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My Monthly PPC (Google
AdWords + Bing Ads) Checklist
Test, test, and test – at the Crest
Test If You Want To Be The Best
Monitor » Analysis » Action Plan
* This is just a personal note and I’m not Harry Potter – so don’t
read further if you’re looking for any PPC magic formulae!
PPC » Monitoring: The Goods
(Search Network)
1. Review the search query report
2. Check for ad performance
3. Find out the bids and budgets
4. CTR – data
5. Quality score – data
PPC » Analyzing: The Bads
(Display Network)
1. Placements reports
2. Data related to Reach and frequency
3. Check for targeting options
4. Keyword research (incl. review of negative keywords list)
5. Look for goals and conversions
PPC » Performing: The Ugliest
(Search + Content Network)
1. Landing page optimization
2. Apply changes based on performing networks/keywords
3. Necessary adjustments into the ad-copies
4. Conversion funnel optimization
5. Google Analytics / Webmaster data acquisition
PPC » Test, Test, and Test
Keep on testing until you reach at the optimum level. Study new
techniques and apply those to your campaign. Taking calculative
risk on data-driven analysis is always appreciable.
Remember “if you don't stand for something you fall for
everything.”

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Monthly PPC Checklist Monitor Analyze Optimize

  • 1. My Monthly PPC (Google AdWords + Bing Ads) Checklist Test, test, and test – at the Crest
  • 2. Test If You Want To Be The Best Monitor » Analysis » Action Plan * This is just a personal note and I’m not Harry Potter – so don’t read further if you’re looking for any PPC magic formulae!
  • 3. PPC » Monitoring: The Goods (Search Network) 1. Review the search query report 2. Check for ad performance 3. Find out the bids and budgets 4. CTR – data 5. Quality score – data
  • 4. PPC » Analyzing: The Bads (Display Network) 1. Placements reports 2. Data related to Reach and frequency 3. Check for targeting options 4. Keyword research (incl. review of negative keywords list) 5. Look for goals and conversions
  • 5. PPC » Performing: The Ugliest (Search + Content Network) 1. Landing page optimization 2. Apply changes based on performing networks/keywords 3. Necessary adjustments into the ad-copies 4. Conversion funnel optimization 5. Google Analytics / Webmaster data acquisition
  • 6. PPC » Test, Test, and Test Keep on testing until you reach at the optimum level. Study new techniques and apply those to your campaign. Taking calculative risk on data-driven analysis is always appreciable. Remember “if you don't stand for something you fall for everything.”