The document outlines marketing campaigns for various months throughout 2009 and 2010 for an electronics retailer. Key highlights include seasonal campaigns for festivals like Republic Day, Independence Day, Diwali, as well as monthly promotions. Visual merchandising elements like standees, floor graphics, and banners were used in-store to promote offers. Advertisements included flyers, posters, scratch cards and digital campaigns to engage customers.

1. Campaign for January 2009
 Digital Bonanza
 Coolest Republic Day Bonanza

2. Campaign logo

3. Half Page Ad
Qtr Page Ad

4. Digital Bonanza Campaign - Flyer

5. Campaign Logo

6. Coolest Republic Bonanza Campaign - Half Page Ad

7. Coolest Republic Bonanza Campaign - Strip Ad
Coolest Republic Bonanza Campaign - Scratch Card

8. Campaign for February 2009
Valentine’s Day

9. Valentine’s Day Campaign - Flyer

10. Valentine’s Day Campaign - Scratch Card

11. Campaign for March 2009
 Rs. 999 Digital Dreams Offer
 Women’s Day & AC Chill Bill

12. Campaign Logo

13. Rs. 999 Digital Dreams Offer Campaign - Half page Ad

14. Rs. 999 Digital Dreams Offer Campaign (Gudipadwa) - Half page Ad

15. Rs. 999 Digital Dreams Offer Campaign - Flyer

16. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

17. VM Elements – Internal
Rs. 999 Digital Dreams Offer Campaign Standee
Rs. 999 Digital Dreams Offer Campaign Wobbler

18. Women’s Day Campaign - Flyer

19. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

20. VM Elements – Internal
Women’s Day Campaign - Standee

21. Women’s Day Campaign - EDM

22. Campaign Logo

23. AC Chill Bill Super Star Carnival Campaign - Half page ad

24. AC Chill Bill Super Star Carnival Campaign - Qtr page ad

25. AC Chill Bill Super Star Carnival Campaign - Flyer

26. AC Chill Bill Super Star Carnival Campaign - Scratch Card
AC Chill Bill Super Star Carnival Campaign - Contest Coupon

27. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

28. VM Elements – Internal
AC Chill Bill Super Star Carnival Campaign Standee
AC Chill Bill Super Star Carnival Campaign - Wobbler

