Amity Sol Marketing Management Assignment

Amity Sol Marketing Management Assignment
SECTION A
ANSWER 1..
Marketing management is the analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges
with target buyers for the purpose of achieving organizational objectives.
The various management philosophies are: a. The production concept: This concept is one of the oldest philosophies that guides sellers. The first
occurs when the demand for a product exceeds the supply. The second situation occurs when the product's cost is too high and improved productivity is
needed to bring it down. b. The product concept: This concept holds that cosumers will favor products that offer the most quality, performance, and
innovative features and that an organization ... Show more content on Helpwriting.net ...
The first decision is about the level of marketing expenditures needed to achieve the firm's marketing objectives. The second Design decision is how to
divide the total marketing budget among the various tools in the marketing mix: product, price, place, and promotion.19 And the third decision is how
to allocate the marketing budget to the various products, channels, promotion media, and sales areas.
4. Managing the marketing effort. In this step (discussed later in this chapter), marketers organize the firm's marketing resources to implement and
control the marketing plan. Because of surprises and disappointments as marketing plans are implemented, the company also needs feedback and
control. Figure 1–9 presents a grand summary of the marketing process and the factors that shape the company's marketing strategy.
The Nature and Contents of a Marketing Plan
The marketing plan created for each product line or brand is one of the most important outputs of planning for the marketing process. A typical
marketing plan has eight sections:
вћ¤ Executive summary and table of contents: This brief summary outlines the plan's main goals and recommendations; it is followed by a table of
contents.
вћ¤ Current marketing situation: This section presents relevant background data on sales, costs, profits, the market, competitors, distribution,
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Video Notes
Video Notes
|Video Titles |Textbook Chapters |Pages |
|Operations as a Competitive Weapon at Starwood |1 |21 |
|Project Management at the Phoenician |2 |24 |
|Nantucket Nectars: ERP |2, 15 |27 |
|Pearson Education: Information Technology |3, 4, 10 |31 |
|Process Analysis at Starwood ... Show more content on Helpwriting.net ...
Prior to the program's development, each hotel within the Starwood umbrella of brands (Sheraton, Westin, Luxury Collection, W, Four Points, and St.
Regis) had its own approach for working with planners. The video presents the problems with the old approach, and includes a point for instructors to
"pause" the video, if desired, to discuss this question: "What changes do you think Starwood implemented to turn this situation and the meeting
planning process into a competitive weapon?" After the break, the video wraps up by showing how Starwood resolved the issues of inconsistency and
meeting planner expectations to create loyalty to the company.
Inputs come from hotel managers and employees who participate in the meeting planning process such as the on–site meeting coordinator, banquet and
catering managers, hotel rooms managers, and support departments (bell staff, stewarding), information from meeting planners regarding program
details, meeting room and hotel room reservation requirements, and food & beverage needs, equipment such as Nextel radio phones, and materials,
facilities and services like food ingredients, banquet linens and tables, and computer services. The output of Starwood's meeting planning process is a
successfully planned meeting, as evidenced by the scores and comments returned on the meeting planner surveys.
Customer

Loyalty Programs in Indian Retail
Retail Loyalty Programs
Loyalty Programs in retail : An overview
What is a loyalty program ?
Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with
both hard and soft benefits for his loyalty and patronage.
Classification
Loyalty programs (either В‘on the shop delivery ' or В‘web based ') can be classified either based on types of rewards and recognition tools used or
the mechanism by which customers earn their rewards.
Classification based on the mechanism by which customers earn their rewards :
1. Earning points towards a reward of free or discounted product.
Such kind of approach is normally used in applications where there is high transaction ... Show more content on Helpwriting.net ...
Page 7 of 21
CASPIAN and No–cards shoppers are some of the numerous anti–loyalty programs consumer groups active across the globe
Benefits of Loyalty programs:
>Retention
>Up gradation of shoppers
>Valuable data
>Increased sales
>Increased footfalls
>Brand reinforcement
IIFT_NCS – Paper writing contest
Essentials of a successful loyalty program
Before discussing essential elements of a successful loyalty program, it is critical to understand that there are a lot of strategic issues that a company
should consider before deciding whether it should go ahead with a loyalty program or not .Also, there should be a proper alignment between an
organization 's strategy, its business model and customer 's needs and preferences. Now let us look at what successful loyalty programs all over the
world have in common:
Realistic and focused program objectives

A well designed loyalty program would have specific measurable objectives and targets, for example aiming at 5% annual increase in sale. Clear
objectives helps a retailer to design appropriate loyalty strategies targeted at specific segments and

Exploring Corporate Strategy
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page
599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge
speciп¬Ѓc issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case
studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciп¬Ѓc organisations
in much greater depth – and often providing 'solutions' to some of the problems or difп¬Ѓculties identiп¬Ѓed in the case. There... Show more content on
Helpwriting.net ...
Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI– competitive forces in the travel industry. HiFi – how can
small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for
competitive success in a hi–tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a
global not–for–profit organisation with a mission. Bayer MS –

Customer Relationship Management
Customer relationship management (CRM) is the new title for relationship marketing. Explain why this is so and suggest how CRM can be effectively
incorporated into a marketing plan.
Over the past fifteen years Relationship marketing (RM) has been slowly developing into customer relationship management (CRM) (Gilligan et al
2003). Markets change, even when profitable, they may mature and saturate, so we cannot be surprised that companies are changing their strategies in
order to satisfy the consumer (Sturdy et al 2001). The difference between the two can be seen within the two definitions; Relationship marketing as a
company that specialises in relationship marketing helps clients build relationships with their channel partners and ... Show more content on
Helpwriting.net ...
In a lot of ways, it could be said that it is a logical development of the way in which the focus of marketing has changed from the early 1980s view that
marketing is essentially a business function to the idea that, more realistically, it is (or should be) an organisational attitude, ethos and culture. (Gilligan
et al 2003). Gilligan goes on to suggest that:
В‘one of the most powerful things about relationship marketing is the recognition that the cost of gaining a new customer, particularly in mature and
slowly declining markets, are often high'.
CRM offers benefits to both customer and supplier. As said before, many people see CRM as the best way to retain customers in the long run by
creating added value for them and by doing so this gains competitive advantage in an increasingly competitive market. Mittal and Lasser (1998) and
Arnould et al (2002) have agreed with Gilligan in stating that loyal customers means spending less money on advertising, personal selling and the
setting up of new accounts.
Recently has seen the introduction of reward cards such as the Tesco Club Card or the Nectar scheme. (Lee et al 2005). The latter is a great example
of relationship marketing, not only does it reward returning consumers with В‘point' that maybe exchanged for goods or holidays,

