SaaS-based Party Data Management System and Web Presence solution

1. Online Constituency &
Campaign Management Tools
For Party Organizations and Candidates

2. Statistics
 In 2012 President Obama raised $690 million online.
 The average online donation was $156.
 During 2012 election cycle 13% of Adult Americans made a
contribution to a political campaign 50% donated online.
 10% were made through SMS technology
 38% of American adults who use Social Media promote material
related to politics.
 35% have used social networking to encourage people to vote.

3. Benefits
 Centralize your organization and/or campaign efforts and donor data
 Manage your team and resources
 Create walking routes and track reach
 Accept donations online, door to door, through your mobile phone
 Exploit constituent data to build an ecosystem
 Target donors based on issues that are important to them
 Build and engage supporters and their peers through social media
 Expand and target GOTV efforts using traditional, social media and SMS
medium

4. Multi-Level Data Integrity and Aggregation
• Single, redundant data source ensures constituent/voter data accuracy and
integrity across all campaigns and organizations.
• Information can be managed at any level
• Data can be cleaned, scrubbed and verified
• Provides accurate information for all participating organizations
• Constituent data is accessible to Town, District, County, State and Federal
level campaigns and organizations

5. Top-Down Initiatives
• Unified messaging
• Launch campaigns
• Coordinated messaging
• Access resources across national, state, county and local level
• Campaign intelligence
• Unprecedented access to voter/constituent “habits”
• Issues
• “Attendance”
• Polling responses
• Activism
• Etc.
• Campaign strategy
• Individual and coordinated
• Responsive and flexible
• Informs all levels of the user community

6. Localization
• Initiatives drive localized analytics
• Fine-tune messaging
• Match population or population segments
• Address issues specific to the audience
• Fine-tune efforts
• Create and execute targeted “campaigns”
• All levels of the user base, local through national are provided
keen and comparative insight into addressing individual
constituents.

7. Social Media:
Data Mining, Intelligence & Organizing
 Social media integration allows clients to
match constituent profiles to individual
Facebook accounts.
 Providing access to their social
network.
 Identify and segment network relationships
 Based on demographics
 Issue, relationship, gender,
preferences, etc.
 Organize the social network

8. Social Fundraising
 Utilize the power of social media, integrated into
our online fundraising platform to increase
contributions from voters and their social
network.
 Accept donations right on your website or
through your custom Facebook app.
 Gain access to voters facebook timeline and
twitter feeds.
 Gain insight into trending issues in your
constituent’s social media habitat.
 Harness key demographic information
volunteered by social media users and their
network.

9. Events
 Manage organization free and paid
events, accept payments, deploy
volunteers, track attendance, setup
tables, “Thank You” and “We Missed
You” follow ups, etc.
 Track effectiveness of party
fundraising events.
 Broadcast events to your
constituent’s social media habitat.

10. Communication
 Customize website to serve as central web presence for online
efforts.
 Simultaneously broadcast TARGETED and personalized email, SMS
and social media messages thousands of voter profiles and their
networks.
 Custom templates and profile “groups” allow for unmatched
flexibility and effectiveness in communication.
 Robust analytics allow you to track reach.
 2 way SMS and social media interactions allow you to conduct
polls, identify issues, monitor voter turnout and run GOTV
intiatives.

11. Volunteer Management
 Recruit volunteers through web and
social media initiatives.
 Manage volunteer resources and assign
roles.
 Track individual volunteer attendance,
time and efforts.

12. Campaign Analytics
 Contribution Reports
 Website Analytics
 Social Reach Data
 Email and SMS Analytics
 Custom reporting across multiple
data points.