Elections lately have been won or lost through efforts of parties to market their leader as the one that can help their country. The problem is the messaging has been more about image projection than sound government policies.

1. DON’T BE FOOL BY
MARKETING OF JUSTIN
TRUDEAU
PAUL YOUNG CPA, CGA
JUNE 24, 2017

2. ELECTIONS
• Elections should be about policies.
• Liberals are very good at marketing Trudeau with both his looks and personality as way to attract voters
• Liberals avoid answering tough questions as they do not want to be on record for their answers

3. MARKETING TRUDEAU
• https://www.youtube.com/watch?v=LxOGUs_BRKw

4. MARKETING LEADERS
• PM do not just show up to events
due to security issues
• Liberal Party markets Trudeau as
way to gain votes with people really
don’t read policies

5. JUSTIN TRUDEAU PHOTO BOMB / PROM
• http://www.macleans.ca/politics/no-trudeau-didnt-photobomb-those-prom-kids/

6. JUSTIN TRUDEAU AND ANDREW SCHEER
• https://www.youtube.com/watch?v=wt9cJyNMW38

7. TRUDEAU WITH KELLY AND RYAN
• http://www.torontosun.com/2017/06/05/live-with-kelly-and-ryan-not-trudeaus-finest-moment

8. JUSTIN TRUDEAU - TOUR
• http://globalnews.ca/news/3371272/justin-trudeaus-townhall-tour-cost-taxpayers/
Prime Minister Justin Trudeau‘s campaign-style cross-country tour to reconnect with Canadians
cost taxpayers $131,917.51, according to documents tabled this week in the House of
Commons.
In January, Trudeau visited New Brunswick, Nova Scotia, Quebec, Ontario, Manitoba,
Saskatchewan and Alberta to hold town halls and make casual stops at coffee shops. A cost
breakdown shows just under $35,000 was spent on travel and the rest on audio-visual and
media equipment.

9. LIBERAL PARTY OF CANADA ELECTION MANDATE

10. AGENDA
• Family Tax Benefit
• Middle Class
• Honesty and Integrity
• Modest deficits
• Marijuana legalization
• Infrastructure funding
• Foreign Aid
• Help for Seniors
• CPP Enhancement
• Working relations with the Provinces
• GDP
• Employment

11. KEY PLANKS

12. INCOME BRACKET / $45,282
• Who makes under $45,282?
• Accommodation and food Services
• Healthcare/social services
• Other services sectors
• Part-time jobs

13. INCOME TAX BRACKET ($45,282 – $90,563)
• Majority of the Canadians
• Goods Producing
• Service Sector

14. LIBERAL TAX CUT

15. LIBERAL / JUSTIN TRUDEAU - TAX SAVINGS / EXAMPLE
• Elimination of tax credits
means more taxes for the
government
• EI and CPP are payroll taxes
as such reduced your after
tax income
• Carbon Taxes bump up the
price of consumer goods and
Utility costs
• Transit Tax Credit gone
• Liberals tax cut saved
money, but that money will
be lost through higher
payroll taxes, carbon tax and
the elimination of tax credits

16. PEOPLE MAKING UNDER 45,282
• No Tax cut
• Hikes to EI and CPP are planned
• Elimination of the Transit tax credit or about $800 savings per year gone in 2017

17. ELIMINATION OF TAX LOOPHOLES
Comments:
• Elimination of the boutique and educational tax credits -
http://www.huffingtonpost.ca/cleo-hamel/federal-budget-child-
benefits_b_9558180.html
• TFSA moved back to 5,000 from 10,000 -
http://www.slideshare.net/paulyoungcga/pensions-for-canada-analysis-june-17-
2016
• Elimination of principal residency for property held in trust - http://www.cra-
arc.gc.ca/gncy/bdgt/2016/qa12-eng.html (Based on residency status)
• Crackdown on evasion - http://news.gc.ca/web/article-en.do?nid=1049689

18. FAMILY TAX BENEFIT
Source: http://www.cbc.ca/news/politics/calculator-canada-child-benefit-1.3504399
Issues:
• Where is the incentive to expand beyond 30,000
income
• Latest Retail Sales for August 2016 showed many
people were using the family tax benefit to pay down
debt or for savings Source:
http://www.slideshare.net/paulyoungcga/retail-
sales-canada-august-2016
• What about the impact of other government policies?
• CPP hikes
• Carbon Tax/Pricing
• Hydro Rates

19. POVERTY LEVELS / CANADA
• Family Tax Benefit will reduced poverty levels
• How?
• Income
• Wages have become stagnated - http://www.slideshare.net/paulyoungcga/wages-and-
employment-canada-july-2016
• Part-Time jobs are growing faster than full-time jobs
• Good producing sector continues to bleed jobs
• Source: http://www.slideshare.net/paulyoungcga/government-policies-labour-market-
canada-67545343
• Household spending
• Sheltering and Food account for over 41% of the household spending -
http://www.statcan.gc.ca/daily-quotidien/160212/dq160212a-eng.htm

20. MIDDLE CLASS
Key Comment:
• Treasury to be drained by $1.4B – Source - http://www.cbc.ca/news/politics/liberal-tax-drain-100-
million-1.3413516
• Taxing the richest - http://www.cbc.ca/news/canada/new-brunswick/higher-taxes-on-rich-may-miss-
revenue-targets-experts-say-1.3031842 or https://www.youtube.com/watch?v=pICUvNi95AY
• – Canada is still one of the best countries in the world -
http://news.nationalpost.com/news/canada/canada-named-the-country-with-the-best-reputation-by-
global-survey-again or https://ca.news.yahoo.com/blogs/dailybrew/canada-tops-the-world-as-most-
reputable-country-021908756.html or http://www.slideshare.net/paulyoungcga/middle-class-and-
quality-of-life-canada

