QUESTION: Discuss how has Web 2.0 changed the behavior of Internet users? What are the basic tools or applications that characterize Web 2.0? While IT provides the platform for this phenomenon, the changing behavior of users represents the biggest challenge and opportunity for businesses today. Web 2.0 also represents opportunities for those who understand and master the new way of doing things. Managers who invest the time to understand and become proficient in new approaches to identifying, communicating and building relationships with customers online will have a tremendous advantage over managers who limit themselves to traditional methods. Blog is short for “Web Log” and is a Web site where users regularly post information for others to read. Blogs allow readers to comment on each posting. Blogs are a key tool for organizations that practice content marketing, where valuable information is shared with current or prospective customers. Bloggers can establish a lot of credibility for themselves and their organizations by providing helpful information to people who are part of their target market. Solution Wikis: Websites that empower clients to contribute, work together and alter webpage content. Wikipedia is one of the most seasoned and best-known wiki-based locales. The expanding pervasiveness of Software as a Service (SaaS), web applications and distributed computing as opposed to privately introduced projects and administrations. Portable registering, otherwise called nomadicity, the pattern toward clients associating from wherever they might be. That pattern is empowered by the multiplication of cell phones, tablets and other cell phones in conjunction with promptly available Wi-Fi systems. Concoction: Web pages or applications that coordinate reciprocal components from at least two sources. Interpersonal interaction: The act of growing the quantity of one\'s business and additionally social contacts by making associations through people. Interpersonal interaction destinations incorporate Facebook, Twitter, LinkedIn and Google+. Communitarian endeavors in view of the capacity to achieve vast quantities of members and their aggregate assets, for example, crowdsourcing, crowdfunding and crowdsource testing..