1. ARE YOU PAYING
ATTENTION?
Observation Lab

2. Store 1-The Body Shop
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
the shopgirl says me Hello.
-It makes me feel comfortable
-She was wearing an uniform
-The lettering was big
-She was 25-30 years old
-She was using the store
ENVIRONMENT products.
-The colour of the store was
green. It’s the corporate colour of PRODUCTS
The Body Shop. -The first that I notice was the
-The floor was parquet perfumes
-The ceiling was white and high -There is a central display with
supply products
-The store is very brightly. It’s
cheerful -The products were arranged
by function
-There is no music
-There are free samples
-The store was warm
-The products at the eye level
-It was merchandising were the most sold
-The smell was very strong -The make up is at the end of
CUSTOMERS the store
-The cash was next to the door.
-The costumers were alone -The most expensive products
-There is no security
-The costumers were women about 25-50 years old were at the end of the store,
-The environmnent affects the and the least expensive were
perception of the products -The costumers stay in the store about 15 minutes next to the door.
-The costumers touched the products -The prices waas easy to find

3. Store 2 – NAF NAF
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
the shopgirl says me Hello.
-It makes me feel comfortable
-She doesn’t wearing an
-The lettering was big uniform
-She was 40-45 years old
ENVIRONMENT
PRODUCTS
-The colour of the store was
white. It transmits calm -The first that I notice was
the new clothes
-The floor was white parquet
-The products were
-The ceiling was white and high arranged by colours
-The store is very brightly. It’s -The products at the eye
cheerful and a little luxury level were the most
-There is music but not very loud common clothes
-The store was warm -The sales were at the end
of the store
-The smell was soft
-The expensive and cheap
-The cash was at the middle of products were mixed
the store.
CUSTOMERS -The prices waas easy to
-There is one alarm in all clothes find
-The costumers were alone
-The environmnent affects the
perception of the products. -The costumers were women about 30-45 years old
-The costumers stay in the store about 30-40 minutes
-The costumers touched the products

4. Store 3 – Sanau
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
-It makes me feel comfortable there is nobody inside the
shop
-The lettering was big
-The shopgirl is not wearing
an uniform
ENVIRONMENT -She was 40-45 years old
-The colour of the store was white
and brown. It transmits calm and PRODUCTS
clean -The first that I notice was
-The floor was parquet the new shoes
-The ceiling was white -The products were
arranged by colours and
-The store is very brightly. season
-There is no music -The products at the eye
-The store was warm level were the most
common shoes
-The smell was soft
-There is not sales
-The cash was at the end of the
store -The expensive and cheap
CUSTOMERS
products were mixed
-There were video cameras as a -The costumers were with other people
security system -The prices waas easy to
-The costumers were women and men about 30-60 find
-The environmnent affects the years old
perception of the products.
-The costumers stay in the store about 25 minutes
-The costumers touched the products

5. Store 4 – Can Valeri
BEFORE YOU ENTER THE STORE
PERSONNEL
-The door was closed
-When I enter into the store,
-It makes me feel comfortable the shopgirl says me hello
-The lettering was small -The shopgirl is wearing an
uniform
-She was 40-45 years old
ENVIRONMENT
-The colour of the store was PRODUCTS
orange. It transmits activity
-The first that I notice was
-The floor was white marble the prepared food
-The ceiling was made with wood -The products were
arranged by type of meat
-The store was brightly.
-All the products were at the
-There is no music
eye level
-The store was cold
-There is not sales
-The smell was very strong
-The expensive and cheap
-The cash was at the midlle of the products were mixed
store
-You have to ask to know
-There were video cameras as a CUSTOMERS the prices
security system -The costumers were alone
-The environmnent affects the -The costumers were women about 30-60 years old
perception of the products.
-The costumers stay in the store about 10 minutes
-The costumers didn’t touch the products

6. Store 5 – La Tralla
PERSONNEL
BEFORE YOU ENTER THE STORE
-When I enter into the
-The door was closed store, the shopgirl says
-The lettering was big me hello
-The shopgirl is not
wearing an uniform
-She was 50-55 years old
ENVIRONMENT
-The colour of the store was PRODUCTS
white. It transmits calm to read
-The first that I notice was
-The floor was marble the new books and books
abaout Catalonia
-The ceiling was white
-The products were
-The store was brightly.
arranged by type
-There is no music
-The products at the eye
-The store was warm level were the novels
-The smell was strong -There is not sales
-The cash was at the end of the -The expensive and cheap
store products were mixed
-There were video cameras as a CUSTOMERS -You have to ask to know
security system -The costumers were alone the prices
-The environmnent affects the -The costumers were women and men about 20-60
perception of the products. years old
-The costumers stay in the store about 20 minutes
-The costumers touch the products

7. Store 6 – MC Complements
PERSONNEL
BEFORE YOU ENTER THE
STORE -When I enter into
the store, the
-The door was opened shopgirl says me
-It makes me feel comfortable hello and was very
and happy kind
-The lettering was small but it -The shopgirl is not
was easy to see wearing an uniform
-She was 50 years
ENVIRONMENT old
-The colour of the store was grey.
It transmits calm. PRODUCTS
-The floor was white marble -The first that I
notice was the new
-The ceiling was white and with a products
lot of lights
-The products were
-The store was very brightly. arranged by brands
-The music was cool and collections
-The store was warm -The sales were at
the end of the store
-There is not a caractheristic
smell -The expensive and
CUSTOMERS cheap products were
-The cash was next to the door mixed
-The costumers were alone
-There were video cameras as a -The prices were
-The costumers were women about 20-60 years old
security system easy to see
-The costumers stay in the store about 20 minutes
-The environmnent affects the
perception of the products. -The costumers touch the products