Dog owners Cross- countryResidents skiersofPaloheinä
Dog owners Cross- countryResidents skiersof SOK co-opPaloheinä members
Dog owners Cross- countryResidents skiersof SOK co-opPaloheinä members Cyclists
a bit of both. increasing fragmentationinto lifestyles and groups. consumption tells more about shared lifestyles than socio-economic differences.
peer revolution• Finding peers and forming communities does not require the same structures as before
in order to be agroup, it needs: 1) enterprise 2) domain 3) repertoire 4) engagement
Communities of practice (Wenger)• The enterprise is joint not in that everybody believes the same thing or agrees with everything, but in that it is communally negotiated.• A community of practice is neither a haven of togetherness nor an island of intimacy insulated from political and social relations.• Ability to shape the practice of our communities is an important part of our experience of participation.
lessons learned• You still need a designer to interpret and lead• Build humanity into the system• Award for achievement and working for the common• Don´t force motivation• Make joining easy• Don´t underestimate people´s willingness to help• Thank, thank and thank again
characteristics of an intelligent group • Social sensitivity “Did I understand you correctly?” • Equality Everybody talks • Amount of women the more, the betterEvidence for a Collective Intelligence Factor in the Performance of Human Groups (Science)Anita Williams Woolley, Christopher F. Chabris, Alex Pentland, Nada Hashmi and Thomas W. Malone.
How can you design with a group?1) Go and interview people on groups they belong to.2) Based on the interviews, identify three diﬀerent kind ofgroups.3) Describe their enterprise, domain, repertoire andengagement.4) Choose one.3) Tell how would you go about designing with one ofthem.
Researcher Tommi Laitio Demos Helsinki twitter: tommilaitio tommi.laitio (a) demos.fi www.demos.fislideshare.net/demoshelsinki