Assignment Sainsbury
INTRODUCTION OF SAINSBURY:– J Sainsbury plc (Sainsbury) is a retail chain based in the UK. Sainsbury is engaged in grocery retailing through
its supermarkets and convenience stores principally in the UK. The company operates its business through three divisions, namely, Retailing, Financial
Services and Property Investment. Sainsbury serves its customers through a chain of 537 supermarkets and 335 convenience stores under the brand
Sainsburys, and financial services via Sainsburys Bank. Sainsbury offers around 30,000 food and non–food products and services. The company is
headquartered in London, the UK J Sainsbury plc Key Recent Developments Mar 11, 2010: Sainsbury launches first bakery college in the UK Mar
08, 2010: Sainsbury to add... Show more content on Helpwriting.net ...
1.Needs And Expections Of Customer Groups Customer needs A range of different products and services Products:– Sainsbury has many ranges of
products from groceries to toiletries. Sainsbury always try and make there products value for money. Check out queues: – Sainsbury always aim to
minimise waiting time at the checkouts. Colleges of Sainsbury are multi skilled at busy times they are able to call on more colleagues to operate
tills. Elderly people: Sainsbury realise that elderly people like to retain their independence by doing their own shopping. Sainsbury always put chairs
for their older customers to rest. Employees at Sainsbury help elderly people pack their purchases and help them take them to their cars. Facilities for
disabled people: – Sainsbury ensure that disabled customers are not offered a low standard of service.> They have disability parking spaces>
Wheelchairs and specially adapted trolleys are available in every store and electric scooters. 2.Customer complaints and feedback:– Customers
complaints and feedbacks are very important to any organization it helps the individual organization to improve its product and services.It also helps to
introduce something new in market.It could help the organization how to improve customer

Communication : A Important Factor
Communication Communication is another important factor that needs to consider for building relationship with customer and make them loyal.
Communication needs to be two way between customer and company. Social media platform has enriched communications among people. Therefore,
it has open up new opportunity for companies to interact with customer more. Companies can open up their page to increase interaction with the
customer on social media platform. On the other, customers also interested to interact with brands page and know brand their opinion, thoughts and
views. According to (Nduisi, 2007), state that communication is the important way to build awareness, understanding customer preference and
motivate customer to make them loyal to the company. Communication is an interactive dialogue between company and its customer. Some scholars
underscored significance of communication of building relationship with customer. However, it has been now turn into an indispensable part of
customer loyalty or retention strategies because of technological evolution. Social media platform has open up opportunities both for customers and
brand to communicate at any time, at any cause. 'Customer and brand relationship can be improved by improving relationship quality and also help to
build long lasting relationship" (Jaya chandra, 2005). In (2012, Kavah, ), has developed a new model where he uncovered that among trust,
commitment, satisfaction, purchase intention, communication has

Business Strategy: SainsburyвЂ™s
Business Strategy Name Institution Abstract This paper critically analyses the past and the current market trend, operations, and marketing strategies
of Sainsbury's Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury's. Some of
these models include SWOT analysis, PEST analysis, CORE analysis, Porter's Five Forces model, Key Success Factors, and Ansoff's Matrix These
models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness,
opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of
introducing "Dark... Show more content on Helpwriting.net ...
It's a one part from famous Financial strategy models(CORE Analysis). To support this idea we must look at another CORE analysis part Overview.
Before looking at the Sainsbury's overview, here is just a recap of Internal and external context: * Internal context of Sainsbury's: It is the third biggest
supermarket chain in Britain. Sainsbury's family still owns part of the share. Sainsbury's currently makes a profit of ВЈ23billion. * External Context of
Sainsbury's belongs to the biggest supermarket leaders in UK. In other words, Sainsbury's is part of big four 'Asda, Tesco, Sainsbury's, Morrison's.
The biggest rival today in UK market is Morrison's, they booth fighting for a market but Sainsbury's ram in a higher place. In Appendix 3, we can
find concept of retail and types of functioning. Sainsbury's Overview: Reflection and comparison of the major movements in performance for
Sainsbury's over the last five years. In order understand the business; finance plays one of the biggest roles in the company. РђРЅР°Р»РёР·
С„РёРЅР°РЅСЃРѕРІРѕРіРѕ СЃРѕСЃС‚РѕСЏРЅРёРµ РјРѕР¶РµС‚ РїСЂРёРЅРµСЃС‚Рё РїРѕР»СЊР·Сѓ РѕСЂРіР°РЅРёР·Р°С†РёРё Рё
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ЅРёСЋ СЌС„С„РµРєС‚РёРІРЅРѕСЃС‚Рё РїСЂРѕС†РµСЃСЃР°
СЃС‚СЂР°С‚РµРіРёС‡РµСЃРєРѕРіРѕ РїР»Р°РЅРёСЂРѕРІР°РЅРёСЏ.Analysis of financial condition could benefit the organization and contribute to
the efficiency of the strategic planning process.Р РјРµСЋС‚СЃСЏ РјРЅРѕРіРѕС‡РёСЃР»РµРЅРЅС‹Рµ "Р·Р°" Рё "РїСЂРѕС‚РёРІ"
РїСЂРѕРІРµРґРµРЅРёСЏ С„РёРЅР°РЅСЃРѕРІРѕР№ СЂРµРІРёР·РёРё С„РёСЂРјС‹. There are numerous "pros" and "cons" for financial audit
firms.РќРѕ РІ С†РµР»РѕРј, РїСЂРµРёРјСѓС‰РµСЃС‚РІР° РїРѕСЃС‚РѕСЏРЅРЅРѕРіРѕ РєРѕРЅС‚СЂРѕР»СЏ

The year 2006, Marketing Plan for The Body Shop International
EXECUTIVE SUMMARY
The year 2006 Marketing Plan for The Body Shop International consists of:
The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail
franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled
company to outsource high quality sustainable and relatively cheap materials.
Growth Model. Acquisition of independent "The Body Shop" franchisee stores In Hong Kong and Canada is expected to marginally increase
stakeholder value. As well, company plans to open 120 new stores in four regions.
Current Marketing Strategy. The Body Shop employed "green marketing" ... Show more content on Helpwriting.net ...
(www.thebodyshopinternational.com)
SWOT ANALYSIS
STRENGTHS
* First mover advantage
* Strong product development
* Strong Brand Name
* The Body Shop at Home
* Trade Not Aid program

