Needing A Smartphone Today

Needing a Smartphone Today
In today's world, the smartphones has become a necessary item. Over the past years technology for cell phones has changed the way we communicate.
Today's technology has made communication with family and friends much quicker and easier. The reason I selected Apple iPhone is because of the
innovative technology, how iPhone have changed the cellphone/pda market. It was a ground breaking technology. IPhone were the first phones that
were fully web enabled, there were other phones in market that could do web browsing but apple iPhone were the first phone that were had full
enabled web browsing. Apple's iPhone product has been a tremendous success in developing the concept of a smart phone. One might wonder, exactly,
how did the success of the iPhone first begin?
"Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. The first iPhone was announced on January 9, 2007 at the
MacWorld convection in San Francisco, California. In the late 1970's, Steve Jobs alongside co–founder Steven Wozniak's introduced the first Apple
computer."1 In review of all of Apple's failures and success, the company continued its performance until 1984, where the first advertisement for
Apple's Macintosh computer came into great success. "In April 2003, Job's expressed his beliefs that tablet PCs were not good choices as
high–demand markets for Apple to enter." He believed cell phones were going to become important devices for portable use and Jobs wanted to show
excellent
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iPhone 5C
Having an effective phone is almost a necessity in today's technologically advanced age. The iPhone 5c is the most valuable phone on the market today.
It is more cost effective than its competitors, cosmetically pleasing, and has more advance features. Because of that, the iPhone 5c appeals to a
substantial audience. iPhone 5c is more capable and unique than any other phone on the planet.
Apple introduced the original iPhone in 2007. According to Ritchie "instantly obsoleting every other smartphone on the market in every way that
mattered" The original iPhone while not being as advanced 2013 iPhones, it was still very advanced for its time. Over the next two years, the iPhone
3G and 3GS, Apple increased functionality while ... Show more content on Helpwriting.net ...
The iPhone 5c also has a new face time high definition camera; perfect for taking self–portraits. It also comes with iOS 7 pre–installed. iOS 7 is
designed to complement the iPhone 5c beautifully. The wallpapers are colored matched to the exterior. If you have a blue iPhone 5c than your preset
wallpaper will match your exterior seamlessly. That attention to detail blurs the line of software and hardware together. The iPhone 5c will feel
familiar but feel new at the same time.
The iPhone 5c is more cost effective than other phones. The iPhone 5c is not as graduated or evolved as the iPhone 5s. The difference shows in
price. The 5c is around two hundred dollars less than the iPhone 5s; which brings the 5c its own appeal. The iPhone 5s has a finger print scanner for
security, which is the only thing that iPhone 5c users will be missing. That makes the finger print scanner worth two hundred dollars. In other words,
the user is not missing much with buying the iPhone 5c. The iPhone 5c is the best investment for a quick and capable phone.
Works Cited
Apple Incorporated. Apple. 1976. Web. 2013.
Jurrien Ralf. Feedzilla. 2013. Web. 6 Nov 2013. (EBSCOE)
Ritchie, Rene. History of iPhone: From Revolution To What Comes Next. 2013. Web. 9 Sep 2013.
Smith, Dave. Apple iPhone 5s Vs. 5c: Why CEO Tim Cook Defends The Budget iPhone 5, Despite Lagging Sales. 2013. Web. 29 Oct 2013

Iphone Marketing Plan Market Analysis
iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or pe ople who want
entertainment on the go. Apples target segments consist of profess ionals, students, corporate users, entrepreneurs, and health care workers. Curre ntly,
the market for high–end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high
price. The smart phone market is still relatively small compared with general phone mar ket. The market will rapidly increase in coming years due to
lower prices and gr eater power. SWOT Analysis Strengths Innovative– The iPhone has an innovative touch screen that is patented and unma tched by
any other mobile product today. It also has many functions of other mob ile products all in one device. Compatibility –The phone will work with
iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. Th e iPhone is also compatible
with many Mac OS software tools. Mac OS compatibilit y means that the iPhone has limitless potential for upgradeability. Ease–of–Use – The all–new
touch screen interface making operations extremely int uitive. It is radically different from those of other phones or PDAs that recogn izes multi finger
gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they
can do Brand awareness –

Apple 's Mission Statement : Apple
INTRODUCTION Apple has become one of the most respected companies in the technological industry. Over the years Apple has developed
outstanding smartphones, computers and software that allows its users to take their communications to the next level all while conserving the
environment and managing resources properly. This can be seen throughout their mission statement. Their mission statement explains that
Apple "Recognizes that integrating sound environmental, health and safety management practices into all aspects of our business, we can offer
technologically innovative products and services while conserving and enhancing resources for future generations." i
History of Apple Apple was first known as "Apple Computer", and was created on April 1, 1976 bySteve Jobs and
Steve Wozniak. On January 3rd, 1977 these men incorporated their company, and as a result, Apple
Computer Incorporated was born. When Apple first began it specialized in personal computers and software. On May 19th, 2001 Apple opened its first
physical store (Apple Store) in the Tysons Corner
Center in Virginia. The original Apple Store was divided into "quarters" which organized the store into categories; Home/Business computers, music,
movies, photos and accessories. Apple Stores are now more focused on displaying the Iphone, Ipads, and ipods instead of movies and solutions. In the
beginning, appointments were not necessary or offered in the Apple Store and the lines

Compare And Differences: Instagram Vs. Snapchat
Nowadays, the social networks are the principal source of worldwide communication, and they are an essential part of the society that we live in. You
can find on the net with a variety of apps, with different features that you can choose from depending on your tastes or what you like to do. For today
if we talk about popular apps Instagram and Snapchat are the two more used, meanwhile both are all about photo sharing they do in two different ways.
Instagram launched in the market in 2010 by Kevin Systrom and Mike Krieger. This social network with a new concept based in that users can take
photos and videos and share them publicly and privately on the app. This platform was diffused trough Apple App Store and Google Play, allowing
iPhone, iPad, iPod touch and Android use ... Show more content on Helpwriting.net ...
More than 70 million photos are posted per day in Instagram all around the world. Instagram can offer you a selection of things to do apart of sharing
photos and videos, the user can improve their photos or videos with a variety of filters that the app offer. They can mention someone in a photo or
comment, add hashtags to their photos and use Instagram direct, another way to stay connected with your followers but a privately medium of a chat.
At the same time, we can find Snapchat, a social network created in July 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were
students at Stanford University. With this new app users can take photos, record videos and share to their friends that also have Snapchat. This
platform is supported by the Apple App Store and Android making possible to the Apple devices and android to use this app.
Overcoming the expectation, only one year later in 2012 the user base ascend to more than 10 millions of people using Snapchat and in 2015 more
than 100 million of active users were using

