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Nine Immediate Steps to a Better Website
The document provides nine tips to improve a website. The tips include installing Google Analytics to measure site usage, removing unnecessary content, understanding website visitors' goals and questions, adding points of reassurance, and hiring a copywriter to improve key sales pages. The document emphasizes measuring website usage, simplifying content, and focusing on user needs to create a better customer experience.
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Nine Immediate Steps to a Better Website
- 1. Nine Immediate Steps to a Better Website
- 2. Nine Immediate Steps to a Better Website
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- 4. Who’s on yoursite?
- 5. What do youwant them to do?
- 6. What information does thatperson need to take that action?
- 7. Tip #1 What are your goals?
- 8. Tip #2 Add analytics...
- 9. Tip #2 Add analytics... ... because you cannot improve what you do not measure.
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- 15. Tip #2 • Mostviewed/visited pages
- 16. Tip #2 • Mostviewed/visited pages • Top exit pages
- 17. Tip #2 • Mostviewed/visited pages • Top exit pages • Top landing pages
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- 19. Tip #3 Walk in theirshoes.
- 20. Tip #4 Ask yourfront-line employees what questions they’re asked...
- 21. Tip #4 Ask yourfront-line employees what questions they’re asked... ... and include the answers on your site.
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- 26. Tip #6 Add pointsof reassurance
- 27. Tip #6 Add pointsof reassurance • Are you going to spam me? • What’s 128-bit Encryption?
- 28. Tip #6 Add pointsof reassurance
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- 35. Tip #6 Add pointsof reassurance • Can I return my widget? • Do you offer any guarantees?
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- 40. Tip #7 Click here
- 41. Tip #7 Click here to...
- 42. Tip #7 ...to learn...
- 43. Tip #7 ...tolearn more...
- 44. Tip #7 learn moreabout us
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- 51. Tip #8 Add yourphone number where it’s highly visible.
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- 55. Tip #9 Hire acopywriter for your top four sales pages.
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- 58. Go home and... •Install analytics (remember, Google Analytics is FREE!)
- 59. Go home and... •Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need
- 60. Go home and... •Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need • Walk in their shoes
- 61. Go home and... •Install analytics (remember, Google Analytics is FREE!) • Remove what you don’t need • Walk in their shoes • Add points of reassurance
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- 63. Go home and... •Annihilate “click here”
- 64. Go home and... •Annihilate “click here” • Ask and answer
- 65. Go home and... •Annihilate “click here” • Ask and answer • Focus in on your goals
- 66. Go home and... •Annihilate “click here” • Ask and answer • Focus in on your goals • Make sure I can contact you
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- 68. Go home and... •Hire a copywriter
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