Does your LinkedIn profile standout? Is your resume tailored to the specific jobs you apply to? Anvil’s Vice President, Mike Terry, shares his 25 years of job searching, recruiting and hiring tips to help you stand out during your job search. Take advantage of this opportunity to improve your outlook on your job search.

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How to Stand Out During Your Job Search
February 17, 2021
Anvil Media
Mike Terry
Vice President
@AnvilMedia
@PDXAdman

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Mike Terry
— Vice President at Anvil Media – Business Development,
Email Marketing, Content Marketing, Branding &
Recruiting
— 25 years of Marketing and Advertising Experience – Ad
Agency, Branding Agency, Client Side, Design Agency,
Email Agency, Integrated Agency & Digital Agency
— Got 4 jobs with resume via job posting
— Got 6 jobs via network
— NW Native
— Graduated from Portland State University –
Marketing & Advertising Management
— Frequently present on the subjects of email marketing,
content marketing and digital marketing
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Agenda
—Your Job Hunting Ecosystem
—Your Resume
—Your Cover Letter
—Your Network
—Social Media
—Job Boards
—Recruiters
—Recap
—Q&A
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Resume
Social
Media
Job
Boards
Network
Recruiters
LinkedIn
Your Job Hunting Ecosystem
Create a plan for your job hunt
- Don’t half-ass your job search
- Make job search a part-time job
- Build a spreadsheet of jobs and
update weekly
- Schedule yourself a weekly meeting
- Continue to reach out to network
- Continue to reach out to recruiters
- Continue to search job boards
- Update relevant certifications

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YOUR RESUME
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Your Resume
Goal of your resume is to get an interview
- Map your resume to job descriptions
- Job descriptions have keywords
- https://resumegenius.com/blog/resume-
help/resume-keywords
- Keep it brief and simple
- 2 pages or less
- Leave hobbies on social media, not resume
- Stand out by using a resume builder

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Your Resume – Critique
My advice
- Don’t include home address
- Don’t include personal statement
- If less than 1.5 pages, fit into 1
- Skills should be quantified
- Formatting should be perfect
- Include LinkedIn URL
- Include personal website
- Include software experience
- Customize resume to the job – don’t
be lazy
- Stand out by including outstanding
results with specifics

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Your Cover Letter
My advice
- Write a cover letter, you will stand out
- Make it relevant to the position, not boiler plate
- Brief is best
- Include same contact info as resume
- Highlight a key success relevant to the position

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NETWORK
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Your Network
‒ Email your network to let them know you
are job hunting
‒ Reconnect with influencers in your network
‒ Have virtual coffee with key contacts
‒ Solicit resume and cover letter feedback
‒ Ask for references and recommendations
‒ #1 source of finding a job

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SOCIAL MEDIA
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Facebook – Clean it up
‒ Update privacy settings to block public view
‒ Remove or hide unflattering photos
‒ Hide anything that will give potential
employers hesitation to hire you
‒ Assume potential employers will search
your social media
‒ Reduce the opportunity to be discriminated
against

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Instagram – Go Private
‒ Keep Profile pic consistent across platforms
‒ Do not give potential employers a reason to
discard your resume
‒ Remove or hide unflattering photos
‒ Hide anything that will give potential
employers hesitation to hire you
‒ Assume potential employers will search
your social media

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Twitter – Profile
‒ Profile should match LinkedIn when job hunting
‒ Link to your LinkedIn profile
‒ Link to your website
‒ Delete embarrassing tweets

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Twitter – How to search
‒ Search using relevant hashtags
‒ #pdxjobs
‒ #hiring
‒ #jobs
‒ Search for the position you want
‒ Jobs on Twitter have low engagement

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Twitter – Who to follow
—@pdxmindshare
—@siliconforest
—@pdxpipeline
—@pdxjobs
—@workpdxjobs
—@macs_list
—@pridestaffpdx

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LinkedIn – Your Profile
LinkedIn has 5 levels of profile strength:
- Beginner
- Intermediate
- Advanced
- Expert
- All Star
What level is your profile?

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Stats
LinkedIn
- 610 million members
- 303 million active monthly users
- 40% visit daily
- 92% of Fortune 500 use LI
- Only 3 million users share content weekly
What level is your profile?

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Improve Profile – Step 1
Your profile picture and background
- Photo current and reflective of who you are professionally
- Portray an image of trust and reliability
- Background photo showing you speaking, leading, presenting

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Improve Profile – Step 2
Write a compelling headline
- Highlight your unique selling proposition
- Add true and relevant keywords
- Include your specialty
- Use commas, periods, or “|” to separate

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Improve Profile – Step 3
Add relevant content to your experience summaries
- Quantify what you did – increased agency revenue X%
- Drive home the value you delivered in previous jobs
- Include certifications and degrees
- Insert original content including blogs, articles and
presentations

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JOB BOARDS
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Post Resume to Job Boards
Not all Job Boards are created equal
- LinkedIn, indeed and ZipRecruiter
are most popular
- Serves your resume to relevant jobs
- Great resource for relocating
- Resume version should be most
wide-ranging in experience

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RECRUITERS
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Search for Recruiters
Recruiters can help you in the job search
- Resume review
- Interview practice
- Connect to relevant companies
- Get paid to bring companies
qualified candidates

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HOW TO STAND OUT
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While You’re Job Hunting
- Create relevant content
- Blog
- Video
- Podcast
- Design
- Earn relevant certifications
- Read books, blogs and industry trends
- Subscribe to relevant newsletters, reports and industry news
- Follow-up with private companies
- Follow-up with a ‘thank you’ card post interview

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Q & A
anvilmedia.com
Mike Terry
Vice President
@AnvilMedia
@PDXAdman