First mover advantage
The company was the first to manufacture and market naturally inspired skin and hair care products.
The company also revolutionized the concept of ethical treatment of animals by not testing cosmetics and other personal care products on animals.
Though the company's concept was copied by other competitors in the years to come, the company still retained high brand recognition and the first
mover advantage.
Strong product development
The company has a strong product development program which enables it to maintain a healthy pipeline of products. The company built on the success
of its ingredient–led Bath and Body range with the extension of the range into new variants such as Ultra Smooth Face Base, Global Fragrance
collection; and the New Everyday Aromatherapy range.
Strong Brand Name
The name of The Body Shop has strong loyalty from its customers and worldwide recognition for its commitment to the environment and its superior
products.
The Body Shop at Home
Home selling has proven to offer great synergy with the store–based business and to be highly successful in the UK and US and in Mexico.
"Trade Not Aid" program
The company has a unique procurement program which provides it access to low

Marketing
British Home Stores Marketing Plan
Word count –
Lecturer – Paul Green, Greame Stephen
1204936
1205015
1205798
1207079
1202969
Executive Summary
British Home Stores is a UK based department store privately owned by the Arcadia Group since 2009, targeting to the family market selling clothing
and home ware items throughout the UK and internationally. Asmarketing consultants of BHS we have advised and develop a marketing plan proposal
to re–establish the brand as a British family favourite high street store. Regarding our market research we have found that BHS has a place in the
market as people are still spending high volumes in the retail industry. In addition, due to the current recession the public are buying more ... Show more
content on Helpwriting.net ...
The weaknesses such as low customer loyalty, and low company profile can potentially be acted upon and eliminated through by introducing a
marketing strategy. This puts the company in a very strong position.
P| EU legislation UK legislationHealth & Safety| E| Recession Inflation/Exchange ratesTax rates| S| Social media DemographicsTrends| T| New
technologyAdoption of Electronic Point of sale| L| Legislation| E| Recyclable goodsFairtrade Products.|
2.0 Research
2.1 Market Research
In a report by Keynote (p.1, 2012) it was estimated that the UK Clothing Retailing Market (Womens, Mens and Childrens clothing and clothing
accessories) reached sales of ВЈ43.1 billion and increased by 3.3% in 2011. Many consumer markets have been affected by the recession with the

clothing retailing market being no exception. It has been slow to recover from the recession and so the market is still not reaching

Sainsbury's Strategic Report ( 2015 )
Sainsbury's strategy follows with their quote 'We will make our customers' lives easier. Great quality. Great prices. Whenever and wherever' or
following with their motto 'Live well for less'. It is believed that their goals to retain the customers by making lives easier everyday by putting out
fair prices and quality services to all. To peruse their goals Sainsbury's have their stores in key locations so that they offer great quality products and
services at fair prices all the time; changing the dynamics of the industry to suit the customers lives. Sainsbury's Strategic Report (2015) is divided in
two sections; the non–financial KPIs are as follows: product quality, Like for Like Transactions, Price perception, Sales growth, Service... Show more
content on Helpwriting.net ...
Sainsbury's use KPIs in measuring the rate of change the most, for example by observing the trends of revenue per customer in the present and last
quarters meaning the significance of a trend–line going down would be that businesses would need to look at the reasoning. This shows specific
targets can be measured but also shows that they are just not about making a profit but impersonates that if known to people then they will view
Sainsbury's as ethical and green so that they are more likely to want to buy from Sainsbury's than other competitors. The sale growth and the
dividends have been growing in the last two years shows that Sainsbury's have been making progress and as a business, investors would be
interested in. However, in 2014/15 the sale growth have decreased and as a result the dividends have also decreased. To take this further, a
measure of profitability can be derived to see the degree of success towards business objectives in terms of profit. It express the generated profit such
as expenses, labour cost and sales revenue in relation to a company 's business resource. Gross profit margin measures differences between cost of
sales and sales revenue, in other words a measure of profitability in purchasing and selling before any other expenses are taken into

Oligopoly: Pricing and Game Theory
Key characteristics The main characteristics of firms operating in a market with few close rivals include: Interdependence Firms that are
interdependent cannot act independently of each other. A firm operating in a market with just a few competitors must take the potential reaction of its
closest rivals into account when making its own decisions. For example, if a petrol retailer like Texaco wishes to increase its market share by reducing
price, it must take into account the possibility that close rivals, such as Shell and BP, may reduce their price in retaliation. An understanding of game
theory and the Prisoner's Dilemma helps appreciate the concept of interdependence. Strategy Strategy is extremely important to firms that are... Show
more content on Helpwriting.net ...
Advertising Advertising is another sunk cost – the more that is spent by incumbent firms the greater the deterrent to new entrants. A strong brand A
strong brand creates loyalty, 'locks in' existing customers, and deters entry. Loyalty schemes Schemes such as Tesco's Club Card, help oligopolists
retain customer loyalty and deter entrants who need to gain market share. Exclusive contracts, patents and licences These make entry difficult as they
favour existing firms who have won the contracts or own the licenses. For example, contracts between suppliers and retailers can exclude other
retailers from entering the market. Vertical integration Vertical integration can 'tie up' the supply chain and make life tough for potential entrants, such
as an electronics manufacturer like Sony having its own retail outlets (Sony Centres), and a brewer like Heineken owning its own chain of UK pubs,
which it acquired from the brewers Scottish and Newcastle in 2008. Collusive oligopolies Another key feature of oligopolistic markets is that firms
may attempt to collude, rather than compete. If colluding, participants act like a monopoly and can enjoy the benefits of higher profits over the long
term. Types of collusion Overt Overt collusion occurs when there is no attempt to hide agreements, such as the when firms form trade associations like
the Association of Petrol Retailers. Covert Covert collusion occurs when firms

Business Report : Sainsbury's Plc
Sainsbury's incentivises in making lives easier by delivering fair prices and quality services; location being key focus, seeing growth in both
convenience and discount stores, enticing more consumers every day. J Sainsbury's plc (2015) Strategic Report is divided in two sections; the
non–financial KPIs are: Product Quality, Like–for–Like Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and
Customer Service that focuses on social responsibility as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of
stakeholders be it efficiency, that too ensuring the management follows governance, codes and compliance to minimise risks which enhances the
socio–economic welfare... Show more content on Helpwriting.net ...
This portrays a negative trendline showing specific targets are measurable demonstrating that businesses are just not about making a profit but
impersonates that if known to people, Sainsbury's will be viewed as ethical and green thus increasing possibilities in enticing and retaining
consumers than their competitors. Furthermore, measures of profitability such as expenses, labour cost and sales revenue in relations to business
resource derives a degree of success towards business objectives. Gross profit margin measures differences between cost of sales and sales
revenue. From Sainsbury's income statement: gross profit margin saw a decline by 0.71%, that too both gross profit and revenue decreased, perhaps
sales prices were higher or purchasing power decreased. The Yorkshire Post (2015) suggests that Sainsbury's growth sales for online have risen
overall; the strategic report supports the fall in sale growth in supermarkets but as total sales growth it contributes to increased revenue with food price
deflation, price reduction and price matches impacting performance also. Robinson (2014) expresses Lidl and Aldi have been serving more customers
leading to price wars with leading supermarkets of whether to push prices down, correlating to decreases

