framing

1. Nathalia Velasquez
Baking and rebaking ideas Pepe Martínez
Team 25981
Assignment 3 Framing and reframing

2. 4 ideas about creating value around a loaf of bread

3. 1st idea

4. insight
When you love daily fresh bread you never know how much bread to buy.
You´re afraid to spend more that necessary or to fall short

5. insight
And usually the surplus bread we throw it away.

6. opportunity
We propose to create a pick up leftover bread service:
The bread recycler

7. opportunity
So we would give another use to this leftover
bread as food processing batter, for example.

8. 2nd idea

9. an observation
Pigeons like eating bread

10. another observation
Stone monuments are stained of pigeon droppings

11. another one
Pigeon droppings are so corrosive that can put in
risk the preservation of historic monuments

12. The idea
Placing “barriers of bread” in the suburban areas
to take off pigeons of the downtown

13. The idea
So we will preserve historical heritage

14. 3rd idea

15. insight
Usually you need to have a snack between hours
But you don´t want to eat anything too much sweet or fat

16. opportunity
A fashion ephymeral complement to wear (and to eat if
you feel suddenly hungry)
The breadccesories

17. 4th idea

18. insight
People like to dip bread in
Tomato sauce

19. insight
People like to dip bread in
Fried eggs

20. insight
People like to dip bread in
Mayonnaise

21. insight
People like to dip bread in
Cheese cream

22. opportunity
Flavoured slices of bread in fried eggs, tomato sauce, etc.

23. Thank you for your attention!!
Nathalia Velasquez
Pepe Martínez
Team 25981