Ansoff Analysis

Ansoff Analysis
Strategic Marketing Planning
The marketing plan directions of Just Click for the next 3 years would be determined based on the
following analysis;
Ansoff Analysis of Just Click business
BCG Matrix showing the growth strategies versus market share
Ansoff Analysis
The Ansoff Analysis is basically a strategic planning tool which helps the senior management and
marketing team to develop strategies for the future. This is also known as the Product or Market
Expansion Grid. It was developed by Russian American H.Igor Ansoff. (Gianos 2013)
The above matrix shows the four strategies one can use to grow and analyze the risks related to it.
Market Penetration Strategy
Using this strategy, the company can further penetrate the existing market ... Show more content on
Helpwriting.net ...
This strategy however has its own risks because the technology may be copied by others and
imitated.
Diversification involving development of new product in a new market is not advisable for Just
Click at present as it is still in the initial period of growth. So, it is better it consolidates its position
in Kuwait and grow more before taking risky growth strategies.
Boston Consulting Group (BCG) Matrix
The BCG matrix analysis would help a company in its long term strategic planning and deploy its
resources accordingly. It helps the company to consider the various growth opportunities by making
a review of the existing portfolio of products and decide whether to invest more or discontinue or
develop products. The BCG Matrix is also known as the Growth or Share Matrix. (Zhao & Lu 2006)
The BCG matrix helps to identify the high growth prospects by classifying the firm products as per
the growth rate and market share. It evaluates the strategic position of the company product and its
potential. The classification is divided into 4 quadrants as follows; (Ionescu 2011)
Quadrant Market Share Market Growth
... Get more on HelpWriting.net ...

Compare The Rate Law For The Reaction Of Crystal Violet...
In this experiment, the purpose was to determine the rate law for the reaction of crystal violet and
sodium hydroxide. By recording the absorbance in a calorimeter in increments of twenty seconds for
twenty minutes, three graphs were constructed. From the ln(absorbance) vs. time plot, the reaction
was determined to be first order with respect to crystal violet. Based on the data, the rate law for the
reaction is concluded to be "rate= k [crystal violet]" .
Introduction
Crystal violet is a common purple indicator used to observe the rate of a reaction. The color
intensity of the dye slowly fades and the solution becomes colorless as a reaction progresses. The
kinetics of this "fading" reaction can be analyzed by measuring the absorbance or ... Show more
content on Helpwriting.net ...
The purpose of the calorimeter is to measure the absorbance by sending wavelengths of light
through the liquid placed inside the cuvette. Once the hardware is correctly setup, Logger Pro is
launched and the "Chemistry with Computers" folder is opened and the "30 Rate Crystal Violet" file
is selected.
Calibrate the Calorimeter Clean a cuvette with deionized water and refill it ¾ full of deionized
water. Place the "blank" cuvette in the calorimeter and select the 565nm wavelength. Press and hold
the CAL button until the red light stops blinking to zero out the calorimeter with the blank. Remove
the blank and discard the water.
Run Reaction Obtain two 10.0 mL graduated cylinders, a clean cuvette, and a small beaker. In one
fill with 10.0 mL of sodium hydroxide and in the other fill with 10.0 mL of crystal violet solution.
Pour both of the 10.0 mL graduated cylinders into the small beaker simultaneously. Manually swirl
the solution for a few seconds. immediately fill the cuvette ¾ full of the solution, discard, then fill ¾
full again and place in the calorimeter, making sure to wipe the cuvette with a lint free tissue
(Barrett and Stephenson). Click the COLLECT button in the Logger Pro software followed by the
KEEP button after five seconds has elapsed. For 20 minutes continue to press the KEEP button in 20
second intervals. After 20 minutes, remove the cuvette and dispose the contents down the sink along
with the remaining solution in the

Air France Case
Air France Case Brief
Executive Summary
Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media
consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France
as the company seeks to compete in the hyper–competitive U.S. market. Even though Griffin is
satisfied with the performance of his company, he wants to make the team to remain the leading
position and provide the results that Air France wanted. At the time of the case, SEM has become an
advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel,
up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo
for the search engine ... Show more content on Helpwriting.net ...
It is imperative to understand the key performance indicators (KPIs) in order to evaluate the
performance of SEM. The main KPIs we need to consider in this case are: Engine Click Through
Rate (CTR), Transaction Conversion Rate (TCR) and Return on Ad dollar Spent (ROA). The Engine
Click Through Rate indicates the percentage of visitors who actually click the ad and it measures the
effectives of the ad campaign. Transaction Conversion Rate tells how many clicks are converted into
actual transactions. A higher Transaction Conversion Rate indicates higher revenue. ROA indicates
the revenue generated by the investment on the ad. A high ROA means the ad campaign is
successful.
Based on the data provided, I have constructed a Pivot table to examine the KPIs of different
publishers. From the table, we can see that the KPIs vary significantly among the publishers. For
example, Yahoo stands out as the most efficient publisher, with the lowest Cost Per Click and the
highest Revenue Per Booking yielding by far the highest ROA. Overture–US has a very low TCR of
9.49% compared to other publishers with two or three digit TCR. Furthermore, Engine Click
Through Rate and ROA vary in different types of campaigns and Keyword Groups. For example,
"Business Class" in MSN–US has a zero CTR, which means the campaign is unsuccessful. "Air
France Brand" and "Air France Website" in the Keyword Group account for a significant amount of
positive ROA across

How Does A/B Testing Method Work
A/B testing, also known as bucket tests or split testing, tests two versions to find the best option. It is
an easy and accurate testing method available with endless range of subjects. Websites, business
sales' pages and fundraising campaigns are just some examples. The A/B testing method is
applicable for anything where two separate versions can exist. More advanced A/B tests can even
run up to four different variables at the same time.
How does the A/B testing method work?
A/B testing works like any other testing method; you need a control and a variant. An A/B test
separates visitors into two equal groups and each group is provided with one version. Group A, or
the control, is supplied with the unchanged version. Group B, or the variation, views the version
which has something changed. A simple A/B test involves one variation, such as a change in font
color. A more complex A/B test may include two variations, such as different font colors and photos.
Anything more ... Show more content on Helpwriting.net ...
Click–through rate applies to whichever URL link gets the most clicks [or responses]. Bounce rate
counts how many visitors "bounce" away from a website after viewing one page; thus the least
bounces, the better. With the self–explanatory sales rate, the version with most sales is the winner.
Not quite understanding?
Take a moment and think of yourself as a car salesperson with two exact cars. Same color, same
price, same perks, and same mileage. These cars are identical except one vehicle is automatic and
the other manual transmission. Most people are going to take the automatic instead of the standard,
even if the manual costs less.
This is what A/B testing does.
A/B testing employs social science to see which option interests the most visitors. The A/B testing
process itself is limitless. Once you have tested options A and B together, you can then take the
winner and test it against another

Social Media Marketing Strategies Are Really Helping Your...
When it comes to social media marketing, it's still pretty new terrain for most businesses. You can
never be sure that one type of social media campaign will work for what products or services. So
where does that leave you, the company? How are you supposed to know what marketing strategies
are actually helping your bottom line? That's where social media metrics come into play. Social
media metrics are measurement tools that help you sift through the thousands of likes, retweets, and
shares you're getting and make sense of it all. They are there to give some context to the massive
amounts of data that you're collecting. In short, they tell you if your marketing works or not. After
all, at the end of the day, what's the point of all of this if it isn't helping your company? The tricky
thing is, there are hundreds of different metrics so now you have to ask yourself which ones are best
for you. Below we'll highlight some of the most useful social media metrics, how they work and
why they're so effective. If you would like to look into others, though, we've got a whole glossary
full of other metrics here. Impressions To put it briefly, impressions are the number of times that
your page is displayed regardless of whether or not people click on it or not. How many people saw
your post or update? That's impressions. By no means are impressions the end–all–be–all of social
metrics. The key thing to take away from this is that you'll want to study a series of

