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Piyush Ojha
12bsp1927
IBS PUNE
 Largest cellular service provider in India, with
more than 262.80 million subscribers
 World's third-largest mobile operator
 Bharti Airtel has 24.3% customer market share
and 33.8% revenue market share
 Known for Services
 Bharti airtel– Cutting Down cost in Rural area
Introduction
 Bharti airtel has maintained its market share. still
they are No.1 in the telecom industry.
 Bharti airtel has successfully introduced 3G
through its wide distribution network.
 Maximum customer complaints has resulted
loss of 3.2lakh customers after introduction of
MNP (Mobile Number Portability).
Continue…
CDMA – Already there are
big players in this
segment Reliance , Tata
3G – Value added services
potential still to be
tapped fully
2G/3G – GSM Currently
commands 70% of
mobile subscribers in
India
Technology
2G/3G
CDMA
WIMAX
VoIP
Services
Stars ?
Cows
Wire less
Router
Dogs
Fixed Line Services
LOWHIGH
LOW
Mobile Services
CDMA&GSM
2G,3G,4G
Broad Band
3G service
Insurance
DTH & IPTV
Retail
 Market challengers
Vodafone
BSNL
 Followers
Idea
 Nichers
Aircel
Spice
Service marketing

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Service marketing

  • 2.  Largest cellular service provider in India, with more than 262.80 million subscribers  World's third-largest mobile operator  Bharti Airtel has 24.3% customer market share and 33.8% revenue market share  Known for Services  Bharti airtel– Cutting Down cost in Rural area Introduction
  • 3.  Bharti airtel has maintained its market share. still they are No.1 in the telecom industry.  Bharti airtel has successfully introduced 3G through its wide distribution network.  Maximum customer complaints has resulted loss of 3.2lakh customers after introduction of MNP (Mobile Number Portability). Continue…
  • 4. CDMA – Already there are big players in this segment Reliance , Tata 3G – Value added services potential still to be tapped fully 2G/3G – GSM Currently commands 70% of mobile subscribers in India Technology 2G/3G CDMA WIMAX VoIP Services
  • 5. Stars ? Cows Wire less Router Dogs Fixed Line Services LOWHIGH LOW Mobile Services CDMA&GSM 2G,3G,4G Broad Band 3G service Insurance DTH & IPTV Retail
  • 6.  Market challengers Vodafone BSNL  Followers Idea  Nichers Aircel Spice

Editor's Notes

  1. The CDMA subscriber base has reached 74.36m in the quarter ending June 2008 as against 68.37m at the end of the previous quarter. The growth in this quarter is 8.76% as against 11.37% for the previous quarter. Reliance remains the largest CDMA mobile operator followed by Tata Teleservices and BSNL with subscriber base of 42.71m, 26.33m and 4.59m respectively. Wimax – This is a disruptive technology facing Indian telecoms VoIP – This will put pressure on the Telecoms since ISP can offer virtually free internet based mobile phones – Also License fees is 2 Cr against 1650 Cr for telecom operators4 G – people are already talking about it
  2. What they are doing in retail for last 4 years. What to put in Cash Cow.Bharti IngrateThe Company has entered into a joint ventureagreement with Vodafone Essar Limited (Vodafone)and Idea Cellular Limited (Idea) to form an independenttower company (“Indus Towers Limited” or “IndusTower”) to provide passive infrastructure services in16 circles of India. The Company and Vodafone willhold approximately 42% each in Indus Tower and thebalance 16% will be held by Idea. Pursuant to theaforesaid agreement, Bharti Ingrate Limited hassubscribed 50,000 equity shares of Rs. 10 each in IndusTowers Limited on December 17, 2007 for an aggregatevalue of Rs. 500 thousand. For this purpose, BhartiIngrate Ventures Limited has been incorporated as awholly owned subsidiary of Bharti Ingrate Ltd. Thetelecom passive infrastructure will be transferred toBharti Infratel Ventures for ultimate merger in IndusTowers Limited.TheCompany’s 61,984,721 mobile customers accounted fora 23.8% of wireless (GSM + CDMA) market share as onMarch 31, 2008.The revenues from the mobile services for the financialyear were Rs. 218,697 mn., a growth of 55% over therevenues in the previous financial year. The mobile servicesbusiness contributed 80% to the consolidated revenues.Telemedia ServicesDuring the year, the Broadband and Telephone Servicesbusiness was renamed as Telemedia Services in line withthe Company’s growing focus on new media solutionsand foray into IPTV and DTH businesses.The Company provides broadband (DSL) and telephoneservices (fixed line) in 15 circles spanning over 94 citiesacross India. As on March 31, 2008, the Company had2,283,328 customers (a growth of 22%), of which 34.8%(~795,000) were subscribing to broadband / internetservices.The Company’s strategy for Telemedia business is to focuson the cities with high revenue potential, excepting forDTH which will be an all India offering. The productoffering in this segment includes supply and installationof fixed-line telephones providing local, national andinternational long distance voice connectivity andbroadband Internet access through DSL. The business alsoprovides value added services such as intelligent networkPassive Infrastructure ServicesThe undertaking relating to the entire assets and liabilitiesof telecom passive infrastructure was transferred fromBharti Airtel Limited to Bharti Ingrate Limited pursuant toa scheme of arrangement sanctioned by the Honble HighCourt of Delhi. Bharti Ingrate provides passiveinfrastructure services on a non-discriminatory basis to alltelecom operators in India. Bharti Ingrate deploys, ownsand manages passive infrastructure on an all India basis.The Company has approximately 52,000 towers as onMarch 31, 2008, of which approx 30,000 towers will betransferred to Indus Towers Ltd (a Joint Venture betweenBharti Ingrate, Vodafone and Idea Cellular) for 16 circles.