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5 insights on social media, which airlines in must tap on

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Presentation done at the IATA Wings of Change Conference in Santiago de Chile.

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5 insights on social media, which airlines in must tap on

  1. 1. 5 Insights for Airlines on Social Media in 9 mins Building & sustaining a strong airline brand on Web 2.0, in Latin America Wings of Change 2010 Santiago de Chile, 25 March 2010 One of the Top 3 blogs on aviation One of the Top 5 most influential on Twitter, for airlines
  2. 2. 1 Social Media is not a
  3. 3. 2 Latin America is no
  4. 4. a brighter, faster future •! !"#$%#&'(#)*+#,'-'.&/$(.$0('-'*01#&#,1'*0',/+*$2'0#13/&4*05' •! 67'89:'5&/31"'*0'2$,1';'<#$&,' •! =0#>%2/<>#01'&$1#'&#(?+#('@&/>'AA7'1/'BC67',*0+#'DEF' •! 6E'GG'%#/%2#'"$)#'+/>#'/?1'/@'%/)#&1<',*0+#'HEF' !!!!!!!""!##$%!I02*0#'=,#&'8&/31"'FEEEJFEEK' •! LIMN'O6;7' •! =PN'AOK7' AAE7' QF7' K67' 6F7' ;O7' G/.*2#'=,#&,' FE7' G/.*2#'9$1$'=,#&,' R/>#,'3*1"'S&/$(.$0(' &''#! &'()!*! *courtesy of Esteban Contreras, @socialnerdia
  5. 5. 3 The future lies in mobile social
  6. 6. 4 Driving Revenue is not a *you just gotta know how to do it right
  7. 7. If Dell can drive $6.4Mn through Twitter... ...why can’t airlines?
  8. 8. 5 Lots of tools available
  9. 9. Flip.to is offering a pilot program for LatAm airlines *This is just a mock-up for demonstration purposes
  10. 10. So, don’t just sit there and do nothing!
  11. 11. Take the leap.
  12. 12. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin
  13. 13. “...and you don’t want to be the one looking like an ostrich with its head in the sand...” Azran Osman-Rani, CEO, AirAsia X 5 Aug 2009
  14. 14. Let’s talk... Email: shashank@simpliflying.com Twitter: @simpliflying

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