1. Parthy “P.J.” Walker
Award-Winning Digital Account Director
SUMMARY OF QUALIFICATIO S
Driven and dedicated to delivering quality products and services and exceptional business performance
Self-motivated; able to organize, analyze and meet operational deadlines
Strong initiative in decision-making and leadership capabilities
Solid execution of corporate strategies through tactical plans that drive results
Exceptional track record in exceeding client expectations with all levels of client management
Expert in client relations, delivery and account management
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Areas of Expertise
o Account Management o Interactive Marketing o Project Management
o Delivery Leadership o Digital Marketing o Brand Strategy
o P&L Accounting o Strategy Consulting o Social Media Networking
o Contract Negotiation o Requirements Facilitation o Marketing Analytics
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Account Highlights – By Industry
CPG
Client/ Account Projects Highlights
The Coca-Cola Company • Global Digital Asset Managed 150 local and offshore resources
Management Project Supervised Flash development; approved deliverables
Grew account from $750K to $30M over 5 yrs.
Proctor & Gamble • Cover Girl Beauty Advisor Conducted brand strategy engagement; led program
Search Analytics Strategy design
• Intelligent Digital Platform Led organic search analytics project across 3 brands
Application Created internal buy-in strategy for brand managers
Initial account value: $15M
Campbell’s Soup Company • HR Portal Design & Facilitated requirement sessions/executive interviews
Development Drove the strategy and supervised creative development
• Godiva Digital Display Led on-site deployment and event teams
Merchandising Engagement Grew account from $3M to $8M over 3 years
McDonald’s • Digital Display Menu Design & Produced digital strategy buy-in documentation
Deployment Assembled in-house and 3rd party display resources
Coordinated with AOR for press releases, announcement
R. J. Reynolds • Annual Doral Loyalty Event Conducted live streaming assessment; created project
plans, defined deliverables and measurement metrics
Coordinated local and remote event teams
Worked with client and in-house production staffs pre-
and post event.
Retail
Client /Account Project Highlights
Verizon Wireless • Social Media Programs Executed Facebook, Twitter and YouTube campaigns for
Sponsorship, Value, Media and Innovation segments
Directed implementation of custom RMUs in support of
4G LTE launch in partnership with ad publisher resources
Managed FB “24 Days of Seasonal Surprises” – custom
application development, agency deployment
Walmart • Master Data Management Managed 45 local & 62 offshore resources
Implementation Tracked visa status of onshore resources; led resource
acquisitions throughout project growth
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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2. Parthy “P.J.” Walker
Award-Winning Digital Account Director
• Brazil Tax Project Established and directed local (Bentonville) offices
• Staff Augmentation Grew account from $10M to $15M in 6 months
AT&T • Customer Experience Company Managed creative development of in-store demos
Store Redesign Facilitated client strategy sessions
Performed competitive gap analysis
Macy’s • Macys.com Web Design Led strategy development sessions
• Initial eCommerce Application Managed creative, IA & technical resources
• FedAd Circular Content Tracked and resolved project milestone issues
Management Project Delivered executive-level presentations
Grew account from $2M to $9M over 6 years
Dillard’s • Digital Media Merchandising Conducted requirements validation sessions
Content Strategy Performed content gap analysis
• DMM Ad Creation & Created digital media content strategy
Deployment Led content creation activities
Managed 3rd party content deployment
Travel/Transportation/Hospitality
Client /Account Project Highlights
Hilton Hotels • Web Site Re-Development Managed marketing analysis resources (10) assigned to
• Hilton.com Offshore global account; interfaced with offshore resources
Maintenance Developed strategic roadmap for future releases
Acted as subject matter expert for UX resources
Initial project value:$15M
Sotheby’s International • Brand Strategy & Creation Facilitated joint requirement sessions
Realty • Web Site Design through Managed on- and offsite development teams
Deployment Co-developed usability research criteria w/IA lead
Delivered on time and under budget
Amtrak • Self-Service Kiosk Design Led RFP efforts & multi-touch development team
• Multichannel Developed multichannel strategy documentation
(Kiosk/Web/Mobile) Application Managed 45 local and virtual resources
Development Grew project value from $2M - $7M over 4 years
