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Rob berman value proposition -blog


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Rob berman value proposition -blog

  1. 1. Rob Berman Value Proposition Key Accomplishments Summary • A Product Development and Marketing Executive  • Boosted revenue 375% over three‐year period  with a proven track record of success growing the  from $7M to $26M. top and bottom lines.  • Turned around operation which moved business  from $560,000 loss to $1.13 million profit. • Media trained blogger, author in, and interview  subject of, various publications. • Increased revenue 58% from $6.3 million to $10  million. • Experienced in small, medium and large companies  as well as matrixed and multi‐national organizations. • Responsible for building and operating first full‐ service Marketing Department for $300 million  division in U.S. and Canada.  • Domestic and international markets experience. • Introduced three new services while revising three  • Skilled in the areas of Product / Service  services generating more than $10.6 million within  Development, Business / Market Development,  six‐month period. Product / Brand Management, Communications /  Media Placement, General Management and  • Began operations in India resulting in second‐year  Strategic Planning. revenue of $8 million. • Directed and led inter‐divisional cross‐selling  • Innovative and persistent problem solver who  activities resulting in $2 million first‐year revenue. thrives on challenges, excels under pressure and  gets the job done.  • Increased close ratio by 25% in targeted areas by  analyzing data by SIC code and geography and  • Builder and developer of employees. adjusting pricing. 
  2. 2. Rob Berman Industry Experience Global Experience Education • Insurance  • Operated in US and internationally • MBA in Marketing • Consulting and Business Coaching • Traveled to 20 countries on business • BA in Accounting/Bus Admin • Roadside Assistance Services • Performed operational reviews                                 • Service Contracts • Worldwide single point for referrals Product Management Project Management Product Development • Implemented Product Mgt Process • Multi‐million dollar projects • Brought over 30 new & revised  • Pricing and margin implementation • Project ownership products and services to market • Created strategies to drive business  • Project governance • Stage gate process • Steering committees • Market expansion mentality • Customer focused solutions Marketing Communications Market Research Financial Outcome • Advertising/Public Relations • Surveys • Managed budgets up to $7  • Internet / Intranet development • Segmentation million • Interviewed by publications • Customer needs identification • Negotiated financial deals • Social Media • Contract and vendor  • Blogger negotiations
  3. 3. Rob Berman Results Business Outcomes Demand Creation • Boosted revenues 375% over 3 years • Increased revenue production • Profit improvement through  • Grew revenue 58% in one year • Expense management savings pricing, promotion & positioning • Moved business from $560,000 loss  • Streamlined business  processes • Segmented business goals to $1.13 million profit • Reorganized business units • Record of sales & margin growth Strategic Planning Business Development Performance Measurement • Multi‐year Strategic Plan drafting • Target Market identification • Devised performance scorecards • SWOT Analysis • Cross‐selling initiatives • Developed process dashboards • Competitive Landscape Review • Proposal Development • Set standards and managed  • Cost Benefit Analysis • Unique Selling Proposition performance • Channel Management General Management HR Management Leadership • 15 years of P&L responsibility • Hiring and retaining talent (17 staff) • Created high performing teams  • Business Unit Management • Assist under‐performers  • Management skills coaching • Budgeting and forecasting • Matrix Management • Results oriented • Accountability • Cross‐functional teams