Comparative analysis of point of purchase


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Comparative analysis of point of purchase of coffee shops in ahmedabad

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Comparative analysis of point of purchase

  1. 1. A Presentation on BY: Suraj Bhasin Hardik patel Vrunda parmar Pooja Vegad Shankhnath Ghosh
  2. 2.    In smaller retail outlets, POP displays are supplied by the manufacturer of the products. Point-of-purchase displays are intended to promote new products and/or capitalize on special events. Larger retail outlet with strong purchasing power , prefer to use sales material designed in-house to keep store layout and corporate themes consistent.
  3. 3. • • • The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye. Well done point of purchase (POP) displays will draw consumers to one product over another. They gives one store the appearance of being more organized and clean.
  4. 4.   Stand alone outpost display For the merchandise to be impactful and stand alone use an outpost display. You can take the product off of the wall and into the “racetrack” where customers can easily locate and purchase.
  5. 5. Pallet Packs  Pallet display contains multiple products from different manufacturers.  Merchandising different products, creating a one stop center.  Like PC related product like mouse, CD’s, cables etc
  6. 6. Dump Tray  This display attracts customers and allow easy access to the product on all 4 sides.  The display holds a large quantity of product, is easily refillable and sits on a small footprint.
  7. 7. Other POS displays can include:  Shelf edging  Dummy packs  Display packs  Display stands  Mobiles  Posters  Banners.
  8. 8. More than 9 months Temporary Types of POP Less than 6 months Permanent
  9. 9. Advantages     Can be informative to customers Can be used to promote different products Helpful in increasing sales and revenue. Gives competitive advantage Disadvantages     Over design Placing the display in the wrong location Failure to understand the store's clientele and their true needs Not considering where consumers look when they shop
  10. 10. Café coffee day Photo Courtesy: Hardik Patel Local coffee shops Photo Courtesy: Shankhnath Ghosh
  11. 11.       Different types of coffee (Hot and cold) cite some examples Snacks Lemonades Desserts Crockery Gift-Hampers Photo Courtesy: Hardik Patel
  12. 12.     Different types of Coffee (Hot and Cold) Pizzas Sandwiches Mock tails Photo Courtesy: Shankhnath Ghosh
  13. 13. Photo Courtesy: Hardik Patel  Products are arranged in a display stand which is easily noticeable to customers. Photo Courtesy: Hardik Patel • Products complimentary with coffee are also displayed to appeal the customers.
  14. 14. Photo Courtesy: Hardik Patel • Counter displaying the items available at the shop. Photo Courtesy: Hardik Patel • Eye catching innovative interiors.
  15. 15. Photo Courtesy: Suraj Bhasin • Coffee served in innovative style Photo Courtesy: Hardik Patel • Display of different offers near the sitting area.
  16. 16. Photo Courtesy: Hardik Patel Photo Courtesy: Hardik Patel • Attractive packaging of different products. • Products to enjoy during festive seasons placed exactly in front of entrance.
  17. 17. Photo Courtesy: Shankhnath Ghosh Photo Courtesy: Puja Vegad • Displaying coffee facts • Serving in disposable cups. • Not displaying offers for coffee products. • Less usage of crockery.
  18. 18. Photo Courtesy: Puja Vegad • Sitting arrangement is very simple and regular. Photo Courtesy: Puja Vegad • Walls are free from display of menu items, instead they have only menu cards.
  19. 19.   Café Coffee Day has been able to promote its products and services effectively with the help of Point of Purchase. Local coffee shops need to be more aware about Point of Purchase.
  20. 20.    