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Building Mobile-Optimised Websites
Do your site have enough traffic from
mobile oriented audience?
Yes
Define end
goals for the
site visitors
Are you
planning for a
brand new
site?
No
Select site
architecture /
CMS wisely.
This will
probably be
responsive
Use the flow
chart on the
right to choose
the best
option.
No
Yes
Same
conversion
way
Convert
differently than
the desktop
site
Figure out
visitors flow
and study
in-page
analytics
Separate
mobile
page/URL
versions
Study and define a list of search queries
people use to find your site
Similar to
desktop
version
Altogether
different, need
to employ
separate
strategy for
mobile
Responsive
web design
Dynamic
serving with
user-agent
detection
Responsive
web design
Pros
1) common URL; no duplication
2) easier implementation
3) no need for redirection
4) recommended by Google
Cons
1) redesign (massive) need
2) no device specific plan/strategy
Pros
1) 1 URL for all devices (with coding mod.)
2) second most popular way
3) device specific content plan/strategy
Cons
1) complex implementation
2) regular (extensive) maintenance required
Pros
1) unique mobile user experience
2) easy implementation
3) separate content/design strategy
Cons
1) high risk for content duplication
2) high cost maintenance
3) link popularity may get diluted

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Mobile SEO - A DIY Guide

  • 1. Building Mobile-Optimised Websites Do your site have enough traffic from mobile oriented audience? Yes Define end goals for the site visitors Are you planning for a brand new site? No Select site architecture / CMS wisely. This will probably be responsive Use the flow chart on the right to choose the best option. No Yes Same conversion way Convert differently than the desktop site Figure out visitors flow and study in-page analytics Separate mobile page/URL versions Study and define a list of search queries people use to find your site Similar to desktop version Altogether different, need to employ separate strategy for mobile Responsive web design Dynamic serving with user-agent detection Responsive web design Pros 1) common URL; no duplication 2) easier implementation 3) no need for redirection 4) recommended by Google Cons 1) redesign (massive) need 2) no device specific plan/strategy Pros 1) 1 URL for all devices (with coding mod.) 2) second most popular way 3) device specific content plan/strategy Cons 1) complex implementation 2) regular (extensive) maintenance required Pros 1) unique mobile user experience 2) easy implementation 3) separate content/design strategy Cons 1) high risk for content duplication 2) high cost maintenance 3) link popularity may get diluted