 years:
Coupang classified in 4-5 years in business has promoted $300M, leading to raise the amount within the range.
• In both 2014 and 2015, the startups within the 1-2 years in business range have attracted the highest number of investments
and the startups with 4-5 years in business have promoted the largest amount of investments.
Comparisons of 2014-2015 Investment Number by Business Period
Investee Companies
Comparisons of 2014-2015 Investment Amounts by Business Period
Investment Amounts
2015 Startup Investment Trends in Korea ㅣ PART 3. 2015 Startups Investment - Status by Business Period

23.
PART 4
2015 Startups Investment
- Status by Business Type
2015 Startup Investment Trends in Korea

24.
0
1,100
2,200
3,300
4,400
5,500
0
30
60
90
120
150
ICT
Service
ICT
Manufacturing
Game Cultural
Contents
Bio/
Healthcare
Distribution/
Service
General
Manufacturing
Others
Investee(Number) Amount by Investment Scale($M)
640
6
731
450.5
765
347
130.2
5049.95049.9
130.2
347
765
450.5
731
6
640
Business Type Investments ($M)
Number of Investees TOP 2 Investments for
Startups of Different
Business TypesTotal
Amount
Disclosed
Amount
Undisclose
d
Partial
Disclosure
ICT Service 431.8 129 109 16 4
- Socar ($55.3M)
- Zigbang ($50.9M)
ICT
Manufacturing
11.1 6 6 - -
- 12cm ($4.4M)
- IPL ($2.1M)
Game 29.7 15 14 - -
- Engine ($10.2M)
- Innospark ($6.1M)
Cultural
Contents
65.4 21 19 2 -
- Makeus ($17M)
- Treasure Hunter ($13.4M)
Bio/Healthcare 39.1 15 11 3 1
- Noom ($16.1M)
- Gencurix ($6.8M)
Distribution/
Service
63.8 21 15 4 2
- Meme Box ($29.5M)
- Daily ($8.5M)
General
Manufacturing
0.5 1 1 - - - Ignis ($0.5M)
Others 54 2 2 - -
- Yello Mobile ($47.2M)
- Fast Track Asia ($6.8M)
Total 695.4 210 177 26 7
• Sectors with Highest Numbers of Investment Promotion: ICT Service (129), Cultural Contents (21), Distribution/Service (21)
• Sectors with Lowest Numbers of Investment Promotion: General Manufacturing (1), Others (2), ICT Manufacturing (6)
• Sectors with Largest Investment Amounts: ICT Service ($431.8M)
• Sectors with Smallest Investment Amounts: General Manufacturing ($0.5M)
2015 Startups Investment Distribution by Business Type
Number of Investees / Investment Amounts by Business Period
2015 Startups Investment Amounts and
Number of Investees by Business Period
129
6 15
21
15
21
1 2
2015 Startup Investment Trends in Korea ㅣ PART 4. 2015 Startups Investment - Status by Business Type

25.
1%
3%
7%
7%
10%
10%
61%
ICT Service
Cultural Contents
Distribution/Service
Bio/Healthcare
Game
ICT Manufacturing
Others
General Manufacturing
8%
2%
4%
6%
9%
9%
62%
ICT Service
Cultural Contents
Distribution/Service
Bio/Healthcare
Game
ICT Manufacturing
Others
General Manufacturing
Comparisons of Number of Investees by Business Type
Investees (out of 210 Companies in Total)
Comparisons of Investment Amounts by Business Type
Investment Amounts (out of $695.4M)
2015 Startup Investment Trends in Korea ㅣ PART 4. 2015 Startups Investment - Status by Business Type

