Design and Use: Tools and Trends in Design

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This presentation was given to UTS Design Masters Students as an introduction to common interaction design tools (personas and scenarios) that are used to help us think about design in relation to use. It also pointed to trends in design that are causing us to extend our tools and rethink our relationship and position on design practice. In particular we discussed a (conceptual and literal) shift from designing products to designing services and the impact trends such as crowdsourcing, DIY design and social media are having on professional design practice. Traditional boundaries between design and use are blurring as design activities become more public and relate to a larger more complex 'eco system': design (and designing!) is escaping into the wild.

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Design and Use: Tools and Trends in Design

  1. 1. DESIGN AND USE: TOOLS AND TRENDS Lecture given for the Future Design Strategies lecture series at the School of Design, Architecture and Building, UTS, Sydney, September 2009 @PennyHagen Sunday, 20 September 2009 1
  2. 2. DESIGN AND USE Sunday, 20 September 2009 2
  3. 3. situated image http://www.flickr.com/photos/tim166/293161965/sizes/l/ Sunday, 20 September 2009 3
  4. 4. messy Sunday, 20 September 2009 4
  5. 5. different perspectives http://2.bp.blogspot.com/_qPU4xXquQ44/SdWeSGPOTSI/AAAAAAAAADs/XtbdRoCu3bs/s1600-h/just_funny_dogs.jpg Sunday, 20 September 2009 5
  6. 6. TOOLS Sunday, 20 September 2009 6
  7. 7. Personas a description of a representative user (a pretend person who represents a type or group of users) Sunday, 20 September 2009 7
  8. 8. Examples Active participant within the New Matilda community. Supports independent media, and the goals of the magazine. Been with them since pretty much the beginning when they were a print magazine. Joel- Ad hoc User Age: 48 Assoc. Professor, Journalism and New Avid reader of political content on and offline. Media, at a Sydney University Likes to read articles and comment on them as Dianne well as share them with others. Sometimes contributes articles Grown up family. Tries to get his kids interested General interest in all the articles that are in political issues. Supports the greens and published. gives talks at conferences. Enjoys reading and Prints stuff out to read on the bus. music, used to play in a band but recently they Sometimes looks for old articles to references in havenʼt been practicing much. Takes public his lectures. transport to work. Uses RSS to get updates from his favorite sites. images http://wiki.fluidproject.org/display/fluid/Persona%2BFormat Sunday, 20 September 2009 8
  9. 9. Example Joel - academic - regular user Active participant within the New Matilda community. Supports independent media, and the goals of the magazine. Been with them since pretty much the beginning when they were a print magazine. Likes to read articles and comment on Age: 48 them as well as share them with Assoc. Professor, Journalism others. and New Media Sometimes contributes articles Grown up family. Tries to get his General interest in all the articles that kids interested in political issues. are published. Supports the greens and gives Prints stuff out to read on the bus. talks at conferences. Enjoys Sometimes looks for old articles to reading and music, takes public references in his lectures. transport to work. Avid reader of Uses RSS to get updates from his political content on and offline. favorite sites. photo from http://www.flickr.com/photos/82705724@N00/97272720/ Sunday, 20 September 2009 9
  10. 10. Building Personas Summary of user type Summary of relationship to product Background: Activities/Motivations Name/ Age What are they trying to achieve? Background, family etc Why are they trying to achieve this? Role/Job/Occupation Project Engagement Leisure activities/recreational What is their relationship to the interests, aspirations brand/service/product? Characteristics What triggers the “interaction”? Technical use (tools, ability, What similar brands might they use? access points) Scenarios: Sunday, 20 September 2009 10
  11. 11. Sunday, 20 September 2009 11
  12. 12. analysing research Sunday, 20 September 2009 12
  13. 13. looking for patterns Sunday, 20 September 2009 13
  14. 14. identifying patterns Sunday, 20 September 2009 14
  15. 15. Personas Tell us: who the users are. what are the activities they wish to perform. why they might use/buy/wear our product i.e their motivations How our product/service fits into the context of their life. Sunday, 20 September 2009 15
