Keynote at Turkish Innovation Week Istanbul, Turkey on 3rd of December 2015. How you can act like a start-up and innovate like crazy with new tools, skills and mindset.
I will show what you can learn from an Australian start-up like Onetab and how a Dutch/Turkish company Wavin-Pilsa applied this thinking successfully.
Meet Scott Cross who’s job is a banker and his hobby is cage fighting.
And he founded Spotify, together with his business partner Daniel
Now.. What is actually the defenition of a business model?
We need to visit our customers…
We need to visit our customers…
Meet Scott Cross who’s job is a banker and his hobby is cage fighting.
Tell me, you are Scott. You have this idea. What are you going to do?
Meet Scott Cross who’s job is a banker and his hobby is cage fighting.
By the way, he never ever won a fight…
But he and his friend Paul had an idea…
…to earn $1 MILLION through an app that people use to order drinks
Everyone can make them and a lot of people are building apps…
But watch out when you run a start-up. There is a lot of bla bla bla. You need to look for pivots in your business model. A pivot is a strong turn of direction of one of your building blocks by insights from customers. Meaning big time customer data.
What was the idea about? Why was Scott convinced?
Because it started with a true pain…
You have drinks with your friends in the bar…
But when you are done and would like to pay…
The pub is full of people and nobody wants to help you settling your bill…
But he and his friend Paul had an idea…
Build an app so you are able to open a tab on your mobile phone not needing to interfere with the venue staff not needing to bring your credit card
This is the app that connects the Punter with the Pourer.
Duh! We almost forgot something…
Tell me, you are Scott. You have this idea. What are you going to do?
PAUL AND SCOTT WENT OUT OF THE BUIDING TO TEST (VALIDATE) THEIR IDEA
They needed to figure out who their customer is…
So what is the pain of their customer?
We need to visit our customers…
Their customers are still the party animals on a night out…
It is easy to go mad about features, you want to develop more and more… But that does not make sense at all…
PAUL AND SCOTT WENT OUT OF THE BUIDING TO TEST (VALIDATE) THEIR BUSINESS MODEL
Their customers are still the party animals on a night out…
The OneTab app enables the staff of the venue to focus on serving drinks (not taking payments)
They found out that creditcard handling is a pain in the ASS for both the venue as well as the drinker