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Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Other topics covered in this informative and groundbrekaing webinar include:
* How to discover the relative importance of online media sources in influencing purchase decisions.
* How you can benchmark against your competitors using the vertical attribution indices.
* How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.
To watch the on-demand version of the live webinar, please visit: AttributionManagement.com