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Who,
How
and
Does
it
Work?

       Grads
are
a
tough
crowd.


How
to
a8ract
the
brightest
for
business

              #Gradad
              @Gradad
            @mygradguide
             @acculligan

What
do
we
do
again?
The
Stats

Canada
&
Australia





Over
3000
par*cipants
What
are
they
looking
for?
Text
Canada
=
Summer
jobs
and
Internships

                          Text
Canada
=
Summer
jobs
and
Internships

                             Text


 Australia=Graduate
Programs
and
Professional
Roles

When
did
they
start
looking
?
Majority
of
students
started

searching
for
a
job
in
their
3rd
year

           of
University

HOW
do
they
find
you?
Canada
=

General
Jobs
Boards
and
Careers
Fairs
Canada
=

General
Jobs
Boards
and
Careers
Fairs




Australia
=
General
Jobs
Boards
and
Graduate
Jobs

                                          Guides

Who
do
they
trust?
Canada
=
Family,
then
publicaUons
Canada
=
Family,
then
publicaUons



        Australia
=
PublicaUons,
then
friends/family
Who
do
they
talk
to
about
the
big
decisions?
Canada
=
Family
members,
then
lecturers
Canada
=
Family
members,
then
lecturers



                Australia
=
Family,
then
Friends
What
do
they
want
to
do
when
it’s
all
over?
Canada
=
51%
Get
a
Job,
20%
NO
IDEA
Canada
=
51%
Get
a
Job,
20%
NO
IDEA



     Australia
=
75%
Get
a
Job,
14%
Further
Study

What
do
they
expect
in
5
yrs?
Canada
=
Achieve
a
professional
qual.,
own
a

                           house,
own
a
car

Canada
=
Achieve
a
professional
qual.,
own
a

                           house,
own
a
car



   Australia=
Own
a
house,
Achieve
a
professional

               Qual,
Lived/travel
another
country
What
is
most
important
to
them
when
choosing
a

                                       career?
Canada
=
#1
Salary,
#2
Career
Progression

                     ‐
LAST
is
Mentorship
Canada
=
#1
Salary,
#2
Career
Progression

                     ‐
LAST
is
Mentorship


           Australia
=
#1
Career
Progression,
#2

                  Salary
‐
LAST
is
VacaUon
Time

How
do
they
want
to
hear
from
you?
Canada
and
Australia
‐
Direct
Emails
They’re
a
tough
bunch..
They’re
a
tough
bunch..

Start
looking
=
final
year
They’re
a
tough
bunch..

Start
looking
=
final
year

Majority
want
a
job
They’re
a
tough
bunch..

Start
looking
=
final
year

Majority
want
a
job

They
use
all
methods
to
search
for
jobs,
with
jobs

boards
and
careers
fairs
being
number
1
They’re
a
tough
bunch..

Start
looking
=
final
year

Majority
want
a
job

They
use
all
methods
to
search
for
jobs,
with
jobs

boards
and
careers
fairs
being
number
1

But
they
truly
only
trust
their
family
and
friends

for
the
real
info
‐
with
social
media
ranking
low
on

the
spectrum
They’re
a
tough
bunch..

Start
looking
=
final
year

Majority
want
a
job

They
use
all
methods
to
search
for
jobs,
with
jobs

boards
and
careers
fairs
being
number
1

But
they
truly
only
trust
their
family
and
friends

for
the
real
info
‐
with
social
media
ranking
low
on

the
spectrum
Yet,
they
want
to
hear
from
you
via
email
They’re
a
tough
bunch..

Start
looking
=
final
year

Majority
want
a
job

They
use
all
methods
to
search
for
jobs,
with
jobs

boards
and
careers
fairs
being
number
1

But
they
truly
only
trust
their
family
and
friends

for
the
real
info
‐
with
social
media
ranking
low
on

the
spectrum
Yet,
they
want
to
hear
from
you
via
email
Salary
is
most
important,
and
they
want
houses
and
cars
in
5
yrs
That’s
them...what
about
you?
EVP
EVP
Electronic
 Voice
 Phenomena:
 Believed
 that
 a

spirit,
 ghost
 or
 soul
 can
 communicate
 from
 the

"other
 side",
 this
 is
 a
 process
 by
 which
 these

communicaUons
 are
 picked
 up
 on
 an
 electrical

audio
recorder.
.
EVP

Employer Value Proposition is a set of
offerings, promises and ideals provided by
an organisation to their employees
Why
is
it
important?
CompeUtors
CompeUtors
Point
of
Difference
CompeUtors
   Point
of
Difference
Promise
to
Employees
CompeUtors
   Point
of
Difference
Promise
to
Employees
 Cultural
needs
and
fit
CompeUtors
   Point
of
Difference
Promise
to
Employees
 Cultural
needs
and
fit
Skill
set
requirements
CompeUtors
            Point
of
Difference
         Promise
to
Employees
          Cultural
needs
and
fit
         Skill
set
requirements
Valued
and
non
valued
benefits
How
do
we
find
out?
Who
do
we
talk
to?
The
stakeholders...
What
do
we
need
to
know?
           The
research...
Sample
QuesUons
What
do
we
want
to
find
out?
             The
Analysis...
Skills
Skills




         !
Skills

             Traits



         !
Skills
                      !

             Traits



         !
Skills
                            !

                   Traits



         !


         Culture
Skills
                                !

                   Traits



         !


         Culture




                            !
How
do
we
make
sense?
        The
Message...
Go further faster
Go further faster
The choice hard workers make
Go further faster
The choice hard workers make
     Give your career attitude
Go further faster
       The choice hard workers make
             Give your career attitude
No silver spoon provided, just endless
                        opportunities
Go further faster
       The choice hard workers make
             Give your career attitude
No silver spoon provided, just endless
                           opportunities
Come for the career, stay for the culture
Go further faster
       The choice hard workers make
              Give your career attitude
No silver spoon provided, just endless
                           opportunities
Come for the career, stay for the culture
           A career that feels like home
How
do
we
tell
them?
      The
strategy...
Text
Text

     Is
it
working?
The
Measurement...
Define
the
audience
Define
the
audience
IdenUfy
who
you
need
input
from
Define
the
audience
IdenUfy
who
you
need
input
from
Confirm
your
assumpUons

Define
the
audience
IdenUfy
who
you
need
input
from
Confirm
your
assumpUons

Ask
what
you
need
to
know
Define
the
audience
IdenUfy
who
you
need
input
from
Confirm
your
assumpUons

Ask
what
you
need
to
know
Draw
out
the
message
Define
the
audience
IdenUfy
who
you
need
input
from
Confirm
your
assumpUons

Ask
what
you
need
to
know
Draw
out
the
message
Tell
the
story
in
a
way
your
audience
will
hear
it
Define
the
audience
IdenUfy
who
you
need
input
from
Confirm
your
assumpUons

Ask
what
you
need
to
know
Draw
out
the
message
Tell
the
story
in
a
way
your
audience
will
hear
it
Keep
on
top
of
the
process
as
you
go

Thank you

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Test

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  36. This is the time to make the connection.\nYou don’t get to change what they want but you do get to change what they see about you.\n
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  48. Stakeholders \nthere are lots of different ways to establish an EVP - we have found the most successful way to do this without a significant process, is this, what we would like to do today is present an overview of how we start the process of developing an internal value proposition\nWe need to have input from the stakeholders to ensure the message is clear so how do we define who those stakeholders are?\n\n
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  50. Research (actual and perception)\nHow do we get what we need to know out of our stakeholders - today we will go through a very basic process of acquiring information from our stakholders. So to start, writing our your stakeholders down on the paper in front of you\n
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