Technology And Technology : The Value Of Technology
In today's society, people are afraid to take on new opportunities. People tend to mistake failure for a type of setback or humiliation. In reality,
failures can lead to great success, it all depends on how you bounce back from your mistakes and learn from them. I learned this lesson when I
stumbled upon what would now become my passion, computers. Growing up, I was never really surrounded by technology. My parents were
really old school and liked to keep things simple. The motto that my parents lived by was that if a piece of technology still worked properly and
carried out the essential functions that we needed it to do, then it wouldn't need to be replaced or upgraded no matter how outdated it was. All we
had technology wise in our home at the time, which was in the year 2013 were two CRT televisions and a Dell Optiplex GX280 from 2004. With
me being exposed to such little technology growing up, I would have never thought of myself taking on computers as a personal hobby until
Christmas of that year. During that time, iPod touches were a very popular piece of technology and I begged my parents to buy me one for
Christmas. To my surprise, knowing the type that my parents were when it came to technology, they actually bought me one. I was so excited at the
fact that I actually owned a modern piece of technology and was so fascinated at all the nifty features that this device came with in such a small form
factor. I wondered what more can I do with this device. This is

Leadership Model : Apple's Five Discipline Model
It is stated that apple is successful by applying Peter Senge five discipline model [Source: https://www.google.com
/
search?q=peter+senge%27s+5+discipline+model+images&biw=1440&bih=759&tbm=isch&source=iu&ictx=1&fir=VpZs3akpVtTEtM%253A%252C0yi
Shared Vision: Apple is the best example in sharing its vision across all the employees that are working under same organization who contributed for its
success. All its innovation, ideas are shared across different teams. Mental Model: Apple strongly followed its beliefs, model strictly. They followed
differentiation as a main agenda while developing their products and also vertical integration. They successfully implemented all these beliefs and
models which made them to be a unique product in market. Team Learning: Internal teams in Apple software and hardware development have
contributed their effort and shared their finding contributing for such a qualified product produced in Apple. Having a better internal environment
always help organization in achieving many endeavors. Internal team discussions and sharing knowledge across teams in organization. System
Thinking: Apple implemented system thinking by limiting its capacity to very few products and performing this implementation as simple as possible.
They solved complex issues in a simple way. For example, implementing vertical integration

Walmart Corporate Strategy Case Study
Q1. The growth of Internet and computer technologies have created new opportunities to better serve the corporations and consumers. Describe 3 new
technologies that have changed the ways people communicate or the ways companies conduct their business. ANS:New technologies offer services and
products that otherwise would be too difficult, costly, or time–consuming and the Internet allows traditional competitors to introduce new products and
services and lure customers away. It helps a lot in cost saving. Wireless services helps market and sell the phone to promote its cell phone services.
Other companies supply apps that consumers can purchase to extend the functionality of both the phone and the wireless service. High–speed data...
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Apple Computer uses focused differentiation to help sell its computers to a narrow target market of graphic designers and educators rather than the
general population of computer users. Apple's innovation on the ITunes store together with the widespread use of the IPod. The corporate strategy is
focused on being a market disrupter, and in turn a market maker, by focusing relentlessly on the customer experience. Walmart has literally invented
efficient customer response systems that enable it to maintain its low–cost leadership strategy for its physical stores, re–creating a different or separate
logistics supply chain is proving difficult and expensive. Walmart has not been that involved in online shopping but now it's being forced to increase its
Internet presence based on Amazon's success. Walmart has literally invented efficient customer response systems that enable it to maintain its low–cost
leadership strategy for its physical stores, re–creating a different or separate logistics supply chain is proving difficult and expensive Q3. What is a
"Virtual Company"? Which of these are virtual companies? Airbnb, Uber, Turbotax, Amazon, eBay, Priceline, Orbitz, and Chegg. What are their
strengths and weaknesses? Could you name 3 more virtual companies? ANS: Virtual Company use electronic means to transact business as opposed to
a traditional brick and mortar business that relies on face–to–face

Steve Jobs At Wozniak And Ronald Wayne
Steve Jobs found Apple over 40 years ago; Jobs, along with his two friends Steve Wozniak and Ronald Wayne. The three conceived the company,
Apple Computer Inc, on April 1, 1976, in Job's parent's garage and from then on they would create a technological cultural phenomenon. Fast forward
to January 9, 2007, and the first generation iPhone was released which revolutionized the smartphone as we know it today as it was the first
smartphone to feature an adaptive touch screen display. The first generation iPhone had a 3.5–inch screen, was encased in metal and featured the
trademark home button found on the bottom of the display. The first generation iPhone also featured an impressive 2–megapixel camera, had a
320x480 pixel display, 128 MB of RAM, 4 GB of internal storage, iOS version 3.0, and was Wi–Fi capable. Not to mention, also connected to the
iTunes Store, web browsing via Safari, email capabilities, and even included Google Maps (Kerris "Apple Reinvents"). However, by today's
standard the first generation iPhone is hardly impressive, but in 2007 the iPhone was something to get excited about, as it was the only phone at the
time to have a touch screen display compared to the sea of plastic sliding phones such as the Nokia N95, flip phones such as the RAZR, and
Blackberry's (Segan). In many ways the first generation iPhone paved the way for many other smartphones and its specs became the industries
standard for a smartphone. Steve Jobs made the iPhone into what it is today,

My Childhood Experience
Everybody has grown up differently. Everybody has different stories, different memories, and different hardships that have shaped who they are as a
person. When most people think of their childhood they think of family night board games. They think of running off to the park with their best
friends, laughing on swingsets and hopping scotch until they were out of breath. They have memories of vacations, funny stories at family gatherings, or
that one time they fell of their bike and their dad carried them home and put on a bandaid and made all the pain go away.
When I think of my childhood, I think of two defining events fairly early on that will stick with me forever. I think of the first time I found out we
were finally going to Chuck E. ... Show more content on Helpwriting.net ...
Telling us how much he loved us and that he was just gonna spend the night at his parents house for a while until our mom calmed down. My mom,
Paxtin and I took an unexpected trip to Idaho the next day to "visit family". When we came home, all of my dad's stuff was gone.
In an instant, my life had changed. I have no memory of my mom and dad being together and being happy. Just the terrible things that led up to their
divorce. The fact that when I thought back to my childhood and all I could remember were the sad and depressing moments made me turning to
photography. As soon as I got my 3rd generation iPod touch for Christmas in 2012, I was obsessed with taking pictures. I would take pictures of
anything that i found beauty in. I didn't care that it wasn't the best quality or I didn't know the right angles. I knew I would learn and upgrade and that
in the meantime, I would document everything on my shitty iPod camera in hopes to make up for all the lost memories. I would grow to use
photography as a tool to cope with a dreadful, fleeting childhood, emotionally hard times I went through, and my biggest fears in life.
In no way am I trying to say I had the worst childhood I possibly could've had. Mixed with all the bad was some good. Like flattening out cardboard
boxes and sliding down a steep, dry, grass hill because we wanted to go sledding in the middle of July. Or going on

