9. Sales
• Sales per Square Foot = Total Net Sales ÷
Square Feet of Selling Space
• Sell-Through % = Units Sold ÷ Units
Received
• Gross Sales ÷ Number of Transactions =
Sales per Transaction
• Net Sales ÷ Number of Employees =
Sales per Employee
10. Retail planogram
05
Product placement and improved sales are just two very
basic reasons a retailer should be implementing
planograms in their shops. Planograms provide many other
positive benefits, such as:
•
•
•
•
•
•
Assigned selling potential to every square foot of space
Satisfying customers with a better visual appeal
Tighter inventory control and reduction of out-of-stocks
Easier product replenishment for staff
Better related product positioning
Effective communication tool for staff-produced displays
11. Elements of Effective Visual Merchandising
• Balance: Asymmetrical rather than symmetrical balance
with the display.
• Size of Objects: Place the largest object into display
first.
• Color: Helps set mood and feelings.
• Focal Point: Where product and props/signage and
background come together.
• Lighting: Should accent focal point, if possible.
• Simplicity: Less is more so know when to stop and
don't add too many items.
