Catalog Marketing 101 - Overview and E-Commerce Synergy
This is the first tutorial in the Catalog Marketing 101 Workshop. This section is an overview of catalog marketing and also the synergy between catalog marketing and e-Commerce. The section begins with developing the go-to-market strategies for your catalog and developing your business and marketing plans. It also addresses the whole area of catalog, e-Commerce synergy.
To download visit http://www.dwsassociates.com/marketing-tools/whte-papers-tutorials/tutorials/catalog-marketing-101/