Tales From the Marketing Automation Trenches - Pardot Users Conference

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Tales from the Marketing Automation Trenches

My message today ,[object Object],[object Object],[object Object],[object Object]

The b2b buying cycle is changing ? The b2b buying cycle is changing ! The b2b buying cycle is changing ;-)

motum b2b & Pardot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Clearly define your goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the sales landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Content Molecule ,[object Object],[object Object],[object Object]

The Content Molecule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Content Closet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimize for Inbound Marketing ,[object Object],[object Object],[object Object]

The Marketing department is in Atlanta for the week. Now what? ,[object Object],[object Object],[object Object],[object Object]

Put the pieces together a targeted outreach campaign

Final thoughts ,[object Object],[object Object],[object Object],[object Object]

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