The document discusses how the author's product uses, develops, or challenges conventions of real media. It outlines the author's evaluation plan, which included: - Reviewing various music videos to get ideas - Researching theorists like Todorov, Propp, and Goodwin to see how their work could apply - Looking at narratives and complexity of existing products The author explains how they applied elements of Goodwin's theory on the link between visuals/lyrics and visuals/music, but avoided voyeurism. They discuss which of Propp's character types they did and didn't include. Finally, they explain how they followed Todorov's theory of equilibrium but question what truly qualifies as equilibrium in

1. In what ways do your product use, develop or
challenge forms and conventions of real
media products?
Question 1 Evaluation Plan

2. Other products
Need to go back and look at how and used the work of theorists in my
work.
E.G Todorov- theory of equilibrium
Propp's theory of character types.
Goodwins theory of music videos
Describe what I did and why I did it:
- reviewed music videos of all genres to get ideas
- looked at past products of a high level to see how realistic my idea
needed to be
- researched theorists to see how their work could be applied to my
product
- Looked at the narratives of existing products and how complex they
were

3. Structure
• Reflect and summarise the three theorists and
the videos I watched and explain how they
helped me.
• Describe Artist conventions
• Describe how I used these and explain my
ideas behind this
• Repeat for ancillary texts

4. How I used Goodwin’s theory
• Link between visuals and lyrics
• Link between visuals and music
• Demonstrates genre characteristics
However
• No close ups of artist
• No voyeuristic treatment of female body
• No inter textual references

5. How I used Propp’s theory
Characters I did use Characters I didn’t use
The Hero (protagonist) Father
The villain (protagonist) The Helper
The dispatcher sort of (wife) The false Hero
The Princess (wife) The Donor

6. How have I used Todorov’s Theory
1. A calm equilibrium sets the scene at the beginning
2. Something disrupts the equilibrium
3. The disruption is realised
4. An attempt is made to repair the disruption of
equilibrium.
5. Equilibrium is restored although changed by events in the
story.
Followed all these however what classifies as an equilibrium
and is there really one in my video?
Equilibrium = everything is normal and balanced but in reality,
it isn’t at the start of the video but the audience think it is.
Explain this idea.