21. HONEST AND INTEGRITY WITH FINANCIAL NUMBERS
• Fundraising on the public dime -
http://www.therebel.media/innovations_minister_s_funding_announcements_follow_liberal_fundrai
sers
• Limo rides - https://www.thestar.com/news/canada/2016/08/18/limo-company-used-by-health-
minister-for-1700-ride-offers-refund-to-taxpayers.html
• Moving Expenses - https://www.thestar.com/news/canada/2016/09/23/liberals-try-to-turn-tables-
say-harpers-tories-paid-out-325k-in-relocation-expenses.html
• Climate Change - http://www.theglobeandmail.com/news/politics/canada-commits-265-billion-to-
climate-change-funding/article27507453/
• Trudeau and Wynne campaigning - http://ipolitics.ca/2016/02/14/trudeau-and-wynne-may-be-
getting-too-cozy-for-their-own-good/
• Trudeau and Nanny - http://www.cbc.ca/news/politics/trudeau-nannies-employment-1.3620702
• MP Renovation Cost - http://www.cbc.ca/news/politics/sohi-infrastructure-minister-office-
renovations-debate-1.3634811

22. MODEST DEFICITS
Comments:
• The country is on track to run a deficit of C$34 billion ($25.7 billion) in the current fiscal year,
almost C$5 billion more than forecast in the government’s March budget, the report calculated.
Over the next five years, Canadian deficits are tracking C$16 billion more than forecast. Source:
http://www.bloomberg.com/news/articles/2016-10-13/td-expects-canada-to-run-bigger-deficits-
than-trudeau-budgeted

23. MARIJUANA LEGALIZATION
Comments:
• Enforcement issues - http://www.theglobeandmail.com/news/national/canadian-cities-challenged-by-
ottawas-pot-plan-vancouver-mayor/article32204568/
• Violations of international treaties - http://www.cbc.ca/news/politics/marijuana-legalization-pot-anti-
drug-treaties-1.3780661

24. INFRASTRUCTURE FUNDING
Provincial dilly-dallying over eligibility and fine-print details has held up money for several provinces,
including Ontario, Alberta and Nova Scotia Source:
http://www.canadianmanufacturing.com/regulation/billions-dollars-infrastructure-spending-yet-start-
flowing-173930/

25. FOREIGN AID
Comments:
• Expectations were low, but the federal budget released on March 22 provides little concrete encouragement in
the area of international development. In a section ambitiously titled “Restoring and Renewing International
Assistance,” the government commits to increasing the International Assistance Envelope (IAE) by $256 million
over two years – mere peanuts in relation to its other initiatives.
• The Harper government’s IAE reached $5 billion six years ago in 2010–11 and the Trudeau government does
not plan to even match that level until next year. If we take into account inflation, the Liberals are further still
from the modest goal of “restoring” foreign aid levels, which the Conservatives slashed in recent years. -
Source: http://www.cips-cepi.ca/2016/03/24/budget-2016-postponing-decisions-on-canadas-foreign-aid/
• Foreign Aid oversight - http://www.slideshare.net/paulyoungcga/why-does-foreign-aid-fail-to-help-poor-
countries-59777482

26. HELP FOR SENIORS
• GIS improvements or $947/year (Targeted low income seniors) -
http://www.benefitscanada.com/news/budget-2016-changes-to-oas-and-gis-benefits-78787
• Issue hurting seniors
• Hydro costs hurting seniors
• Proposed carbon taxation will eat into household spending
• Drug/prescriptions
• De-listing of OHIP Services

27. CPP ENHANCEMENT
• Contribution rate to go from 4.95% to 5.95 -
https://www.sunlife.ca/Canada/GRS+matters/GRS+matters+articles/2016/Breaking+News/Consensus+r
eached+on+CPP+enhancement+good+bye+ORPP?vgnLocale=en_CA
• Impact to business
• Financial burden to business which can make them less competitive to their peers elsewhere in the world -
http://www.bnn.ca/cfib-calls-for-delay-on-final-agreement-of-cpp-changes-citing-need-for-more-analysis-1.521851

28. WORKING RELATIONS WITH THE PROVINCES
• After nearly a decade of a prime minister notorious for public tussles with premiers who challenged his policies,
Canada's provincial leaders reacted Tuesday to the electoral victory of a Liberal leader who has promised to
work harmoniously to advance their interests.
• During his time as prime minister, outgoing Prime Minister Stephen Harper was not shy about aggressively
engaging premiers who spoke out against his government and displayed an outward contempt for first
ministers' meetings. http://www.cbc.ca/news/politics/justin-trudeau-s-majority-greeted-with-optimism-by-
provincial-premiers-1.3280093
Issues facing the Premiers and lack of meeting with Prime Minister
• Carbon taxation - http://www.producer.com/2016/10/carbon-tax-not-part-of-new-sask-climate-change-plan/ or
http://www.slideshare.net/paulyoungcga/climate-change-policies-cap-and-trade-emissions-carbon-tax-carbon-
pricing-canada
• Healthcare accord - http://www.cbc.ca/news/politics/premiers-trudeau-health-care-1.3782875

29. GDP GROWTH
• Scotiabank RBC – March 28, 2017

30. SUMMARY - OVERALL
Source – Stats Canada – March 10, 2017
Comment:
• Public Sector grew employment by 65,000
Government spending not sustainable – Financial Post – June
28, 2016

31. EMPLOYMENT BY SECTOR
Source – Stats Canada – March 10, 2017

32. BROKEN PROMISES
• http://globalnews.ca/news/3009595/justin-trudeau-campaign-promises-kept-broken/