Case Study: Tesco Clubcard
Tesco Clubcard is essentially a sign of the components of the business and its devotion or faithfulness: an in number group. Tesco has made its
client loyalty advertising work when other British retailer dependability project fizzled or stopped in the late 1990s. Features have expressed freely
the casualty of steadfastness strategy since 1995, by and large devotedly kept up by different retailers whose unwaveringness routines are segregated
recollections. Clubcard is never addressed as a planned priority yet by the organisation. As an option, Tesco has acted because of the adversaries by
obviously utilising so as to build deals through Clubcard the essential commonality it makes to add to the way it maintains its business.
More or less, Tesco has not found that its reliability system is a costly straightforwardness in light of the fact that Tesco has made Clubcard work, it
can recognise the need of clients and produce adequate deals by satisfying those needs take care of the expense of distinguishing proof.
2.3.2 Customer's perception towards the loyalty program
From a customer's point of view, loyalty programs are a means to purchase goods at cheaper prices. ... Show more content on Helpwriting.net ...
Tesco has made profiles of its customers in order to understand which customer are its daily basis customers and which shop once in a while with
Tesco. Then, in order to value its more repeated customers, Tesco has initiated the loyalty program which rewards its loyal customers with vast amount
of benefits. The main idea behind initiating this program by Tesco was to let its consumers know that the organisation values their loyalty and want to
reward them for constantly shopping with them and being a part of their organisation. To a certain extent, the Tesco loyalty program has been a success
and has helped the organisation in increasing its consumer

Sainsbury's Executive Summary
Sainsbury's incentives are in making lives easier by delivering fair prices and quality services; for example, their focus on location has led to growth
in both convenience and discount stores. J Sainsbury plc (2015) Strategic Report is divided into two sections; the non–financial KPIs are: Product
Quality, Like–for–Like Transactions, Price Perception, Sales Growth and Service Growth, Availability and Customer Service that focuses on social
responsibility. Fredrick (1960) agrees in taking opportunities to fulfil the needs of stakeholders where means of production should be employed
efficiently enhancing the socio–economic welfare that increases strategies on financial KPIs following: Underlying Profit before Tax, Earnings per
Share, Cost Savings,... Show more content on Helpwriting.net ...
Sainsbury's use of a running theme encourages customers to try something new, portraying that Sainsbury's have a wide array of products which
customers should try out for a new and exciting experience. J Sainsbury plc (2015) uses marketing strategies such as seasonal campaigns which saw
growth of 7% last year in general merchandise business from a relatively low market share base. Recently, Sheffield (2015) reported Sainsbury's to
have beat John Lewis in Christmas advertising campaigns with nearly 37m online views, increasing sales on soft toys and children books becoming its
bestseller featuring Mog's Christmas Calamity. Trustnet (2016) revealed that the books alone totaled more than ВЈ1.5m which is to be donated to Save
the Children, supporting to improve child literacy in the UK. These initiatives have been effective expressed by Business Reporter (2016), helping
Sainsbury's to gain market share from 16.9 % to 17%. Therefore the effectiveness of a marketing strategy correlates to better financial

Business Report : Sainsbury's Plc
Sainsbury's incentivise in making lives easier by delivering fair prices and quality services; location being key focus for both convenience and
discount stores increasingly growing, enticing more consumers every day. J Sainsbury's plc (2015) Strategic Report is divided in two sections; the
non–financial KPIs are: Product Quality, Like–for–Like Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and
Customer Service that focuses on social responsibility as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of
stakeholders be it efficiency, that too ensuring the management follows governance, codes and compliance to minimise risks which enhances the
socio–economic... Show more content on Helpwriting.net ...
In the last two years, sale growth and dividends have been growing hence attracts investors but in 2014/15 declines were seen. This shows specific
targets are measurable demonstrating that businesses are just not about making a profit but impersonates that if known to people, Sainsbury's will be
viewed as ethical and green thus increasing possibilities in enticing and retaining consumers than their competitors. Furthermore, measures of
profitability such as expenses, labour cost and sales revenue in relations to business resource derives a degree of success towards business objectives.
Gross profit margin measures differences between cost of sales and sales revenue; a measure of profitability in purchasing and selling before expenses.
From Sainsbury's income statement: gross profit margin saw a decline by 0.71%, that too both gross profit and revenue decreased, perhaps sales
prices were higher or decreases in purchasing. The Yorkshire Post (2015) suggests that Sainsbury's growth sales for online have risen overall; the
strategic report supports there has been a fall in sale growth in supermarkets but as total sales growth it contributes to increased revenue with food
price deflation, price reduction and price matches impacting performance also. Robinson (2014) expresses Lidl and Aldi have been serving more
customers

P4 Unit 4 Marketing
ASSIGNMENT COVER SHEET
Name: Stacey Dwyer
Address:
26 Cleeves Close, Warrington, Cheshire
Post code / Zip: WA1 2JH
Telephone No: 07432111670
Email Address: Stacey.dwyer@drschaer.com
Date: 01.06.2015
Course Name: Edexcel BTEC Level 4 HNC Business
Tutor Name: Mark Connelly
Assignment Name: Unit 4 Marketing
PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT.
Brighton School of Business and Management Limited
Edexcel BTEC Level 4 HNC Business

Unit 4: Marketing
Student Number: 7068HNCB
Introduction
In this modern society, marketers have a desire to build a customer driven marketing strategy, in a view to creating lasting customer relationships, to do
this they can use one of the five marketing management philosophies which consist of production, product, selling, marketing and societal, and finally
marketing concept. The suitableness of these philosophies depends on the nature of the business and its target market. This report will discuss each of
these philosophies for a particular product, with comparisons.
One of the most important concepts of marketing is the marketing mix. The marketing mix must be delivered in the right way to the right people at the
right time, it is important that all elements are given equal and balanced importance and managed. The marketing mix is considered as the blend and
batter of the ingredients which determines the appreciation by the consumers.
1

