Short intro
I am a manager for the channel team in Odoo. I work with partners all across the Americas. I oversee 17 partners and I manage a team of 6 people with a portafolio of 25 to 30 partners each.
During my time at Odoo, I’ve seen many partners succeed and many other not.
In this talk I’ll share with you the principles that some of the most successful partners used when they started their partnership with Odoo
You have made the investment - you have put the first rock to build your partnership
You have made the commitment
“To hesitate, to change your path, is to lose ourselves”
During my talk I’ll be presenting practical actions to take as well intangible insights from our most successful partners
Let’s start by the intangible and often more influential in the success of companies
Our most successful partners share this values.
Honesty: Be honest with your employees, be honest with your clients.
When I asked Febien how he was able to keep his first employees despite not having money to pay them. “He said, I was always honest with them”.
Be honest with your client, have them understand not only your strengths, but also your weaknesses
Persistency:
Integrity: Have a commitment to deliver what was promised. No excuses. GFP: One our biggest partners in USA told us in an interview “We know what it takes to go live, and we’ll push until we get there”
Growth Mindset: Be able to listen, get feedback and have the courage to change. Many partner’s background is not sales or business, but software engineering. Have the courage to learn what
Know your market -> culture matters
Be proficient in sales. If you are not a salesperson and don’t want to learn. Hire someone that is
Have a short term strategy and a long term focus
Know what market you are going to tackle, how you are going to get clients (call calling, outbound, inbound)
But know that ERP is a long term commitment.
We’ve talked a lot about training during this event.
It’s a must that you dedicate serius, uninterrupted, organized time to train. It has to be a priority. There is no such thing as I’ll try to finds some time to train. At the beginning, it has to be a priority.
There are mainly two ways to charge for an implementation
Fix Price: It’s easier to get business. And at the beginning you need business. It could remove flexibility from the project
Time and material: Billable hours
You have your base pillars
Values, focus and plan, you are train (so you know what you're talking about), you know how you are pricing your product -> All of that shouldn’t take you more than 1 month.
It’s time to SALE!
Move as fast a possible to get that first customers. At the beginning you need business.
200 calls per day if needed.
The goal of your first sales are to get the learning, the experience and have this client as a refferral. Make sure to have all your team involved.
If it takes you more than what you quoted. It’s an investment you have to make in order to learn
Be ready to sacrifice profit for learning.
Be honest. Tell the customer you are starting. Ask them to go on this journey with you. They’ll do that trade off if they see value on it.
Set clear expectations: “We might take a bit longer to answer as we have to also find out the answer”.
Tell the pros and cons of Odoo
You can do it with Odoo.sh commission
Constant communication with the client