26.
91%
1%1%1%1%
6%
91%
1%
8%
Game
$29.7M / 4%
ICT
Manufacturing
$11.1M / 2%
General
Manufacturing
$0.5M / -
Others
$54M / 8%
Bio/Medical
$39.1M / 6%
38%
1%
2%
2%
2%
2% 2% 4%
4%
4%
6%
7%
8%
16%
ICT Service
$431.8M / 63%
Video/Broadcasting/MCN $38.3M / 6%
Music $10.2M / 1%
Contents/Media $8.1M / 1%
Publication/Cartoon $3.9M KRW / -
Performance/Music/Exhibition $3.9M / -
Animation/Character $1M / -
Commerce $55M / 8%
Distribution/Logistics
$8.8M / 1%
Life Service $113.5M / 16%
Food $59.1M / 9%
Real Estate $50.9M / 7%
Finance / Insurance $45.1M / 6%
Advertisement, Sales & Marketing $30.8M / 4%
Education $27.6M / 4%
Travel / Accommodation $26.9M / 4%
Business Solution $16.4M / 2%
SW Technology Solution $15.8M / 2%
Data, Information Management Solution $14.1M / 2%
Community $11.7M / 2%
Fashion & Beauty $11.4M / 2%
Crowd Funding $8.5M / 1%
Other Professional Fields Undisclosed
• In 2015, as O2O/Fintech is getting popular, investments toward O2O/Fintech related fields have been largely escalated.
32% of the total investment amount ($223.5M out of $695.4M) was involved in Life Service, Food, and Real Estate sectors which all are closey related to O2O.
Finance/Insurance and Crowd Funding attracted $53.6M (7%) worth of investment.
• While an increased interest in MCN boosted the investment amount promoted in Cultural Contents sector
(Video/Broadcasting/MCN - 6%, $65.4M including $17M from Makeus and $13.4M from Treasure Hunter).
• Every year, commerce category in Distribution/Service shows a higher share in terms of whole investment scale and in 2015 it was a 8%, $55M.
2015 Startup Investment Trends in Korea ㅣ PART 4. 2015 Startups Investment - Status by Business Type

27.
0
80
160
240
320
400
ICT
Service
Cultural
Contents
Distribution/
Service
Bio/
Healthcare
Game ICT
Manufacturing
Others General
Manufacturing
0.5
54
11.1
29.739.1
63.865.4
431.8
113
169.4
314.1
8.9
155
2014($M) 2015($M)
0
26
52
78
104
130
ICT
Service
Cultural
Contents
Distribution/
Service
Bio/
Healthcare
Game ICT
Manufacturing
Others General
Manufacturing
12
6
1515
2121
129
113
16
4
12
8
56
2014 2015
• Excluding Game sector, the number of investees by business type in 2015 has shown an overall increase especially in ICT Service, the figure increased by 73 from 56 in 2014 to 129 in 2015.
• Looking at the investment amount by business types, that of ICT Service increased by $276.8M (from 155M to 431.8M) and of Cultural Contents by $56.5M (from 10.3M to 76.5M).
Above all, Bio/Healthcare sector showed the highest progress ratio with an increase of $29.7M (from 9.4M to 39.1M),
on the other hand, that in Distribution/Service drastically decreased by $250.3M (from 314.1M to 63.8M) and Game by $13.7M (from 29.7M to 16M).
* In 2014 Coupang and 4:33 Creative Lab included in the Distribution/Service and Game sectors, respectively, promoted investments over $100M and contributed to most of investments of that year.
Comparisons of 2014-2015 Number of Investees by Business Type
Investees (out of 210 Companies in Total)
Comparisons of 2014-2015 Investment Amounts by Business Type
Investment Amounts (out of $695.4M)
2015 Startup Investment Trends in Korea ㅣ PART 4. 2015 Startups Investment - Status by Business Type

