Presentation outline how Business Improvement can be archived in a short and effective way.

1. MAY 2009
Business Overview

2. Content
 Background
 Concept
 Approach
 Fasttrack
 Comprehensive
 The Now Management® team
 Business Cases

3. Background
 NowManagement® background
 New style of management emerged as a result of ongoing pressures on
results
 Quick, responsive and ultimately geared towards delivering short-term
goals
 Requires highly experienced executives who can hit the ground
running, roll up their sleeves and deliver results
 RetailMotif developed this into a concept: NowManagement®
 A practical and easy to apply business improvement model
 A Business Scan that will identify the opportunities
 A balanced approach between short-term opportunities and long term
needs to safeguard strategic goals

4. The concept
 NowManagement® offers 3 levels of service:
 Business Scan
A scan of your business identifying opportunities in potentially four key drivers
of your business.
Execution
Profit drivers
• Acquisition • Core vs non-core excellence
• Productivity • Assortiment • Revenue vs non • Goal setting
• Retention • Margin revenue driving • Organizational
expenses set-up &
• Pricing
alignment
Growth drivers Cost drivers
 Development
Translation of identified opportunities into detailed, practical
recommendations
 Implementation
Support with the implementation of the recommendations

5. The business scan in detail
 Growth Drivers  Profit Drivers
 Accelerate Growth  Assortment Optimization
 Customer Acquisition  Optimize Product Portfolio
 Channel Expansion  Identify product opportunities
 Market Expansion  Margin Management
 Mergers & Acquisitions and JV’s  Pricing on sell- & buy side
 Productivity - Up-sell & Cross-  Supply Chain optimization
sell
 Divestures
 Retention – Customer Loyalty
 Cost Drivers  Execution Excellence
 Stock management  Strategy and goal setting (KPI)
 Cash management  Organizational alignment
 Operating expense review  Organizational structure
 Cost realignment of core- &  Execution ability
revenue driving expenses  Business process improvement

6. Our approach – Fasttrack
Introduction Business Scan Implementation
phase phase phase
• Customer overview • Assessment of the company & organization • Implementation of recommendations
• Services offering overview • Opportunity scan • The customer implements the
• Demand match • Development & delivery of top-line recommendations
• Define scope & select drivers for recommendations • The NowManagement® team is available
Business Scan phase • Proposal for implementation of to provide coaching and support
• Proposal Business Scan phase recommendations
 “Fasttrack” program: Business Scan & support
 Focus is on delivering immediate impact
 We identify the top-line opportunities
 Customer adopts top-line recommendations and
implements
 NowManagement® team can provide coaching

7. Our approach - Comprehensive
Introduction phase Business Scan Development phase Implementation
phase phase
• Customer overview • Assessment of the company & • Scope setting - selection of top- • Implementation of project plan
• Services offering overview organization line recommendations • The NowManagement® team
• Demand match • Opportunity scan • In-dept development of manages the implementation with
• Proposal Business Scan • Development & delivery top- recommendations the customer's team
phase line recommendations • Development and delivery of • The NowManagement® team
• Proposal for Development detailed implementation project supports the customer's
phase plan implementation team
 Business scan & Development
A further in-depth review takes the business scan to
the next level allowing us to develop detailed
recommendations and deliver a comprehensive
but practical project plan
 plus (if requested): Implementation
 Flexible model: support and/or actual implementation

8. Partner Profile
Peter Ottervanger
 Peter has over 20 years experience in sales, retail, leadership and advisory in a wide range of
industries ranging from media, consumer goods, automotive and apparel. He held a variety or
management positions and has travelled and worked in many international markets throughout
Europe and the US.
 After a start at key account management & marketing support he expanded his career into the
retail field, holding different management positions such as: European Retail Manager, General
Manager and European Managing Director. Peter has an extensive track record in starting up
companies, change management, business planning, and implementations.
 Peter’s core capabilities include:
 Develop business strategies and business improvement programs
 Retail concept development and roll-out implementation
 Set up ICT- and Logistic structures for retail businesses
 Development of retail management structures & implementation of retail management and staff training
programs
 Previous positions:
 Managing Director Retail – O’Neill Europe
 General Manager - Audi
 European Retail Manager – Dockers Europe
 Retail Manager – Mexx Netherlands
 Key Account Manager – Philip Morris Holland

