Senior management professional and consummate change agent with broad-based experience across diverse functions and industries, aligning stakeholders and business opportunities, driving growth, and leading teams with a strategic vision. Offering a bilingual multi-cultural background with more than 10 years of experience in Tech, Finanicial, Advertising, Telecommunication, Automotive and Defense industries. Excel at prioritization, business optimization, and creative problem solving.

1. AKQA, Washington, DC • 2013 – 2015
Sr. Business Analyst
• Secured 2 analytics client accounts through innovative
digital strategies and measurement proposals. Clients
included Verizon, Barclay Card, United Postal Services,
Warner Brothers, and Home Depot
• Launched 2 responsive websites and 1 mobile app
through partnership with engineering, design,
testing, and account teams to produce measurement
framework and testing/optimization requirements
• Designed testing and quality assurance plans to ensure
the integrity of data products, resulting in 25% less
bugs in 3 development cycles
Digitas, Detroit, MI • 2012 – 2013
Sr. Analyst, Strategy Analytics
• Led integrated analytics reviews for General
Motor’s brands (GM Performance and ACDelco) and
partnered with media agencies including Carat, MRM
McCann, and iProspect
• Drove integrated analytics strategies and case studies
across customer demographics and channels to
improve spending efficiency by 15%
• Demonstrated expertise in CRM database, integrated
channel marketing (website, mobile, social media),
and analytics visualization platforms (Google Analytics,
Adobe Omniture, Tableau)
Evelyn Chou
Professional Experience
Lockheed Martin, Bethesda, MD • 2019 – Present
Sr. Manager–Planning Measurement
• Lead the implementation of measurement tools,
data visualization, dashboards and advanced
analytics to quantify business impact and outcomes
• Improve reporting efficiency by 60% through
data automation and API integration
• Integrate various data sources and platforms
to enhance attributions and measurability
• Build the data analysis team, responsible for
team goals and budget
• Secured $2.2M IT budget for enterprise digital
solutions investment
Uber, Washington, DC • 2017 – 2019
Sr. Manager–Performance Marketing
• Led cross-functional teams to grow the largest
US market ($250MM monthly gross booking) by
overseeing spend allocation and designing data-
driven media strategies
• Drove business optimization and increase top-of-
funnel success by 10% through user segmentation,
channel optimization/personalization, and new
program launches
• Managed AdTech business intelligence dashboard
development through rigorous prioritization, project
management, and stakeholder alignment, growing
user base by 5% in 6 months post-launch
• Defined and implemented performance investigation
process, saving 4-8 hours per month
• Developed acquisition and re-engagement programs
across audiences and platforms to drive business
growth and return on investment (ROI)
Capital One, McLean, VA • 2015 – 2017
Manager–Enterprise Digital Analytics
• Oversaw enterprise-wide data streaming platform and
analytics innovation programs using the Amazon Web
Services, reducing technology debt and third-party
vendor data risk
• Mitigated $7 MM financial risk through designing
business growth projection model and optimizing
analytics implementation across the enterprise
• Managed a team of 10 to define product roadmap and
implement analytics solutions, growing NPS by 20%
• Improved enterprise data infrastructure through
advanced programming techniques: AWS Redshift,
Python, and Git
614-446-0938 • evelyn@ciaochou.com • linkedin.com/in/evelynchou
Management Professional seeking business challenges with global impact. With more than 10 years of experience in Tech,
Financial, Advertising, Telecommunication, Automotive, and Defense industries, I excel at prioritization, business optimization
and creative problem solving. My expertise includes growth strategy, analytics, data science, and product management.
Volunteering Mentoring
Citizenship Instructor, Washington English Center
Mentor, Grace Hopper Conference and Built by Girls
Education
Master of Business Administration, Marketing and Strategy
The Ohio State University, Columbus, OH
Certification
Certified Scrum Product Owner (CSPO), Scrum Alliance,
AWS Certified Developer, Amazon Web Services, Adobe
Analytics Processing Rule, Google Adwards
Technical Skills
Python, SQL, Google Analytics Adwords, Adobe Analytics,
Test Target, TMS (Tealium, Ensighten), HTML, CSS,
Visualization (Tableau, Looker), Microsoft Office