How Effective Is A Bottlenose Dolphin's Echolocation?
Echolocation is widely used by many species which lives in different habitats. The process works
when an organism observes acoustic signals, and attains a sense of the space surrounding from noise
or echoes that the organism had detected. Animals use echolocation for specific reasons to determine
the presence of nearby preys or predators. This way the process of catching or escaping from objects
is more efficient to most species. Many marine and land based species use echolocation as a defense
against their surroundings. Although some researcher finds echolocation more effective underwater
than on land where mainly light is used. Sound can travel through longer complex frequency with
objects than light. Many marine mammals use echolocation ... Show more content on
Helpwriting.net ...
In "Field assessment of C–POD performance in detecting echolocation click trains of bottlenose
dolphins (tursiops truncates)," demonstrates the performance of bottlenose dolphin's echolocation
detectors in three different areas testing acoustic recording. The echolocation rates presented here
were potentially influenced by variation in both the occurrence of dolphins and their echolocation
activity among sites (Robert, Read 2015). Based on the results, dolphins use the same variation in
all three sites used in the experiment. The shorter the distance from the predator to its prey, higher
frequency is used in echolocation of the specie. The detection range of any passive acoustic
monitoring units is highly dependent on the environment in which it is deployed and the behavior of
the target species being recorded (Robert, Read 2015). Many other environmental factor such as
salinity, temperature, and water depth affects the sound of echolocation for the dolphins. In
bottlenose dolphins, the brain is the one that receives the sound waves in the form of nerve
impulses, which then applies the signal of sound and allows the dolphin to understand what the
sound

Cargospot Carrier Pk Manual
CargoSpot Carrier Manual Pakistan International PIA Cargo 1 CargoSpot Carrier – Manual Table
of Contents Page Introduction Cargo Spot Scope of this Manual How to Start CargoSpot? Initial
Layout and Tools of the System Forwarders AWB Stock Allotment Booking Availability Flight
Export Sell Prices Sell Adhocs Reports 3 4 5 6 8 10 13 17 19 21 24 30 32 34 PIA Cargo 2
CargoSpot Carrier – Manual Introduction This manual is developed for training, practice and
ready reference for the PIA Cargo Sales Offices. This will be amended with appendices containing
examples, further illustrations and developments. For any suggestions or questions, please contact.
Muhammad Aqeel Samar Muhammad.samar@piac.aero PIA Cargo 3 CargoSpot Carrier – ... Show
more content on Helpwriting.net ...
PIA Cargo 8 CargoSpot Carrier – Manual 9. Always use TAB key for moving to the next field. 10.
In order to make minor changes in any entry, press CTRL + INSERT , then make the changes, and
click OK for example, two AWBs, with separate numbers, but same origin, destination, commodity,
wt–brk etc, are to be entered, then after entering the first AWB, press CTRL + INSERT and change
the AWB No. and then again click Ok . 11. If you leave any mandatory field blank and click Ok to
save, that field will be mentioned at the left bottom of the screen in red, you will have to enter
information in that field. 12. Whenever same date (today) has to be entered, put 0 (Zero) in the date
field, and press TAB . For any other date, type date and month in 2 digits and press Tab . For
example, for 15th Sep 2009, just type 1509. 13 13. When a button having an arrow pointed towards
up is there in the system, that means that you can only enter something which is already there in the
system, and an independent fresh entry cannot be made. To search for the data available for that
entry, click on the arrow, mention the keyword to search, and double click or click at retrieve to get
that information in the main column. PIA Cargo 9 CargoSpot Carrier – Manual Forwarders How
to reach? How to Begin? PIA Cargo 10 CargoSpot Carrier – Manual 1. Following Fields are
mandatory. For help in any field, press F1

Bloomberg Essentials Online Training Program
Hello, and welcome to the equity session of the Bloomberg Essentials Online Training Program. My
name is Rosie Genao, and the goal of this training session is to get you acclimated with our equity
functionality so you can quickly and easily navigate through the tools that will be vital for your
daily investment analysis. I will start with key news functions that will keep you up–to–speed with
headlines that can affect your investment strategies, as well as the equities markets on the whole.
From there, we will walk through functionality that will help you quickly assess the trends of the
equities markets. Finally, we will focus on how you can best use Bloomberg for investment idea
generation and in–depth security analysis. ... Show more content on Helpwriting.net ...
And when I do that, again, you'll see that the topic itself appears. When you select on earnings, the
bottom part of the screen will allow you to start previewing some of the results that are related to
earnings. I'll go back to my search at the top and input India because I'd like to filter for earnings
news within India. And when I do that, again, as you can see, you'll see India appear at the very top.
As you continue to add criteria, the results will continue to update at the bottom under preview
results. There are other ways on the terminal to find what you need specifically with news. There are
pre–set news monitors on the terminal that you can use to get stories as they are released within a
specific topic. For example, going along with our example of earnings, if you're interested in news
related to earnings in general, you can run NI ERN. And what that will do is select or pull up a
scrolling news monitor of news only on earnings. These pre–set news monitors, as you saw, start
with NI and are streaming in real time. The news articles will appear and will flash as the stories
come in. As you can see, from here you can further refine the search to meet your specific
investment analysis criteria. You can either click on 97 actions at the very top and edit the search, or
you can simply add additional keywords in the narrow search box. Bloomberg also provides direct
access to sell side and

Osky Blue Case
Osky Blue, a web designer in Frisco, TX, recently had the opportunity to help Botsford Financial
LLC improve SEO, clean up web presence, and boost leads. How did Osky pull that off? By
creating a fresh new website.
Botsford Financial's new website is far from a keyword–stuffed SEO machine. It demonstrates all of
the finest insider SEO techniques while also abiding by the "content is king" golden rule. Beautiful
imagery, easily accessible contact information, and a clear sense of purpose dominate Botsford's
web presence.
Botsford's Trusted Financial Solutions Demanded a Trustworthy Website
In short, Botsford provides asset planning services to clients. Estate planning, retirement
preparation, and tax efficiency all fall under the umbrella of ... Show more content on
Helpwriting.net ...
A message from the founder prominently welcomes site visitors, and the remaining team members
are featured in a scrolling list below the fold.
All told, a visitor to Botsford Financial's new website will learn the mission of the company, the
services offered, and the team members all without having to click on a single button.
A Click–Free Experience: Providing All of the Necessary Information In a Single Scroll
Bounce rate and page visit duration are important signals to Google's algorithm–can a web designer
in Frisco, TX keep people on a web page long enough to make a meaningful SEO impact? The
answer is yes!
By offering website visitors every piece of crucial information without requiring them to click on a
single button, Osky Blue increased the amount of time visitors spend on the home page. Visitors
simply have to scroll down to read a chronologically progressive timeline of information. The end
result? Fantastic page duration times and an improved click through rate–as customers become more
familiar with the brand, the more likely they are to click through to another page.
Striking Design and Vivid

Exercise 2 Skeletal Muscle
Name______________________ Lab Section ________________ Microscopic Anatomy and
Organization of Skeletal Muscle and Muscle Physiology Lab 9 Skeleton Muscle Physiology:
Computer Simulation Exercise 16B – Page PEx–23 Activity Sheet Objectives: Use a simulation of
skeletal muscle experiments to investigate threshold stimulus, maximal stimulus, multiple motor
unit summation, wave summation and tetanus and the graded contraction. Develop and test
hypotheses related to muscle contraction. Practice graphing data from an experiment. Practice
interpreting a graph and drawing conclusions from data. Directions – Getting Started ... Show more
Why didn't you see a response with a voltage of .5 volts?
_____________________________________________________________
_____________________________________________________________ 2. Why did increasing
the voltage from 3 volts to 4 volts increase the force of contraction?
_____________________________________________________________ 3. At what point did
increasing the voltage not cause an increase in contraction force? ____________________ 4.
Explain why increased voltage after this point did not increase contraction
force.______________________________________________
_____________________________________________________________ 5. What type of
summation is this? ______________________________________ Activity 5: Investigating Wave
Summation and Tetanus Directions: 1. To Continue – Select Multiple Stimulus from the Experiment
menu at the top of the screen. 2. Clear Tracings. Set the voltage at 8.2V and the muscle length at
75mm. Do not change this throughout this part of the experiment. 3. Click Single Stimulus, and then
click it again quickly, before the muscle has had a chance to relax. Observe whether the second
contraction produces a greater force. Is the peak force produced in the second contraction greater
than that produced by the first stimulus? ________ 4.

