Why is mobile computing so important to these three firms? Evaluate the mobile strategies of
each firm (apple, google and facebook).
Solution
Mobile Computing is a technology that allows transmission of data, voice and video via a
computer or any other wireless enabled device without having to be connected to a fixed
physical link. The main concept involves mobile communication and mobile hardware.
Mobile computing is very important to Apple, Google and Facebook because it has saved Apple,
made Facebook and may upend Google. It has the following advantages:
(a) Location Flexibility: This has enabled users to work from anywhere as long as there is a
connection established. A user can work without being in a fixed position.
(b) Saves Time: The time consumed or wasted while travelling from different locations or to the
office and back, has been slashed. One can now access all the important documents and files
over a secure channel or portal and work as if they were on their computer.
(c) Enhanced Productivity: Users can work efficiently and effectively from whichever location
they find comfortable. This in turn enhances their productivity level.
(d) Ease of Research: Research has been made easier, since users earlier were required to go to
the field and search for facts and feed them back into the system. It has also made it easier for
field officers and researchers to collect and feed data from wherever they are without making
unnecessary trips to and from the office to the field.
(e) Entertainment: Video and audio recordings can now be streamed on-the-go using mobile
computing. It\'s easy to access a wide variety of movies, educational and informative material.
With the improvement and availability of high speed data connections at considerable cost, one
is able to get all the entertainment they want as they browse the internet for streamed data.
(f) Streamlining of Business Processes: Business processes are now easily available through
secured connections. Looking into security issues, adequate measures have been put in place to
ensure authentication and authorization of the user accessing the services.
At 2014’s WWDC, Apple announced Extensions, which allow app developers to expose a bit of
interface in other apps while the user is handling certain contexts.The main extensions of interest
are “share” and “action” Extensions, which are used in the context of other apps (technically
“Storage Provider” and “Custom Keyboard” do as well). Apple has always been concerned with
data privacy on iOS, and its implementation is a bit on the extreme side. Apps are very much
silos of data, and their ability to talk to one another is extremely limited. In the case of
Extensions, this means that Extensions only have access to the data provided to them by the
caller app.
Google made its strategy clear at I/O: It wants to be able to search app content and provide
results alongside the Web, and direct users into apps if they offer the most relevant experience..
Why is mobile computing so important to these three firms Evaluate .pdf
1. Why is mobile computing so important to these three firms? Evaluate the mobile strategies of
each firm (apple, google and facebook).
Solution
Mobile Computing is a technology that allows transmission of data, voice and video via a
computer or any other wireless enabled device without having to be connected to a fixed
physical link. The main concept involves mobile communication and mobile hardware.
Mobile computing is very important to Apple, Google and Facebook because it has saved Apple,
made Facebook and may upend Google. It has the following advantages:
(a) Location Flexibility: This has enabled users to work from anywhere as long as there is a
connection established. A user can work without being in a fixed position.
(b) Saves Time: The time consumed or wasted while travelling from different locations or to the
office and back, has been slashed. One can now access all the important documents and files
over a secure channel or portal and work as if they were on their computer.
(c) Enhanced Productivity: Users can work efficiently and effectively from whichever location
they find comfortable. This in turn enhances their productivity level.
(d) Ease of Research: Research has been made easier, since users earlier were required to go to
the field and search for facts and feed them back into the system. It has also made it easier for
field officers and researchers to collect and feed data from wherever they are without making
unnecessary trips to and from the office to the field.
(e) Entertainment: Video and audio recordings can now be streamed on-the-go using mobile
computing. It's easy to access a wide variety of movies, educational and informative material.
With the improvement and availability of high speed data connections at considerable cost, one
is able to get all the entertainment they want as they browse the internet for streamed data.
(f) Streamlining of Business Processes: Business processes are now easily available through
secured connections. Looking into security issues, adequate measures have been put in place to
ensure authentication and authorization of the user accessing the services.
At 2014’s WWDC, Apple announced Extensions, which allow app developers to expose a bit of
interface in other apps while the user is handling certain contexts.The main extensions of interest
are “share” and “action” Extensions, which are used in the context of other apps (technically
“Storage Provider” and “Custom Keyboard” do as well). Apple has always been concerned with
data privacy on iOS, and its implementation is a bit on the extreme side. Apps are very much
silos of data, and their ability to talk to one another is extremely limited. In the case of
Extensions, this means that Extensions only have access to the data provided to them by the
2. caller app.
Google made its strategy clear at I/O: It wants to be able to search app content and provide
results alongside the Web, and direct users into apps if they offer the most relevant experience.
The goal is to blur the line between Web and apps and seamlessly interact between them. And as
Google Now evolves into an important discovery mechanism, it will provide contextual-based
results for both Web and apps.
Facebook aims to be a discovery platform of its own and leverage that to sell ads both on and off
Facebook itself. It wants users to follow articles, take actions, engage with apps from Facebook
seamlessly and then be able to return after they are finished. If Facebook is able to map deep
links across mobile platforms, it could create effective mobile re-engagement campaigns both on
Facebook and throughout the Facebook Audience Network.
