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Brief Overview to Social Media & Airlines brands

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This is a brief overview to what are social media and what are airlines already doing on them.

BusinessTechnology
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Brands & Social Media How togetbenefit out ofengagingwithyourcustomer
Web 2.0 Definition: “Theterm "Web 2.0" iscommonlyassociatedwithwebapplicationsthatfacilitateinteractiveinformation sharing, interoperability, user-centered design[1]andcollaborationontheWorld Wide Web. Examplesof Web 2.0 includeweb-basedcommunities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsandfolksonomies. A Web 2.0 siteallowsitsuserstointeractwithotherusersortochangewebsitecontent, in contrastto non-interactivewebsiteswhereusers are limitedtothepassiveviewingofinformationthatisprovidedtothem.” Source: Wikipedia ,[object Object]
We can findmanydifferentsitesandplatformsamongallthisbutthemainones are: social networks, collaborativesites, blogs andanyother place online wheretheuser has itholeforshowinghimself.,[object Object]
Whyusing Social Media? Thecrowdis in there They are alreadytalkingaboutyou Itmakesyourbrandbetterknown Yougetdirect feedback Youcommunicatedirectlyand more effectively Yougive a betterimageofbrandpersonality Augmentbrandexposuretoyourcustomersandprospects
Conversationis out there Ifthebrandisableto: Engage in real conversationwithyourcustomer. Speak as itisoneofthem Explainitsbusinessmovements Giveanswertocustomerneedsandrequests Makecustomerfeelthey are taken in consideration … theloyaltyandabilitytogainnewcustomerswill be increaseddramatically.
Conversationis out there Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris
Real cases ontheairlinesindustry
Airlines & Social Media: Air France Jointravelerssharingsameairportorflight Offertourismorallocationinformation Allowtheuserstointeractandreceive a betterservice out ofthebrand
Airlines & Social Media: BritishAirways BorntogiveLondon & New York visitorstwin places onbothcities. Allowsuserstointeractanpromote places Usersbecomeexpertrecommendators
Airlines & Social Media: American Airlines This SN wasbornedtoconnectAfrican American travelerswitheachother Offersspecialeventsforthetargetanduserssharetheoptions.
Airlines & Social Media: American Airlines
Thankyouforyourattention Forfurtherinformationcontact me on: http://es.linkedin.com/in/paulmato p_mato@yahoo.com

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Brief Overview to Social Media & Airlines brands

  • 1. Brands & Social Media How togetbenefit out ofengagingwithyourcustomer
  • 2.
  • 3.
  • 4. Whyusing Social Media? Thecrowdis in there They are alreadytalkingaboutyou Itmakesyourbrandbetterknown Yougetdirect feedback Youcommunicatedirectlyand more effectively Yougive a betterimageofbrandpersonality Augmentbrandexposuretoyourcustomersandprospects
  • 5. Conversationis out there Ifthebrandisableto: Engage in real conversationwithyourcustomer. Speak as itisoneofthem Explainitsbusinessmovements Giveanswertocustomerneedsandrequests Makecustomerfeelthey are taken in consideration … theloyaltyandabilitytogainnewcustomerswill be increaseddramatically.
  • 6. Conversationis out there Theimageabove shows thetagcloudofthemost hot topicsonthe date ofthecatastrophicaccidentof Air France flightfromRio de Janeiro to Paris
  • 8. Airlines & Social Media: Air France Jointravelerssharingsameairportorflight Offertourismorallocationinformation Allowtheuserstointeractandreceive a betterservice out ofthebrand
  • 9. Airlines & Social Media: BritishAirways BorntogiveLondon & New York visitorstwin places onbothcities. Allowsuserstointeractanpromote places Usersbecomeexpertrecommendators
  • 10. Airlines & Social Media: American Airlines This SN wasbornedtoconnectAfrican American travelerswitheachother Offersspecialeventsforthetargetanduserssharetheoptions.
  • 11. Airlines & Social Media: American Airlines
  • 12. Thankyouforyourattention Forfurtherinformationcontact me on: http://es.linkedin.com/in/paulmato p_mato@yahoo.com