1. Facts:
Pet Store Customers: 90% female (40s &
older)
Noise: minimum Pros:
Employees Age: ~20s • Creative logo
• Nice color scheme
• Spare Inventory
• Good lighting
• Products easy to find
• Welcoming
environment
• Baked cookies smells
Cons:
• Slippery floor for
pets
• Too quiet, only noise
is at cash register
Opportunities: • Employees not
• Non slippery floors experienced in
• Play soft music products
• Sales people better interaction • Prices not displayed
& knowledge of products • Small sales to
customer ratio

2. Facts:
Customers: diverse and loyal
Employees: diverse Pros:
Location: central • Very engaged
employees
Supermarket • Nice color scheme
• Spare Inventory
• Good lighting
• Products easy to find
• Welcoming
environment
• Baked goods smells
• Multiple services
• Prices well displayed
• Excellent signs
Opportunities:
• Play soft music Cons:
• Offer additional promotions to • No music
loyal customers

3. Facts:
Customers: diverse
Employees: diverse
Pros:
• Nice color scheme
• Spare Inventory
• Good lighting
Office
Supplies
• Products easy to find
Store • Prices well displayed
• Shiny floors and clean
Opportunities: Cons:
• Better employee engagement • Employees not
• Allow customers for a vehicle engaging
to check online catalog while • Very structural
at store

4. Facts:
Customers: moms and children
Employees: young
Pros:
• Welcoming logo
• Nice color scheme
• Diverse Inventory
• Good lighting
• Prices well displayed
Party
Supplies
Store
Opportunities: Cons:
• Help customers with ideas and • Crowded
options for parties merchandise
• Allow customers for a vehicle • Employees not very
to check online catalog while engaging
at store

5. Facts:
Customers: families
Employees: mid 30s + older
Location: not too many locations Pros:
per city • Large, clear logo
• Organized inventory
• Good lighting
• Prices well displayed
• Competitive prices
• Good specialty areas:
meats, baked goods,
etc
• Samples available &
encourage
Cons:
• Crowded
Wholesale Opportunities: merchandise
Warehouse • More employee engagement • Limited selections
• Allow customers for a vehicle • Employees mostly
to check online catalog while available only at
at store cashiers

6. Facts:
Customers: young, healthy
conscious, athetic
Employees: young
Pros:
• Welcoming logo
• Good lighting
• Prices well displayed
• Customer Loyalty
program
Cons:
• Small sales to
customer ratio
Opportunities:
• Limited selections
• Better sales to customer ratio
• Big room with work
• Friendlier sitting down
area all the way in
environment
the back
Smoothie
Shop