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Brief Overview to Social Media & Airlines brands

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This is a brief overview to what are social media and what are airlines already doing on them.

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Brief Overview to Social Media & Airlines brands

  1. 1. Brands & Social Media<br />How togetbenefit out ofengagingwithyourcustomer<br />
  2. 2. Web 2.0<br />Definition:<br />“Theterm &quot;Web 2.0&quot; iscommonlyassociatedwithwebapplicationsthatfacilitateinteractiveinformation sharing, interoperability, user-centered design[1]andcollaborationontheWorld Wide Web. Examplesof Web 2.0 includeweb-basedcommunities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsandfolksonomies. A Web 2.0 siteallowsitsuserstointeractwithotherusersortochangewebsitecontent, in contrastto non-interactivewebsiteswhereusers are limitedtothepassiveviewingofinformationthatisprovidedtothem.”<br />Source: Wikipedia<br /><ul><li>Web 2.0 is a termbornedtonameallthatkindofsitesweretheuser has theabilitytocollaborateandparticipatenotbeing a merelyspectator.
  3. 3. We can findmanydifferentsitesandplatformsamongallthisbutthemainones are: social networks, collaborativesites, blogs andanyother place online wheretheuser has itholeforshowinghimself.</li></li></ul><li>Mainweb 2.0 applications<br />
  4. 4. Whyusing Social Media?<br />Thecrowdis in there<br />They are alreadytalkingaboutyou<br />Itmakesyourbrandbetterknown<br />Yougetdirect feedback<br />Youcommunicatedirectlyand more effectively<br />Yougive a betterimageofbrandpersonality<br />Augmentbrandexposuretoyourcustomersandprospects<br />
  5. 5. Conversationis out there<br />Ifthebrandisableto:<br />Engage in real conversationwithyourcustomer.<br />Speak as itisoneofthem<br />Explainitsbusinessmovements<br />Giveanswertocustomerneedsandrequests<br />Makecustomerfeelthey are taken in consideration<br />… theloyaltyandabilitytogainnewcustomerswill be increaseddramatically. <br />
  6. 6. Conversationis out there<br />Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris<br />
  7. 7. Real cases ontheairlinesindustry<br />
  8. 8. Airlines & Social Media: Air France<br />Jointravelerssharingsameairportorflight<br />Offertourismorallocationinformation<br />Allowtheuserstointeractandreceive a betterservice out ofthebrand<br />
  9. 9. Airlines & Social Media: BritishAirways<br />BorntogiveLondon & New York visitorstwin places onbothcities.<br />Allowsuserstointeractanpromote places<br />Usersbecomeexpertrecommendators<br />
  10. 10. Airlines & Social Media: American Airlines<br />This SN wasbornedtoconnectAfrican American travelerswitheachother<br />Offersspecialeventsforthetargetanduserssharetheoptions.<br />
  11. 11. Airlines & Social Media: American Airlines<br />
  12. 12. Thankyouforyourattention<br />Forfurtherinformationcontact me on:<br />http://es.linkedin.com/in/paulmato<br />p_mato@yahoo.com<br />

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