28.
Business Type
Specific Business Sector Total
Investments
($M)
Total Number of
Invests
Specific Business Type Investments
($M)
Number of
Investees
Game
Mobile Game 18.1 12
29.7 15Online Game 10.6 1
Publishing 1 2
Cultural Contents
Video/Broadcasting/
MCN
38.3 7
65.4 21
Music 10.2 1
Contents/Media 8.1 6
Publication/Cartoon 3.9 3
Performance/Music/
Exhibition
3.9 3
Animation/Character 1 1
Bio/Healthcare
Healthcare 20.6 8
39.1 15Medical 16.8 5
Bio-agriculture 1.7 2
Distribution/
Service
Commerce 55 18
63.8 21
Distribution/Logistics 8.8 3
General
Manufacturing
General Manufacturing 6 1 0.5 1
Others Others 54 2 54 2
Business Type
Specific Business Sector Total
Investments
($M)
Total Number of
Invests
Specific Business Type Investments
($M)
Number of
Investees
ICT Service
Life Service 113.5 23
431.8 129
Food 59.1 13
Real Estate 50.9 2
Finance/Insurance 45.1 8
Advertisement, Sales &
Marketing
30.8 6
Education 27.6 14
Travel/Accommodation 26.9 9
Business Solution 16.4 8
SW Technology
Solution
15.8 15
Data and Information
Management Solution
14.1 7
Community 11.7 4
Fashion&Beauty 11.4 10
Crowd Funding 8.5 8
Other Professional
Fields
- 2
ICT
Manufacturing
CRM related IoT 6.1 2
11.1 6Customer Electronics
IoT
2.8 2
Hardware 2.2 2
2015 Startup Investment Trends in Korea ㅣ PART 4. 2015 Startups Investment - Status by Business Type

29.
PART 5
2015 Startups Investment
- Status of Investors
2015 Startup Investment Trends in Korea

30.
Number Investors Investees Investments ($M) Business Period Business Type Specific Business Sector Company/Product Introduction
1 Delivery Hero (Germany) RGP Korea (Yogiyo) 35 Less than 5 Years ICT Service Food Food Delivery App
2 Goldman Sachs Consortium (US) Zigbang 33 Less than 5 Years ICT Service Real Estate Real Estate Information Service Platform
3 Acheron Capital (UK) Energy7 30 Less than 1 Years ICT Service Finance/Insurance B2B O2O Fintech Platform
4 Sequoia Capital (US) Daily (Daily Hotel) 8.5(이상) Less than 3 Years Distribution/Service Commerce Timecommerce Hotel Booking
5 Partners Investment Yanolja 8.5 Over 5 Years ICT Service Travel/Accommodation
Provision of Accommodation Information and
Travel Contents
6 SoftBank Ventures Buzzni (Home Shopping Moa) 5.1 Over 5 Years ICT Service Life Service Mobile Home Shopping Portal Application
7 SK Telecom Treasure Hunter 4.3 Less than 1 Years Cultural Contents Video/Broadcasting/MCN Company Specialized in MCN
8 RGP Korea Fly&Company (Foodfly) 3.7 Less than 5 Years ICT Service Food Company Specialized in Food Delivery
9 DCS Investment Treasure Hunter 3.4 Less than 1 Years Cultural Contents Video/Broadcasting/MCN Company Specialized in MCN
10 Altos Ventures (US) Trillionaire (Huiseoul) 3 Less than 2 Years Distribution/Service Commerce
Beauti-commerce for Reverse Direct-Purchase
for China
11 GS Home Shopping Zeroweb 2.6 Less than 3 Years ICT Service
Advertisement, Sales &
Marketing
Mobile Local Platform for S&M Local
Businessman
12 Altos Ventures (US) Vonvon 2.6 Less than 1 Years Cultural Contents Contents/Media Mobile Entertainment Media
13 Value Invest Korea Ylab 2.6 Over 5 Years Cultural Contents Publication/Cartoon
Company Specialized in Webtoon Contents
Production
14 KTB Network B2Link 2.6 Less than 2 Years Distribution/Service Commerce Global Beauti·Fashion Commerce
15 NICE Group Zai Seoul 2.6 Over 5 Years ICT Service Travel/Accommodation
Korean Travel Service Platform for Chinese
Tourists
16 Kakao Dunamu (Stockplus for Kakao) 2.6 Less than 4 Years ICT Service Finance/Insurance Startup Specialized in Fintech
2015 Startup Investment Trends in Korea ㅣ PART 5. 2015 Startups Investment - Status of Investors