Apple And Samsung : A Comparison Of Samsung And Apple
Over the course of the 21st century, these two companies have been fighting it out. They both started small, but fought through the other competition to
become what they are now. The owners had to use different methods of advertising and marketing for the business. The advertising and marking had to
catch the people's attention of the product. Along doing this, people viewed these companies differently. Some tend to dislike one company more than
the other. The people do this because each company has their upwards and downwards moments. Product is not up to quality that the people would
enjoy. Samsung and Apple are similar in products, advertisements, cell phones, and functionality; they then differ in designs, uses of products, and...
There is always come kind of deal that they try to use so people would trade in older products for the newer ones. The reason why they do this is
because both companies end up making more money because their allowed to resell the old products again. With the commercials being advertised
to the customers, it causes them to buy new cells phones. Samsung and Apple phones varies in similar ways and some not so similar ways. The
phones relate to each other because of the function of what a cell phone is purposed to do. Before smart phones, most people used cell phones as a
means of communication to each other. The smart phones on other hand, have a different purpose. They are mostly used for searching the internet and
taking selfies on snapchat. As technology advances, the cell phones start to get better modifications or upgrades. A popular upgrade that most phones
get is the screen resolution. This allows the screen to be clearer to the human eye. Also has the screen resolution gets better, the size of the screen does
too. Mainly with iPhones, the biggest thing they keep upgrading is the front and back camera. It is among the top phones for photography purposes.
Samsung phones work more on the resolution and the battery life of the cell phone. Although the phones keep getting upgraded as new technology is
released. The phones seem to keep the functionality is was meant to have. Both

Multinational Technology Company : Apple Inc.
Article Summary
As we all know Apple is one of the best and well–known multinational technology company that sells millions of its products worldwide. It's best
known for its computer hardware, computer software, consumer electronics and digital distribution. That to be said when China comes to play a
big role in the company this year. As it attacks Apple by its "Great Firewall". A U.S internet security company named "Palo Alto Networks" found
the problem that a software called Xcode "toolkit" that is used by chines developers to run its iOS system was the problem of the Alps being hacked.
As the hacking goes on, Apple will not end well as it will face some hard times and difficulties, such as firewall, malware and other possible viruses ...
It allows consumers to buy and share applications, music and movies via Apple device (iPad, iPod, Mac and iPod) by using iTunes. Now apple
might not be getting the same results from their consumers as the hacking started. Since the code has been released it will have some downfall of its
products and services. The side effects can even go worse, not knowing which Apple product is real or fake.
Employees: Since Apple has launched in 1977 it had 75,000 employees worldwide. Half of them are employed across Canada. Canadian Software
developers play one of the most valuable roles in the Apple. Inc industries. They design to make resources to help software developers to make the Mac
OS X and IOS. They have a big responsibility to keep the software's updated and have the best quality to insure. Now, as apple has been hacked the
engineers and software developers have many challenges to face. They will be working on finding a better solution for its products before it goes
down the market and letting their competitors go up the market.
Suppliers: Apple's Canadian suppliers help to achieve Apples goals, by meeting the highest standards for all good and services. Apple values its
suppliers a lot. Its Suppliers know the environment is fast–past and competitive. Their suppliers commit and help Apple by the best way they can
achieve its goals, not only in the Canadian market but other countries as well. The suppliers can only do so much to know, having

Apple : A Long Relationship With Adobe
Apple has a long relationship with Adobe. In fact, we met Adobe's founders when they were in their proverbial garage. Apple was their first big
customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for
many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the
companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products.
Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe's Creative Suite products –
but beyond that there... Show more content on Helpwriting.net ...
By almost any definition, Flash is a closed system.
Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all
standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple's
mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been
adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on
third party browser plug–ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.
Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete
open–source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google
uses it for Android's browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web
browser other than Microsoft's uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.
Second, there's the "full web".
Adobe has repeatedly said that Apple mobile devices cannot access

What Is Network Effects? What Are The Other Names For This...
Sonja Wenzel
CGS 2301–65046
Instructor Dr. M
Chapter 6
What are network effects? What are the other names for this concept?
Let me start of with the other names, which are Metcalfe's Law or Network Externalities. Network effects are the effect that a single person using a
good or a service has on the total perceived value of that product or service for others. The more people using the product or service, the higher it 's
value becomes to the group More users = more value. For example, the larger the group of people with access to a phone, the more valuable the phone
will be to the people who use it; and the more people who join a social network like Facebook, the more valuable the site is for the people who are
already using it.
Three primary sources of value for network effects:
1.Exchange – User can potentially communicate with more individuals
2.Staying Power – Long–term viability
3.Complimentary Benefits – products or services that increase value to the network
Those three values adding sources often work together to reinforce one another in a way that makes the network effect even stronger.
Why is staying power particularly important to many technology products and services?
When users exchanging information it will attract more users, they can also attract firms offering complementary products. When developers of
complementary products invest time writing software; and users install, learn, and customize these products; switching costs are created to

My Personal Experience with iPod Touch
I have decided to write about the iPod Touch, a product I purchased last year when my old iPod died. I had determined that I wanted to upgrade
from the old product, and saw an opportunity to do so. I had to put together a list of criteria, because the purchase decision was not entirely easy. The
iPod Touch has a fairly high price point, so I had to choose between a range of iPods and smartphones. The criteria, in list form, included price,
memory size, features, Wifi, phone capabilities, and operating system.
I used a combination of talking to friends and Internet research to come to my purchase decision. It is worth pointing out that at the beginning of the
process, I had a "top three" list of desired qualities that would change over the course of the research. At the outset, the first quality was memory
size, since my old iPod was a healthy 64gb. The second quality was price and the third was features. I felt that by combining these three elements, I
would be able to meet all of my needs. Not only did I want to replace my old iPod, but I wanted better functionality, so I could do more and be more
efficient.
My Internet research showed that smartphones double as mp3 players and many of them have a decent amount of memory. This opened things up a
bit. One option was that I could upgrade my phone. Another reality that this research finding showed was that I did not have to buy an Apple product.
My first iPod of course was Apple, and I was happy with it, but there are

