What you need to know about app store optimization & SEO for the google play store & Android

1. SEARCHMAN PRESENTS:
WHAT YOU NEED TO KNOW ABOUT APP STORE OPTIMIZATION
& SEO FOR THE GOOGLE PLAY STORE & ANDROID
Our developers teach us new tips every day. SearchMan.com is the #1 self serve SEO tool for App Store
Search, used by almost 15,000 mobile developers (Android & Apple) across the US, UK, and Japan.
USING UNFRIENDLY SEO APP NAMES
It's important to have clear and descriptive app names.
For improved discoverability, consider long names that
combine branding and description of the app.
2 NOT OPTIMIZING APP DESCRIPTION
from user and SEO perspective. First tell the user what
the app is about then list out the features and awards.
A short, keyword optimized video can help your app's
most convincing feature of the app detail page.
Allow users to easily rate, review, and +1 your app.
Google shows recommendations based on 80 signals
including: location, circles, and +1 within circles.
Focus on your app's engagement. Google measures
length of install and app activity and will not penalize if
a user uninstalls after using an app for a while.
NOT DESIGNING FOR TABLETS
Designing your app for the tablet experience and
failing to get the "Designed for Tablets" designation.
Instead of using the words "Google Play" to link to
your app's Google Play URL, use descriptive terms to
help boost your app's ranking for those keywords.
While 50% of search queries are misspellings, do not
choose app names that are close variations or misspellings
of popular apps. Google will auto correct the query.
MAKING YOUR APK TOO LARGE
Smaller APKs get installed more and uninstalled less.
As users run out of memory they will uninstall apps
based on size and percentage of usage.
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3 NOT HAVING A VIDEO TRAILER
4 FORGETTING ABOUT PERSONALIZATION
5 ONLY FOCUSING ON DOWNLOADS
NOT CREATING A VIRAL LOOP
Use Google+ Recommendations API to allow users to
+1 an app from within your app. Integrate with Google
Play’s game services to make your app more social.
Have more stories? Tell us! Write to team@searchman.com
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USING UNHELPFUL ANCHOR TAGS 7
MISSPELLING POPULAR APPS 8
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Top 10 D e v e l o p e r
m i s t a k e s