31.
Number Investor
Investment Participation
(Deals)
Field of Participation Investee
Total Scale
Disclosed
Scale
Undisclosed
1 K Cube Ventures 18 17 1
ICT Service (7), Game (5), ICT Manufacturing (2),
Cultural Contents (3), Bio/Healthcare (1)
Kokomo, Lunit, Kongdoo Company, Paranoid Joy, Bitfinder, Dable, Vitruv, Affinity, Monaissance, Mutzip,
Supreme Games, Binary VR, Culturehero, Test Factory, Applepie Studio, Uvify, BratVillage
2 BonAngels Venture Partners 18 17 1
ICT Service (11), Logistics/Service (3), Bio/Healthcare (2),
Game (1), Cultural Contents (1)
Jobplanet, Origin Games, I.M.Lab, Streemlyzer, Dabeeo, Storets(재이), Balance Hero, WashApp Korea, Maverik,
Vendys, Albam, Skywalk Holdings, Althea, Arcturus, Orbitz, ChattingCat, Candle, Vapshion
3 East Gate Partners 15 11 4 ICT Service (10), Logistics/Service (3), Cultural Contents (2)
Mesh Korea, Bapool, Red-Table, Sandbox Network, Yeastudio, Mr. Pic, Kmong, Video Village, Frientrip, Nuvent,
10ping, Rankwave, BratVillage, IntoCNS, Town Company
4 Altos Ventures (US) 13 13 -
ICT Service (6), Game (3), Cultural Contents (3),
Logistics/Service (1)
Beatpacking Company, Hyperconnect, Jobplanet, Venticake, Viva Republica, Trillionaire, Vonvon, April, Origin
Games, My Real Trip, Lendit, Brideasmart, Funizen
5 Capstone Partners 11 10 1 ICT Service (6), Cultural Contents (4), ICT Manufacturing (1)
Zigbang, Makeus, Beatpacking Company, 12cm, MAD Square, Gaudi Audio Lab, Evain, Brave Company, WashApp
Korea, Video Village, 10ping
6 SoftBank Ventures 11 9 2 ICT Service (10), Bio/Healthcare (1)
Hyperconnect, Mango Plate, Buzzni, Enuma, Lunit, Conbus, Scatter Lab, Gaudi Audio Lab, Brave Company,
Saguna Networks, Chinada
7 The Ventures 10 6 4 ICT Service (10) IGNet, Umven, 2BCROSS, Cut&Curl, Simfler, Riiid, Glowdayz, Funda, PRND Company, Vovios Korea
8 Coolidge Corner Investment 9 7 2 ICT Service (9) Everspin, Opentrade, Scandi Edu, Travel Note&Tour, QNT, Trusted Insight, Text Factory, Law&Company, Chinada
9 LB Investment 9 9 -
ICT Service (4), Game (2), Cultural Contents (1), Bio/Healthcare (1),
Logistics/Service (1)
Zigbang, Noom, Buzzvil, Beatpacking Company, Studymax, Iamcompany, Kokomo, Open Gallery
10 DCS Investment 9 9 - ICT Service (5), Cultural Contents (3), Logistics/Service (1) Makeus, Pikicast(Yello Mobile), Treasure Hunter, Flitto, Everspin, MUTO Smart, B2Link, Mr.Pic, Brandi
11 KTB Network 8 8 - ICT Service (6), Cultural Contents (1), Logistics/Service (1) Makeus, Buzzvil, Viva Republica, B2Link, April, Wantedlab, Parking Square, Scatter Lab
12 Partners Investment 8 8 - ICT Service (5), Cultural Contents (2), Bio/Healthcare (1) Yanolja, Gencurix, Drama&Company, Classting, Smatoos, JJS Media, Kongdoo Company, Lycle
13 Korea Investment Partners 7 7 - ICT Service (5), Game (1), ICT Manufacturing (1) NBT, With Innovation, Drama&Company, Homesaeng, Smatoos, Eight Panda, Zoyi
14 POSCO Capital 7 7 - ICT Service (6), Bio/Healthcare (1) Zigbang, Buzzvil, Gencuriz, Zeroweb, Dining Code, Cizion, Qsquare
15 Smilegate Investment 6 6 - ICT Service (5), Bio/Healthcare (1) NBT, Inno Therapy, Stripes, Parking Square, Wiredlab, Wishket
16 Stonebridge Capital 5 5 - ICT Service (4), Cultural Contents (1) Zigbang, Makeus, Stripes, Flitto, Wantedlab
17 IBK Capital 6 6 - ICT Service (2), Game (1), Cultural Contents (1), Bio/Healthcare (1) SmartStudy, Seeon, MAD Square, Zikto, Super Awesome
18 Big Basin Capital (US) 5 5 - ICT Service (3), Logistics/Service (2) Verlocal, Limotaxi, Yeastudio, Storets(재이), GreedEat
19 Sazze Partners (US) 5 1 4 ICT Service (2), Logistics/Service (2), Cultural Contents (1) Pison Contents, DearMissJ, Rock&Roll Business Group, 3Claps, Indie CF
2015 Startup Investment Trends in Korea ㅣ PART 5. 2015 Startups Investment - Status of Investors