Essay On Iphone
Solutions to Fix iPhone Apps Not Updating
"I got a notification on my iPhone to update a few Apps. When I went to the App Store to do so, there was an error and the download stopped
abruptly. I tried again after a few minutes only to find out that my iPhone apps were not updating. What should I do?"
Updating Apps is always advisable but if you are amongst the many iPhone users who have faced a similar problem of iPhone Apps not updating then
this article will definitely help you fix the error. It is rather a strange problem but can be overcome with simple tips and tricks. Read on to find out how.
Make sure your network is connected
First and foremost, you need to be very sure that your iPhone is connected to an internet network. A ... Show more content on Helpwriting.net ...
Following these steps solves the problem of iPhone Apps not updating if it is because of your internet connection.
Disable Airplane Mode
Another simple way to ensure that your Apps update without a glitch it to turn on the Airplane Mode. Keep iron for fifteen to twenty seconds and then
turn it back off. wait for your phone regain Cellular data and Wi–Fi connection. Now try downloading the update.
If the Apps are still not updating, DO NOT panic. There are few more things you can try.
Remove and reinstall the Apps
This method might seem time consuming but is worth a shot. What is needed to do is to delete the App which can't be updated. Then go toApp Store
and reinstall the latest version of the same App.
Make sure the storage space is enough
Storage problems are very common with 16GB iPhone users. The memory runs out before you know it and there is no room for you download new or
update existing Apps. You can create new space though by deleting old and redundant Apps from the iPhone which consume considerable amount of
space or deleting iMessage data, photos and videos.
Just go to "Settings" > "General" > "Storage and iCloud Usage" in order to manage storage issues.

Close App Store and launch it again
This might sound like simple trick but it works wonders. Here's what you need to do. Close the App store and then by double clicking on the Home
Button, close all Apps. Now start App Store again and try to update the desired App.

A Reflection Paper On Central Concepts
Reflection Paper on Central Concepts The world's most valuable brands are Apple, Microsoft, and Google. Apple is such a globalized icon that
within the first quarter of 2014 Apple earned more than Google, Facebook, and Amazon combined. As an Apple iPhone owner I am globally involved
through my day to day actions. Apple is a very popular technology that a large amount of the world's population owns. Owning an iPhone connects me
to over millions of people around the globe making us part of globalization, which is "The expansion and intensification of social relations and
consciousness across world–time and world–space" (Steger 15). Apple customers are exposed to capitalism, economics, and sustainability through their
purchase of Apple products, most commonly iPhones, which ties them into globalization. "Globalization is a process of interaction and integration
among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information
technology" (Globalization 101). Technology has been a principal driver of globalization. With the use of an iPhone people interact globally via social
media such as Facebook, twitter, Instagram, along with others. Cell phones also serve as informational resources that connect individuals in all parts of
the world through news, journals, scientific research, and infinite sources of knowledge shared by people globally. Technology, such as Apple, connects
worldwide

Apple Price Cut Case
Apple Price Cut Case
1. To what extent the iPhone pricing strategy is similar to the iPod pricing strategy? How do you explain that the iPod price cut did not lead to such a
level of customers' protest?
Answer: Both iPhone and iPod have experienced a large amount of price cut in their product lifecycle. In this document, we can find that iPod was
launched in October 2001. Tough relatively high priced for an MP3 player, it was hugely demanded and remains popular till date though there was a
price slash in 2005. Similar to the price cut of the iPod, two months after the launch of the iPhone, Apple lowered the price by 200 USD.
However, regarding the price strategy, a big difference between two products is the timing of price... Show more content on Helpwriting.net ...
We can make the conclusion that regarding to the income elasticity, a decrease of price of iPhone has a positive impact on its total revenue. 3. Based
on the information provided in the case would you say that the market for smartphone is closer to monopoly or to monopolistic competition? Justify.
Answer: Yes, base on the information provided in the case, I regard the smartphone industry as a monopolistic competition. Monopolistic competition is
a form of imperfect competition where many competing producers sell products that are differentiated from one another. Smartphone industry has
following characteristics: * There are several producers like Apple, Blackberry, Nokia, Motorola etc., and many consumers in the market, but no
company can total control over the market price. * Consumers perceive that there are non–price differences among the competitors ' products. * There
are few barriers to entry and exit. * Producers have a degree of control over price.
4. Is the price cut decided by Apple two months after iPhone initial launch consistent with the smartphone market structure described above?
Answer: Yes, the performance of iPhone is consistent with the smartphone market structure.
Firstly, the MC firms sell products that have real or perceived non–price differences. However, the differences are not so great as to eliminate other
goods as substitutes. Technically, the crossprice elasticity of demand

How Marketing Techniques Are Used For Market Products
P1–Describe how marketing techniques are used to market products in two organisations.
I am going to look at how marketing techniques are used to market products in two different organisations, I am going to look at apple, a private sector
business, and the Samsung is also a private sector business. Marketing is the management process that a business carries out, it is responsible for
identifying anticipating and satisfying the customer's requirements, and to help the business to make a profit.
Apple is an American electronics company that sells phones, laptops, computers, and iPod. They are a business that works in the private sector, they
have no government input. Apple design and makes their own products, this can include, the iPhone, iPod, iPod touch, iPad, iPad mini, MacBook pro's,
MacBook air, apple TV, etc. Apples products that the products that other business provided. They created a completely touchscreen phone, the iPhone.
They then created the iPod touch, which is like the iPhone, as it is touch screen and it looks like the iPhone, but it doesn't have the qualities of a
phone. They also made the iPad and iPad mini which are bigger versions of the iPod.
Samsung is a South Korean electronics Company that sells phones, laptops, computers and TV. They are a business that work in the private sector, they
have no government input. Samsung design and makes their own products, this can include, Samsung wave, Samsung Galaxy launched, Samsung

Apple Inc. Company Profile
1.Legal Name of the Company Per the 10–k filling of Apple, there legal name is Apple Inc. However their name used to be Apple Computer Inc.
Apple switched their name in 2007 because Apple Inc. started to make more than just computer by adding phones, iPads, iPods and more to their
company for selling. () 2.Why Apple Interest Me? Apple is an interesting topic to talk about, between how many different successful products they
have to all the new inventions they make. Apple Inc. Company interest me which is why I choose to write on this topic. Apple is a very
successful and popular company and it is no wonder why so many people are buying their products. Not only do they have so many different
products but they also have good quality. When customers are looking to buy a new product they look to see what is popular in the market. Apple
sells so many different products, when customers look to by new products assume that Apple is a good product since they heard good things about
it and it is always advertised. Apple products are in demand and it makes them attract a wide customer base. The company has over 400 retail store
and is still growing in almost 15 different countries. Apple even has an online store which is very affective for some of its customer base. Apple used
superior design techniques, correctly priced items, and the hype to sell it products. () There superior hard drive and simple to use Apple products help
everyone with their daily needs. It always shocks me

