1. Shops
rob van den berg

2. COOP
• Supermarket
• uses colour to separate areas
• bright orange-coloured part
• products lower in price than competition
• dimmed red part
• fresh products, not necessarily cheaper
• No security, music

3. Poundland
• All products £1,-
• bright, light-coloured floor
• all text emphasises the low price
• large font, primary colours
• invites to browse; as if treasures are to be found
• fresh smell
• soap products close to the entrance
• No security, music

4. Marks & Spencer
• Food & clothing
• uses different colour schemes on the floor
• white -> clothing
• business-like use of fonts and colours
• black -> food
• music, cozy feel
• self-service checkout for food
• single table for clothes
• No security, music

5. Waterstones
• Bookstore
• open store
• smells, and looks like a bookstore (library)
• red carpets for children’s corner
• green carpet and comfy chairs 1st floor
• checkout in the middle
• No security, music

6. Stratford Outdoor
• Outdoor store
• uses tiles that are rugged
• different areas for the different products
• No security, music

7. Argos
• electronics
• catalogue/internet
• pickup products
• few products, but large warehouse with products delivered
by staff behind counter
• feels empty
• No security, music