Persuasive Analysis Tp
Paid search is a great way to get visitors to your website NOW. No need to wait months for the
search engines to pick up your website and blog posts – just pay, and your listing shows up! When
you use Google AdWords, LinkedIn ads or Facebook ads, you're spending money on each click you
generate, so you need to know how much you're spending to acquire each visitor and each lead, as
well as how much of a profit you're making on that adspend.
You can get some very specific tips on improving the ROI of your paid marketing from our blog.
1. Click–Through Rate (CTR)
The percentage of the audience that viewed your ad and actually clicked on the link provided,
calculated by dividing total clicks by the number of impressions.
What to Look For ... Show more content on Helpwriting.net ...
Is the page relevant to the text of the ad and the original search phrase? Is the value proposition
clear? Is the offer compelling?
4. Cost–Per–Acquisition (CPA)
A measurement of how much you are spending on PPC advertising for each conversion. Calculate
your overall paid search CPA by dividing total ad spend by your total PPC conversion rate. Or,
calculate it on a per campaign basis by dividing your average cost–per–click by your conversion rate
for a specific ad/keyword combination.
What to Look For
Obviously lower is better here, but, depending on what a conversion is worth to you, this could be a
substantial number.
How to Lower Your Cost–Per–Acquisition
Tracking your CPA can help you optimize your PPC bidding strategy. For example, Google
AdWords now offers a conversion–based bidding option that lets advertisers set their maximum ad
bids according to a target CPA. If you know your historical CPAs from previously successful PPC
campaigns, you can use that figure to help bid more efficiently on new keywords.

5. Return on Ad Spend (ROAS)
ROAS measures the return on your PPC advertising investment, calculated by dividing your total ad
spend by the total revenue generated from those PPC conversions.
What to Look For
Look for any positive number here. Clicks and visits are all very nice, but unless you have an

Essay On Visibility Of System Status
Visibility of system status VistA CPRS rates a 6 for visibility of system status. Visibility of system
status refers to the ability to see what the system is doing. For example, processing a request. In the
record of ARMAND, VIVIAN, when the user clicks on an active problem, the cursor turns into an
hourglass letting the user know that the system is thinking and retrieving information. However,
short of this feature, VistA CPRS does not have numerous elements that allow for visibility of
system status. The system does not visually indicate clickable elements when the cursor hovers over
them. The system does not use color or underlined text to show the user where they have been in the
chart. Match between system and the real world VistA ... Show more content on Helpwriting.net ...
This system lacks several features to prevent errors. When the user creates a new progress note,
there is no indication of misspelled words or typing errors. On the cover sheet tab, the recent lab
results section does not automatically format for the user to see the full date of the testing. The user
is permitted to select an out of range medication dose without a flag or error message. When the
users is typing in a new problem, there are options that populate for the user to choose from,
however no option is automatically selected for the user. This feature allows the users to fill in
control of this feature. However, there are some areas that use an AutoFill option, for example when
you are selecting a new patient. This can lead the user to feel that he or she is the responder to action
rather than the controller, however the AutoFill feature does not appear often. Under the medications
tab, the system offers the user with a wide variety of editable selections when entering medications.
This would allow the user to feel in control and not limited in their documentation. Recognition
rather than recall VistA CPRS rates an 8 for recognition rather than recall. The systems cover page
allows the user to see critical, key information about the patient at the first glance. However, there
are no 'ready to use' templates for progress notes. Having templates with checklist for items like the
review of systems would allow the user to not

Adense Program Essay
The adsense program is one of the most lucrative money making programs online. It is also perhaps
the simplest one to get involved in and make money quickly. This is especially true if you already
own a site that gets a fair bit of traffic. However, while it is simple to get involved with it still
requires a bit of understanding on your part to maximize your revenue from it.
If you have been trying to make money with adsense then you will have undoubtedly come across
many different viewpoints on how to make it work. There are many who believe that chasing high
paying adsense clicks is the answer. In my experience, high paying clicks are extremely difficult if
not almost impossible to come across. This is mainly due to the fact that there ... Show more content
on Helpwriting.net ...
Blending your ads in with your site content is most likely the best way to improve your adsense
click through rate.
Make sure that the link color of your adsense ads is the same as the general link color of your site.
The text size of your ads should match as closely as possible the text size of your content. Also
make sure the color of the adsense description text is the same as the color of your content text. An
important point to note is that your pages should be targeted towards a specific topic.
This is important because it will help to draw the most relevant ads. As long as your topic has a fair
number of advertisers then you should have no trouble getting relevant ads. Remember that if your
ads are irrelevant then they will not get clicked on so check to make sure that you are getting
relevant ads showing up on your site.
Removing borders from your ads can also have a positive effect since your ads blend in better. Also
use the maximum number of ads you are allowed to as long as you have enough content on the page.
Remember to never put adsense on pages that have little or no content. When using the link units,
make them blend in with the navigational structure of your site. So if you have horizontal navigation
then use the horizontal link units, maybe slightly below or above your original navigation.
A good tip to keep in mind is that most ads that are banner sized tend to get ignored and thus do not
perform very well. So try to avoid the banner sized

Essay On How To Convert Moov To Quickime
Topic: Convert MOV to QuickTime Description: Do you want to learn methods on how to convert
MOV to QuickTime to see your favourite videos in latest QuickTime media player? Then follow the
article and learn the method. Introduction: Part 1: Why do people convert MOV to MOV MOV is
not just a video format as we think about. It is a generic format which can be used to store various
types of data. As a result, the MOV format that stores data in one system may not run comfortably in
another system due to the lack of proper codecs or program to run the file. Moreover, the latest
version of QuickTime Player keeps a close look at what type of data is being received by it.
Depending upon the data rate and the complexity of the data stored, the new ... Show more content
on Helpwriting.net ...
Therefore, it is important to know some method that will allow you to convert old MOV to new
MOV format. Part 2: How to convert MOV to MOV: There are many methods to convert an old
MOV to new MOV and we will start our discussion with the best tool that is available in the market
which is Wondershare Video Converter Ultimate. Wondershare Video Converter Ultimate is the all–
in–one software to handle all kinds of video conversion as well as handling video related jobs. Some
of the features of Wondershare Video Converter Ultimate are: Able to convert files to over 1000
formats available all around the world Conversion rate is 30X faster than other conversion engines
Edit, trim or crop videos on the go Regular update to reflect the latest trend in format usage Huge
community to support you at every point of time Now let us take a look on how you can use
Wondershare Video Converter Ultimate to convert MOV to MOV: Step 1: Add files for conversion
Open the program. By default, it opens under convert tab, but in case you don't have it, click in the
convert tab at the top of the interface. Then click in the add file button as shown in the image.
{image 1} You can also add file by drag–and–drop. Step 2: Convert the files Now click on the drop–
down button. A pop–up box will appear. Click on the video tab and select the format MOV on the
left side. Select the quality and then click

Understanding Google Analytics Essay
Understanding Google Analytics
Written by Janet Gershen–Siegel
When you build a website for your small business (or you have one built for you), it makes a lot of
sense to add Google Analytics. This is a small tracking code which either you can add yourself or
have a developer do so. In WordPress, there are several plugins which will add the code correctly;
all you have to do is paste it in.
What's all this data for?
The real use of data is to see which content on your website is working for your customers, and what
isn't. Furthermore, this sort of data can also alert you to webpages which aren't working at all.
Popular content should be nurtured and you should try to repeat it (without simply cloning it, of
course). Unpopular content ... Show more content on Helpwriting.net ...
The basic report shows a percentage of new and returning visitors, along with sessions, users, page
views, session duration, and what's called the bounce rate.
The bounce rate is the percentage of visitors who came to your website and only looked at one page.
As analytics guru Avinash Kaushik calls it, "I came, I saw, I puked." But the truth is; a bounced
visitor isn't necessarily someone who hates your content or who landed by accident and then bailed.
It can also be users who love your content but only had the time to view one page, or who got what
they wanted from one page, and then they were done. Don't expect this figure to really ever hit zero,
but try to get it to decrease.
The other metrics are fairly self–explanatory. You will generally see more sessions than users
because a user can have more than one session (visit) to your website.
Acquisition
The next major report section shows where your website's visitors all came from. These can be
referrals (that is, your site URL on someone else's website), organic search (your site came up in
search results), social (your URL was shared on social media and clicked), or 'other'. You can click
on any of these and get more of a breakdown. If you break down social, you'll see referrals from not
just Facebook and Twitter, but also reddit, Stack Exchange, Disqus (that's a comments management
plugin), and others.
Behavior