A Report On The Iphone 3g
On January 9, 2007 Steve Jobs gave a presentation where he introduced a widescreen iPod with touch controls, a revolutionary mobile phone, and a
breakthrough internet device. He combined all three and introduced the iphone. The tech team kept working on the phones for any tweaks they would
get. On September 5, 2007 Steve Jobs said "The surveys are in and iPhone customer satisfaction scores are higher than we 've ever seen for any
Apple product. We 've clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday
season." They were getting feedback from the customers and they received feedback on how there was not enough memory space and the cost was
heavy.
The iphone 3G had no change ... Show more content on Helpwriting.net ...
It was hot. It was the iPhone 4. It was flat, chemically–hardened glass (aluminosilicate) front and back, with a stainless steel band that ran around the
sides, and it was 24% thinner than the iPhone 3GS. For the first time, Apple also added a front camera, VGA resolution. While it was a boon to the
profile pics and "selfies" that were growing in popularity, it also allowed Apple to launch FaceTime video calling. iPhone 4S plus iOS 5 plus
iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever. While our competitors try to imitate iPhone with a checklist of
features, only iPhone can deliver these breakthrough innovations that work seamlessly together. Like the iPhone 3GS before it kept the same basic
design as previous year 's model. The iPhone 4S also kept the same composition as the iPhone 4, with two layers of chemically hardened glass
sandwiched on either side of a stainless steel antenna band. As usual, it was meant as the first iPhone for new customers, or an upgrade for iPhone
3GS customers coming off contract (albeit a few months late). Although there were some who felt the upgrade wasn 't big enough or visible enough,
reviews were generally excellent.
Apple senior vice president of worldwide marketing introduced the biggest thing to happen to the iPhone since the original iPhone. Big as in tall. Big
as in light. Big as in LTE. Big as in the iPhone 5. "iPhone 5 is the most beautiful consumer

Itphone Case Study
How to Fix iTunes Is Currently Downloading Software for the iPhone Error?
Description:
Do you know how to fix iTunes is currently Downloading Software for the iPhone? We assist you for the best option to fix your error in iPhone.
Introduction:
If you're a long term iPhone user, then you might know the issues in "iTunes is currently Downloading Software for the iPhone". This has the ability to
update the error instantly and very familiar in its sequence in all iPhone. But don't worry, you don't have to worry on getting iTunes is downloading
update or software for your iPhone stuck. We are providing you with some solutions for this problem of iTunes is currently downloading software for
the iPhone.
Part 1; How long does it take for iTunes to ... Show more content on Helpwriting.net ...
iTunes is Currently Downloading Software for the iPhone – Solution
The solution is very simple; just try working in a constant connection of network or restart your source of internet connection and update it again for
iTunes is currently Downloading Software for the iPhone.
Part 3; Restore from old iTunes backup:
Following is the step by step process for the iTunes is downloading a software update for this iPhone stuck:
Launch iTunes software on your PC.
Connect your device to the PC using a USB Cable. You can select it from the toolbar. If you are using the older version, you can choose it from the
sidebar.
Don't forget to click on the backup to make sure that your data is saved after it is restored.
In this step, you will be required to download any firmware. Now hold the Shift key and click Restore iPhone.
Now select the firmware ipsw file from your hard drive then open it by clicking on it. Click on restore option after the file is opened.
Click on Next to continue, and "Agree" to Apple's Software License Agreement.
The firmware will then be mined, and installation will start after which your iPhone will reboot.
Click on OK to allow the installation. You can select to 'Setup as a new iPhone' or 'Restore from this backup' and then click on

Marketing Plan for Iphone 4s
MARKETING PLAN FOR Smartphone iPhone 4 S Smartphone to the Yemen Market
Under supervision of:–
Dr. NABIL ALABSY
PREPARED BY: Fadhl Mohammed Alodaini
Student ID: 201012387 Mobile no: – 711592474 Email Address: – fadhl.mohammed@gmail.com MAY SEMESTER 2012 1.0 Executive summary
2.0 Situation/Market Analysis................................................4
2.1 Company Background.............................................4
2.1.1 About iPhone 4S..........................................4
2.1.2 Mission, Vision, and Strategy..............................4
2.2 SWOT Analysis
2.2.1 Strengthen and Weakness ........................
2.2.2 Opportunities and Threats........................ ... Show more content on Helpwriting.net ...
On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. On October 7, 2011, it became available for preorder in seven initial
countries (United States, Canada, Australia, United Kingdom, France, Germany and Japan) with the first delivery date set for October 14, 2011 and
available on that same day for direct in–store sales in those countries. It was released in 22 more countries, including Ireland, Mexico, and Singapore
on October 28.
It is available for majority of world countries 100 cell service carriers in 70 countries, including eight carriers in the United States. For US customers,
unlocked (contract–free) sales started on November 11, 2011. The Associated Press said that AT&T described early iPhone 4S demand as
"extraordinary". Reception to the iPhone 4S was generally favorable. Reviewers noted Siri, the new camera, and processing speeds as significant
advantages over the prior model. Four million units of the iPhone 4S were sold in the first three days of release.
The iPhone 4S added a higher resolution camera (8 megapixel) with 1080p video recording, face detection, and video stabilization, a faster, dual core
processor, support for both GSM/UMTS and CDMA on one chip, GLONASS support and a natural language voice control system called Siri. It is
available in 16 GB and 32 GB, as well as a new 64 GB capacity. In the United States, it was announced that two new carriers, Sprint and C Spire, would
begin carrying the iPhone 4 and iPhone 4S

Filing Company / Individual
ii)Vuzix Date of registration: 2015 Name of filing company/individual: Vuzix Corporation[US]. Vuzix M100 Smart Glasses Schumacher, F. (2015)
The Wearable technologies SmartGlass overview. iii)Pebble Date of registration: 2016 Name of filing company/individual: Pebble. Pebble smart
watch Holly, R. (2014) Which is better: Android wear or the pebble smartwatch? | Android. iv)Iwallet Date of registration: 2016 Name of filing
company/individual: Iwallet Iwallet Scanner, B.F. (2014) Say bye to traditional wallet with iwallet– the new age Biometric fingerprint wallet –
Biometric fingerprint scanner. 4)Registered Designs : 3D Touch Date of registration: 28 January 2016 Name of filing company/individual: Apple Inc.
Details: Apple decomposes at a "touch detection function" shared with a "detection–function–force", and describes how each layer controls a different
function to provide a function of several full levels to a feature of an application or game. The touch detection features detection and each force can
use or share some or all of the display area. For example, in one embodiment, a user can interact with an image displayed by touching and / or by
applying a force in a proper position on the screen, with the corresponding position located anywhere on the screen. In another embodiment, the

Wearable Shield And Self Defence Device
Wearable shield and self–defence device
Date of filing: 2006
Name of filing company: David C. Brown
Details: A defense device is a device that incorporates a shield and an electric shock gadget. The shield is designed to shield a client and hardware
from physical assault. The individual guard gadget is designed to be worn by an individual with the end goal that it is impossible for an assailant
to take it off the individual amid an assault. A personal defense device that includes a shield member configured to be worn over at least a third of a
length of a user 's forearm, the forearm being bounded by the user 's ipsilateral wrist and ipsilateral elbow, the length being measured from the wrist
to the elbow, the shield member conforming closely to the outer surface counters of a forearm, and a portable source of electricity. The shield member
includes an electrical shock bar configured to receive an electrical current from the electrical source and to deliver an electrical shock to a human or
other animal.
Figure 3 – Patent , Wearable Shield
3)Trademarks :
3D Touch Date of registration: 28 January 2016 Name of filing company/individual: Apple Inc.
Details : Apple breaks it down to a "touch sensing function" combined with a "force sensing function," and explains how each layer controls a distinct
function to provide a