Media & Entertainment
Client /Account Project Highlights
IBM Corporate • Grand Slam Tennis Real-Time Managed pre-event & onsite operations
Communications Web Broadcasts Supervised onsite client tours of BOH operations
• Masters.com Exceptional client feedback on success of projects
• Grammy.com Delivered multiple upgrades on limited internal budgets
• SuperBowl.com
Atlanta Committee for the • Spectator & Venue Procured sponsorships & managed ACOG staff
Olympic Games Entertainment Supervised volunteers & staff at venues
Executed entertainment contracts
Produced run-through sessions & set schedules
New York Stock Exchange • Web Site Design through Led proposal response & managed project schedules
Deployment Supervised creative, technical resources (15 onshore)
Grew account from $1M to $4M over 2 years
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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3. Parthy “P.J.” Walker
Award-Winning Digital Account Director
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Career Progression
MOXIE I TERACTIVE (Independent Consultant) - Atlanta, GA
Program Director – Social Media ovember, 2010 - present
• Accountable for leading and managing a family of customer-focused strategic programs, across current and future social
media devices
• Committed to delivering total interactive solutions that meet requirements while meeting or exceeding customer satisfaction
• Responsible for allocating talent and identifying holes across all aspects of each project
• Develops accurate and informed work, including scopes, schedules, and budgets that accurately reflect the scope of the work
• Identifies true needs on business for delivery support and appropriately aligns resources against those needs – educates the
teams when necessary on roles and responsibilities among the team
DEFI ITIO 6 - Atlanta, GA
Account Director July, 2010 – October, 2010
Senior level professional responsible for representing the agency to C-level clients, provide highest level of account management
across several prominent high-level agency clients. Duties include, creating insightful strategies, managing delivery of innovative
integrated campaigns, communicating on a regular basis with agency leadership, growing existing accounts, providing cross vertical
subject matter expertise, managing, developing and mentoring direct reports, contributing to company blogs, social media outlets &
white papers and working closely with business development to close additional business.
ACCE TURE I TERACTIVE - Atlanta, GA
Digital Sales Director April, 2009 – March, 2010
Led and managed large, complex web application development and system integration projects for contracts of $10 million and up.
Acted as on-site engagement manager for project and responsible for overall client satisfaction, quality of service, and on-time, on-
budget project completion as well as up/cross sell of digital products and services.
SATYAM COMPUTER SERVICES - Atlanta, GA
Sr. Client Partner & Retail Domain Expert July, 2008 – January, 2009
Developed account strategy, consulting and client management activities on-site at Walmart; including business development, capital
IT projects and various strategic initiatives. Led RFP response teams and created account management plans for new business growth.
Maintained and cultivated strong relationships at the senior executive level at this account. Created and maintain marketing budget,
negotiated SoWs and managed project P&L.
IBM I TERACTIVE - Atlanta, GA
Associate Partner & Managing Consultant – Retail & CPG ovember, 1990 – July, 2008
Developed strategic sales and account management plans to penetrate distribution industry markets in the Americas. Identified and
analyzed functional and non-functional requirements for custom application development, software and systems integration. Created
project schedules, led negotiation of milestones and deadlines based on varying factors; including, overall mission objectives, present
or potential value to department and availability of appropriate resources. Met and exceeded profit and revenue projections on an
annual basis.
Business Development Executive – Finance & Communication Industries
Developed business partner relationships with IBM Premium Business Partners: Microsoft, Google, Cisco, Endeca, Stratacache,
Experticity and MediaTile. Responsible for marketing, sales and client relationship management of custom application development to
IBM industry specific business units, with a major focus on capital markets, retail banking, and entertainment industries. Closed over
$60 million in Finance Sector contracts in one year, resulting in Banking, Finance and Securities industry segment #1 in profit margin
and #2 in revenue within IBM e-business Services.