29. VM Elements – Internal
AC Chill Bill Super Star Carnival Campaign - Floor Graphics

30. Campaign for May 2009
2nd Anniversary

31. Campaign Logo

32. 2nd Anniversary Campaign - Full Page Ad

33. 2nd Anniversary Campaign - Half Page Ads

34. 2nd Anniversary Campaign - Flyer

35. 2nd Anniversary Campaign - Contest Coupon

36. Back Side
2nd Anniversary Campaign - Scratch Cards

37. 2nd Anniversary Campaign - Quarter Page Ad

38. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

39. VM Elements – External
Gate
Podium Backdrop

40. VM Elements – Internal
4D Cake Structure

41. VM Elements – Internal
Standees

42. VM Elements – Internal
Drop Box

43. VM Elements – Internal
Floor Graphics

44. Campaign for July 2009
 Rain Gain
 Rakhi Festival

45. Campaign Logo

46. Rain Gain Campaign - Folder

47. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

48. VM Elements – Internal
Floor Graphics

49. VM Elements – Internal
Standees

50. Bluetooth Slides

51. Folder for Chennai during Rain Gain Campaign

52. Campaign Logo

53. Rakhi Festival Campaign - Flyer

54. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

55. VM Elements – Internal
Standee

56. Bluetooth Slides

57. EDM

58. Miss Kerala 2009 - Ad

59. Standee
EDM for the month

60. Free Service Camp - Flyer

61. Free Service Camp - Banner

62. Standee
EDM for the month

63. EDMs for the month

64. Endcap

65. Campaign for August 2009
 Independence Day
 Ganeshotsav Festival

66. Campaign Logo

67. Half Page Ad

68. Qtr Page Ad

69. Flyer

70. EDM’s

71. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

72. VM Elements – External
Theme Gate
Glazing

73. VM Elements – Internal
Standee
Endcap

74. VM Elements – Internal
Dangler
Floor Graphic with
Promo
Floor Graphic with
Theme

75. Freedom Choice Campaign - Bluetooth Slides

76. Campaign Logo

77. Half page Ad

78. Qtr page ad

79. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

80. VM Elements – Internal
Standee
Glazzing

81. Ganesh Ustav Campaign - Bluetooth Slides

82. Flyer during Ganesh Ustav Campaign

83. Gamer Club - Folder with Form
Gamer Club - Membership card

84. VM Elements – Internal
Floor Graphics for Sound Bar

85. VM Elements – Internal
Floor Graphics for Sound Bar

86. Campaign for October 2009
 Durga Puja
 Dussehra
 Diwali Festivals
 Laptop Loot

87. Campaign Logo
Category Logo
Category Logo
Category Logo

88. Durga Puja - Other promotional units

89. Durga Puja Campaign - - Half page ad

90. Visual Merchandising & In-Store
Promotions
(Durga Puja, Dussehra & Diwali Festival)
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

91. VM Elements – External
Gate
Durga Puja Campaign - Glazing

92. VM Elements – Internal
Standee

93. Diwali
Campaign Logo
Category Logo
Category Logo
Category Logo

94. Sparkling Celebrations Campaign - Other promotional units

95. Full page AD

96. Half page ad

97. Qtr page ad

98. Flyer

99. Magazine Ad

100. Sparkling Celebrations - Slogan Contest Coupon
Pocket Card

101. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

102. VM Elements – External
Glazing Branding – on all Glass
panels at the entrance.
Gate
Eco solvent printed Vinyl directly
pasted on glass with cut to shape

103. VM Elements – Internal
Dangler – Suspended in entire store
Offset printed Danglers in entire with Front
& Back printing (Size : 17” x 21”)
3 X 6 Standee

104. VM Elements – External
Podium

105. VM Elements – Internal
Floor graphics – Category Promotion
Eco solvent printed vinyl pasted on Floor with Matt lamination along
with cut to shape
Size : 18” x 48”

106. VM Elements – Internal
Focal Point Highlighter – To
highlight focal point and
gifting a new shape crowner
has been created. Eco
solvent printed Vinyl directly
pasted sunboard with cut to
shape along with back
support
Size in proportion
Focal Point Highlighter
A4 Standee
3 x6 Standee

107. VM Elements – Internal
Drop Box

108. EDM for the Campaign

109. EDM for the Campaign

110. Bluetooth Slides

111. E - Greeting

112. VM Elements – Internal
Sparkling Celebrations Campaign - LCD TV Screen Display at other Reliance Stores

113. Campaign Logo

114. Laptop Loot Campaign - Strip Ads

115. Campaign for December 2009
 New Year
 Pongal
 Sankranti

116. Campaign logo
Category Logo
Category Logo

117. Full page ad

118. Half page ad

119. Half page ad

120. Qtr page ad
100% Win Win (Sankranti) Campaign - Qtr page ad

121. 100% Win Win Campaign - Flyer

122. 100% Win Win Campaign - Flyer

123. 100% Win Win Campaign - Flyer

124. Scratch Card for IT & Telecomm
Scratch Card for CE & HA

125. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

126. VM Elements – External
Gate
Thematic Glazing

127. VM Elements – Internal
A4 Posters
Standee

128. VM Elements – Internal
A4 Posters
Standee

129. VM Elements – Internal
Floor graphic / Category Promotion

130. Bluetooth Slides

131. LCD TV Screen Display at other Reliance Stores

132. EDM for the month

133. EDM for the month

134. Campaign for January 2010
 Republic Day

135. Full Page Ad

136. Half Page Ad

137. Strip Ads

138. Visual Merchandising & In-Store
Promotions
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

139. VM Elements – Internal
Republic Day Campaign - Standee
Republic Day Campaign - Glazing

140. VM Elements – Internal
Wobbler

141. VM Elements – Internal
Republic Day Campaign - Standee

142. Campaign for March 2010
Summer Bonanza

143. Campaign Logo

144. Half Page AD

145. Visual Merchandising & In-Store
Promotions
Summer Bonanza: April’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