Describe the Roles of Different Types of Consumer in the...
Describe the roles of different types of consumer in the demand for the iPhone.
Since the launch of the iPhone in early 2007, the growth of the product has developed year on year, going from simply 270,000 sales in its first launch
quarter, to achieving 17,070,000 sales for the most recent quarter ending 2011, demonstrating what a market power Apple's creation has become in the
mobile phone marketplace (Wikipedia, Apple Statistics, 2011). When one attempts to analyse the consumer market, as this essay will do for theiPhone,
we cannot simply look at conventional economic theory alone, as 'the standard neoclassical analysis of demand and consumption is too limited in
scope' (Swann 2009a). Instead, the focus of this examination will ... Show more content on Helpwriting.net ...
In this case it is the iPhone increasing in demand as shown statistically earlier, with the only minor difference being emphasis Douglas theory places on
social pressure as the persuasion, not just anybody.
Another type of consumer whose profiling would fit increased demand for the iPhone is that of the Vebelen Consumer. Devised by Thomas Vebelen in
1899, the theory centres on the idea that 'wealthy individuals often consume highly conspicuous goods and services in order to advertise their wealth,
thereby achieving greater social status' (Bagwell, L.S. Bernheim, D.B. 1996). In connection to the iPhone, it is clear that this segment of the consumer
market are looking to achieve exactly that, when considering the price of the phone itself on pay as you go starts at 'ВЈ499.00' (Apple Store, 2011).
This can further be broken down using Swann's work in 2001 on different types of Veblen consumer. He speaks of one who seeks distinction in
novelty and the other antiquity. With regards to the iPhone it would be those seeking novelty creating the increased demand for the good, as for them
'innovation is welcome as a new source of distinction' whereby they look to 'covet the latest model'.
Although a problem actually exists with regards to the Veblen consumer and reaching full market saturation in demand for the iPhone. As this
particular consumer centres itself on the act of

Apple's Marketing Strategy sumary Essay
Marketing Strategy
Apple's Marketing Strategy
A brand name differentiates one company from another. Apple, for example, is known to be a manufacturer of Macs, iPods, iPhones, iPads and various
types of computer professional software. Companies build customer relationships to ensure customer loyalty through their innovative products, creative
features, attractive designs, elite quality and reasonable prices (Richard, 2013). Apple has made sure that is was the first corporation to integrate
modern technology in its products, before any other company. This is exemplified by the company's computers that came in a plastic case with color
graphics. Creating these computers set it apart from its competitors (Company History, 2013).
Apple ... Show more content on Helpwriting.net ...
For instance, with the purchase of an iPad, consumers are strongly encouraged to use iTunes for their audio and to purchase content from the Apple App
Store. Purchased content from iTunes allows consumers to access this content by using Apple's iCloud and to move files to an iPad (Mootee, 2011). In
sum, Apple maintains its market position by offering unbeatable competitive advantages to its customers, (Hickie, 2012).
The iPhones and App Stores complement each other in a similar way to Apple's tablets (Richard, 2013). Released in 2007, the stylish and futuristic
iPhone quickly became the most sought after phone in the world. When Apple marketed the iPhone as "the next big thing", the device attracted the
existing iPod market. As the iPhone became available to potential customers, so was a wide selection of applications from the App Store. Specifically,
the App Store allowed iPhone users to download software onto their phones (Apple iPhone, 2009, Richard, 2013). Apple's primary marketing strategy,
here, was to make its applications available to everyone.
In terms of revenue, Apple is the second largest technology–based company in the world. This is due to their innovative technology, unique designs,
creative features, and their successfully implemented marketing strategies for each of their products (Apple Inc, 2013). Perhaps more importantly,
Apple is where it is today due to customer loyalty. Since Apple's

Iphone vs. Blackberry
SUBJECT: APPLE IPHONE VERSUS THE BLACKBERRY STORM
Smartphones are the new generation of phones which can not only make calls, but also surf the internet, keep a calendar, look at the weather, and
give you GPS driving directions. I plan to compare and contrast the Apple iPhone and the Blackberry Storm so that my classmates will get an idea of
which would be best for them. Each phone has different qualities and features that will benefit different people. I intend to explain (1) the functions that
both phones have, (2) advantages and differences of the Blackberry over the iPhone, (3) and the advantages and differences of the iPhone over the
Blackberry.
Figure 1 BlackBerry Storm ... Show more content on Helpwriting.net ...
One of the biggest advantages of the iPhone is that it has the ability to connect to Wi–Fi networks. This means that where ever Wi–Fi is offered, the
iPhone can easily be connected to the network for faster and more efficient internet activity. The Apple iPhone also includes free turn by turn directions
and visual voicemail while Blackberry Storm users have to pay extra for these functions. A few specifications of the iPhone are:
* 3.5 inch touch screen * 6 hours of talk time * 300 hours of standby * Spell check correction and predictive text * 2.0 megapixel camera * 8GB or
16GB built in memory
("iPhone 3G")
Figure 3 iTunes App Store Apple.com/iphone/appstore
Another big advantage of the iPhone is its Application Store provided through iTunes. The App Store opened on July 10, 2008 and about a year
and a half later, Apple announced that more than 500 million applications have been downloaded. (Myslewski) There is a wide variety of
applications available including Facebook, Pandora Radio, YouTube, iBowling and iFitness. While Blackberry offers Application World which was
released April 1, 2009 and has about 500 applications, Apple had a head start and offers over 25,000 applications. Clearly Blackberry has a lot of
catching up to do

Steve Jobs
Apple has a long relationship with Adobe. In fact, we met Adobe's founders when they were in their proverbial garage. Apple was their first big
customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for
many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the
companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products.
Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe's Creative Suite products –
but beyond that there... Show more content on Helpwriting.net ...
We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have
persisted for several years now. We don't want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.
In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile
device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009,
then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we're glad we
didn't hold our breath. Who knows how it will perform?
Fourth, there's battery life.
To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power.
Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu–ray DVD player and
has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.
Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not
implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264