Business Report : Sainsbury 's Plc
Sainsbury's strategy follows with their quote 'We will make our customers' lives easier. Great quality. Great prices. Whenever and wherever' or
following with their motto 'Live well for less', setting goals to possibly retain consumers by making lives easier everyday by putting out fair prices
and quality services to all. To pursue their goals Sainsbury's have their stores in key locations that are growing significantly in both convenience and
discount stores. J Sainsbury's plc (2015) Strategic Report is divided in two sections; the non–financial KPIs such as: product quality, Like–for–Like
Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and Customer Service that focuses on social responsibility
as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of stakeholders be it efficiency, that too ensuring the
management board follows governance, codes and compliance to minimise risks which enhances the socio–economic welfare as well as increasing
strategies on financial KPIs following; Underlying Profit before Tax, Basic Earnings per Share, Cost Savings, Operating Cash–flow and Dividend per
Share, hence keeping the balance sheets strong. Correspondingly, measuring profitability becomes important for shareholders, creditors, suppliers and
investors: the question is whether there is a correlation between increased social responsibilities in increasing profits. In this essay, the KPIs that relate
to social

Kazi and Kazi Tea
Company Profile Kazi & Kazi tea
Kazi & Kazi tea is the only substantial organic tea grower in Bangladesh. The tea garden is located at the Tetulia, the Northern district of
Panchagar, only 50 km south of Darjeeling. Kazi and Kazi Tea is the pioneer of organic tea produced in Bangladesh and the first to be certified by
international certifying authorities. Kazi & Kazi produces premium quality tea from their tea–estate. Their tea garden is the first and the largest
tea garden in Bangladesh. Kazi & Kazi tea was most highly valued at the tea auction in 2004. Their premium quality tea is available in
Bangladesh under the brand Kazi & Kazi, which is widely, accepted by the consumers as best quality tea in Bangladesh. ... Show more content on
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Most of the Malaysians are hospitable. The Malaysians offer tea or coffee along with snacks to their guest. The guest must sip at least once to let
accept the guest's hospitality.
Men dominate the society in Malaysia over women. Men are the decision maker in the family but in modern Malaysia this trend is decreasing and
more power is going to the women.
Greetings are dependent on the ethnicity of the person you are meeting. Handshake is normal in Malaysia. Most of the Malay women do not prefer to
shake hands with men but with women. The businesspersons are very much friendly but formal and they prefer to exchange business cards in the first
meeting. Malaysians rely on the non–verbal communication along with the normal conversation for the harmonious purpose. Malays prefer to give a
hint rather than directly putting up a statement for both negative and positive purpose. Silence is a very important element in Malaysian
communication and in the purpose of different negotiations. Malaysian people do not like to the people who vent their anger in public. It embarrasses
them. Overall the communication purpose should be taking into account very carefully for success.
Consumption Pattern
According to a survey on the consumption pattern for Malaysian consumption pattern of Malaysian consumers in beverages it was

Starbucks Coffee 's Five Forces Analysis
Starbucks is a worldwide coffee retail chain that spends significant time in coffee and other related refreshments. The organization prepares and sells
meals, coffee, tea drinks and an assortment of new sustainable products, through stores. The organization likewise licenses its trademark through
different channels, for example, authorized stores, basic need and national foodservice accounts.
Second Cup 's coffee portfolio contains around 19 kinds of coffee. The Company 's bistros offer a variety of hand–made coffee based drinks. Second
Cup additionally gives an assortment of items, for example, cakes, sandwiches, biscuits, treats, and so forth.
In this paper, I will discuss about how Starbucks and Second Cup have different strategies to provide excellent customer service and how the
technology is impacting their operation in business. Also, I will discuss cross–stat analysis from the data that I collected through Mintel report. Then, I
will compare financial ratios for both companies to see how well the companies are doing in terms of performance.
Starbucks Coffee's Five Forces Analysis
Threat of New entrants: It is low and steady for new entrants to enter this industry because Starbucks has inexpensive business expenses and logistics
network advancement. However, since Starbucks is already well–known brand, new entrants feel that it is hard to beat Starbucks (Greenspan, 2015).
Thus, Starbucks do not need to worry about this threat.
Threat of Substitutes:

Wal Mart And Sainsbury Target Mass Social Target Audience
The following report takes into account the selection of two integral companies with global operations, Wal–Mart and Sainsbury. These two companies
are critically assessed in link to their individual brand positioning strategies. Some strategies overlap each other whereas some are different, so both are
discussed in context. The brand positioning strategy has taken into account the individual companies' marketing objectives, sales pitches, expansive
strategies and service competition that are provided nationally and internationally. Wal–Mart has its extensive operations, hence has a more generic
service oriented approach where products are sold and retailed in an intelligent global manner. In this context, its international website layout, online
presence and promotional campaigns are discussed that hopes to target mass social target audience. On the other hand, Sainsbury deals in the same
business of retail and online shopping, but since its operations are more suited and favorable in the United Kingdom, that is why its operations are
limited compared to Wal–Mart. Sainsbury deals with niche market segment, which is limited by some geographic and demographic segmentation.
Sainsbury's promotional and marketing campaigns are also less generic, and keep intact its present social and cultural context. Both companies are
suggested for service development, market penetration and market developments. Since both companies are rates exceptionally agile, they still compete
on the

Marketing Techniques For London And Iceland
P1 How marketing techniques are used to market products in Transport for London and Iceland
Introduction
In every organisation, marketing is of great importance large organisations use marketing principles to meet the needs of their customers and achieve
their objectives.
Marketing – "The action or business of promoting and selling products or services, including market research and advertising." – Oxford Dictionary
–"The management process through which goods and services move from concept to the customer." – BusinessDictionay.com The methods and
techniques used vary between organisations in different sectors as the constraints under which they operate differ. I will be identifying the broad aims
and objectives and how marketing techniques are used to market products in Transport for London's, a public sector organisation and Iceland, a private
sector organisation. Firstly, we will look at the aims and objectives of organisations in different sectors.
Aims and objectives of organisations of the private sector organisations
Private sector organisations operate with the aim of creating the most profit possible. They are competitive and aim to excel over similar organisations.
Private organisations are often run by individual entrepreneurs or families.
Aims and objectives of organisations of the public sector organisations
Public sector organisations are usually owned by many members of the public who have shares in the organisation. Public sector organisation usually