  16. 16. Nudies Sunday, 20 September 2009 16
  17. 17. creating nudies Sunday, 20 September 2009 17
  18. 18. Nudies Shifts our perspective to the user Makes available important information... Fun, visual and memorable Sunday, 20 September 2009 18
  19. 19. Personas Manage and share research Represent important patterns about behavior Provide a user perspective for guiding design Prompt new design possibilities and features Can trigger further research Sunday, 20 September 2009 19
  20. 20. Scenarios descriptions of everyday situations remind us that people are using our products and services as part of their everyday lives... Sunday, 20 September 2009 20
  21. 21. Example At Lunch Rick and Joel are discussing the Susan Boyle phenomena. Joel refers to an article about it on New Matilda, after lunch he finds it again and sends it to Rick. They describe an instance of use...in context. Sunday, 20 September 2009 21
  22. 22. Scenarios (with a purpose) Current Scenarios Future Scenarios Test Scenarios Sunday, 20 September 2009 22
  23. 23. scenario & personas in design Sunday, 20 September 2009 23
  24. 24. Scenarios Assist us in thinking about use in context Expose problems and opportunities in current design Flesh out and evaluate a design idea from multiple perspectives Sunday, 20 September 2009 24
  25. 25. made with a purpose Scenarios (Bødker 2000) (with a purpose) used to inform and challenge design, not make your design idea sound good! (or make the world sound like a more organised or less messy place than it is) Sunday, 20 September 2009 25
  26. 26. help us stay connected to real people and the real world, while we are in our design studio image http://www.flickr.com/photos/tim166/293161965/sizes/l/ Sunday, 20 September 2009 26
  27. 27. reflect, reason Sunday, 20 September 2009 27
  28. 28. & communicate Sunday, 20 September 2009 28
  29. 29. Trends Sunday, 20 September 2009 29
  30. 30. we don’t make ‘products’ anymore http://www.flickr.com/photos/gruts/3452533864/sizes/l/ Sunday, 20 September 2009 30
  31. 31. design has escaped into the wild Sunday, 20 September 2009 31
  32. 32. Service Design livework.co.uk Sunday, 20 September 2009 32
  33. 33. Service Design ADD IMAGE www.nudie.com Sunday, 20 September 2009 33
  34. 34. Touch Point Matrix http://www.servicedesigntools.org/sites/default/files/res_images/TOUCHPOINTS_MATRIX_01.jpg Sunday, 20 September 2009 34
  35. 35. DIY Design http://springwise.com/eco_sustainability/hibsystem/ Sunday, 20 September 2009 35
  36. 36. DIY Design www.studio28couture.com/ Sunday, 20 September 2009 36
  37. 37. DIY Design www.ponoko.com Sunday, 20 September 2009 37
  38. 38. Crowdsourcing crowdsourcing http://www.nextstopdesign.com/ Sunday, 20 September 2009 38
  39. 39. Social Media www.livelocal.org.au Sunday, 20 September 2009 39
  40. 40. Social Media www.twitter.com Sunday, 20 September 2009 40
  41. 41. Social Media #kookai Sunday, 20 September 2009 41
  42. 42. Social Media http://uservoice.com/ Sunday, 20 September 2009 42
  43. 43. how do our methods need to be extended or adapted to support design in the wild? Sunday, 20 September 2009 43
  44. 44. how do we position our own practice in relation to this dynamic and changing design space? Sunday, 20 September 2009 44
  45. 45. Thank you Publications Image Credits Bødker, S. 2000, 'Scenarios in user-centred design--setting the stage for reflection and action', Interacting with Computers, vol. 13, no. 1, pp. 61-75. Hutchins, E., Cognition in the Wild, MIT. (1995). http://www.flickr.com/photos/aviisme/875249653/ Dourish, P., Where the Action Is, MIT Press. (2001). http://www.flickr.com/photos/thomashawk/132574958/ Henderson, A. & Kyng, M., 'There is no place like Home: Continuing Design http://www.flickr.com/photos/afronie/227438290/ in Use.' in J. Greenbaum & M. Kyng (eds), Design at Work, Lawrence http://www.flickr.com/photos/jlmcvay/21895410/ Erlbaum Associates, (1991), pp. 219-240. Lee, Y., 'Design participation tactics: the challenges and new roles for http://www.flickr.com/photos/82705724@N00/97272720/ designers in the co-design process', CoDesign, vol. 4, no. 1, (2008) http://www.flickr.com/photos/tim166/293161965/sizes/l/ pp. 31 - 50. Ehn, P., 'Participation in Design Things', Proc. PDC'08, ACM (2008). Additional Online References http://www.enginegroup.co.uk/ http://www.servicedesigntools.org www.crowdspring.com http://wiki.fluidproject.org/display/fluid/Persona%2BFormat Thanks to Digital Eskimo & their awesome Clients Sunday, 20 September 2009 45

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