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Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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4. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Tools & Methodology Expertise
o Microsoft Office Suite o Microsoft Project o Microsoft Visio
o Microsoft Outlook o Lotus Notes o Lotus Sametime
o Office Communicator o Salesforce o Rational Portfolio Manager
o Agile o SDLC o Blue Ocean Methodology
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Awards
• IBM Gold Circle Awards (5) • IBM Top 10% Awards (8)
• IBM Leadership Awards (3) • IBM Service Excellence Awards (4)
• IBM Delivery Excellence Awards (4) • IBM Thank You Awards (12)
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Education and Professional Affiliations
EMORY U IVERSITY – Atlanta, GA
Robert W. Woodruff Scholar, Bachelors of Arts, English; minor, French
Professional Affiliations
– Charter Member of IBM Interactive Media
– Charter Member of IBM’s Vice President’s e-business Services Advisory Council
– Member of Atlanta Interactive Media Association
– Member of Atlanta Social Media Club
– Member of Technology Speakers Forum
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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5. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Partial Portfolio of Account Management
Retail/eCommerce:
• Abercrombie & Fitch e-zine Development
• AT&T Retail Stores Customer Experience Digital Merchandising
• Dillard’s Department Stores Digital Media Content Strategy
• GAP “N” Store (Fourth & Towne) Online Design Development
• Home Depot eKiosk Strategy & Design, Self-Serve Checkout
In-Store Demos Development
• JC Penney Multichannel eCommerce/Kiosk Strategy
• Kohl’s Beauty Advisor Consulting Kiosk
• Macy’s eCommerce Web Site Strategy, Design & Implementation
• Sprint Retail Stores Dynamic Digital Merchandising Content Strategy, Design &
Implementation
• Target Dynamic Digital Media Content Development
• Tiffany & Co. Web Site Strategy, Design & Implementation
• US Department of Defense Commissary Self-Serve Checkout
• Verizon Wireless Social Media Program Management
• Walmart Master Data Management
CPG
• Anheuser Busch/InBev Global Web Transition Strategy
• Campbell’s Soup HR Portal Development
• Godiva Dynamic Digital Merchandising Solution
• Kodak Picture Gallery Web Site Strategy, Design & Implementation
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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6. Parthy “P.J.” Walker
Award-Winning Digital Account Director
CPG (cont.)
• McDonald’s Digital Menu Design & Development
• Phillip Morris/Altria Corporate Web Site Strategy, Design & Implementation
• Proctor and Gamble Intelligent Digital Platform Strategy
• The Coca-Cola Company Global Loyalty Web Site Application
Re-Design, Upgrades, Maintenance & Support
Travel/Transportation/Hospitality
• American Airlines Baggage Claim Digital Media Consulting
• British Airways eCommerce for Web, Kiosk and Wireless Applications
• CSX Railroad Wireless Application Project
• Delta Airlines SkyMiles Web Site Infrastructure & Maintenance
• Destination Hotels and Resorts Web Site Redesign
• Harrah’s Total Rewards Kiosks Strategy Consulting
• Hertz.com Strategy Consulting
• Mandalay Convention Center Expansion Order Processing and Fulfillment
• Royal Caribbean Cruise Lines Cybercafé
• Sotheby’s International Realty (Cendant Corp.) Web Site Strategy, Development,
Hosting, Maintenance & Support
• Starwood Preferred Guest Web Site Design, Development
• Starwood’s Hotel and Resorts Preferred Guest Web Site
• The St. Joe Company Web Site Re-Design
• Trump Casino’s Players Club Kiosks Strategy Consulting
• United Airlines Self Serve Kiosk Design & Development
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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7. Parthy “P.J.” Walker
Award-Winning Digital Account Director
Banking & Finance
• Banker’s Trust PDA/Mobile Broker Application
• Fidelity Investments Web Site Strategy and Information Architecture
• Merrill Lynch Private Client Custom Application & Brand Creation
• Morgan Stanley Dean Witter Private Client Custom Application & Brand Creation
• NYSE Web Site Infrastructure & Maintenance
• Putnam Investments PDA/ Mobile Broker Application
• State Street Web Site Infrastructure & Maintenance
Atlanta, GA • Mobile (678) 524-7094 • pjsellsatlanta@gmail.com • Twitter: @pjatlanta
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