1. How to Make the Most of Your
Company’s Strategy

2. Agenda
1 Strategy & Strategy-Briefing
2 Steps of Strategy-Briefing
3 Logic Tree
4 Logic Tree Break-down_ Mission to Final Intent
5 Logic Tree Break-down_ Final Intent to Measures & Tasks
6 Logic Tree Break-down_ Tasks to Back Briefing
7 Conclusion

3. Strategy & Strategy-Briefing
Lead sentence
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4. Steps of Strategy-Briefing
“In essence, the briefing turns lofty strategic goals into a clear blueprint for
execution”
Intent in Set Define Define Back Brief
State Intent
Context Measures Tasks Boundaries
Task Freedom
Elaborate Monitor Prioritize Report
+ Purpose & Constraints

5. Logic Tree
Strategy Briefing begins with a mission and ends with back briefing
Task Back Briefing
Mission Final Intent
What: to blank
accelerate
Low cost R&D delivery of
center in Asia critical products
to market Time Quality Cost
Why: in order to
enable sales
channels to halt
market share How
erosion by year-
Measures /
end
Evaluation
Intent in Set Define Define
State Intent Back Brief
Context Measures Tasks Boundaries

6. Logic Tree
Strategy Briefing begins with a mission and ends with back briefing
Task Back Briefing
Mission Final Intent
What: to blank
accelerate
Low cost R&D delivery of
center in Asia critical products
to market Time Quality Cost
Why: in order to
enable sales
channels to halt
market share How
erosion by year-
Measures /
end
Evaluation
Intent in Set Define Define
State Intent Back Brief
Context Measures Tasks Boundaries

7. Logic Tree Break-down_ Mission to Final Intent
Strategy briefing starts by starting expectations and why; however, revision
within context is needed because original mission is too ambiguous and
unrealistic
Mission Final Intent
Vague
Why
Unrealistic
What: to accelerate
Too broad delivery of critical
products to market
Low cost R&D center
in Asia
Why: in order to
Task
Corp. View enable sales
Purpose channels to halt
Observe
market share erosion
How
Task by year-end
Elaborate Tech. View
Purpose
Detail

8. Logic Tree
Task Back Briefing
Mission Final Intent
What: to blank
accelerate
Low cost R&D delivery of
center in Asia critical products
to market Time Quality Cost
Why: in order to
enable sales
channels to halt
market share How
erosion by year-
Measures /
end
Evaluation
Intent in Set Define Define
State Intent Back Brief
Context Measures Tasks Boundaries

9. Logic Tree Break-down_ Final Intent to Measures & Task
Task execution requires accurate measures for performance evaluator
Task
Final Intent
Low cost R&D center
in Asia
How

10. Logic Tree
Task Back Briefing
Mission Final Intent
What: to blank
accelerate
Low cost R&D delivery of
center in Asia critical products
to market Time Quality Cost
Why: in order to
enable sales
channels to halt
market share How
erosion by year-
Measures /
end
Evaluation
Intent in Set Define Define
State Intent Back Brief
Context Measures Tasks Boundaries

11. Logic Tree Break-down_ Tasks to Back Briefing
Defining boundaries provides both freedom and constraints for task completion
Task Back Briefing
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12. Conclusion
Lead sentence