The next big report section shows more about what your website's visitors

Air France Internet Marketing : Optimizing Google
1
GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS)
DUE DATE: Wednesday, 2/17/2016
 This assignment will analyze the data (AirFrance.xls), interpret the results, and make
recommendation from the Case: Air France Internet Marketing: Optimizing Google,
Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the
instructions in the following very carefully to do this assignment!
 Please do the following analyses using the data in the "DoubleClick" sheet of the excel file and
answer the corresponding questions. Please copy/summarize your key results for each question to a
word file along with your answers to produce the final report.
1. (8 Points) Please add four additional metrics into your data ... Show more content on
Helpwriting.net ...
Then use those variables to further calculate Average Cost Per Click, Average
Revenue Per booking, and Probability of Booking. Or you can use the calculated fields
(more straightforward) as shown in the following tutorial
http://www.exceleasy.com/examples/calculated–field–item.html
(This is also included in the "Analytics
Tutorial Part II").
b) (10 points) Based on your results in a), graph publishers on a bubble chart using the following
dimensions: X=Probability of Booking, Y=Avg. Cost Per Click, Bubble
Size=Total Costs or Total Funding (Sum of Click Charges).
Base on your bubble chart, can you categorize different publishers into four different types 1) for
search engines with High probability of booking and Low CPC; (2) for search engines with Low
probability of booking and Low CPC; (3) for search engines with High probability of booking and
High CPC, and (4) for search engines with Low probability of booking and
High CPC. Please summarize and report your recommendations for each different type
(keep your answers brief).
Publisher Name
Sum of Net
Revenue
Average
Cost Per
Click
Total Volume of Bookings
Average

Revenue
Per Booking ROA
Probability
of Booking
Sum of
Click
Charges Cost/Booking
Google – Global $808,603 $1.66 797 $1,166 669% 0.0441% $120,947 $151.75
Google – US $1,391,841 $1.84 1,550 $1,126 394% 0.0402% $353,641 $228.16
MSN – Global $133,364 $1.08 129 $1,128 1097%

Skeletal Muscle Physiology
E
X
E
R
C
I
S
E
2
Skeletal Muscle Physiology
O B J E C T I V E S 1. To define these terms used in describing muscle physiology: multiple motor
unit summation, maximal stimulus, treppe, wave summation, and tetanus. 2. To identify two ways
that the mode of stimulation can affect muscle force production. 3. To plot a graph relating stimulus
strength and twitch force to illustrate graded muscle response. 4. To explain how slow, smooth,
sustained contraction is possible in a skeletal muscle. 5. To graphically understand the relationships
between passive, active, and total forces. 6. To identify the conditions under which muscle
contraction is isometric or isotonic. 7. To describe in terms of length and force the ... Show more
The hook through the upper tendon of the muscle is part of the force transducer, which measures the
force produced by the muscle. The hook through the lower tendon secures the muscle in place. The
weight cabinet just below the muscle support stand is not active in this experiment; it contains
weights you will use in the isotonic contraction part of the simulation. You can adjust the starting
length of the muscle by clicking the (+) or ( ) buttons located next to the Muscle Length display
window. When you click the Record Data button in the data collection unit below the electrical
stimulator, your data is recorded in the computer's memory and is displayed in the data grid at the
bottom of the screen. Data displayed in the data grid include the voltage, muscle length, and active,

passive, and total force measurements. If you are not satisfied with a single run, you can click Delete
Line to erase a single line of data. Clicking the Clear Table button will remove all accumulated data
in the experiment and allow you to start over.
A C T I V I T Y 1
Practicing Generating a Tracing
1. Click the Stimulate button once. Because the beginning voltage is set to zero, no muscle activity
should result. You will see a blue line moving across the bottom of the oscilloscope display. This
blue line will indicate muscle force in the experiments. If the tracings move too slowly across the
screen, click and hold the

Week 3 Real World Application 3 Analytics Optimization Essay
Real World Application 3:
Analytics Optimization
For
Furius Stiles Music Group
Submitted to:
Professor Phillip Arlen
Full Sail University
10/19/2014
Executive Summary In order to gauge how well analytics have been working for the website at
Furiusstiles.com it is important to look at the past trends of the website to determine where
improvments can be made and find out what is working for the company. Trends with SMART
Goals and KPIs Trend 1
:
Customers are coming to the site, but are not following through with orders.
SMART Goal: Obtain 5 orders for compositions over the next month
KPI:
● At least 20 inquiries regarding compositions per ... Show more content on Helpwriting.net ...
This is to set a baseline of production on which to improve. Although the website was launched
three months ago it has yet to make any sells. This needs to change. By adding specific milestones
in which to reach over the next month a baseline of production can be established. Below are the
SMART goals for this company. Definition of key performance indicators
Key performance indicators are metrics that allow an entity to recognize whether or not goals are
likely to be met. They are benchmarks in the process of a project that indicate the estimated goals
are on track Optimization Plan Trend 1
:
Customers are coming to the site, but are not following through with orders.
SMART Goal: Obtain 5 orders for compositions over the next month
KPI:
● At least 20 inquiries regarding compositions per month.
● At least 1 sale within the first 6 days achieved.
○ Trend 1 Action Item 1:
Create clear calls to action on website to let the customer know that items are for sale and how to

purchase.
■ Challenge: call to action is ignored due to lack of incentive on part of customer
● Solution: Ensure other settle calls to action are included on the website. ● Trend 1 Action Item 2:
Create a cart on website to let customer know what items are currently in their cart and that they can
pay for items. ○ Challenge:

Physioex Ex 7 Activity 5 and 6
ACTIVITY 5
Exploring Various Breathing Patterns
You will establish the baseline respiratory values in the first part of this experiment.
1. If the grid in the data control unit is not empty, click Clear Table to discard all previous data.
2. Adjust the radius of the airways to 5.00 mm by clicking the appropriate button next to the Radius
window. Now, read through steps 3–5 before attempting to execute them.
3. Click Start, and notice that it changes to Stop to allow you to stop the respiration. Watch the
simulated lungs begin to breathe as a result of the external mechanical forces supplied by the pump
below the bell jar. Simultaneously, the oscilloscope will display a tracing of the tidal volume for
each breath.
4. After 2 seconds, click ... Show more content on Helpwriting.net ...
Note that when a measure button is selected, two things happen simultaneously: (1) a bracket
appears on the spirogram to indicate where that measurement originates on the spirogram and (2)
the value in milliliters appears in the data table. Also note that when the FEV1 measure button is
selected, the final column labeled FEV1/FVC will be automatically calculated and appear in the data
table. The calculation is (FEV1/FVC) _ 100%, and the result will appear as a percentage in the data
table.
What do you think is the clinical importance of the FVC and FEV1 values?
Why do you think the ratio of these two values is important to the clinician when diagnosing
respiratory diseases? _______
FEV1/FVC _ 100% _ ______________________
Emphysema Breathing
In a person with emphysema, there is a significant loss of intrinsic elastic recoil in the lung tissue.
This loss of elastic recoil occurs as the disease destroys the walls of the alveoli. Airway resistance is
also increased as the lung tissue in general becomes more flimsy and exerts less mechanical
tethering on the surrounding airways. Thus the lung becomes overly compliant and expands easily.
Conversely, a great effort is required to exhale as the lungs can no longer passively recoil and
deflate. Anoticeable and exhausting muscular effort is required for each exhalation. Thus a person
with emphysema exhales slowly.
1. Using this information, predict what lung values will change in the spirogram when the patient
with

Rat Law Determination of the Crystal Violet Reaction
Jeremy Li Wai Long Lam Experiment 9: Rate Law Determination of the Crystal Violet Reaction
Goals: Under stand 1st, 2nd , and 3rd order chemical reactions, learn graphing options available on
LogerPro Purpose: Determine the reaction order with respect to crystal violet for the reaction
between crystal violet and sodium hydroxide. Introduction: The rate expression for this reaction is of
the form: rate = K(CV+)M(OH–)N Where k = re constant, m is the order of the reaction with respect
to the concentration of CV+, and n is the order of the reaction with respect of OH–. In the
experiment the concentration of OH– is purposely made 1000 times larger then Concentration of
CV+. Thus, the concentration of OH– changes so little during the ... Show more content on
Helpwriting.net ...
Save. 9. Discared the solutions. The next step is to analyze the data graphically to see if the reaction
is zero, 1st or 2nd order with respect to crystal violet. The reaction is Zero Order – if the current
graph of absorbance vs time is linear First Order – if a plot of the natural logarithm (ln) of
absorbance vs time is linear. Second Order – if a plot of (1/Absorbance) vs time is linear 10. To
create a plot of the ln (absorbance) vs. time: a) Choose new column>Formula from the data menu
b) Enter "ln Absorbance" as the long name, "ln Abs" as the short name and leave the unit blank.
Then click on the definition tab. c) Choose "ln( )" from the function list as the formula for the
column in the equation edit box. Next Select absorbance from the variable list. In the equation edit
box, you should now displayed: ln ("absorbance"). Click Ok. d) A graph of the ln Absorbance vs
time should now be displayed. To see this relationship is linear, click the linear regression button.
Save and print. 11. To create a plot of (1/Absorbance) vs. time a) Choose new column>formula
from the data menu b) Enter "1/absorbance" as the long name, "1/abs" as the short name and leave
the unit blank. Then click on the definition tab. c) Type 1 then / in the equation edit box. Next select
"absorbance from the variables ist. In the equation edit box, you should now see displayed:
("1/absorbance"). Click Ok.

