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Survey into Smartups

Maria Ritola's presentation about the survey about smartups.

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Survey into Smartups

  1. 1. Smartup summit, August 9th 2014, Suomenlinna what we think of futures and smart tech
  2. 2. We asked you 1. What are the five most promising startups in the field of cutting consumer and resource use right now? 2. Organize following smartup categories from most promising to least promising - Collaborative consumption (Making better use of current resources e.g. ridesharing) - New distribution systems for ecological food, transportation and housing (Providing quicker market deployment for more ecological technologies, e.g. a web-shop for solar - Radically more ecological consumer products in the fields of food, housing and transportation (EV-cars, plant based food, etc.) - Behavior change through information feedback (gamification, pricing, metering and so forth) - Services in the urban context (smart city applications, urban agriculture, online-offline-hybrid shops) 3. What are the key drivers of smartups for the next two years? 4. Considering smartups, what are the key technologies in the next five years? 5. What industries or markets are smartups likely to disrupt next? 6. What is the biggest barrier to deployment of energy smart technologies and applications
  3. 3. The most promising startups
  4. 4. Categories that are most interesting We agree that collaborative consumption is something very interesting
  5. 5. Categories that are most interesting As for distributional systems our views differ the most.
  6. 6. WHich categories are we missing? - Ventures to provide an ecosystem, as e.g. finance. - Identify the fastest growing consumer facing startups. Big funding rounds are a good indicator ;-) - Tools for driving user adoption (could be covered by behavioral change category) - Resiliency technologies (e.g., disaster preparedness/recovery, mesh/peer-to-peer networks) - Green building Energy storage, Alternative fuel and energy sources - Data/logistics - One of the most important things about Uber is how it can get enough data to make a marketplace where supply and demand are at an equilibrium.
  7. 7. Key drivers of smartups Question: Which drivers are we missing here? Is this all?
  8. 8. industries to be disrupted
  9. 9. Housing Use of housing Electricity Heating Maintenance Use of space Consumer goods Summer housesUse Purchase Electricity Building Transport Activities available Travels At home Ingredients Availability LogisticsDiet Preparation RestaurantsHolidays Choosing housing Size Not to build Not to buildTo build Location Renovation No carCar ChildrenFreetime Commuting Transport Consumption Food RIDESHARING SERVICES SHARING ECONOMY Consumption Form of heating ECOEFFICIENT TECHNOLOGIES FOR SUSTAINABLE HOUSING COHOUSING SERVICES 1:100 GAMIFICATION OF SUSTAINABLE LIFESTYLES A++SUSTAINABLE LIFESTYLE CONSULTATION NEW DISTRIBUTION CHANNELS HD 20 Mpix Decision tree
  10. 10. Key technologies Smart phones sharing platforms Big Data Smart buildings sensors
  11. 11. biggest Barriers - Regulation and incumbent power are bundled. - Applying the lean startup process that develops products together with customers at fast iterations is key. - We need to focus as much on how demand is created, not only on how the supply of innovation is fostered. - Develop better programs to pilot new technologies that can lead to procurement by larger entities (utilities, gov'ts, etc) - Accelerate and test technologies in countries where they are open to a new market opportunity and share learning amongst others
  12. 12. Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki kiitos.