Ten Top Ways to Use Twitter for Lead Generation

● Over 330 million monthly users
● 500 million Tweets published daily
● In the top 15 most-used social media
platforms
www.optinopoli.com | Capture & Convert
Here’s
why you
should
be:
If you’re not
already using
it for lead
generation...
Twitter:

Here are
10TOP WAYS
to get in on the action and
use Twitter to generate
leads for your business.
You’ll find a mix of both
organic and paid
methods...
Coming up, #1... ➤

Use a CTA as Your Header Image (Organic)#1
Your call to action
(CTA) is one of the
first things people
notice when visiting
your profile
Add a #CTA to the header image
on your #Twitter profile, and
generate leads from followers via
@optinopoli CLICK TO TWEET Make sure you include... ➤

A powerful call to action that drives traffic back
to a landing page on your website where people
can leave their name and email to get your Lead
Magnet
An easily memorable link for them to type in -
e.g. yourwebsite.com/twitter.
This also allows you to track where your traffic is
coming from.

But how effective are they? ➤
Use an image,
related content
and a call to
action button
Point this button
to a page
offering your
Lead Magnet
Target a specific
audience by
changing your
ad settings
Use Website Cards (Paid)#2
Use Twitter's Website Card ad to
generate leads with a #CTA
#leadgeneration via @optinopoli
CLICK TO TWEET

43% higher engagement than
standard tweets containing
some simple content and a link!

Grow Your Followers (Organic)#3
Like with
most social
media
platforms...
More
followers...
Which
means
more
influence
Means
more
exposure...
Here’s how to do it the right way... ➤

Sorry! Increasing your follower
numbers will take time.
There are 5 main
methods to use (and one
you shouldn’t touch!) ...
Grow your #Twitter followers to increase
the leads generated from Twitter for
your business #leadgeneration via
@optinopoli
CLICK TO TWEET
Here goes... ➤

Followpeople
Advertise
Use links
Engage
Tweet
frequently
DO NOTBuy followers

Follow:
● People in your target market - a
proportion will follow you back
● Influencers - Create
relationships with people who
could help grow your followers
in future
You should also be ... ➤

Make sure you are... ➤
Make sure you are using
Twitter’s advertising
options to target
different specific
audiences
Advertising
& Link to your Twitter profile
from your website, as
well as other social
media sites and content
platforms around the
web
Linking

Engage by replying to or liking
relevant Tweets to increase your
visibility and attract followers
Engaging with your audience
You should also ... ➤

Tweet frequently...
Try
tweeting:
Links to
content on
your
website
Remember
to use
relevant
hashtags!
Snippets of
info to interest
your target
audience
Comments
on relevant
topics e.g.
news events
Relevant
images
e.g. info-
graphics
But... ➤

BUY FOLLOWERS
Sure, it may
seem attractive for
quick growth—but
the long-term effects
are damaging.
(Like, ever!)

When running a Twitter ad, create a Tailored
Audience by uploading specific usernames you
want to reach
Target Specific Usernames (Paid)#4
Target #TwitterAds to specific
usernames or emails for
CLICK TO TWEET
Here’s how ... ➤

Then:
Then simply enter a
name for your
audience
From the top
navigation within
Twitter Ads, click:

Twitter Bio CTA (Organic)#5
Use a call to action (CTA) link within
your bio. Include a link to an optimized
lead generation page offering your
Lead Magnet.
Add a #leadgeneration #CTA to
your Twitter bio via @optinopoli
CLICK TO TWEET
(Try one of
optinopoli’s LandingMats!)

Use Twitter Remarketing (Paid)#6
Twitter has many options to target ads to a
wide range of people
One of the
best ways to
reach the most
relevant
audience...
… is to target
people who
have recently
visited your
website
Use Twitter #remarketing to
generate leads from people
who've visited your website
CLICK TO TWEET
Here’s how ... ➤

Click: Then: First add the
website tag they
give you to your
website.
Create different
audiences by
defining rules
based on visitor
behavior.

Pin Your Lead Magnet Offer (Organic)#7
By pinning a call to
action Tweet to the
top of your Twitter
feed, the first thing
people see on your
profile is a Lead
Magnet offer
As your Likes and
Retweets grow, this
builds authority,
increasing click-
throughs to your
Lead Magnet offer
Pin a #leadgeneration #CTA to
the top of your Twitter feed via
@optinopoli
CLICK TO TWEET

Target Lookalike Audiences (Paid)#8
Further to #4 and #6
(Twitter Ad tips), you
can also reach
‘Lookalike Audiences’...
Here’s how... ➤
Target #LookalikeAudiences on
Twitter and increase your reach
for #leadgeneration ads via
@optinopoli CLICK TO TWEET

From your
Tailored Audience,
Twitter gives you
the option to
"Expand reach by
targeting similar
users"
This creates a new
audience consisting
of those Twitter
judge to be similar
users

Content Upgrades (Organic)#9
A content
upgrade is a
Lead Magnet
that’s highly
relevant to
your content...
… and
provides an
additional
resource to
the visitor
As such, it gives
you higher lead
conversions than
standard Lead
Magnets
Generate leads from Twitter via
#contentupgrades in content
you're linking to via @optinopoli
CLICK TO TWEET And finally, #10... ➤

Lead Magnet Landing Mats (Organic)#10
Already
offering
content
upgrades?
Offer them
on Twitter,
linking to
dedicated
landing pages.
The easiest
way to do
this? Use
Landing
Mats!
For best results... ➤

Regularly publish Tweets offering
different content upgrades:
● Give followers access to a
variety of free resources
● Get more leads for your
business directly from Twitter
Use #LandingMats to offer regular
free resources via #Twitter,
converting followers into leads
CLICK TO TWEET

I’m not sure
where to start?
That’s all 10! Confused?
Just try doing one a
week for 10 weeks. Even
putting some of these
into action will make a
great impact!
Ten top ways to use #Twitter for
CLICK TO TWEET
Finally... ➤

START FREE NOW
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opt in campaigns
Lightboxes, Smartbars,
Welcome Mats, Landing Mats
and inline Widgets
Easy integration with your
CRM or autoresponder
Convert leads through
personalized engagement
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Ten Top Ways to Use Twitter for Lead Generation

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Ten Top Ways to Use Twitter for Lead Generation