Blood Sugar and Click
E
X
E
R
C
I
S
E
4
Endocrine System Physiology
O B J E C T I V E S 1. To define the following terms: metabolism, hormone replacement therapy,
type 1 diabetes, type 2 diabetes, and glucose standard curve. 2. To explain the role of thyroxine in
maintaining an animal's metabolic rate. 3. To explain the effects of thyroid–stimulating hormone on
an animal's metabolic rate. 4. To understand how estrogen affects bone density. 5. To explain how
hormone replacement therapy works. 6. To explain how fasting plasma glucose is used to diagnose
diabetes. 7. To understand how levels of cortisol and ACTH can be used to diagnose endocrine
diseases.
T
he endocrine system exerts many complex and interrelated effects on the ... Show more content on
Helpwriting.net ...
Also on the screen are three white rats in their individual cages. These are the specimens you will
use in the following experiments. One rat is normal; the second is thyroidectomized (abbreviated on
the screen as Tx), meaning its thyroid has been removed; and the third is hypophysectomized
(abbreviated on the screen as Hypox), meaning its pituitary gland has been removed. The pituitary

gland is also known as the hypophysis, and removal of this organ is called a hypophysectomy. To
the top left of the screen are three syringes with various chemicals inside: propylthiouracil, thyroid–
stimulating hormone (TSH), and thyroxine. TSH and thyroxine have been previously mentioned;
propylthiouracil is a drug that inhibits the production of thyroxine. You will perform four
experiments on each animal to: (1) determine its baseline metabolic rate, (2) determine its metabolic
rate after it has been injected with thyroxine, (3) determine its metabolic rate after it has been
injected with TSH, and (4) determine its metabolic rate after it has been injected with
propylthiouracil. You will be recording all of your data on Chart 1. You may also record your data
on–screen by using the equipment in the lower part of the screen, called the data collection unit.
This equipment records and displays data you accumulate during the experiments. Check that the
data set for Normal is highlighted in the Data Sets window; you will be experimenting with the
normal rat first. The Record Data button lets

The New Website Template On The Century Chevy, Dodge And...
Good afternoon Gentlemen,
Can you believe it is March already and quarter two is just around the corner?! The year is already
flying by! In the below link are the February 2017 Digital Reports for your records and review.
Monthly Notes
Below are the February "at–a–glance" stats that you will find in each of the reports:
Conversion Rate Bounce Rate Average Pages Viewed Time On Site Impression Share Search Click–
Through Rate Total Combined Conversions
Fowler Century Chevrolet 4.68% 41.37% 4.47 4:04 52.47% 6.69% 420
Fowler Dodge 3.82% 28.70% 6.49 5:19 53.05% 9.88% 453
Fowler Honda 5.61% 30.31% 5.06 4:14 62.89% 9.23% 388
Fowler Toyota 4.50% 24.62% 6.86 5:41 74.90% 10.46% 413
Fowler Toyota Tulsa 3.88% 25.13% 6.29 5:28 58.98% 13.20% 491 ... Show more content on
Helpwriting.net ...
Todd also informed me on February 3rd that Stephen Shaferis the new Internet Director at the store.
I had a brief intro call with him at the beginning of the month and worked with him on several small
projects already this month including a "Referral email campaign"
(https://www.oomdo.com/Eblast/TEST/FCJD/2017/febnew/refer.html) for the CRM and working
with DealerOn to add the "Window Stickers" customization to inventory.
Per the budget meeting with Jay back in November, effective January 1st, we increased the paid
search budget to $15,000. Additionally, we also incorporated a $1,100 pre–roll using a budget.
February marked month two of this change and as you will see on page 3, we continued to see the
account moving in a positive direction with a very strong 6.69% Click–through Rate and 420 Total
Combined Conversions. In mid–February, I did get on a call with Jay to discuss the Paid Search
account and review the numbers with him. One of the items I mentioned to him was that we were
looking to continue working on bringing up his Search Impression Share. After the call the and I
worked with Tuan to pull last years sold by zip data, which helped us to further cleanse the account
and ensure we were targeting the right

Marketing : Affiliate Marketing Keywords
Affiliate Marketing Keywords
By Collette McKenzie | Submitted On April 03, 2015
Recommend Article Article Comments Print Article Share this article on Facebook Share this article
on Twitter Share this article on Google+ Share this article on Linkedin Share this article on
StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit
Share this article on Pinterest
Also referred to as performance marketing, affiliate marketing is a form of performance–based
advertising in which a business pays its affiliates based on the actions of a visitor or customer
brought to the business through the affiliate 's own marketing efforts. Brands and agencies offer
affiliate opportunities to publishers while affiliates sign up to market for advertisers. Below are 20
definitions of relevant terms in the affiliate space.
Advertiser
Often referred to as the Merchant, the advertiser is either the company that produces the products or
services affiliates promote or the company that brand hired to advertiser for them. Advertisers pay
affiliates or networks for delivering traffic that generates a sale or lead for their brand.
Affiliate
An individual (or company) who promotes products or services for a merchant in exchange for
commission based off the sales and leads acquired. Affiliates are also known as publishers.
Affiliate Manager
The person who manages an affiliate program for a merchant. They are responsible for recruiting
publishers,

Short Essay On Social Networking
If you follow the steps given in this post, I can guarantee that 77% of you will boost your traffic
from your posting schedule on social media by 192%! Pumped about this yet? Well, there is more!
Of those who choose to follow these steps, traffic will increase for 40% of you by 268%; and 483%
traffic increase for 37% of you. This is the proof that this posting formula works. This is the
example of the success you can achieve after one week of applying this social media posting
schedule just to Twitter. Honestly, you'll get even more traffic from each social network using the
process you can learn in this article. Content is usually only shared on social media about 1–3 times
by 77% of you. 40% of people only share 2–3 times on social ... Show more content on
Helpwriting.net ...
Now, here is exactly how you will grab traffic in your social media posting schedule: For every blog
post you write, create 25–30 headlines to use for social shares. Upworthy is known for using this
technique, and they've found that the more you write, the better they get. Even though Upworthy
may only write 25 headlines, you can write 30 titles to the better. The titles with the most shares on
social media are How To, Questions and List Posts. The more shares you get, the more click
through's you get. Write 10 headlines for each of these most shared headline types, and choose the
best of each type for an A/B/C test. If this sounds a bit tricky at first, here are 10 templates to help
you get started: How To 1. How To Start _____ That Will Help You _____ 2. How To Improve
_____ So You'll Feel Like A _____ 3. How To Grow _____ To Be A Successful _____ 4. How To
Increase _____ When You _____ 5. How To Boost _____ With A _____ 6. How To _____ For The
_____ 7. How To Make A _____ In A _____ 8. How To Create The Best _____ In The World 9.
How To Run A Successful _____ To _____ 10. How To Do Outstanding _____ On A ______
Question 1. When Is The Best Time To _____? 2. How Do You _____ When You _____? 3. Will
_____ Help You _____? 4. Why Is _____ Better Than _____? 5. What Can _____ Teach You About
_____? 6. Where Is The Best _____ To _____? 7. How Can You _____ To _____? 8. How Will
_____ Make Your _____ More Successful? 9. Is _____?