Essay On Iphone App Development
iPhone App Development: Features Of iOS 11 Developers Must Know
In the iPhone app development world, developers have relentlessly shown that they are a community of creative innovators and they have not
disappointed app and game users in earlier iOS versions until date. Apple iOS 11 was introduced on 5 June, 2017 at the Conference of Worldwide
Developers, but with iOS 11 was released to the public on 19 September, 2017 and since then, there has been two distinct updates to iOS 11.02 which
fixed the earpiece noise during phone calls; and the major iOS 11.1.
It has m a lot of emojis and the unique 3D touch app switcher and all these are now available for download on iOS devices beginning from iPhone 5s
and later, all iPad Pro models, ... Show more content on Helpwriting.net ...
Another changed feature is that Files app holds every content stored on the iOS, including iPhone files, iCloud content, app content, and content
stored in other cloud services like Google Drive, Dropbox, Box, One Drive, and more. So, you cannot find a separate iCloud Drive app in iOS 11, the
new design resembles the Finder app on the Mac.
With the improvements, developers can include Files integration into their apps, this will allow apps to be listed inside the Files app like every other
content, making it simple to transfer documents, photos, videos, and other content between apps.
Programmer tools:
Apple has introduced a new APIs to their app abilities, that allow apps to do a whole lot more than we already know. These APIs include CoreML and
ARKit;
CoreML:
This tool helps developers with the function to a add new foundational machine learning kit to help integrate intelligent functions into the app with
lesser language lines. The app products with these abilities can be used across all Apple products, including Siri, Camera, and QuickType permissions.
ARKit:

This is the augmented reality kit that enables developers to integrate sophisticated scene understanding with good positional tracking features with
detailed functions into their apps. The ARKit abilities helps apps take digital objects and information beyond the screen of the device and into the
surrounding environment and the real world in very creative ways.
It uses

Mobile Phones : The Evolution Of An Industry
From PDAs to Smart Phones: The Evolution of an Industry
In the twenty first century the world has advance so much by technology you can hardly recognize the world from ten years ago. Realistically it is
hard to recognize technology from as much as two years ago because technology is evolving so quickly. It is hard for the most technological savvy
individual to keep up with the next technological innovation that is about to hit the market because it is evolving that fast. Technology is evolving at
such a rate that it is even hard form the leading manufactures of technology to gauge what is going to be the next great technological innovation to hit
the market and be able to stay for any period of time with any accuracy.
Lets look at how just a few years ago the next great technological innovation was the PDA, (personal digital assistant). Everyone got on that band
wagon and the technological world started to move aggressively in that direction only to find that the PDFA was a short lived technology that never
really caught on. That brings us to the purpose of this paper to look at what happened and why the PDA was such a short lived technology. We must
explore, was the planning off on the part of the innovators of the PDA. Did they do their market research thoroughly enough? Was there any
methodology they could have used to keep the PDA market open longer? Did the PDA technology innovators push the PDA technology to its limits to
early? Was the Smart Phone to early for its

Apple : A Unique Luxurious Metal, 18 Karate Solid Gold
Apple Watch Edition
Apple want to appeal to a wide range of personal styles. So with apple watch edition apple is working with a unique luxurious metal, 18 karate solid
gold. Apple is using both yellow and rose gold. Each is a custom alloy designed not to be only beautiful, but twice as hard as standard gold. It begins at
the molecular level where precise adjustments in the amount of silver, copper, and palladium in the alloy resulting very specific cues of yellow and
rose gold. Next, apple use a new harping process developed by a myteliguist to strengthen a metal that is naturally very soft. The molten gold is cast
not into the shape of the watch, but into solid engaurds. These engaurds are precisely milled to remove any perfection, then ... Show more content on
Helpwriting.net ...
After being meticulously formed each case is machined, buffed, and then textured with microscopic zirconium beads to achieve a consistent satin
finish. Finally, anodizing creates a hard clear outer layer that helps protect against dings and scratches. Apple believe this antimanium aloe sets a new
standard both in the way of performs and the way it looks.
Innervation in every interaction
Welcome to Apple watch it is apples most personal device yet because it is the first one you actually wear. It works seamless with your IPhone, but
it is a whole new kind of experience. To make the best use of its size it has some most amazing new interactions and technology, they make apple
watch simply easy to use when you are on the move and since it is right there on your wrist it is ideal for brief interactions. It let you quickly do
things that you are used to doing on your phone, but in a more convenient a less intrusive way. It can easy do other things that was simply not
possible with your other phone. Like give you a discreet tap when you receive a notification. Our monitor your heart rate, to tell you more we created
a series of guided tours. In this one we will give you an introduction to apple watch. To activate your watch you don't even have to touch it, just raise
your wrist and it wakes up, that's it. To turn off the display simply lower your wrist. Your experience with the apple watch starts with the watch face.
You can customize

Apple Inc Mission Statement
Apple, Inc.'s Vision
As found on the company's website, Apple, Inc.'s vision is the following: "Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings".
Apple, Inc.'s Mission
As found on the company's website, Apple, Inc.'s mission is the following: Apple designs Macs, the best personal computers in the world, along with
OS X, life, work and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iphone and App Store, and is defining the future of mobile media and computing ... Show more content on
Helpwriting.net ...
has an acceptable system and set of objectives. Apple, Inc. characterized their methodology and objectives in their last yearly report as the
accompanying: The Company is focused on bringing the best client experience to its clients through its creative equipment, programming, peripherals,
and administrations. The Company's business method powers its extraordinary capacity to outline and create its own particular working frameworks,
equipment, application programming, and administrations to give its clients new items and arrangements no sweat of–utilization, consistent
coordination, and inventive configuration. The organization accepts consistent interest in innovative work and showcasing and publicizing is
discriminating to the advancement and offer of imaginative items and innovations. As a feature of its technique, the Company keeps on extending its
stage for the disclosure and conveyance of third–party computerized substance and applications through the itunes Store. As a major aspect of the
itunes Store, the organization's App Store and book store permit clients to find and download applications and books through either a Mac or
Windows–based machine or through "ions gadgets," specifically iphone, Ipad and ipod touch. In January 2011, the Company opened the Mac App
Store to permit clients to effectively find, download and introduce applications for their Macs. The organization likewise backs a for The Innovative
Success that is Apple, Inc. group for the advancement of third– Party programming and fittings items and advanced substance that supplement the
Company's offerings. The Company's method likewise incorporates growing its appropriation system to adequately reach more clients and furnish them
with an amazing deals and post–deals backing experience."(Apple's Annual Report, 2011). Since Apple Inc's. Method and objectives have been
demonstrated, a glance at what impacts the choices of

