Smartup summit, August 9th 2014, Suomenlinna
what we think of
futures and smart tech
We asked you
1. What are the ﬁve most promising startups in the ﬁeld of cutting consumer and resource use right now?
2. Organize following smartup categories from most promising to least promising
- Collaborative consumption (Making better use of current resources e.g. ridesharing)
- New distribution systems for ecological food, transportation and housing (Providing quicker market deployment for more ecological technologies, e.g. a web-shop for solar
- Radically more ecological consumer products in the ﬁelds of food, housing and transportation (EV-cars, plant based food, etc.)
- Behavior change through information feedback (gamiﬁcation, pricing, metering and so forth)
- Services in the urban context (smart city applications, urban agriculture, online-oﬄine-hybrid shops)
3. What are the key drivers of smartups for the next two years?
4. Considering smartups, what are the key technologies in the next ﬁve years?
5. What industries or markets are smartups likely to disrupt next?
6. What is the biggest barrier to deployment of energy smart technologies and applications
Categories that are most
We agree that collaborative consumption is something very interesting
Categories that are most
As for distributional systems our views diﬀer the most.
WHich categories are we
- Ventures to provide an ecosystem,
as e.g. ﬁnance.
- Identify the fastest growing
consumer facing startups. Big funding
rounds are a good indicator ;-)
- Tools for driving user adoption
(could be covered by behavioral
- Resiliency technologies (e.g.,
- Green building Energy storage,
Alternative fuel and energy sources
- Data/logistics - One of the most
important things about Uber is how it
can get enough data to make a
marketplace where supply and
demand are at an equilibrium.
Key drivers of smartups
Which drivers are we missing here?
Is this all?
Use of housing
At home Ingredients
Not to build Not to buildTo build
- Regulation and incumbent power are bundled.
- Applying the lean startup process that develops products together with customers at fast
iterations is key.
- We need to focus as much on how demand is created, not only on how the supply of
innovation is fostered.
- Develop better programs to pilot new technologies that can lead to procurement by
larger entities (utilities, gov'ts, etc)
- Accelerate and test technologies in countries where they are open to a new market opportunity and share learning
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