2. Aim…….
A tour To see something which is always
caught by the unconscious mind….
which
To surprised as how a simple décor
catches us and a smile changes our mood
with To find how reward points and free
gift makes our day…
surprises…
To tour six stores and feel the
paradigm shift……
4. Crossword Book Store,
Mumbai, Dadar
Insights:
• Segregation into sections
• Store personnel to take of the
customers
• Bright colour combinations and
light music gives cheerful feeling
• Sofa and a coffee gives a homely
feeling.
Opportunities:
• It would be appreciated if the
reviews for latest book is
available for the readers.
5. Max Showroom,
Mumbai, Dadar Insight:
• Helpful personnel for finding
right fits
• Light music, bright soothing
colours gives a pleasant feeling.
• Varieties of clothes with wide
price range attracts
Opportunities:
• A stylist present in the showroom
to suggest clothing based on the
body type and other factors.
6. Maya Jewellery Show
Room, Dadar Mumbai
Insights:
• Showroom located in the good
location and ambience.
• They have created a brand with
multiple stores in India.
• Make to order, allowing
customization.
• CRM in place, with on going
promotional activities through
email and SMS
Opportunities:
• Simple jewellery shop, no
prominent opportunity for
improvement.
7. Ramesh Tailors
Mumbai, Bhoiwada
Insight:
• A local shop, occupying huge space,
catering to low end customers
• Originally tailors, successfully
experimented with backward integration
by selling cloth as well.
• Created a good ambience with use of
soft colours and lightings.
Opportunities:
• Shop doesn’t have customer relationship
management/ loyalty programme
• Eye catching display and designs
8. Khau Galli, Nariman
Point Mumbai(Sandwich
and Fresh Fruit Juice
stall)
Insight:
• Road Side eateries in a key
business area of Mumbai.
• Assembly line method used
for preparation of
sandwiches.
• Hundreds of customers are
catered daily at a very
cheap price.
Opportunities:
• No. of personnel should be
more during lunch time.
• Cleanliness and water
quality should be
maintained.