Sainsbury's Internal And External Environment
Introduction In the following report we will be going over our analysis and findings during the process of our study of Sainsbury's internal and
external environment. Sainsburys is currently the second largest chain of supermarkets within the UK, with a current supermarket sector share of
16.9%. Sainsbury's was founded in 1869 and today operates in over 1,200 supermarket and convenience stores, and has over 161,000 employees.
We will be looking at a number of areas internally and externally and see how they are effectively or not effectively performing. External
Environment PESTLE analysis The PESTLE analysis is a tool which 'allows a manager to identify the key macroeconomic factors that influence the
future development of the business' 50MINUTES. (2015, pp. 5). The PESTLE anaylsis consists of six factors which are political, economic, social,
technological, legal and environmental. Political factors Makos (2015) states political factors are mainly based on the country's current political
situation. The types of political factors that affect Sainsbury's are, government policies, taxes laws and tariff, stability of government along with others.
In relation to the environmental factor, this regulation was put forward due to the amount of plastic bags handed out by supermarkets in England as in
2014 it rose to 7.64 billion–200 million more than in 2013. Campaigners argued that the bags blight streets, spoil the countryside, and damage

Developing an Effective Customer Loyalty Program
Barry Berman
oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts, cash, free goods,
or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty
programs through giving members allowances based on their annual purchases, the more modern use of loyalty programs began with Raleigh cigarette
coupons and with stamp–based programs such as the S&H Green Stamp Company (which offered consumers points based on purchases; these points
were redeemable for a broad selection of merchandise). The most current form of customer loyalty ... Show more content on Helpwriting.net ...
"Bud" Miller loyalty program since membership is open Distinguished Professor of Business and Director of the EMBA program at the Zarb
School of Business to all customers and each member of Hofstra University. receives the same discount regardless of his/her purchase history. Many
of these programs are able to enroll a large number of participants due to ease of registration and low member concern for privacy. For example,
Giant Eagle Advantage Card members automatically receive savings on hundreds of items in its stores as the item is scanned. There are several major
limitations to this program. According to one analysis, Type 1 programs do not reward loyal behavior; they reward card
124
UNIVERSITY OF CALIFORNIA, BERKELEY
VOL. 49, NO. 1
FALL 2006
FIGURE 1. A Typology of Loyalty Program Types
Program Type

Type 1: Members receive additional discount at register
Characteristics of Program
Membership open to all customers Clerk will swipe discount card if member forgets or does not have card Each member receives the same discount
regardless of purchase history Firm has no information base on customer name, demographics, or purchase history There is no targeted communications
directed at members
Example
Supermarket programs
Type 2: Members receive 1 free when they purchase n units Type 3: Members receive

Tesco Performance Management
A critical study of The Impacts of Business Strategies
On Performance Management in Retail Industry
( A Case Study Of Tesco Plc.)
Submitted By: Muhammad Ahsan Riaz
Supervisedor by: Dr. Liaqat Ali
University Student Number: 1092187396468
College Student Number: 130479
Submitted In Partial Fulfilment of the MBA Finance
University Of Wales (London College of Business) April 2012
In the Name of Almighty ALLAH
Most Gracious, Most Merciful
"Say my worship and my sacrifice and my living and my dying are for Allah, Lord of the Worlds. He hath no partner. This... Show more content on
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May Almighty ALLAH reward him hundred folds.
This research studies would not have been possible without the support and guidance from my research supervisor Mr.Liaqat Ali, who not only
appreciated my efforts in writing this thesis but gave his valuable time to read, review and recommend necessary adjustments in writing my thesis.

Last but not the least, I will like to extent my sincere gratitude to all my fellow class mates at "London College Of Business", for sharing their
knowledge and giving their precious time and being patient during my stay at above college during April 2011 to April 2012.
I Wish Good luck to all for their bright future.
ABSTRACT
After reviewing the literature relevant to the business strategies and more specifically business strategies adopted by UK retailors over the time, and
their impact on the performance of UK retail sector, this thesis restrains its research to a case study of the impacts of business strategies on performance
management in UK retail (A Case Study Of Tesco Plc.).
In doing so, the researcher has compared the data from 2009 to 2012 and after reviewing the performance of Tesco Plc. and comparing it with some
of its like for like rivals in UK retail sector in the likes of Sainsbury's and Asda , the business policies adopted by these business organisations during
the period under study

Pestle Analysis For Sainsburys
1. Introduction The global economy has suffered a lot of changes since the Great Depression and World War II (1939
–1945). Many people thought that
after finishing the war, hard times would come back again, but the global economy started growing little by little. New ideas and measure systems were
developed with the aim to improve the Global Economy. Nowadays, the way to analyse and make predictions study and how the economy is running
across the whole world throughout is the PEST analysis (Political, economic and technological). Using this tool, we can know what things affect the
external and internal business environment in a country. For this study, an analysis of political, economic and technological factors in Sainsbury's
business would... Show more content on Helpwriting.net ...
It is unbelievable that in few years how Globalisation has influenced in all type of business around the world. There are some businesses that have
been affected in this matter for example the Information Technology boom is developing everywhere including poor and developed countries. As a
result of that, we are communicating more than ever before, we can share all types of information through Internet, we can buy, sell all kinds of
services and products, in other words we can make business at any time and anywhere. However, this improvement has a positive and negative impact,
because there is anything hidden all our personal information can be seen for anyone else. On the other had as I mentioned above the benefits are
endless. BBC News

Marketing MA Management and International Business Essay
Marketing MA Management and International Business
Introduction
CRM is a term for methodologists, technologies and e–commerce capabilities –used by companies to manage customer relationships.
(Foss, 2001:1) It is also called customer management, customer care and sometimes customer centricity or customer–centric management.
(Brown, 2000:1)
All the names and definitions of CRM have customer, as its core–it is the management of customer relationships, which attempts to revolutionize
marketing and reshape entire business models.
To survive and grow the business must make a profit. To make a profit it has to find people who are willing to pay more for its products/services than
they cost. Therefore profit comes from ... Show more content on Helpwriting.net ...
It is the result of the company creating such conditions for the customer so that the latter continue to purchase from the organization –preferably for
lifetime. For retailers the benefits of having loyal customer base are enormous.
These are just few of them:
1. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers"( Reichheld, 1996)
2. It costs much less to keep a customer than it does to– recruit one.
3. Advertising costs are reduced. A loyal customer acts as an advocate of the company and helps attract new customers. (Word–of– mouth advertising)
(Lecture notes, 2004)
The question is: "Can the customer loyalty be created and retained for life these days?" or
"Is the loyalty a 'Holy Grail' and the retailers can only achieve a slight margin of preference for certain time?"

