Strategy Clock

1. STRATEGY CLOCK
Framework for identifying resources and capabilities of the restaurant and design a route for marketing strategies.

2. What is the environment of my restaurant?

3. Which are the core competences of my restaurant?
Customer focused goals.
Lack of Competitive Benchmarking
Partnering and networking.
Chaining demand
Achieving consistant standards
Limited resources
Cash flow & performance measurement
Lack of skilled labour
Satrategic workforce management
Location & lifestyle

5. When can I make strategic choices?
LOW PRICE STRATEGIES
Successful if:
•Competitor is the cost leader.
•Cost sources are low.
•Price sensitive marketing.
DIFERENTIATED STRATEGIES
Successful if:
•Customer and competitors values are clearly identified.
•Difficult to imitate
•Global marketshare
•Perceived added value worths premium price