32.
K Cube Venture
Bon Angels
Ventures
Partners
Angel Investors The Ventures
East Gate
Partners
Cooledge Corner
Investment
Capstone
Partners
500 Startups (US) Mashup Angels DCS Investment Tide Square
Big Basin Capital
(US)
SV Investment
SoftBank
Ventures
Songhyun
Investment
12 11 7 6 6 5 3 3 2 2 1 1 1 1 1
Lime Asset
Management
ID Ventures
Industrial Bank
of Korea
Altos Ventures
(US)
Medici
Investment
YAP Company
Gobi Partners
(China)
NCSOFT
Company K
Partners
Fast Investment
Venture Republic
(Japan)
Korea Venture
Investment
Bigbang Angels Go Venture Club
Hanwha S&C
Dreamplus
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
AI Angel Club
GS Home
Shopping
Woowa Brothers
L&S Venture
Capital
Widus Partners
(US)
Mega Investment
1 1 1 1 1 1
100million - 990million KRW ($0.1M - $0.8M)
K Cube Ventures
Bon Angels
Ventures
Partners
East Gate
Partners
SoftBank
Ventures
Big Basin Capital
(US)
Altos Ventures
(US)
KDB Bank LB Investment KTB Network DCS Investment ID Ventures
Smilegate
Investment
Capstone
Partners
POSCO Capital Sparklab
5 5 4 4 4 4 3 3 3 3 3 3 3 3 2
Partners
Investment
Seoul Business
Agency
Naver
Cooledge Corner
Investment
Magellan
Technology
Investment
SL Investment
Korea
Investment
Partners
IBK Capital
Mirae Asset
Venture
Investment
Hanwha
(Investment,
Dreamplus)
M-Venture
Investment
Primer ISPC (China)
Aju IB
Investment
NCSOFT
2 2 2 2 2 2 2 2 2 1 1 1 1 1 1
U:US Shopping
Mall
Vivid Ace Limited
(China)
IMM Investment
Sparklab Global
Ventures
Global Brain
(Japan)
4:33 Creative Lab
Yozma Group
(Israel)
GS Home
Shopping
Jafco Asia (Japan)
Midasdong-a
Investment
Qualcomm
Ventures (US)
L&S Venture
Capital
Formation 8 (US) Venture Port
Bokwang Venture
Capital
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
MOUSQ Angel
Club
Medici
Investment
Hana Financial
Investment
Amidzad
Partners (US)
Angang Venture
Investment
Nvestor
DCM Ventures
(US)
Yello Financial
Group
DS Asset
Management
Woori
Technology
Investment
Sazze Partners
(US)
Banks Foundation
for Young
Entrepreneurs
Seoul Investment
Partners
Cyber Agent
Ventures (Japan)
7 Seas Venture
Partners (US)
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 billion - 2.9 billion KRW ($0.9M - $2.5M) (Investors / Participated Investment)
(Investors / Participated Investment)
* The counting below only concerns the number of participation in each investment scale regardless of investment amount made by each investor.
Since most of investments over 1billion KRW (approximately $0.9M) is co-invested, individual investment amount of each investor is not generally notified.
Therefore, participation status in each investment scale but not individual investment amount for each investor company has been analyzed and shown here.
2015 Startup Investment Trends in Korea ㅣ PART 5. 2015 Startups Investment - Status of Investors