9. Partner Profile
Coen Vleesenbeek
 Coen has over 15 years experience in marketing, finance, leadership and advisory roles in a
wide range of industries ranging from consumer goods and apparel to consulting and financial
services. He has lived & transacted business in Europe, Australia and the United States of
America.
 After a start in finance he expanded his career into marketing and business performance
improvement in areas ranging from strategy development, planning and execution excellence to
restructuring, growth and value creation. Coen has an extensive track record in spearheading
transformational initiatives and leading diverse teams.
 Coen’s core capabilities include:
 Identifying underperforming businesses, segments & divisions and executing corrective action
 Developing and implementing business strategy (retail & online) and business improvement programs
 Providing focused leadership for businesses & teams during periods of high growth/rapid organizational
change
 Providing commercial management and advice to organizations during acquisition & divesture programs
 Previous positions:
 Global Vice President Marketing – Western Union – based in the USA
 Marketing Director - Sara Lee|Douwe Egberts – based in Australia
 Consultant – Sara Lee|Douwe Egberts – based in The Netherlands
 Controller – Levi Strauss & Dockers – based in The Netherlands

10. Example Business cases
 Revenue growth - Online Sport & Fitness Retailer
 Growth model - Apparel company
 Retail Strategy - Apparel company

11. Case Study
Now Management® – Fasttrack
 Client: European Online Retailer
 Scope: Online Sporting Goods division
 Brief: Develop recommendations to accelerate growth online
stores
 Approach: Growth Driver
- Workshop with management and online team
- Reviewed marketing activities online team
- Reviewed & analyzed online statistics and financials
 Outcome: Fast-track opportunities identified
- Reduction of customer abandon rates during ordering process by reducing the
number of clicks and improvement of the payment portal
- Improving customer retention by rewarding loyal customers with a
differentiated approach and product offering
- Increasing conversion rates from email campaigns by aligning product offering
to the right customer segment and introducing up-sell programs
- Increasing productivity of existing customers with low order frequency and low
order quantity with targeted marketing programs

12. Case Study
Now Management® – Fasttrack
 Client: US work-wear apparel company
 Scope: EMEA Growth Strategy
 Brief: Develop a decision model to determine expansion through
agents, distributors or key accounts
 Approach: Cost Driver
- Workshop with management and business teams
- Identified all commercial and financial differentiators
- Developed a financial decision model that reflected all financial differentiators
 Outcome:
- The decision model was adopted and used to determine financial impact of
expansion strategy variables
- Commercial considerations were adopted by EMEA and US management
- The model was further developed by the Finance department to reflect all other
financial aspects to determine the company’s breakeven plan

13. Case Study
Now Management® – Growth Driver
 Client: US street-wear apparel company
 Scope: EMEA Retail strategy
 Brief: Develop & implement the EMEA retail strategy
 Approach:
- Identified scope of the project, deliverables, budgets and timetable
- Developed the European retail strategy plan with business models and 3-year
budget planning
- Conducted retail business plan workshops with CEO and Marketing Director
- Managed international retail-design agency competition
 Outcome:
- Approved retail business strategy and accepted business models
- Implemented roll-out strategy including location search
- Approved new retail concept design brief
- Set up organizational blueprint including roles & responsibilities

14. 622 461
Dreef 34, 2012 HS Haarlem, The Netherlands
Peter Ottervanger & Coen Vleesenbeek
M: +31(0) 622 461 425 +31 (0) 621 822 008
E: info@retailmotif.com
W: www.retailmotif.com
Now Management® is a registered brand of Zantru B.V.