Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

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You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time. Mathew Sweezey, Sales Manager at Pardot, is back with part 3 of his webinar series. I promise – Mathew saved the best for last! Join us as he takes us through the creation of these power-packed campaign approaches.

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Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

  1. 1. Advanced  Marke.ng  Tac.cs   with  Marke.ng  Automa.on   Strengthen  Your  Marke.ng  Game  Presented  by:    Mathew  Sweezey,  Marke.ng  Evangelist,  Pardot  LLC  March  22,  2012    
  2. 2. Agenda      •  Tweet  Tweet      •  Video  Tracking    •  Trade  Show  Kiosks  •  Advanced  Social  Engagement    •  Dynamic  Content      
  3. 3. Tweet  Tweet    Tracking  and  Engaging  with  Twi6er  
  4. 4. What  You’ll  Need      •  Upload  Content    •  Schedule  Post    •  Relevant  message  •  Track  Conversions      
  5. 5. Video  Killed  the  Radio  Star    Using  new  Mediums    
  6. 6. What  You’ll  Need         Video  Uploaded  to  Hos.ng  site  • •  Custom  Redirect  •  Automa.on  rule  for   segmenta.on  and  other   ac.ons        
  7. 7. Trade  Show  Kiosk  Forms    Make  life  easier  on  the  road    
  8. 8. What  You’ll  Need      •  Input  Device  (iPad)  •  Form  in  Kiosk  Mode      
  9. 9. Facebook  iFrames  Advanced  Social  OpJons    
  10. 10. What  You’ll  Need      •  List  of  lost  Opps  •  Call  Script    •  Follow  up  Email    •  Landing  Page    •  Form      
  11. 11. Dynamic  Content    Dynamic  TargeJng  /  RetargeJng    
  12. 12. What  You’ll  Need      •  Content    •  Dynamic  Content  Block        
  13. 13. QuesJons    Stupid  ones  are  Okay!    
  14. 14. Contact  InformaJon   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Sr.  Sales  Execu-ve   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com  

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