Ios vs. Android
Total devices in the field. At Apple 's iPhone 4S launch event on October 4th, CEO Tim Cook said that the company had sold 250 million iOS devices
to date––including iPhones, iPod Touches, iPads, and (I assume) current–generation Apple TVs. Shortly thereafter, Google CEO Larry Page said that
190 million Android devices had been "activated." (Google talks about units in terms of activations, not sales.)
The first iPhone went on sale 16 months before the first Android phone, so iOS had a head start––but according to these numbers, the handful of
models that Apple has released to date have still managed to outsell hundreds of Android–based gadgets.
New devices sold daily. I don 't believe either Apple or Google has released information on... Show more content on Helpwriting.net ...
The data we have could be meaningfully behind the current state of affairs.
Trends matter more than any one moment in time. The numbers I 've quoted here are freeze frames, but the Business Insider 's Henry Blodget––a long
time advocate of the notion that Android will come to dominate the market––has some graphs that show Google 's operating system gaining on Apple
's in some categories
Ultimately, you 've got to choose a bottom–line number. Is the most successful mobile platform the one that 's moving the most units right now? Fair
enough, and that might be Android. Is it the one that 's racking up the biggest profits? That sounds most logical to me––and that platform seems to be
iOS.
Me, I love competition. Rather than hoping that iOS will fend off Android or that Android will trump iOS, I 'd love to see them both thrive. That 's
what they 're doing now. And if they 're both still flourishing in a few years, it 'll be great for consumers––and a strikingly different outcome from the
PC wars of the 1980s and 1990s, which saw Microsoft decisively trounce Apple. Here 's

Segmentatijon and Target Market
Running head: SEGMENTATION AND TARGET MARKET Segmentation and Target Market University of Phoenix Applied Business Research and
Marketing MKT/571 INTRODUCTION Apple, Inc is a company that provides Mac computers, iPhones, iPads, iPods, and Mac TV, in addition to
numerous other technical products and services. The company was founded and started April 1, 1976 by Steve Jobs and Steve Wozniak in Steve's
dad's garage. This was the beginning of a company that would take the technology and communication world by storm. (Kumar, 2013). Apple creates
products that are innovative, first to market, easy to use, beautiful, and powerful. Apple is a company that considers itself a leader with environmental...
Apple will serve all these groups with the products they need including the new app, which could promote consumers to purchase additional
products. Apple's scope is large enough, similar to GM, Coke, and Microsoft to handle full market coverage. DEMOGRAPHIC, PSYCHOGRAPHIC,
AND GEOGRAPHIC BEHAVIORS Demographic segmentation divides the market into smaller categories related to age, family, size, family life
cycle, gender, income, occupation, education, religion, race, generation, nationality, and social classes. Apple phone and iPad owners tend to be
younger, better educated, live in urban areas, and have an annual average income higher than $60,000. In addition, Apple customers choose to buy
premium products and are attracted by style, fashion and form (MetaFacts, 2009). (MetaFacts, 2009) Psychographics is the science of using both
psychology and demographics to understand consumers (Kotler & Keller, 2011). Psychographics divides the consumers into different groups on the
basis of psychological/personality traits, lifestyle, or values (Kotler & Keller). The most popular commercial psychological program is Strategic
Business Insight's VALS system, it signifying values and lifestyles, classifies U.S. adults into eight groups based on answers to a questionnaire
featuring 4 demographic and 35 attitudinal questions (Kotler & Keller). Consumers are motivated by three ideals, achievement, and self–expression,

The Apple 's Competitive Strategy Essay
Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was
introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac,
iBook, iPod, iPad, iPhone, and other come from the lineage of Apple. Even though Apple has encountered many setbacks, it continues to bring new and
improve products to the market. Apple's competitive strategy has been innovation. They have made an extraordinary effort developing, implementing,
and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More
specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and
high–quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal
media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital
electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software
technologies, thus allowing for strict protection of its intellectual rights. Apple's strategy has evolved as technology does. At the beginning, Apple
focused on the computer industry

Iphone 5s
Course:Planning Marketing Programs
Group Project:iPhone 5s, September 2014
Table of Contents:
1. Executive Summary ...................................................... 2
2. Situational Analysis ...................................................... 3
3. SWOT Analysis ............................................................7
4. Objectives ...................................................... ............8
5. Strategy (segmentation, targeting and positioning) .................. 9
6. Action Program (the operational marketing plan itself for the period under review) ...................................................... 10
7. Controls ...................................................... 11
1) Excusive summary:
iPhone targets consumers who need to store any kind of ... Show more content on Helpwriting.net ...
Given the rate at which smartphone are penetrating the market and component prices are declining by 2015 there will be, at least, 2 billion smart
mobile devices in use globally. (Kenney, 2011).
Smartphone sales will be driven by two main factors, BI Intelligence says:
Replacement of nearly 5 billion "dumb phones" with smartphones (smartphones currently make up only 10% of handsets worldwide)
Price declines. The average price of a smartphone will drop from about $315 last year to $200 over the next several years
This will obviously have a huge impact on the mobile Internet economy, which is already exploding from the growth of smartphone penetration in the
past few years.
Some other highlights from the report:

Smartphone unit sales will grow at nearly a 30% compound annual growth rate over the next five years
Smartphones will represent about two–thirds of all mobile phone purchases by 2016,
Smartphones will be a $320 billion market by 2016.
Competition Situation
At the time Apple recognized the need for a handheld mobile device the market players were a few and mainly business users. This explains the
strong market share RIM had. Palm on its hand also was also somewhat popular but having limitations in terms of usability and software, deprived the
brand from gaining significant position. Most of the devices present at the market later were more

Apple Inc. Marketing Plan
Apple Inc. Marketing Plan
Executive Summary
Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of
consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in
Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and
iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X
operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones
equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset
share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5
additional fortune 500 indentures to utilize the iPhone.
Situation Analysis
Market Summary
The present market for smart phones is insignificant but continually growing. The market will linger to upsurge as prices and competences continue to
modify. Similarly, competition in the market is growing speedily. The target marketplaces that exist entail professionals, educational community,
medical community, and technology savvy individuals. The

Mobile Technology : A Technological Advancement
Austin Fu7
Ms. Hadded
EE
6 December, 2013
App Development
Intro
The twenty first century is filled with fast growing technological advancement, and as some liked to call it, a mobile technology age. The diversity of
mobile technology has increased dynamically in just a few years, which left only a handful of people that truly understand the profits and the value of
the uprising mobile technology. Many have taken the advancement for granted and lack the effort to pursue knowledge of the mobile industry. Teens,
or even children own a handheld device with functionalities exceed much further than needed. Business men or women are experiencing the same
problem with teens and children. People had been merely tricked by the superficial information through advertisements provided by the mobile
companies. There have been only a few that grew an interest for the origin of application software, but the numbers of people have increased slowly.
Those interested for a deeper understanding of app development wonder the extent of the methods of app developments, the market value, and the
difference between different platforms.
History/ Background
The first handheld mobile device was first marketed in 1983, and it was called Motorola DynaTac 8000X. The mobile device has a dimension of
13x1.75x3.5, and weighed 2.5 pounds (Clark, John F.).The functionality of the Motorola DynaTac 8000X had a fairly low efficiency compared to our
recent mobile handheld devices such as the Samsung

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