3. Apple Social Network Overview
(Cont.)
Makes sharing of multimedia files easier, less transfer traffic
over network
Introduces hardware (camera) and software (social network)
as complements; therefore, there’s no worry about
downloading and configurations.As perApple’s mission
statement: make it easy to do video sharing and
communication over one device
Beneficial to all existingApple users, from students and
educators to creative professionals and consumers
across the globe
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4. Apple Social Network Features
Allows user to share multimedia online while simultaneously
using with other functionalities (enables multi tasking)
Offers file editing and organizing tools
Allows sharing and discussion of photos and videos online
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5. Enables video streaming over the network
Wireless all-in-one network camera
Compatible with all Apple devices
Able to automatically send video clips to otherApple
devices,YouTube, Facebook and so on
Apple Social Network Features
(Cont.)
5
6. Apple Social Network Features
(Cont.)
Offers the ability to “tag” people and
send to multiple recipients
Incorporates GPS function and allows people to include
geographical information on their tags using
a single tag function
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7. Apple Social Network Benefits
Efficiency in sharing: Users can share videos and photos as
soon as they capture them
Efficiency in compatibility: Compatibility withApple
products reduces concern with bandwidth problems
Efficiency in storage: Files to be stored over the network
server rather than on a phone’s limited memory
Efficiency in time: Tasks are complete in one step instead of
traditional multi-step process of recording files, uploading to
devices and transfer/share etc.
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8. Enhance social networking by connecting users of similar
interests (i.e. allowing digital photographers or
videographers, artists, amateurs and pros) to be able to share
ideas and work with greater ease over a single network using
compatible devices
ELIMINATION of traditional uploading, downloading and
file storage
Apple Social Network Benefits
(Cont.)
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9. Apple Social Network’s Market
Communication Market
Worldwide Journalism Market: far flung news organizations
connect with ease (e.g. BBC news and NBC share
information, recordings and images instantaneously)
Academic Industry: Ease of communication and sharing of
information amongst student, professors, between students
and professors
Entertainment Industry:Target entertainment networks that
work with video broadcasting, e.g. MTV or video
companies, to get latest videos
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