A small survey into the types of consumers according to their degree of loyalty, the loyaltyschemes with its advantages and drawbacks will possibly
shed more light into this topic.
According to J.Cross (2004) there are four main types of customers:
1. Switchers
In any market there are customers who are loyal to the suppliers

Organisational Culture of Aldi
Executive summary In an effort to better understand one of the main important aspects of Organisational Behaviour; Organisational culture change, one
of the most important aspects of the Organisation was identified for study. This report will provide an insight on the Organisational culture of Aldi, and
provide a possible methodology for organisational culture change . This report therefore gives an analysis of the current culture of the organisation,
referring to the present business practices and the values and ways in which the organisation is run. Despite the effectiveness of this current culture,
and the challenges of 'change' of any sort, there... Show more content on Helpwriting.net ...
Culture can be defined as a set of shared values, shared beliefs and customary ways of thinking doing things, which shape and guides the ways of
organisational members. Culture is therefore very crucial as it has the ability to influence the processes or the activities of employees and the
functioning of the organisation without necessarily imposing measures and control. All Organisations posses a distinct form of culture with some
having more than a single culture. This culture is usually very difficult to measure, change and most especially change. This report is going to present
the current culture of Aldi, critically examining its current culture and possible proposal for a change in culture. It identifies the current organisational
culture, its strengths and weaknesses and make recommendations necessary for an organisational culture change. A descriptive methodology will be
used to determine the current culture of the Organisation, through research and survey from the Organisation's website and from current employees.
This is going to give us a general picture of the current culture and also analysed to determine how effective the current culture is. Having given a brief
summary of what this report is going to contain, I will now discuss

Critically Evaluate the Extent to Which Customer...
1)Introduction
Customer Relationship Management (CRM) has become a main focus for businesses with today's markets becoming more saturated and competitive.
'Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer
information wisely to build relationships with their customers, on the level that together they will work together towards a long–term relationship.' (Xu
et al. 2002)
High customer Intimacy can be produced from these processes and strategy. 'Customer intimacy is an essential factor in the Customer Relationship
Management value chain' (Buttle, 2004). This marketing strategy consists of a business using ways to get close to clients ... Show more content on
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In addition, to further improve customer intimacy, a company can target a customer and send offers for the products they buy most through email or by
post all of which strengthens this bond between customer and company. Here we see a table which shows us the ladder of customer loyalty. With an
increase in customer intimacy, a business can take prospecting purchaser and convey them into a loyal customer (Christopher at al, 1998).
2.2)The Cooperative Membership Card
The company to demonstrate is The Co–operative Food. Retail chains are at the fore–front for advances in technology and are competing for ways in
which to understand their customers and use the strategies to improve customer intimacy. The purchasing behavior in food retail is the most repetitive
of all (Manas, 2011), so to get this customer intimacy correct has never been more important. The Co–operative Food (Co–op) uses their loyalty
strategy by having membership scheme available to all colleagues and customers. This card acts as most retail cards do in that they collect a
customer's information which is then fed to the company's data base. There is a number of ways in which this card creates an improvement in
customer intimacy. First of all, unlike all of the other schemes available, twice a year the Co–op gives a share of its profits through the post to all of the
members of the scheme. 'You can enjoy your share of the profits along with exclusive member discounts and offers'

Effective Management Of Operations And Supply Chain
Introduction Effective management of operations and supply chain is a crucial source of competitive advantage for any business in a rigorously
competitive environment. Operations management generally denotes the process of managing a firm's resources with the ultimate aim of delivering
value to the customer (Krajewski, Ritzman & Malhotra, 2013). To stay ahead of the competition, an organisation must constantly strive to transform its
operations – it must seek to eliminate inefficiencies in the supply chain. This report compares the operations of 99p Stores and Sainsbury's fulfilment
process. Sainsbury, which was founded more than one and a half centuries ago, is one of the most popular retailers in the UK, commanding the third
largest market share after Tesco and Asda (Christie, 2013). 99p Stores is also a retailer that operates in the UK, though it is quite smaller compared to
Sainsbury. While Sainsbury has been doing onlineretailing since 1996, 99p Stores is currently in the process of testing the viability of online retailing.
Operations Transformation The primary aim of any transformation process is to deliver value to the customer. From primary activities such as raw
material acquisition and marketing to support activities such as procurement and human resource management, an organisation aims to create value for
the end consumer. Transforming these operations is vital for survival in an environment characterised by stiff competition. Some of the operations

Strengths and Weaknesses of the Digital Planning Process
Digital Marketing Planning – Task Three To: Jane Smith, Marketing Director, Airmiles From: Keiran Smith, Marketing Manager, Planning Solutions
Subject: Strengths and weaknesses of the digital planning process Date: 23/11/10 Executive Summary In today's competitive landscape, Airmiles
understands the value of customer service and how it impacts acquisition and retention activities. The digital planning process is key in their delivery
of an enhanced online customer service provision. However the process is not without it's weakness and there are a number of barriers to success
which can be overcome with the right approach. Contents 1. Introduction 2. Strengths and weaknesses of the digital... Show more content on
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Therefore up to date knowledge helps them assess and leverage to their benefit. Social media and mobile technologies can be utilised, enabling them to
reach their market more effectively. Consumer requirements in relation to digital technology can be identified Changes in technology have impacted
consumer behaviour and the way the market behaves. An understanding of this means Airmiles can respond and incorporate relevant strategies. (Gay,
2007, p.91). Consumers are more influenced by social media, so leveraging it is essential. 4. Potential Barriers to the implementation of the plan and
how these can be overcome The barriers to the successful implementation of the plan are outlined as follows: Lack of support Management may not
understand the value of the plan and hence not provide the required support and resources. Therefore communication of the benefits of improving the
online service provision and the positive impact on the company would help to overcome this. If this done at the beginning, conflict can be avoided.
(Gay, 2007) Lack of expertise, skills and knowledge within the organisation Colleagues within the company may lack the skills and expertise to
implement the plan. Time must be invested at the beginning to communicate the process, roles and responsibilities to highlight any gaps or issues.
Training can be arranged, internal and external resources recruited to fill gaps. Communication can ensure

Barclaycard
BY RIHAM TAIB Table of Contents Barclaycard Case Report and SummaryCritical IssuesCurrent Performanceo Financial Performance o Customer
Performance o Internal Current Performance o Internal Long–term PerformanceExternal Environment Analysiso STEP Analysis o Porters Five Forces
o External Factor Analysis o Industry Analysis (Porter) o Competitor Analysis o Competitive IntelligenceInternal Environment Analysiso Internal
Factor Analysis o Organizational Culture o Organization Key success factors o Resource Based Model Analysis o Value Chain Analysis o BCG Growth
MatrixStrategy Recommendationso SWOT o TOWS StrategyPossible RecommendationsJustifications and Strategy Choice... Show more content on
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It was found in one instance that certain markets that Barclaycard are in have potential to grow substantially but are currently performing poorly due to
the need for extensive investment. This for the time being is not the ideal strategy as the organization needs to embrace a complete paradigm shift in
strategy direction. 3. Justifications Justifying the recommendations Justification of the recommendations is a vital part in this analysis of Barclaycard
especially considering the triple loop (emergent) approach that formed the basis for the development and execution of the strategies developed. As it
was found in one instance, the current developments in 2003 have created several new technology based solutions for banking services. Considering
the emergent approach one again means that this is the nature of strategy that Barclaycard must consider carefully as it presents a completely new
direction for the organization. 4. Action Plan Producing a timetable of events in order to implement the strategy Below is a sample section of the
implemented action plan for Barclaycard (2003) following the triple loop 'emergent' model: Current Performance Financial Source: http:/
/www.investor.barclays.co.uk Barclaycard200320022001 ВЈmВЈmВЈm Net interest income1,037 886 815 Net fees and commissions793 696 577 Other