33.
Altos Ventures
(US)
Partners
Investmen
Seoul Investment
Partners
DCS Investment SBI Investment
Korea
Investment
Partners
KTB Network
DS Asset
Management
LB Investment
SoftBank
Ventures
D3Jubilee RGP Korea
Newschools
Venture Fund
(US)
K9 Ventures (US)
Kapor Capital
(US)
3 3 2 2 2 2 2 1 1 1 1 1 1 1 1
TAL Education
Group (China)
Albatross
Investment
Jafco Investment
(Japan)
KDB Capital
East Gate
Partners
Kolon
Investment
Shinha Capital
Solborn
Investment
POSCO Capital
Songhyun
Investment
Atinum
Investment
BK Investment
Kiwoom
Investment
Individual
Investors
Neoplus
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Humax IBK Capital
Stonebridge
Capital
Sejing Venture
Partners
HB Investment
GS Home
Shopping
Value Invest
Korea
NICE Group Kakao
1 1 1 1 1 1 1 1 1
3 billion - 5 billion KRW ($2.6M - $4.2M)
Altos Ventures
(US)
Partners
Investment
Smilegate
Investment
SoftBank
Ventures
KB Investment
Qualcomm
Ventures (US)
Aju IB
Investment
Stonebridge
Capital
DS Asset
Management
POSCO Capital SBI Investment
Suprema
Investment
SK Telecom IBK Capital SK Planet
3 2 2 2 2 2 2 1 1 1 1 1 1 1 1
Hyundai Venture
Investment
DS Ventures
Songhyun
Investment
Atinum
Investment
KDB Bank
Capstone
Partners
KTB Network
Industrial Bank
of Korea
SL Investment Wonderholdings YJ Capital (Japan)
Company K
Partners
Goodwater
Capital (US)
Keytone Ventures
(China)
Daekyo
Investments
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Fast Track Asia
Insight Venture
Partners (US)
Korea
Investment
Partners
Bessemer
Venture Partners
(US)
DSC Investment
Bon Angels
Ventures
Partners
1 1 1 1 1 1
5 billion - 10 billion KRW ($4.3M - $8.4M)
(Investors / Participated Investment)
(Investors / Participated Investment)
Henan York
(China)
Sejing Venture
Partners
President
Hyunsung Shin
Settlebank Fast Track Asia HB Investment
Stonebridge
Capital
Platinum
Technology
Investment
Strong Ventures
(US)
Mega Investment
Hanbit
Investment
Chinese Culture
Group (China)
Coolidge Corner
Investment
President Dongsuk
Lee
Angel Investors
1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 billion - 2.9 billion KRW ($0.9M - $2.5M) (Investors / Participated Investment)
2015 Startup Investment Trends in Korea ㅣ PART 5. 2015 Startups Investment - Status of Investors

