2. Overview of the Airline
Emirates Airlines is a Dubai-based airline company, which was founded in 1985
Emirates Airlines operates a total fleet of 270 aircrafts, flying passengers to over
150 destinations
Vision
Emirates Airlines’ vision is to be the leader in the aviation industry through
ensuring safety and quality of its products and services
In the same fiscal year, the airline achieved a total revenue of
around AED 91.97 million, which was a decrease from its
previous fiscal year
3. Structure of the Organization
The structure of the organisation is depicted below:
Power and authority is not centralized in the organisation
HH. Sheikh Ahmed bin Saeed Al Maktoum (Chairman
and CEO)
Sir Tim Clark (President)
Adel Ahmad Al Redha (Chief
Operating Officer)
Adnan Kazim
(Chief Commercial Officer)
Ali Mubarak Al Soori (EVP
Facilities & Projects
Management)
Abdulaziz Al Ali
(EVP HR)
Nigel Hopkins
(EVP Service Departments)
4. Strategic Planning of the HR
The strategy of the HR is built upon the bedrock of recruiting, developing and retaining
competent workforce that will support the needs of the organization
Ensuring that the HR strategy and initiatives are aligned with the company’s overall
strategic direction is also a key aspect that the entire HR department will have to
uphold
One way of ensuring such strategic alignment is to always
understand the overall corporate strategy and vision
5. HR Strategic Planning Cont.
The linkage between HR’s organizational objectives and strategy is achieved in the
airline through continuous assessment of internal and external environment and
corporate situation
The HR managers of the airline also aligns their work and strategy with the Group’s by
ensuring that they fully understand the environment the Group is in, like evaluating the
general business environment, the risks the industry is taking, and the current market
position that company is in
Such an understanding is used to ensure that the HR
department’s goals and programs are in aligned with the
Group’s strategies and direction
6. Job Analysis
Job analysis is the term used to explain the processes that is carried out by the HR
managers which involves the identification and evaluation of the duties, the roles
and responsibilities and specifications related to a certain job
The Emirates group has a database which contains a list of job roles and
descriptions.
These are used to implement job analysis for the purpose of updating information
concerning a particular job description, the specifications or other contents in the
job
Based on the data gathered from the HR manager interview,
Emirates have repository or database for job description and
specifications
7. Job Analysis Cont.
The HR manager of the Emirate Airlines consults with third-party experts on the specific
job for which they are updating, and they gather information from the experts about the
current skills and competencies related to the job
The management also gathers information from these experts to identify the job roles and
responsibilities and the qualifications for the job
Once the team gathers the information, they make drafts on the job description and
specifications, which is verified and approved by the subject matter experts
Updates are made in the current record of job description
and specifications in the system
8. Recruitment & Selection Process
The processes of recruitment and selection are considered as the most basic, but
important functions or activities carried out by the HR professionals at any
organization
When it comes to the strategy of retention, the Emirate Airline relies heavily on
rewards and benefits packages, both financial and non-financial
The strategy of recruitment performed by the Emirate
airlines is sound and robust
9. Recruitment & Selection Process Cont
Some modifications were made on the strategy of the Emirates Airlines, but the
management continued to ensure they recruit employees based on the
organization’s staffing needs.
For instance, the management made some decisions to suspend the recruitment
as response to the pandemic and some layoffs were carried out to reduce payroll
If there is a need for new hire, then the HR team will then
create job descriptions for the positions needed to fill
10. Employee Benefits
Allowances – e.g. meal allowances, hotel accommodation and transport
allowances
Concessional travel – inter-airline travel benefits
Accommodation – full accommodation at various designated apartment complex
at Dubai
Leave and Leave Travel – 30 calendar days leave annually
Medical and dental services
Insurance – life insurance and personal accident insurance
Non-contributory end of service benefit (EOSB)
The benefits issued to the employees varies depending on
the position being occupied by the worker
11. Compensation
The compensation strategy include fixed and variable compensation
Basic monthly pay and pay per flight hour are paid using UAE currency, while overseas
night stop allowances are paid using the foreign currency depending on the location
Cabin crew pay grade scale consist of two - Cabin Crew Grade 1 are those who work in
either the business or first-class cabin, while Grade II are those in the economy class
The pay structure depends on the position and pay grades.
