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What’s Your Hook: Creating a lasting impression

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What’s Your Hook: Creating a lasting impression

  1. 1. What’s YOUR Hook?How to create a lasting impression<br />Presented by:<br />Matthew Corker<br />
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  3. 3. “I hear you’re a great person! What’s your secret!?”<br />“Well, I’m passionate about…, but the real kicker is that ….”<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. The challenge<br />
  8. 8. Let’s get this party started!<br />
  9. 9. The Hook<br />How do people/organizations create a lasting impression?<br />
  10. 10. The Hook<br />They have a greatstaff that continually delivers greatevents and/or service<br />
  11. 11. What Makes Them Great?<br />Staff<br />Bring their passion to the work they do<br />Talented at what they do<br />Feel connected to the purpose/people<br />Event/Service<br />Meets the needs of the target audience<br />Stands above the rest<br />Provides consistent results<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  12. 12. Great PEOPLE<br />
  13. 13. First Who – Then What<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  14. 14. Recruit<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  15. 15. Recruit<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  16. 16. Train<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  17. 17. Retain<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  18. 18. Retain<br />3 Opportunities<br />Do meaningful work<br />Make a difference<br />Can advance<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  19. 19. Staff<br /><ul><li>Bring their passion to the work they do
  20. 20. Talented at what they do
  21. 21. Feel connected to the purpose/people</li></ul>Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  22. 22. Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  23. 23. Great things!<br />
  24. 24. <ul><li>Stands above the rest
  25. 25. Meets the needs of the target audience
  26. 26. Provides consistent results</li></ul>Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  27. 27. Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  28. 28. Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  29. 29. Michael Duncan?<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  30. 30. Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  31. 31. Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  32. 32. 2 % Shift<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  33. 33. 211 - 212<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  34. 34. How?<br />Event/Service<br />Stands above the rest<br />Meets the needs of the target audience<br />Provides consistent results<br />Start with a BANG!<br />Sell the experience!<br />Make a 2% shift<br />Change the package, not the product<br />Passionate – Talented – Connected – Targeted – Exemplary – Consistent <br />
  35. 35. SUPA Summary!<br />Hook = great people doing great things<br />First who, then what!<br />Recruit passion, train talent, retain connections<br />Meaningful work, make a difference, advancement<br />Making it memorable<br />BANG!, experience, 2% shift<br />
  36. 36. What’s YOUR hook?<br />Show your passion<br />Be humble enough to learn and teach<br />Create connections<br />Go above and beyond<br />Make 2% shifts in everything you do<br />
  37. 37. How to Implement<br />Be Fearless!<br />
  38. 38. “You have got what it takes!!”<br />
  39. 39. Our Lasting Impression<br />
  40. 40. Thanks for everything!<br />Let’s get them hooked!<br />

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