34.
VentureSquare
Inmaginator
(Malaysia)
Golfzon Yuwon
Holding
Collz Dynamics
Kwon Dogyun
Primer Partners
Won & Partners Amorepacific DT Capital (China) K Venture Group
Entry Financial
Group (China)
Yanolja Ridibooks Ntels
SLSquare
Investment
(Hong Kong)
1 1 1 1 1 1 1 1 1 1 1 1 1 1
LB Investment
Bokwang
Venture Capital
Korea
Investment
Partners
Altos Ventures
(US)
Qualcomm
Ventures (US)
Hanmi IT Interbest
TransLink Capital
(US)
RRE Ventures (US)
Global Brain
(Japan)
Albatross
Investment
Smilegate
Investment
Neoplus
Company K
Partners
KTB Network
4 3 2 2 1 1 1 1 1 1 1 1 1 1 1
ES Investor
Daekyeong
Venture Capital
POSCO Capital
Mirae Asset
Venture
Investment
Mirae
Investment
Partners
Capstone
Partners
IMM Investment
Neowiz
Investment
Atinum
Investment
4:33 Creative Lab
Suprema
Investment
Quantum
Strategic
Partners (US)
LG U+ IBK Capital KDB Capital
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Sequoia Capital
(US)
SoftBank
Ventures
Partners
Investment
1 1 1
10 billion - 19.9 billion KRW ($8.5M - $16.9M)
Formation 8 (US)
Stonebridge
Capital
Capstone
Partners
Bain Capital (US)
Acheron Capital
(UK)
Atinum
Investment
LB Investment POSCO Capital SK
Company K
Partners
Goldman Sachs
Consortium (US)
Goodwater
Capital (US)
DCS Investment Bluerun Ventures KTB Network
2 2 2 1 1 1 1 1 1 1 1 1 1 1 1
Delivery Hero
(Germany)
New World Group
(China)
1 1
20 billion - 100 billion KRW ($17M - )
(Investors / Participated Investment)
(Investors / Participated Investment)
Undisclosed (Investors / Participated Investment)
2015 Startup Investment Trends in Korea ㅣ PART 5. 2015 Startups Investment - Status of Investors

35.
PART 6
2015 Startups M&A Status
2015 Startup Investment Trends in Korea

36.
• 2015 Startups M&A: (40 in Total)
• Amount Disclosure: 1 (Kakao took over Locnall (Kimgisa) for 62.6 billion KRW)
• Yello Marketing Group, Yello Travel, and Yello Shopping Media, the subsidiaries of Yello Mobile, have taken over 7, 7, and 1 native and foreign startups, respectively, which accounts
for 37.5% of the total M&A cases.
• An increase by 31 deals from 9 in 2014 to 40 in 2015.
2015 Monthly Startups M&A Deals
0
2
4
6
8
10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1
1
1
1
3
11
444
8
2
5
4
Acquisition Merger
2014-2015 Monthly Startup M&A Deals
0
2
4
6
8
10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2
3
11
4
5
4
9
2
5
4
1
2222
Acquisition Merger
2015 Startup Investment Trends in Korea ㅣ PART 6. 2015 Startups M&A Status

37.
Jan
Acquiring
Company
Acquired
Company
Company/Product Introduction Remarks
1 Kakao Kidsnote
Smart School Note for Kindergartens·Day Care
Centers
2 Emotion Springworks Contents Management System(CMS) Solution
3 Limotaxi Heavenly Idea
Taxi Application for
Seoul·Cheongju·Icheon·Gunsan Regios
4 Bluehole
Ginno Games
(Devilian)
Company Specialized in Online Game
Development
Mar Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Yello Travel
Eses Global, Hikary
Global, YRM, World
Travel, TNT Tour
Hotel·Accommodation Reservation,
Travel·Rental
2
Yello Digital
Marketing Group
ADplus Digital Media Advertisement (Indonesia)
3 IGAWorks
Wizard Works
(Somcloud)
Keyboard Themes Services 54% Shares
4 Purple Friends
DoDam
Communication
Search Advertisement, Viral Marketing Agency
5 Kakao K Cube Ventures Investment Company for Startups
Apr Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Treasure Hunter Leferi Startups Specialized in Beauty Contents
2 Bluehole PNIX Games, Squall Game Developing Company
May
Acquiring
Company
Acquired
Company
Company/Product Introduction Remarks
1 Kakao Locnall (Kimgisa) Navigation $53.2M
2 K Venture Group Sell It
Company Specialized in Second-Hand Digital
Devices Transactions
3
Yello Digital
Marketing Group
Handstudio
Smart TV/Mobile Application and UI/UX
Development
4
Yello Digital
Marketing Group
Gushcloud
(Singapore)
Digital Influencer and Contents Marketing
Group
5 Woowa Brothers Dum&Dummers Regular Delivery Servic
6 AppLift Bidstalk
Self-Served Programmatic Advertisement
Platform
7 The Ventures Idea Bricks Digital Contents Marketing
8 Kakao Path Social Networking Service (SNS)
Jun Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Dum&Dummers HeyBread Bread Delivery from Local Bakeries
2
Yello Shopping
Media
Websosan Vietnamese Price Comparison Website
3 K Venture Group Tangram Design Lab Software and Product Design 51% Shares
4
Yello Digital
Marketing Group
AdYim (Thailand)
Online Advertisement Service, Integrated
Digital Marketing Solution Company
2015 Startup Investment Trends in Korea ㅣ PART 6. 2015 Startups M&A Status