Questions On The Facebook Shares
28. Increase your Facebook shares
Facebook shares are more similar to backlinks having a stronger influence on SEO.
On–Page Optimization
29. Has a keyword in URL
Keyword in URL is an important relevancy SEO signal.
30. Add secondary keyword on H2 & H3
Add h2,h3 etc to break up your page copy into a small portion of paragraphs. Accordingly, these H2
and H3 tags receive a positive SEO influence.
31. Write a reader friendly H1 headline
Google once gave greater weights to text. In 2015, you're writing page headline for users first and
foremost, which means that you want to tell them as soon as possible what your page is about
through a clear headline.
32. Have 56 characters in the Title tag
Try to include an SEO keyphrase ... Show more content on Helpwriting.net ...
34. Have a correct anchor text link
Well–written text links not only support Google but also provide a clue to human what the incoming
web page is about.
Here 's a bad example of anchor text link – click here Here 's a good example of anchor text link –
learn more about Baidu Search Engine Optimization
35. Use bold and italic keyword sparingly
Within paragraphs, Google prioritizes text contained with the and tags. These usually produce a

minor effect on rankings.
36. Choose the correct word to achieve your maximize click–through rate
You know that higher rankings mean more search traffic, so you probably already focus on that. But
have you ever focused on your click–through rates?
Just because people see your listing in the search engine result page doesn 't mean they are going to
click on it. By using the right word can maximize your click–through rate.
How to List–related numbers Free You Blog post Why Best Tricks Great
By using the words above within your tag and meta description, you can start running few A/B tests
to try maximizing your click–through rate.
Source: Quicksprout.com
37. Have a 301 redirect
A redirect is a way to send both users and search engines to a different URL from the one they
originally requested. A 301 redirect is a permanent redirect which passes between 90–99% of link
juice (ranking

Cell Transport Mechanisms
11M01_ZAO2177_01_SE_CH01.QXD
3/4/11
1:36 AM
Page 1
E
X
E
R
C
I
S
E
1
Cell Transport Mechanisms and Permeability
P R E – L A B Q U I Z 1. Circle the correct term. A passive process, diffusion / osmosis is the
movement of solute molecules from an area of greater concentration to an area of lesser
concentration. 2. A solution surrounding a cell is hypertonic if: a. it contains fewer nonpenetrating
solute particles than the interior of the cell. b. it contains more nonpenetrating solute particles than
the interior of the cell. c. it contains the same amount of nonpenetrating solute particles as the
interior of the cell. 3. Which of the following would require an input of energy? a. diffusion b. ...
Show more content on Helpwriting.net ...
As molecules move about randomly at high speeds, they collide and bounce off one another,

changing direction with each collision. For a given temperature, all matter has about the same
average kinetic energy. Smaller molecules tend to move faster than larger molecules because kinetic
energy is directly related to both mass and velocity (KE 1⁄2 mv2). When a concentration gradient
(difference in concentration) exists, the net effect of this random molecular movement is that the
molecules eventually become evenly distributed throughout the environment–in other words,
diffusion occurs. Diffusion is the movement of molecules from a region of their higher
concentration to a region of their lower concentration. The driving force behind diffusion is the
kinetic energy of the molecules themselves. The diffusion of particles into and out of cells is
modified by the plasma membrane, which is a physical barrier. In general, molecules diffuse
passively through the plasma membrane if they are small enough to pass through its pores (and are
aided by an electrical and/or concentration gradient) or if they can dissolve in the lipid portion of the
membrane (as in the case of CO2 and O2). A membrane is called selectively permeable,
differentially permeable, or semipermeable if it allows some solute particles (molecules) to pass but
not others. The diffusion of solute particles dissolved in water through a selectively permeable
membrane is

Advertising Metrics
An Internet Marketers Dictionary for Sales Funnel Metrics
Getting caught up in the metrics and numbers propaganda is not uncommon for a marketer or a
business owner. Everyday we are get a barrage of hype about them coming in from every angle.
Knowing your numbers is crucial in any marketing business; however it can be pretty overwhelming
with the influx of metrics you see everyday. In response to this, here is a list of the common metrics
you may encounter in your traffic dashboards.
METRICS
Bounce Rate (BR) Using the BR, you can see what the percentage of visitors is that are leaving your
website without exploring it. Although this isn't a common metric in sales funnels, it is valuable to
track this metric when working online. The ... Show more content on Helpwriting.net ...
This is often used on ad platforms such as Facebook.
Conversion Rate (CVR) This is a common metric which figures out the percentage of people sold
from either a certain page or a sales funnel. This metric is usually found on order form pages where
there is the action of paying for a product/service.
Contacts conversion rate (CCR) Number of generated leads divided by the number of unique
visitors to your page gives you the CCR. You'll easily be able to track how each of your pages is
converting as this metric is in every funnel step.
Cost per customer acquisition (CPA) The cost of getting a new customer into your sales funnel is the
CPA. Its important to know your CPA value when you build your sales funnel because it's going to
cost you every time you bring a new customer to your business to market to them.
Frequency How often your advertisement is being shown to your target audience is referred to as
frequency. Depending on how frequently your ad is being shown it may come off as either
annoying, or help people to remember you. Frequency is also used on ad platforms.
People reached Similar to frequency, "people reached" shows you how many people your ad has
being shown to (not how many times it's been shown). Also used on ad platforms.
Dollars or cost per lead (DPL/CPL) Your average generated revenue per lead from your entire sales

funnel is your DPL/CPL. By showing you these numbers you can use your close rates and
conversion

Health: Heart Disease Essay example
How much does my heart rate change after running in place for 10 minutes?
Introduction
The leading cause of death in the US is heart disease and the fourth leading cause of death in the US
is stroke. Both are related to the heart. Both can be prevented (or at least somewhat alleviated) by
engaging in exercise. Among the other leading causes of death is diabetes, which is related to being
obese (and therefore sedentary). Exercise can reduce the chance of becoming diabetic and is also
important in managing diabetes. In fact, 250,000 deaths in the US can be credited to leading an
exercise–free lifestyle. Less than 1/3 of adults actually do enough physical activity. Heart rate is the
amount of times the heart beats per minute. The ... Show more content on Helpwriting.net ...
If people who exercise regularly do develop cardiovascular disease, they are usually older and their
condition is less severe. Currently, by the American Heart Association's standards, every adult
should do 150 minutes of moderate exercise or 75 minutes of intense exercise a week. A similar
recommendation comes from the 1996 Surgeon General's Report on Physical Activity and Health;
adults are advised to exercise moderately 30 minutes a day, every day. Individuals who do follow
this recommendation tend to have a lower resting heart rate. Usually the lower the heart rate, the
higher the fitness level of the individual. The average adult's heart rate is between 60–100 beats per
minute. This is because during exercise muscles need more oxygen so they end up sending more
blood to the heart and receiving more blood from the heart. After a while, the heart chambers dilate
to hold more blood, and the muscle hypertrophies in response to the increase of stimulation. Thus
the heart becomes more efficient at pumping blood. Aerobic exercises like running and swimming
are particularly effective in this respect.
Hypothesis
If I run in place for 10 minutes, my heart rate will go up by 50% on average.
Experimental Procedure
1. Gather the following:
Computer with Vernier Logger Pro
Vernier LabQuest Mini with USB cable
Vernier Wireless Heart Rate Monitor
Timer
2. Turn on the computer, if not already on
3. Start Logger Pro on the

How Advertising Has Changed Since The World Of Pay Per...
Advertising has changed significantly since the introduction of the Internet. In the past, advertising
mediums such as radio, print, and television ads dominated companies' marketing plans. As the
Internet gained prevalence, more and more of companies' money has been siphoned into email,
social media, and Pay Per Click advertising. In recent years, this has led to marketers placing more
and more weight on analysis like Click Through Rate, Cost Per Click, and Cost Per Acquisition. All
of these terms exist within the world of Pay Per Click advertising, which has become one of the
most prominent forms of advertising on the internet. Due to society's increased reliance on the
Internet, Pay Per Click advertising will continue to grow for years to come. Pay Per Click
advertising, or PPC, refers to the type of advertising commonly found on Google, Bing, other search
engines, and even within some websites. One example of how PPC advertising works is Google
AdWords. This is the software which allows advertisers to publish their ads on Google, and having a
basic understanding of how it works is key to being able to understand why PPC is as important as it
is. To begin with, the simplest form of PPC are the text ads at the top of a Google search. These are
a part of the Google Search Network, and they often look almost the same as organic search results
(organic results are results that appear without any money being spent). The ads appear at the top of
the page, and, in case there