12. Cabin Crew Payment Structure
Position/Grade Monthly Fixed Pay Variable Pay (flying
Cabin Crew Grade II
(Economy Class)
AED 4,260.00 AED 61.26
Cabin Crew Grade I
(Business Class)
AED 4,360.00 AED 67.00
Cabin Crew Grade I
(First Class)
AED 4,360.00 AED 72.50
Cabin Crew Senior
Supervisor
AED 4,825.00 AED 84.00
Cabin Manager AED 5,515.00 AED 90.00
The Emirate Airlines benchmarks existing employee
compensation and benefits packages against industry or
competitors
13. Training & Development
The training and development of employees within an organisation is an
important workforce and talent management procedure ensured by the HR
Manager of the Emirate Airlines
Providing appropriate and sufficient training and development opportunities for
employees has caused positive implications on the employees and the overall
organizational performance and productivity
Employee satisfaction within the airline has been improved
tremendously as a result of the training and development
scheme ensured
14. Training & Development Cont.
The training provided by the company depends on the position, which is also
specified on the website of the airline
Pilots and cabin crews have different process for implementing their training
For pilots, the first training carried out is the Type Rating course. This course aligns
the pilots to the different aircraft category that will be flown.
Simulation training is the second form of training given to
the newly employed pilots
15. Performance Appraisal
Performance appraisal enables the management of the airline to best measure the work
process of the employees
Performance appraisal is useful for improving productivity by helping employees
discover their strengths and weaknesses, and assists them in leveraging their strengths
and address their weaknesses
Performance appraisal is also used by the airline to understand how well the employees
are contributing to the goals of the company
It is very important for the HR team to determine what types
of trainings they need to provide to their employees
16. Performance Appraisal Cont.
For pilots, performance appraisal have their standard performance appraisal
procedure, which involve evaluation teams comprising of experts such as senior
pilots.
For cabin crew, cabin crew manager and cabin crew senior manager are
responsible for evaluating cabin crew personnel.
For ground operations, direct managers or supervisors usually handles the
performance appraisal.
The evaluation involve certain performance criteria, which
vary depending on the position and expected KPIs
17. References
Coral. (2021). Emirates Airlines Flight Attendant Salary & Benefits (2021 Updated).
Retrieved March 23, 2021, from These Gold Wings Website:
https://www.thesegoldwings.com/emirates-flight-attendant-salary
Emirates Group Careers. (2021b). Customer services. Retrieved March 23, 2021, from
Emirates Group Careers: https://www.emiratesgroupcareers.com/customer-services/
Jehanzeb, K., & Bashir, N. (2013). Training and Development Program and its Benefits
to Employee and Organization: A Conceptual Study. European Journal of Business and
Management, 5(2), 243-252
Nda, M., & Fard, R. (2013). The Impact of Employee Training and Productivity on
Employee Productivity. Global Journal of Management & Management Perspective,
2(6), 91-93.
Editor's Notes
The Emirates Airlines is a company founded by the government of Dubai which operates under the supervision of the Emirate Group of companies.
The airline was formed in the year 1985 and has emerged as a world competitor ever since
The organization is headed by the chairman and CEO, His Highness Sheik Ahmed and the president is Tim Clark. The hierarchical structure comprises of the president at the top and the COO, the EVP HR manager and the EVP project manager
According to the HR Manager, for the Emirates Airlines to link their HR strategy and programs with the overall strategy of the Group, they need to make sure that they fully understand what the Group is all about, what the Group wants to be in the future.
When it comes to the workplace planning, especially future planning regarding the needs of the workforce, the HR manager being interviewed noted that they plan the future needs of the workforce by gathering and assessing various forms of data, which include data on labor market, existing retention rates, organization growth and long-term plans, employee-based satisfaction, and many more
The process of job analysis begins by creating a team that will do the job analysis, which also include experts from the job field
The expert opinion of third-party consultants are sought by the HR Managers of the Airline. These experts provides the management with the right information which is needed to group and classify the job roles and responsibilities
According to the HR manager of the airline, the company’s core direction focused on organic growth, and that part of the recruitment strategy is to support such organic growth by recruiting local and foreign nationals ‘depending on the staffing needs before the Covid-19 pandemic
The first step in the recruitment and selection process of the company is to identify the staffing needs of the organization. That means a check is made to check whether the organization needs additional people to hire
The Emirates customer sales and service agents enjoy benefits such as accommodation and transport allowances, medical, life and personal accident insurance, education support allowances of children of employees, 30-day annual leave, annual leave travel, end of service benefits, pension schemes, discounted group travel, and Emirates Platinum Card
Bonuses for employees are provided by the HR. Performance bonus are based on the performance assessments system and document
The HR Manager of the Emirate Airline regularly checks industry average for salaries on a particular position. The same goes to rewards and benefits offered, in which HR department constantly review industry benchmarks depending on the position
At Emirates, employees are given training and development opportunities right after on-boarding, as well as throughout the employees’ tenure
The training and development structure of the company shows that the company have clear training strategy that aimed in equipping employees with the necessary advanced skills in order to deliver services and carry out their responsibilities within the company
At Emirates, performance evaluation is conducted annually, usually every November to early December.
Ground and inflight personnel are appraised differently.
The development plans are well established between employees and their direct supervisors
