Crash Course on Creativity Observation Lab Assignment #2 By Sana Shakeel
Stores Selected1.Sales Day2.CSD3.Discount Point4.Sauda Sulf5. Variety Center6. Mega Department Store
Before Entering the StoreThe store is little dull and seemed boring, the open sign is verysmall, its not visible.Sales day seemed a little welcoming, it was so well lighted andits door was open that there was no need to notice the ‘OPEN’signCSD door was open, it was a little dark and the Open sign wasmissing in this store which was actually a little weird.Variety center was over crowded with products, it was verydifficult to see anything through the windows, there was an‘open’ sign that was readable from some distanceDiscount center was well lighted, open doored and there wasmusic that was audible.Cosmo Cash and Carry was very crowded people were goingand coming out of the store, the door was opened andwelcome sign on entrance was very prominent.
Sales Day CSD Sauda SulfThe store’s theme is white and the store was very dark as Sauda sulf was not crowded,yellow, with neat and clean compared to others, the main there were no customerstiled floor. The store was well focus was to save energy and around and all the saleslighted with no music and the majority of the lights were off. persons were chatting with onenoise was coming from the The store floor was not as neat another, and making jokes.coffee machine on the left side and tidy as it should have beenof the store which was right and over al l environment wasnext to Guard’s chair. The store not very appealing. The shop iswas cozy and extremely located right next to Chickenwelcoming. The cash register and Meat shop and there waswas next to entrance . The stale smell in the shop whichcoffee aroma filled the entire forced me to leave as soon asstore . possible. Variety center Cosmo Cash and Carry Discount centerVariety center had very few The environment was very The store was red and blackselected products to display, the friendly . It was an extremely with black floor and red walls.store was very dull and boring crowded store with people The store had loud music andand there was a huge tv on its rushing in and out, shopping, flashing lights on its ceiling.extreme right which was chattering and laughing Cash register was on themaking the environment very happily. The store walls were opposite end of the store .noisy and difficult to white with a pleasant aroma in There was no security system incommunicate. Pakistan and the air. The store was cozy and the shop or any guard to welcoming. ensure safety of the store.
a) Sales Day•No •Few Seconds script, treating each customer differently Script to Time follow before Customer interaction Ratio & Sales Gender Person•1:3 •No Uniforms & (Female:male) no using Store Products
b) CSD•No •None until and script, treating unless you buy each customer something differently Time Script to before follow Customer interactio n Ratio & Sales Gender Person•Only Males •No Uniforms hired as Sales & no using person Store Products
c) Sauda Sulf•No •None script, treating each customer differently Time Script to before follow Customer interactio n Ratio & Sales Gender Person•1:2 (Females : •No Uniforms Males) & no using Store Products
d) Variety Center•No script and •Least bothered no interaction sales person at all Time Script to before follow Customer interactio n Ratio & Sales Gender Person•Only one sales •No Uniforms person; who & no using was male Store Products
e) Cosmo• No script and no • Extremely helpful interaction at all sales person Script to Time follow before Customer interaction Ratio & Sales Gender Person• Equal ratio male is • White and blue to female uniform and some sales persons were seen using store’s products
Discount Center•No script and no •Few minutes, when interaction at all the sales person realize that the customer is not moving or doing anything Script to Time before follow interaction Customer Ratio & Sales Gender Person•1:3 •No Uniforms &•(Female:Male) no using Store Products
Sales Day First Product to Notice was Candy SectionNo central Display and No Free samplesItems for Sale: Foxes candy, Chocolates And cookiesLeast expensive Products are distributed In various Shelves withtheir respective price labels Items like cereals, Pringles, Vinegars etc are least accessible.Near cash register products like candies, one bite chocolates, extra(sugar free gums) were placed.CSDFirst Product to Notice was Juice, place right next to entranceNo central Display and No Free samples No Items for SaleLeast expensive Products were placed near cash register. about 90 percent of the products were accessible.
Sauda sulf First Product to Notice was Candy SectionNo central Display and No Free samples no items for saleLeast expensive Products were placed in a single rack with price tags Items like cooking oil, tissue paper, toilet rolls, dishwasher soapswere least accessible.Near cash register products like candies, one bite chocolates, extra(sugar free gums) were placed.VarietyFirst Product to Notice was ChipsNo central Display and No Free samples No Items for SaleAll products were placed in glass displays.Least accessible products were nail polish removers, body sprayswhich were places at height.Cash counter was absolutely clean and no candies or items wereplaced along with that.
Cosmo Cash and carry First Product to Notice was Candy pick and pin SectionCentral display of towels which were on sale and Free samples ofKnorr noodles with new and improved flavors.Items like cloths, towels, socks etc were on sale.Least expensive Products were distributed in various racks. Items like cereals, cookies, tissue paper, toilet rolls were leastaccessible since they were placed on top shelves and it was difficult toreach them without help.Near cash register products like candies, one bitechocolates, extra/trident (sugar free gums) were placed.Discount centerFirst Product to Notice was teddy bears in small rack.No central Display and No Free samples No Items for SaleLeast expensive Products were placed near cash register All items were easily accessible as they were placed in small racksand glass displays.
Sales day Mostly All customers customers Average time Customers touch thecame Alone 23-27 years of customers walked in products and& 80 percent of age to stay in straight they are of them store was 15- direction encouraged purchased 20 mins to do so products CSD Mostly Average time All customers customers of customers touch thecame Alone or 25-30 years of Customers products andwith children & age walked in to stay in they are very few Mostly confused store was 5-6 encouraged to purchased mins do so anything
Sauda Sulf Mostly Average time All customers customers Children mostly of customers touch the came with 5-10 yrs old All Customers products and children & 50 Adults: 25-30 followed same to stay in they arepercent of them years paths store was 15- encouraged to purchased 20 mins do so products Variety center Mostly customers Average time Touching thecame Alone or Customers of customers products waswith children & 18-20 years old walked in to stay in not allowed No one really Mostly confused store was 5-6 and it was not purchased mins encouraged. anything
Cosmo All All Mostly Children Customers Average time customersFamilies & 90 mostly 5-10 followed of customers touch the percent of yrs old different to stay in products them paths store was 30- Adults: 25-35 depending and they are purchased 35 years upon their encouraged products preferences to do so Discount center Mostly customers Average time Touching the Customerscame Alone of customers products was 20-25 years walked in & 10% to stay in allowed but Mostly purchased store was 5-6 it was not confusedanything from mins encouraged. the store