The document discusses the Lean Canvas, a tool for visualizing and validating business hypotheses inspired by Jeff Gothelf's book on Lean UX. It emphasizes the importance of validating hypotheses to create value, particularly in the context of music streaming. The focus is on understanding user impact and measuring success through subscriber growth and feature effectiveness.

1. Lean Canvas - a way to visualize and validate
hypotheses
peter.antman@crisp.se

2. Value come from validated hypotheses

3. In search of a canvas model
Impact Mapping
Validation Board
Concept
Busines Model Canvas
Effektkarta
BDD

4. HYPOTHESIS
Inspired by Jeff Gothelfs book, Lean UX

5. HYPOTHESIS
WE BELIEVE THAT
Inspired by Jeff Gothelfs book, Lean UX

6. WE BELIEVE THAT FOR
HYPOTHESIS
Inspired by Jeff Gothelfs book, Lean UX

7. WE BELIEVE THAT FOR
HYPOTHESIS
WILL ACHIEVE
Inspired by Jeff Gothelfs book, Lean UX

8. WE BELIEVE THAT FOR
HYPOTHESIS
Having access
to all music
Streaming
music is the new
thing
Music loving
peoples
WILL ACHIEVE WE WILL KNOW WHEN WE SEE
Love for the
product
Number of
subscribers
increase
Inspired by Jeff Gothelfs book, Lean UX

9. WE BELIEVE THAT FOR
HYPOTHESIS
Creating this
cool feature
An hypotheses
Targeted to
these groups
WILL ACHIEVE WE WILL KNOW WHEN WE SEE
Will have an
impact in their
lives
Some kind of
numbers grow
Inspired by Jeff Gothelfs book, Lean UX

10. WE BELIEVE THAT FOR
HYPOTHESIS
...
...
...
WILL ACHIEVE WE WILL KNOW WHEN WE SEE
... ...