38.
Oct
Acquiring
Company
Acquired
Company
Company/Product Introduction Remarks
1 K Venture Group
Hasys (Hairzzang,
Beautizzang)
Customer Management Solution for Beauty
Industry
51%
Nov Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 NICE Group Bird View (Hwahae) Mobile Cosmetics Data Provision Application
2 Baemin Fresh The Food Regular Side Dish Delivery
3 Vanity (Singapore)
Gentle Family
(Padang)
Domestic Mobile Beauty Service Shop
Information Provision Application
Dec Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Kakao
Podotree
(Kakaopage)
Company Specialized in Contents Business
Mer-
ger
Acquiring
Company New company name Company/Product Introduction Remarks
5월
Ydea, Viewreple,
Cosmic Color
Ydea (Undecided) Mobile Fashion Commerce
7월 JYC, Amusepark Venditz Lifestyle Service Provision
12월
Daum Game,
Engine
Engine Company Specialized in Game Publishing
2015 Startup Investment Trends in Korea ㅣ PART 6. 2015 Startups M&A Status
Jul
Acquiring
Company
Acquired
Company
Company/Product Introduction Remarks
1 Yello Travel
Dong-A Rent a Car,
Resort for You, Ini
Wedding Networks, H
Labs, Tour Seoul Korea,
Fridaynoons, Zeokorea
Travel Related Service
2 500V 23
Online·Offline Venture Union Member
Companies
3 Woowa Brothers Dubakicall Delivery Company
4
Yello Digital
Marketing Group
Mediatrack Big Data Analysis Company (Indonesia)
Aug Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Yello Travel Cardoc
Price Estimation Application for Vehicle
Exterior Repair
53.7%
2 Yello Travel Computer Lodge
Social Media Marketing Solution Company
(Thailand)
3 Yello Travel Uhbee Factory Platform Service inluding IoT Products
4 Yello Travel Engine Mobile Game Publishing Platform Company 66%
Sep Acquiring
Company
Acquired
Company Company/Product Introduction Remarks
1 Yello Travel
Stayyoung
(My Candidates)
Korean Politics Data Provision Application

39.
We publish research reports analyzing 2015 Annual Domestic Startups’ Investment Trends.
The report summarizes the monthly investment trends, investments by scale, investments by business
type/period, investor companies, and annual M&A status in 2015
based on publicly released 233 cases of startups’ investments, 40 cases of M&A information.
This report is produced utilizing basic information such as startups(investees), investors, investment
scales, and time of investment provided from the data disclosed by investees and investors and
Platum analyzes the monthly trends as well as investment distributions and draws conclusion
by totaling in a general way and by calculating percentages. Criteria for categorizing business types
follow the middle level categorizations adopted by Korea Venture Investment Copr. which KSIC
provides.
Types of business are further classified by Platum Research Team in the process of dividing business
types of startups so that the subcategorization of business types can reflect the first business type
class of each investee.
For any external use of this report, it must identify that this report is the product of Platum’s
researches.
We hope this report helps readers understand domestic startups’ investment trends.
Thank you.
Platum President Sangrae Jo
Platum Research Team Manager Seunghee Han
Contact contact@platum.kr
Issued by Platum Research Team
Date of Issue ㅣ May 2016
TEL ㅣ 070-4038-4676
WEB ㅣ platum.kr
COPYRIGHT 2016 Platum Inc.
Platum ALL RIGHTS RESERVED