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ClimBAP: Cartography of 
the imaginary and the 
emergence of a local 
narration and poetics to 
adapt to climate change 
health impacts in the 
Pantanal 
Pierre Girard, Michèle Sato, Imara 
Quadros & Giselly Gomes
Why ClimBAP???
http://www.theguardian.com/sustainable-business/behavioural-insights/climate-change-consensus-who-cares
DOI: 10.1111/ssqu.12043
Don’t Work 
• People do not like being ‘preached at’ 
• ‘environmentalist’ language and imagery 
• ‘We are the majority’
Works 
• Things that we love 
• People wanted to feel part of a conversation not 
on the receiving end of ‘a rant’ 
• Here and now / Avoid wasting /safe homes/ clean 
energy
ClimBAP 
How to tell a story about 
climate in the Pantanal? 
“... that the importance of a thing 
cannot be measured with a tape 
or with scales or barometers etc. 
The importance of one thing is to 
be measured by the enchantment 
that the thing produces in us.” 
Manoel de Barros
São Pedro de Joselândia
1 km
https://lh5.googleusercontent.com/-yD6Y44dsY_w/TX-f1QKgWEI/AAAAAAAAApI/7xbCIB3w-Nw/s1600/DSC00152.JPG 
http://3.bp.blogspot.com/-28KMRd1S2SI/TVQmekhNrGI/AAAAAAAAAH0/LNGBPgXW_BI/s1600/spj19.jpg
o Interviews (non structured) 
o Questionnaire (ecological footprint) 
o Photographs 
o Videos 
o Draw 
o Notebook’s annotation 
o Communitarian forum 
o Observation (participative) 
o Interpretation 
o Group meeting 
o Bibliographical studies 
o Colloquium
SUSTAINABLE SCHOOLS (WWF & SEDUC)
Eco-Filter
Green curtain
Green Roof
Eco-house
Next steps 
• From school to entire 
SPJ community 
• From SPJ to other 
communities in the 
Pantanal area
Thank you 
pierregirard1301@gmail.com 
...que a importância de uma 
coisa não se mede com fita 
métrica nem com balanças nem 
barômetros etc. Que a 
importância de uma coisa há 
que ser medida pelo 
encantamento que a coisa 
produza em nós. 
Manoel de Barros

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