BSBCUS501C ASSESSMENT 4 07 07 14
Assessment 4:: Analyse Performance and Develop Strategies Student Name: Cassandra Ede Analyse
performance Students are required to review the survey results "Appendix 1" at the back of the
Student Learning Guide. From the information provided, you will analyse the information collated
in the survey and identify areas within the organisation that require attention. Using the customer
survey results in Appendix 1, write below a brief diagnostic comment for each survey
question/response. Q1 EXAMPLE – How often do you frequent our business? EXAMPLE Answer:
.e. 35% of customers identified as frequenting the store between 1 – 5 times in the store and
therefore could not be considered regular customers– 30% of customers identified as ... Show more
Tutor Use Only Successful☐ Unsuccessful☐ Date: Tutor Feedback: Click here to enter text. Q2: In
your opinion, how well does the rewards and recognition program function? Answer: The majority
of staff scored the rewards program as poor or very poor. Conclusion: This rewards program is
obviously not working and not satisfying staff. Seek more staff feedback as to why and review and
change the program. Tutor Use Only Successful☐ Unsuccessful☐ Date: Tutor Feedback: Click here
to enter text. Q3: How satisfied are you with your career opportunities / work choices within the
business? Answer: Majority of staff are not satisfied with their career oppurtunities or work choices
within the business. Conclusion: Research ways to create better career oppurtunities and work
choices for staff. Tutor Use Only Successful☐ Unsuccessful☐ Date: Tutor Feedback: Click here to
enter text. Additional Statistical information: Customer complaints Answer: Customer complaints
have over doubled in the last few years. This shows some big issues in the customer service
management. Research which areas customers are most dissatisfied with and support the staff in
gaining new skills to meet the customers ever changing needs. Tutor Use Only Successful☐
Unsuccessful☐ Date: Tutor Feedback: Click here to enter text. Staff Complaints Answer: Staff
complaints have over tripled in the last four years which shows there are some

The Social Of Social Networking Sites
Social Signals On June 2014, Matt Cutts announced Facebook, Twitter Social Signals not part of
Google Search Ranking Algorithms. Social networking sites can still help you to easily connect
prospect and direct traffic to your website. Use it correctly, your social profile page can show up on
search result as it 's matched with the searcher 's intent. 23. Spend time on social networking sites
While creating a business page on social media sites, you must promote and share web content
relentlessly. Facebook Tumblr Twitters Google+ Pinterest Pins Google+ Yelp Linkedin When
someone types a brand name on Google, you will notice a page one ranking. How you accomplish
this goal you ask? Say you actively share and promote content on Yelp. With solid effort, Yelp treats
your social profile pages as incredible relevant to their audience. In addition, your Yelp profile page
receives tons of link juice. In other word, you can experience multiple benefits: An increase in
rankings in search engine results: The chance to be distinguished as an authority in your industry
More targeted traffic coming to your site The potential for more customers to reach you The chance
to develop new partnerships and better relationships 24. Write quality reviews Google is paying
attention to the feelings, emotions and good/bad opinions of the web content from your customers.
Source: Sentiment Search Signals SEO 25. Start sharing other people 's content This encourages the

Persuasive Words
It's a given that writing persuasively will help you turn more of your readers into clickers! Getting
more prospects to click through to your offering is what it's all about right? Are there certain words
that can make your writing more persuasive? You bet there is. Persuasive words, are words that get
your point across in a clear and concise manner. When writing a persuasive piece (aren't they all
persuasive pieces?) the words you use can make all the difference in your bottom line...your CTR
(click through rate.) Let's look at a few examples of the use of persuasive words. Which sentence is
written using the more persuasive words? "When trying to earn money online you could try to sell
products on your blog." Or: "To earn money online use your blog to sell your products." ... Show
more content on Helpwriting.net ...
Persuasive writing needs to be crisp, clean (no unneeded words), and above all persuasive! Here's
another example of persuasive writing: "Article writing can give you backlinks, and might even
entice the reader to click on your link at the end of your article."

Scin 130 Lab 3 Worksheet: Plant Transpiration
Lab 3 Worksheet: Plant Transpiration Student instructions: Follow the step–by–step instructions for
this exercise found on the worksheet below and in the virtual lab and record your answers in the
spaces below. Submit this completed document by the assignment due date found in the Syllabus.
Please make sure that your answers are typed in RED. Please type your Name and Student ID
Number here: Directions 1. Open the Virtual Lab titled "Plant Transpiration." 2. Read the
background information found under the "Question" area first, and then read the procedure
information posted there as well. 3. Click on the "Information" button in the laboratory area and
read through the information presented. 4. If you come upon ... Show more content on
Helpwriting.net ...
13. What environmental factors that you tested increased the rate of transpiration? Heater, fan, and
lamp. 14. Was the rate of transpiration increased for all plants tested? Yes, all the plants tested
increased. 15. Did any of the environmental factors (heat, light, or wind) increase the transpiration
rate more than the others? Why? If I had to pick an environmental factor, I would say that the fan
had a higher transpiration rate than the others. When you look at all the numbers, you'll see that 8
out of 9 plants had higher numbers with the fan compared to the heater and lamp. With wind moving
past plants, it will have a higher transpiration rate. 16. Which species of plants that you tested had
the highest transpiration rates? Why do you think different species of plants transpire at different
rates? The Rubber Plant has the highest transpiration rates out of all the other plants. I think that
different species of plants transpire at different rates because of areas in which they are: some plants
are from different geographical places. 17. Suppose you coated the leaves of a plant with petroleum
jelly. How would the plant's rate of transpiration be affected? Transpiration would be prevented
because of the petroleum jelly covering and blocking the stomata, thus stopping water loss through
them. 18. Of what value to a plant is the ability to lose water through transpiration? The ability to
lose water through transpiration is at a very high

Exercise 5 Cardiovascular Dynamics
EXERCISE 5 Cardiovascular Dynamics
O B J E C T I V E S 1. To understand the relationships among blood flow, pressure gradient, and
resistance 2. To define resistance and describe the main factors affecting resistance 3. To describe
Poiseuille's equation and how it relates to cardiovascular dynamics 4. To define diastole, systole, end
systolic volume, end diastolic volume, stroke volume, isovolumetric contraction, and ventricular
ejection 5. To describe Starling's Law and its application to cardiovascular dynamics 6. To design
your own experiments using the lab simulation for pump mechanics 7. To understand what is meant
by the term compensation
The cardiovascular system is composed of a pump–the heart–and blood vessels that distribute ...
Show more content on Helpwriting.net ...
In order to study the pressure gradient, you will observe how blood flows at a given pressure, then
change the pressure to observe the effects of the change on the blood flow. 1. Set the Pressure to 25
mm Hg by clicking the ( ) button on top of the left beaker. 2. 3. 4. Set the Radius of the tube to 6.0
mm. Set the blood Viscosity to 3.5. Set the vessel Length to 50 mm.
This equation states that changes in pressure, blood vessel radius, viscosity, and vessel length all
have an effect on blood flow. Note that the effect of radius (r) on blood flow is especially strong
(fluid flow varies with radius to the fourth degree). The main method of controlling blood flow is
via contraction or relaxation of the smooth muscle found in the tunica media of an artery. When
contracted, the radius of the artery becomes much smaller, resulting in more resistance to blood flow
within the artery. The smaller arteries and arterioles that regulate blood flow throughout the body are
referred to as resistance vessels and are very important to maintaining arterial blood pressure. If all
blood vessels were to completely relax, blood pressure would fall to very dangerous levels. It is also
known that the lining of arteries, the endothelium, releases nitric oxide in response to rapid flow in
the vessel. The nitric oxide causes a dilation