A Report On Sainsbury's Incentives
Sainsbury's incentives are in making lives easier by delivering fair prices and quality services; focussing on location, leading to growth in both
convenience and discount stores. J Sainsbury plc (2015) Strategic Report is divided into two sections; the non–financial KPIs are: Product Quality,
Like–for–Like Transactions, Price Perception, Sales and Service Growth, Availability and Customer Service that focuses on social responsibility.
Fredrick (1960) agrees in taking opportunities to fulfil the needs of stakeholders where means of production should be employed efficiently enhancing
the socio–economic welfare that increases strategies on financial KPIs following: Underlying Profit before Tax, Earnings per Share, Cost Savings,
Operating Cash–flow and Dividend per Share, hence keeping the balance sheets strong. Friedman (1970) suggests that a business should use its
resources to increase profits as long as the management follows governance, codes and compliance to minimise risks. Similarly, measuring profitability
becomes important for shareholders, suppliers and investors: the question is whether there is a correlation between increased social responsibility and
increased profit. In this essay, calculations and relevance will be given behind the KPIs; whether these measures attempts quantification of social
responsibility or whether the underlying goal is actually increased profitability. Nonetheless, a judgment will be made on those findings.
A measure of profitability such

Essay on bussines stretegy LOLC 1
Task 1.1 Describe the business strategy in the context of selected organization (vision, mission, objective, goal, core competencies) I selected
Cargill's Ceylon PLC which is under register the Colombo stock exchange. History of Cargill's Ceylon PLC Cargill's Ceylon PLC the Sri Lankan
giant in retail supermarket and food industry was established in 1844 which was built on a strong foundation of values and ethics guided by trusted
leadership for the development of the food industry. Cargill's dominates the supermarket chain being the largest retailer with more than 200 outlets
across the island .The group also boasts of its manufacturing brands such as Cargill's Supremo /Finest (processed meats), Cargill's Kist( biscuits ,jams,
sauces,... Show more content on Helpwriting.net ...
Mission The road map in achieving the vision could be considered as the mission statement .A mission statement describes the basic functions in
society in terms of the products and services it produces for the client .Mission is what the company wants to achieve by starting the business. This
must be reexamined and refreshed periodically if an organization is to remain dynamic amidst the ever changing competitive environment. Mission
statements describe the overall purpose of an organization 1. What you do? 2. Who you do it for? 3. How and why you do it? Figure 4.1 Reviewing
the mission gets an organization back to basics in which brings your focus back The essential activity of determining whom you serve can be a
wake–up call for organizations that have started to twist their activities to meet the needs other stakeholders and not their actual clients. 1. The Cargill's
Ceylon PLCs mission statement Serve the rural community, our customers and all other stakeholders, through our core Business – food with love –
and other related businesses, based on the three main principles of reducing the cost of living enhancing youth skills bridging regional disparity The
Mission statement has Cargill's wining idea of "competing in terms of price 'thereby reducing the cost of living of Sri Lankans. Further we have been
successful in enhancing youth

Nectar Case Study
Case Summary: Nectar is a loyalty scheme, which differentiates the market and was launched in September 2002. A number of organizations like
Sainsbury's , Barclaycard, Debenhams, and BP amalgamated their existing loyalty schemes under one umbrella called Nectar. This scheme is
operated by an independent company called Loyalty Management UK (LMUK), this allows the partners to concentrate on their own business. The
registration is easy and is completed by filling out an application form available at the partner's outlets and on the internet as well. The nectar points
are redeemed for free flights, meals, vouchers etc. The high spenders are attracted by rewards like "Flights to Australia" and the low spenders are
attracted by rewards like... Show more content on Helpwriting.net ...
вћўThe scheme is different from traditional loyalty scheme in which merchants are pooling their resources, which helps spread the costs associated
with setting up the infrastructure and running of such initiative. вћўThe loyalty schemes try to entice new shoppers and reward existing customers.
вћўThe cost of operating such a scheme are greatly reduced due to the shared cost of having multiple partners involved. вћўPartners in the scheme can
avail themselves of a much richer databank on their customers, analyzing their purchases across a cross section of different products, purchased in
many different outlets. вћўBy leveraging several big brands rather than focus on one single market, the loyalty scheme has a much broader appeal.
Customer Advantages: вћўConsumers who use Nectar Cards at reward partners, will collect points which can then be redeemed for free flights, meals,
vouchers etc. вћўCard subscribers can pool their points from a variety of firms rather than a single merchant, greatly enhancing their points earning
potential and making rewards more attainable. вћўShoppers can view how many points they have collected by viewing them online in My Nectar or
phoning the Nectar Cell Call Centre. Nectar points are exchanged for Nectar Vouchers. These vouchers are collected at the cards subscriber's home or
via the nectar call centre. вћўCustomers perceive the rewards as more attainable due to the

Caffe Nero
Executive summary In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their
aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3
main important to be successful – A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll–out.
Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been
written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the
... Show more content on Helpwriting.net ...
China government give opportunity for invest in the country such as give low corporate tax, directly start the business without any join venture with
local partner, government will provide loan facility. If the firm breaks the law and regulations, government can immediately close down the firm. *
Shareholders – They invest their money into the business in return for profit or dividends. * Pressure group – Special interest group concerned with
promoting their idea, values or interest. Example, pressure group include trade union who promote and defend the invest of the members. * Media –
Media can includes TV, Radio, Newspapers, magazines and internet. The media can write about organization. Firm also can advertise their product and
service through media. * Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be
process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and
service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in
different company like Tesco Bank, Lloyd Bank, HSBC and other company. Every stakeholder have their own process and roles, it can affects or can
be affects by organization's action. All stakeholders have own satisfied and unsatisfied (appendix 2). PESTLE Analysis PESTLE analysis is one of the

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