146. 3x6 Standee
A4 Promo Standee

147. Campaign for May 2010
3rd Anniversary

148. Campaign Logo

149. Half Page AD

150. Quarter Page AD

151. Flyer

152. Slogan Contest Coupon
Pocket Card

153. Standee for iStore
Standee for Reliance Digital
Standee for Reliance Digital

154. EDM
Rconnect

155. Bluetooth Screens

156. Visual Merchandising & In-Store
Promotions
08th May to 20Th June’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

157. 2D Gate
Objective : Draw attention
•
•
The very first point of visual contact
for the walk in customers. This will
make the customers aware of the 3rd
Anniversary and the various offers
running
Highlighting :
- The Completion of 3 years
of Reliance Digital
- The 3 amazing benefits that
will be offered to the customers
- The opportunity to win lots of Gifts
during the course of the Anniversary
season

158. Glazing (Front Glass)
Objective : Generate Interest and curiosity
• Another strong communication after the Gate
to draw customers attention & footfalls
• Posted on the Front Glass of the Store
• This will give detailed information about the 3
benefits that we have for our customers :
-Saat Baje Ka Sikandar (Slogan Contest)
-Best Value (Best product deals)
-Smart Finance (Zero processing fee + down payment)

159. Floor Graphic (6x6)
Objective : Reinforce the
theme and hold the interest
• Located in the free zone
after entry to the store
• Inducing the customers
to go through the
communication and be
a part of range of
activities that we will be
running in store – in a
very provocative
manner

160. Thematic Standee 5’ x 2.5’
Objective : Reminder tool
•
•
Same as the Glazing
Draw customers attention IN-STORE

161. A3 Dangler
Spread across the entire store, to
create a celebration ambience

162. Floor Graphics (4x4)
Objective : Reinforce the
theme and hold the interest
•
Located in the free zone
after entry to the store
•
Build recall and Interest
the customers by
communicating the 3
benefits

163. Drop Box
For Daily ‘Saat baje ka Sikandar’ - Slogan
contest coupon

164. Podium Backdrop
‘Saat Baje ka Sikandar’ (event) branding Podium
Award Chart
Displaying the daily winners of ‘Saat Baje ka
Sikandar’ – Slogan contest

165. EDM for Koramangala store launch

166. Campaign for June 2010
 FIFA
 Rain Gain VM
 EDM’s

167. FIFA Flyer

168. Visual Merchandising & In-Store
Promotions
Rain Gain: 08
th
May to 20Th June’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

169. Thematic Standee 3x6 & Glazing
A4 Promo Standee

170. A3 Danglers

171. Drop Box

172. FIFA Store Glazing

173. EDM & Poster – Lenovo Laptop

174. EDM & Poster – IT Accessories

175. EDM & Poster – Samsung Mobiles

176. Protection Plan Booklet

177. Samsung Mobile Flyer

178. Campaign for July 2010




Back 2 College
Rain Gain
15 Aug
EDM’s

179. Back 2 College Flyer

180. Rain Gain Flyer

181. EDM’s

182. 15 Aug’2010 Campaign
Campaign Logo

183. 15 Aug Flyer

184. EDM
Rconnect
A3 Poster

185. Visual Merchandising & In-Store
Promotions
15 Aug: 28
th
July to 16Th Aug’ 2010
To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also
helped the customers to understand promotions well.

186. 2x4 Standee
A4 Promo Standee

187. Wobbler
Vertical & Horizontal Glazing 8x4

188. A3 Dangler

189. EDM’s for the month

190. A4 Mobile creative
SBI Gift Voucher
Standee for Mangalore