A Report On The East Sussex County Council
Executive Summary This report evaluates the East Sussex County Council (ESCC) 's website from 1
April 2014 to 31 March 2015. Then recommends suggestion to improve the website. The main tool
of this analysis is Google Analytics that provides data with intensive details. For instance, Audience,
Traffic source, Landing page and Bounce rate.
From the results of this study, it found that the website has several problems such as Social traffic,
Keywords, Contents, AdWords campaign, and In–page activity. Therefore, this report recommends
some solutions to overcome these issues and increase users' experience, by the following
recommendation: o Improve navigation of website o Optimize website layout o Increase social
traffic by improve social ... Show more content on Helpwriting.net ...
This report can be divided into two sections: the finding and analysis of visitors and
recommendations. The analysis period is covered the whole data from 1 April 2014 to 31 March
2015. The one–year length is appropriate because it is an up–to–date data that shows a dynamic
trend of website to evaluate and make a recommendation.
Findings and Analysis
Audience
Overview
According to the results from Google Analytics for East Sussex County Council (ESCC) 's website,
this site had 1,920,834 visitors during 1 April 2014 to 31 March 2015 as shown in Figure 1, there
was slightly changed in the number of sessions in each month, which had a total 3,555,289 sessions.
During school admission period in September, this website providing school information that had
the highest sessions with 343,560 sessions. The total number of visitors had 247,183 sessions, which
was the lowest number in December due to Christmas holidays.
Furthermore, there were new users at 50.1% and returning users at 49.9%. The figures of new users
and returning users are importance for the website because the number of users can measure the
quality of website. Web developer should be concern appropriately information for every user such
as FAQ page for a new user. Source: Google, 2015a
Figure 1 Audience Overview: New Visitors and Returning Visitors
Acquisition
The Acquisition section shows where visitors originated from, for instance, search engines, website
referrals

Huffington Post Arguments For Online Search
When looking for a new product, customers will look to use an online search engine and almost all
websites depend on search engines such as Google, Bing and Yahoo to bring in potential customers.
As stated in coursework 1, The Huffington Post needed to improve their Search Engine
Optimisation (SEO) and the position they hold with regards to online searches. As expected when
searching 'Huffington Post' on search engines, their pages are the top results, along with plenty of
related sites. But in order to increase traffic to The Huffington Post UK, changes need to be
implemented. Without using the word 'Huffington' in the search, their presence is almost
untraceable. Also when searching 'online news', The Huffington Post's site isn't prompted until past
the 5th page. In 2014, Google undertook a study ... Show more content on Helpwriting.net ...
However, the amount of traffic reaching sights through paid ads can be dependant of where they are
placed. As expected, PPC ads at the top of the page seem to hurt organic results the most, with a
34% drop in click–through–rates for the first organic listing and an average drop of 20% for the first
page. This shows the possible increase in website visitors The Huffington Post could receive if they
were to begin using pay–per–click ads. The next page leads on to an action plan to create a PPC ad
for The Huffington Post and how it will increase traffic to their site. Making a PPC ad takes very
little time at all but can be costly depending on the amount of disposable income the company has.
The whole process can easily be done within a 7 day period. It would only take a day or two to come
up with a distinctive ad design that can draw the customer to the site. While this is being done, a
Google account can be created and key words and phrases can be thought of to increase the
likelihood of the search

Explain How To Extract Wav Audio File From Wmv
Topic 1: How to extract wav audio file from wmv in high quality
Introduction:
If ever you need to extract the audio from a given video then one of the best methods is to convert
the videos into a versatile audio format such as WAV. Since most of the videos are in WMV format,
hence, this article will guide you through a method on how to convert WMV to WAV. part 1
In the time when everyone is busy in absorbing information and entertainment in realistic form,
converting a video into audio may seem odd. But there are various good reasons for which one may
want to convert video to audio. First and foremost, is extracting the audio from video. The extracted
audio can be a piece of music from the music video, or someone telling a story from a ... Show more
This is how Wondershare Video Converter Ultimate looks like when you open it for the first time.
{image 1}
Now let us see how you can exploit Wondershare Video Converter Ultimate to your benefit and use
it to convert WMV to WAV:
Step 1: Upload the files
In this step, you will first need to add required files. First, click on the convert tab at the top. After
that, you can upload a file by drag–and–drop, or you can use the add file button from where you can
browse and select the files to be added.
{image 2}
Step 2: Selecting conversion criteria
Click on the drop–down button. Click on the audio tab followed by a click on the WAV and select
the preference. After that click on the convert button.
{image 3}, {image 4}
Step 3: Get you WAV file
After the conversion process ends, click on the converted tab. You will be welcomed with a user–
friendly interface that allows you to access the converted file easily.
{image 5} part 3
A brief introduction to link, simple steps on how it works with a screenshot that displays the main
process. Remember to mention its major cons in the end. The four converters are as follows:
1.media.io
Media.io: the site provides a simple interface that is easy to use and intuitive enough for beginners
to access the site's feature. Although the site does not provide much option when it comes to the
output format, it does provide a way to choose the quality of the output format which makes it
useful.

{image 6}
Steps: upload the file –> select

Inflation and United States Economy
Economic Forecasting: An Internet WebQuest [pic] INTRODUCTION Economics is often called
the "science of decision making." The decisions that economists analyze range from personal
decisions such as how big a pizza to order or whether to buy or lease a new car to the decisions the
federal government makes about things like the size of our military. Economists use information
about these, and other decisions, to develop indicators that can be used to determine the health of
our economy. Just as a physician relies on indicators such as temperature, blood pressure and heart
rate to determine the health of a patient, economists use indicators like gross domestic product
growth, the unemployment rate and the rate of inflation to predict our ... Show more content on
Helpwriting.net ...
2001 2.83 % 2002 1.59 % 2003 2.27 % 2004 2.68 % 2005 3.39 % 20063.24 % 20072.85 % 2008
3.85 % 2009 –0.34 % 2010 1.64 % 2011 3.16 % When is the last time we experienced deflation
(prices actually dropped– you will have to go back a few decades)? Since 1970, what year had the
highest inflation rate? What was the rate? Compile these pieces into a coherent recommendation to
Ms. Jones. Should she bring her guava jelly business to the United States? What is the outlook for
the economic health of the nation? Type a Word document incorporating the leading economic
indicators and the information Ms. Jones is interested in. Prepare a report or powerpoint for your
client that includes: – at least one graph/chart for each of the three indicators. – a brief explanation
of the status of that indicator. – a prediction for the health of the United States economy over the
next 12 months. Components of GDP Determine if each of the items listed below should be included
in GDP and under which component or components: Consumption, Investment, Government,
Exports or Imports. Circle ones that are counted, determine category on the left. Catogory 1. A
stereo produced and sold in the US by a Japanese company _____ 2. College tuition _____ 3. Social
Security payments _____ 4. Microsoft stock purchased from Microsoft _____ 5. A space shuttle
launch _____ 6. The purchase of a plane ticket to

A Brief Note On The History Of Pay
Written Assignment unit 2
The history of pay–to–click begun in 1996, the first known and documented version of a PPC was
included in a web directory called Planet Oasis. This was a desktop application featuring links to
informational and commercial web sites, and it was developed by Ark Interface II, a division of
Packard bell NEC Computers. The initial reactions from commercial companies to Ark Interface II
's pay–per–visit model were skeptical, however. By the end of 1997, over 400 major brands were
paying between $.005 to $.25 per click plus a placement fee.
In February 1998 Jeffrey Brewer of Goto.com, a 25–employee startup company later Overture, now
part of yahoo, presented a pay per click search engine proof–of–concept to the TED ... Show more
Prior to this, Yahoo 's primary source of SERPS advertising included contextual IAB advertising
units (mainly 468x60 display ads). When the syndication contract with Yahoo was up for renewal in
July 2003, Yahoo announced intent to acquire Overture for $1.63 billion. Today, companies such as
ad Marketplace, Value Click and ad knowledge offer PPC services, as an alternative to AdWords and
AdCenter.
Paid Search Deliverables
In paid inclusion programs, search engines and their ad–feed partners guarantee that their search
engine will list pages from the advertiser 's website in its index. However, paid inclusion typically
does not guarantee that the advertiser 's pages will rank high. At this writing, search engines
Inktomi, AlltheWeb, and AltaVista offer paid inclusion programs.
Paid placement programs, by contrast, generally guarantee that a link to the advertiser 's URL will
be delivered in the search results on a matched keyword or keywords. Location of the delivered link
generally governs the fees, so advertisers will pay more to be placed higher up the page in the search
results.
Development of pay–to–click site through mode of payment
There are two primary models for determining pay–per–click: flat–rate and bid–based. In both
cases, the advertiser must consider the potential value of a click from a given source. This value is
based on the type of individual the advertiser is

Ansoff Analysis

Recommended

Recommended

More Related Content

Similar to Ansoff Analysis

Similar to Ansoff Analysis (20)

More from Pamela Wright

More from Pamela Wright (20)

Recently uploaded

Recently uploaded (20)

Ansoff Analysis